Month: April 2022

Marketing Automation, How It Works and How to Use It Properly

Marketing Automation, How It Works and How to Use It Properly

What is Marketing Automation?

Marketing automation is a way to collect information, trigger events based on that information and produce workflows to engage the human touch. It has revolutionized the way B2B companies and large purchase B2C companies structure their marketing programs. The online marketing world has made it possible collect large amounts of data about your customer’s interactions, which in return is making it difficult to manage all of this data.

Customer Interaction

An online presence no longer consists of building a website and calling it a day. In order to stay competitive you now have to get a share of your market’s web traffic. Then you need your website to act more like an amusement park then a bridge, meaning you want them to hang out for a while. Not only do you want them to hang out, you want them to be engaged and ultimately converting. In the B2B world, most sales don’t happen in an online shopping cart. They visit your site multiple times reading expert advice, downloading white papers and watching videos before they decide to engage with you. With marketing automation you can track what your customers are doing from their first click to a sale.

Automate Your Process

While your customers are hanging out at your site wouldn’t it be nice to know when a visitor checks out your pricing page? With marketing automation you have the ability to identify who’s been to your pricing page and to ping someone on your sales team. You now have a warm lead and the ability to make certain that the sales team follows up on it. Automating these processes eliminates human error and guarantees that a hard earned lead is being followed up on. You can set up triggers to notify sales, engage managers, escalate untouched leads, nurture them once they go stale, and ultimately anything that can help the sales process.

Beat the Competition

Marketing automation tools have become very powerful and can give you a competitive advantage during this adaption phase. Even companies that have adapted to this tool have not quite harnessed the full power of it. Getting your company on board now can leave your competition in the dust. Make sure you do your research and build a solid program to implement a marketing automation solution to its full capacity.

Marketing Automation Tools

Currently, there are many leading tools for automation. Find a tool that integrates well with your CRM. If you are planning to adopt an automated marketing tool for your company it is recommended that you hire a consultant.…

8 Habits That Bring Financial Independence in MLM

Does the prospect of being financially independent mean something to you? If you answered yes, welcome to network marketing. It is your surest route to earning extra income from home to help with family budget, while gradually scaling your way towards the attainment of your grandest financial dreams. But you must be prepared to learn and implement the techniques that would make that happen. Especially you should learn and master different sales and marketing techniques.
It’s amazing how many people believe that salesmen are born. Don’t believe any of that, unless you’ll also accept that a person is born a doctor or lawyer, or accountant. Yes, a few idiosyncratic traits may quicken our mastery of some of these professions. But none of them can be practiced solely on the basis of what a person is born with. To succeed in these and any other profession, you need to be trained not only in the basic techniques of the profession, but also on how to apply these techniques to produce results.
In MLM, sales is of the utmost importance. It is a profession, too. Yes, in any trade, including sales, you’ll occasionally use some of your inborn abilities, but a lot of what will spell your success will come through education and training. And that is also saying that a failure to acquire these other traits have led so many network marketers down the path of failure.
So what are these habits that combine with sales to bring you financial freedom in MLM?
Be Positive In Your Attitude: success in any business is 90% attitude and 10% all other factors. Imagine the effect on your business if 90% of what powers it is destructive? We all need to discipline ourselves to develop constructive thinking habits. Expect the best for your MLM business. Don’t think you can’t make it.
Don’t think that being a salesperson reduces your status in any way. It’s all an attitude. Just think of what will happen to the economy of this country if no salesperson takes any order for just 24 hours! So sales make the wheel of the economy to turn. Be glad you’re a part of it!
Have a Goal: little is ever accomplished without definite goals. So what is it you want to accomplish with your business? Is it to make enough money so you can send your children to a good college? To buy your dream car or house? To move to a choice neighborhood? Whatever your goal, the important thing is that it must be so dear to you that you’ll be willing to do anything to achieve it. It also helps if your goals are realistic and time-bound.
Be Disciplined: when working for a boss, some of us rise up early, get ready and get to office on time. But when presented with an opportunity to be their own boss, some throw away those fine habits. At 11 am they are still in their bathrobe, or taking one more cup of …

CRM – The Secret Language

CRM – The Secret Language

A golden rule of writing is that you are never supposed to write about your family members. Well, I’m going to break that rule, ever so subtly, to make a very important point about the width and depth of communication that CRM software can provide a business organization.

