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Big Data Marketing Offers Critical Insight-But a Distributed Marketing Technology Is Key to Success

Big Data Marketing Offers Critical Insight-But a Distributed Marketing Technology Is Key to Success

Marketing technology firms continue to offer credible evidence that the analytical insight gained through Big Data will be a huge factor for organizations in the near future.

Why? Consider this statistic: the amount of data an enterprise collects is expected to grow 650% over the next five years. It’s statistics like this that make it impossible to ignore what “Big Data Marketing” can bring to the bottom line for a business. It’s the key to long-term sales growth.

The growing technological and analytical capability of managing and using this unprecedented amount of enterprise data will continue to explode to all new levels in the coming years. Big Data, as the term is coined, will shift businesses from managing and observing “data transactions” to also managing and observing “data interactions.”

What does this mean? It means that businesses will be able to assess the needed data points that are crucial in understanding when a consumer will buy, and why. This extraordinary shift in technology continues to evolve at fast rates due to rapid advancements in processing power, data storage, and tracking analytics, integrated with newer, robust distribution and communication channels.

In order for companies to truly embrace Big Data and wrap their arms around what this concept can do for their sales teams, a multi-channel distributed marketing platform is needed so that all branding collateral, content, and marketing efforts can be centralized for the organization. More importantly, because of the substantial progression of communication and distribution channels, a distributed marketing technology helps optimize content distribution across varying forms of media including email, mobile, microsites, and social media. Organizations that do not implement this type of technology will struggle to collect the data points that are necessary to achieve profitable success and will be at competitive disadvantage in the near future.

These facts are hard to dispute. The industry is already witnessing a 40% annual increase in marketing technology spends, and leading analysts are also projecting that by the end of 2017 the CMO will spend more on technology than the CIO.

Big Data is still considered a buzz word. It still is not full defined, nor accepted by all marketers or industry professionals. However, the evidence continues to be reported that Big Data isn’t going anywhere. I recently read an article about some additional studies that were released this summer by Lattice Engines on this very topic. Their survey stated that 89% of executives believe sales reps miss opportunities because they cannot keep up with the information about customers and prospects, and also noted that 90% expect there would be great benefits to sales if insight was automated and delivered through one system.

This leads me back to my belief that the formula for success for marketers in the future is going to be quite simple: Bigger, Richer Data Sets + Real Time Analytics + Personalized Multi-Channel Marketing = a Higher ROI.…

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Tips For Driving Traffic to Your Website

Tips For Driving Traffic to Your Website

When it comes to giving your business an online presence, you want to get as many potential customers to look at your website as possible. This means you have to consistently update your content, advertise and backlink as much as possible. You have to make your site seem essential to those who are interested in your business. Let them know that you are at the top of your game in the industry, and if they want to know the latest news and product information, they have to check with your service and with no one else. This all sounds like a great idea, but in practice, driving up your web traffic is actually a tricky business. In this article, you will learn some tips for driving traffic to your website.

First, links are the answer. Make sure that you are linked in as many relevant places as possible. When we talk about link quality, for example, it’s all about making sure that you are reaching the right audience. If you sell garden supplies, which kind of websites do you think you should link on? The answer, of course, is to link on online magazines that specialize in gardening issues. This way, readers of the gardening magazine will see the links for your site again and again and will know that you are a big name in the business.

Next, make sure that you are networking online. You can use Facebook, for example, to spread the name of your website by word of mouth. You can start a profile and a group of which fans can become a member. This is a great way to get people looking for your website so they can see what’s new, which products are for sale, and which kinds of sales you are offering. This is a great way to make your website seem essential to those in the know.

Finally, driving traffic to your website is all about making your website seem important. Perhaps it really is important. You need to let people know this. Spread your message, but make sure the right people are seeing your message. You need to reach out and get customers interested in your web page because of what you have to offer. Your business will grow and your website will take on a life of its own. The future of your business is on the Internet. Learn how to use this valuable tool.…

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Benefits of Article Marketing Automation Tools

Benefits of Article Marketing Automation Tools

Today, more and more people are resorting to the internet in order to have financial stability and be remedied from the recent economic turmoil. While the internet is an effective avenue for entrepreneurs and business owners to get money quickly and easily, there is one problem: how can you make sure that your online business is doing well without being tied to your chair and your computer?

Perhaps one of the greatest online inventions these days is the amazing automation tools that online marketers and online business owners can use so that they are able to monitor their businesses while they sleep or when they are on a vacation. And because article marketing is one of the most effective, it is but right for online marketers and business owners to have at least one reliable article automation tool that will help them manage their content.

Article marketing is the process of writing content to promote a certain product or service and then publish the articles to online article directories and hope that your articles come first in the search engine results. Almost all online marketers today are using article marketing to promote their business because it is totally free, easy to learn, and guaranteed to deliver the results you desire.

However, there could be a slight problem with article marketing: writing and submitting articles on a regular basis can be tedious and time consuming especially when the volume of articles you need to write for your products or services continue to rise. Article marketing can be easy during the first few steps of building your business – when you have more time than money to spend – but as your business grows, the demands grow as well.

Should you come to that point where you do not have as much time as before to do the article marketing endeavors yourself, there are some things that you can do. If you have the budget for it, you can consider enlisting a help of a content provider company or get an article marketing automation tool to help you with the load.

When you hire a content provider company, all you have to do is provide them with the topics and the other details of the project and they will write the optimized articles for you. Automated article software programs on the other hand will take care of the distribution of the articles for you.

Going for article marketing automation tools such as these can be a real time saver for you and for your business, instead of spending time writing articles you can now ask someone to do the work for you while you focus on watching over your business. On top of that, article automation tools will also provide backlinks for your website in the process.…