I remember something extraordinary about my relationship with my husband, from the very onset of it. I remember that we didn’t have to talk a lot because we simply understood each other so well. It was sort of secret language in many ways. We could be listening to a friend at a party and make eye contact and convey an emotion, position or sometimes what seemed like an entire conversation through a facial expression or body language that no one else could have even picked up on. Over the years, as our relationship has grown, that secret language (greater understanding with few words) has only strengthened. I think secret languages are pretty common among people that are close. Parents and children have a secret language. Many siblings have a secret language. Best friends of many years sometimes have a secret language. As you read this, you probably have someone that comes to mind that you share a secret language with.

So, how do we emulate that level of understanding and communication outside of a one-on-one relationship? How do we make that natural depth of communication applicable in our business lives? How do we magnify the depth of communication that usually exists between two people (a sales manager and a buyer, as a business example) into a company-wide relationship that is between two companies? How do we create a level of understanding that goes beyond words and goes to anticipating and fulfilling the needs of the other party without being told?

That secret language is really an awareness of needs. When a true connection is made either socially or professionally it is because both parties feel the other one understands them. Suppose you communicated with your customers with the same awareness as someone near and dear, and were able to capture their needs in a way that would differentiate you from your competition? Suppose you could revisit this captured information and used it to anticipate and fulfill the needs of the customer? Suppose not only you could access that information, but your customer service department, or other support staff had access to that same information and were also anticipating the customers needs and working to fulfill them without being told? Suppose the next steps of fulfilling those needs were automated and happened without any more of your time or energy?

That’s a lot to imagine, but in reality it’s much more tangible than a secret language. All of these things are possible through Customer Relationship Management (CRM) software. If you had these abilities would it change the dynamic of your relationship with your customers? Would it change the way your customer views you and your company? Would it …

Hate Cold Calling For Your Network Marketing Business? – Check This Out!

Hate Cold Calling For Your Network Marketing Business? – Check This Out!

So you’ve talked to your friends, family, neighbours and even co-workers about your network marketing or MLM business; and you’re finally turning to cold-calling because you’ve run out of prospects. I agree with you that cold calling can be painful, but not if you try the following strategy.

In order to succeed at cold calling to grow your Network Marketing or MLM business you need to get your prospects chasing you and coming to you and wanting more. I know that this sounds crazy, but here’s just ONE method that I’ve personally used in the past and that has had a great impact on my network marketing business.

For starters, you need to find people who are looking for an opportunity because that simply makes your life easier. Second, you need to set the frame that you are the leader and you’re choosing them and not the other way around. They should be glad that they are joining your network marketing business.

Start by looking at employment sites like and . If you have the money to register as an employer than go ahead, but chances are that it’s going to be too expensive. What these sites do is that they will let you look at resumes but they will take the names of the prospects out; THAT OK. Look for candidates in your area and start cold calling.

For this approach to succeed, you need to set the frame. You’re looking to expand your team and you need people who are determined, coachable and have a will to succeed. Let them know that you might take them and that you might not, which is true because the fact is that you don’t want anyone on your network marketing team.

Ask them about their dreams and goals and if you like them, tell them that they will need to do a face to face interview in order for you to accept them in your network marketing team.

Give it a shot and let me know.…

Article Marketing Automation Made Easy

Article Marketing Automation Made Easy

Article Marketing Automation – The Time-Oppressed Entrepreneurs Response

Article Advertising Automation might be the response to all those that don’t possess the time and energy into creating a post marketing campaign operate. Write-up marketing could maybe be incredibly successful as a number of Internet entrepreneurs have witnessed first hand on the other hand it can become a lengthy drawn out process that may drive many struggling to arrive across the time needed to get your group off the ground.

It could be considering that you have received an additional occupation which you simply are nonetheless operating but trying to get sufficient revenue to enable you to depart. It could quite possibly be primarily provided that you’d like to invest your time along with your family members or out fishing, reading through a ebook, taking a hike or something else you’d instead do than get the job done.


For those who are trying to get a complete lot of labor accomplished inside a modest window of time, there’s Post Advertising Automation.

1 of quite possibly the most irritating and time consuming components of undertaking post advertising is putting your post in enough places to obtain the utmost quantity of exposure. Write-up advertising is easy and low-cost to complete but is extremely time consuming trying to get revealed in all of the locations you’d like to become.

That is specifically where Post Advertising Automation comes in and aids you. Post Advertising Automation is usually a network of impartial online sites and blogs which have agreed to distribute article content for other Article Advertising Automation network members.

The outstanding factor about that is with the massive measurement on the growing network (at more than 2,000 members) you will be acquiring an added and more bigger number of online sites and blogs might be supplying you with a significantly bigger amount of hyperlinks for your sites.

Post Advertising Automation is not only perhaps the most time successful and price successful way of post advertising around, it’s developing naturally. It is able to getting you ranked to the hugely first web page within nearly three weeks (and they offer coaching to accomplish this). It’ll not only distribute your articles extensively, it’ll supply you relevant content for your own web web sites and blogs.

How Article Marketing Automation functions is proper right after you have either written an article or had 1 written for you, you submit it to the Article Marketing Automation that’s it. It is nothing complicated, just that straightforward. What happens next is your post will likely be distributed to relevant web web sites giving you exposure, hyperlinks, and constructing your authority and traffic.

Article Marketing Automation comes with training on how most beneficial to make use of the network and get the most out of your efforts. They will show you how you may see dramatic will increase in your ranking over the next two and 3 months. They want you to be productive. They need …

2 Marketing Strategies For Boosting Your Revenue Today

Offline marketing doesn’t have to be hard. The easiest way to simplify your marketing efforts is to find a marketing strategy that is bringing you in the most response, and focus on that one marketing strategy online. This will turn you into an expert on this marketing strategy immediately.
And this is important. Because if you want to make more money in your business, it’s more important to be a “marketer” of your business, rather than an “expert” of your niche. Without a lot of prospects and customers coming into your doors, you’ll find it extremely hard to profit immensely in your business.
Inside of this article, I want to share with you some of my favorite marketing strategies that you can start using in your business today. I currently use all of these strategies, and they all have been proven to work for me also. Let’s go and take a look at marketing strategy number 1:
1) Operate in a niche
It’s tough to sell and get responses from a broad group of people who could possibly belong to an entirely different niche that you’re selling to. If you want to get the biggest bang for your buck, then it’s important that you operate in a niche market. So what exactly is “niche marketing”? Well I’m glad you asked.
Niche marketing is all about carving out a segment of a large marketplace, and focusing your efforts on these people alone. For example, there are a lot of products on the market today about how to become a better fisherman. Now you could operate in this money, but it would probably take you a long time to turn a profit selling to these people.
The easiest way to start making money selling to fisherman is to carve out a sub niche out of these groups of people. So instead of selling broadly to fisherman, focus on selling to “fly fisherman.” Or instead of selling broadly to fisherman, focus on selling to “bass fisherman.” This one change alone can help you to boost your sales and profits almost immediately.
Here’s another tip for marketing in your small business.
2) Don’t over think
The best that you can do for yourself is to get out there and start getting your feet wet. This small step will prepare you for what’s ahead in your business’s long-lasting success. By “throwing yourself into the wolves,” you’ll learn quickly and will discover 1 or 2 marketing strategies that really work the best for you. And once you find these 1 or 2 strategies, put them to work for yourself so that you can see more sales and profits coming your way today.
But whatever you do, don’t over think. Keep your mind focused on the end result (sales), and get out there and start promoting your products and services. You’ll be more than happy that you did.
Hopefully you will use these 2 marketing tactics to have the most success in your business as possible. I …

7 Tips to Grow Your Home Staging Business!

Partner up. While many of us choose to go into business for ourselves, by ourselves, partnering up has huge benefits for your staging business. You may being thinking “but then I’ll be splitting the income with someone else!” When you work with another stager, you are adding someone to brainstorm with, an extra pair of hands on the big jobs, and the ability to create even more income by doubling your marketing efforts. Many clients see a staging team as more successful, and more able to respond to their needs. Whether you choose to formally partner up, or create specific joint ventures to snag larger accounts, a partner could be just thing to jump-start your staging business right now.
Expand your services. You’ve done your training, you may have a strong portfolio already, but you’d like to ramp up your business and increase your income. As more stagers come into the market every day, a savvy stager looks for ways to attract new clients, and build the business. With a stager’s training and experience you can easily approach stores in your area to offer display services. Many small stores would love to have a display consultant come to the store once a month or more to give the store a fresh look. Watch for new offices, and office relocations, in your area for opportunities to provide set-up services. Networking with commercial real estate professionals can give you an inside line on these opportunities. There are many other ways to expand your services.
Postcard marketing. There are numerous, and inexpensive, postcard printers that can provide you with a memorable marketing tool. I have had great success in using those postcards as a calling card, and marketing leave-behind at real estate offices, and other target market hot-spots. While mailing postcards can get pricey, these glossy cards are much more effective than a simple business card (and can be passed along to home sellers by the real estate agents.)
Volunteer your services. If you aren’t already doing this, now is a great time to start. Find compatible organizations that could use your services. Your assistance may not be in the form of traditional staging, but perhaps helping to spruce up and organize a tired office, assist with decor and set-up in a project for Habitat for Humanity or similar organization. In addition to the reward of helping others, volunteering your services gives you visibility and can lead to unexpected connections. Career days in local schools, or job shadows, are also a great way to give back to your community while increasing your presence.
Set up a Facebook Fan Page for your business. If you already have a personal Facebook page, you’re halfway there. Setting up a Fan Page on Facebook is relatively easy. It’s important to set up a Fan Page as soon as possible so that you can direct clients and vendors to the Fan Page, not your personal profile page. There are many tutorials on the internet with information on setting …

2 Marketing Strategies For The ClickBank Affiliate

If you’re not familiar with the word “ClickBank”, then you’re missing out on a great opportunity to improve your sales and profits. ClickBank is an affiliate marketplace that allows people to start selling online immediately – and for free. Because of this, many people flock to ClickBank to get their hands on a product that could potentially earn them a lot of money.
As a ClickBank affiliate, you should know that getting ClickBank sales isn’t an easy task. There are so many niches, and depending on the niche that you’re in, it can either be a matter of getting lots of sales quickly, or getting sales months down the line as you work your leads through your email autoresponder.
If you’re an affiliate and you need more sales, then today’s lesson is just for you. You should know that there are a lot of ways to get more sales from the ClickBank product that you’re promoting. There are many techniques out there, and I want to share with you some of my favorite ways to get more sales from the ClickBank products that I sell.
Here’s strategy number 1:
1) Generate leads
It’s going to be a tough sale if you lead someone directly to your sales letter page. If you want to have success, you will want to lead your prospect to your squeeze page, generate a lead, and then follow up on them until they buy. This is like the universal standard of selling anything successfully on the internet.
The more leads you generate, the more sales you will receive. Plus, the longer you email your prospect down the line, the more likely they are to buy your products also – even if it’s 5 months down the line. You have to be persistent with your marketing efforts if you want to see sales coming in from your email marketing efforts.
Here’s another strategy for increase your ClickBank affiliate sales:
2) Send them to a “pre-sell” page
A “pre-sell” page is simply a webpage that is design to teach you about the pros and cons of a particular ClickBank product. Typically they are like product reviews – with the review ending with you favoring and approving the ClickBank product at hand. a lot of people do this right, and a lot of people do this wrong.
Sometimes you will have to compare the product to other products out there on the marketplace, and show them a comparison about how much easier it is to choose the product that you recommend, because it beats the other products incredibly. This can be a great strategy if you know how to do it right.
These 2 strategies for earning more money with ClickBank as an affiliate are things that you will want to take to heart and start using right away. You can totally turn your business around this way, and you can start seeing more sales and profits coming in sooner rather than later.
Good luck with using these tips …

Ideas to Grow Your Business During Your Start Up

Ideas to Grow Your Business During Your Start Up

The creativity stage of business is the most exciting stage because this is the time where you realize your passion and develop your business concept. The main focus of this stage is client acquisition and delivering your products and services. Typically in this phase finances are limited and most business owners are operating under a shoestring budget so the number one thing you should be focusing on is making the cash register ring.

In business, sales are the lifeblood of every organization and as business owners, you need to find ways to generate leads; convert those leads into sales and deliver exceptional service so the customers continue to come back. This should be your number one focus.

Unfortunately, too many business owners spend too much time trying to establish their brand and outward identity before they develop any sales and marketing systems that generate results. Your goal in this stage is to develop sales and marketing programs that anyone in your organization can execute or can be put on autopilot. Here are some ideas:

Low Cost of No Cost Marketing Methods – there are a number of different marketing tactics that you can use that cost you little or no money. Try a few different options to test what brings in the best results and remember to be consistent and use those tactics more than once.

Hand out Gift Certificates to Business Associates – There are many other businesses that market to your ideal buyer. Perhaps it is your accountant, your lawyer, a neighboring retailer or your local community leaders. Print out gift certificates and allow these business associates to offer their customers a free consultation, a free gift or an added bonus from you. This allows you to have access to their customers, allow potential customers to test you out and builds good will with the business associates. A win – win – win situation for everyone.

Use the Media – One of the least expensive ways to market your business is to grab the attention of the media so learn about public relations marketing and how to get instant coverage so everyone knows about you and your business.

Allow people to sample your products and/or services – Since people will be unfamiliar with you allow them to test our your products and services by giving it away for free. This can be in the form of a sample, a free consultation, a free workbook or sample chapters of your new book. The goal is to give them a taste so they will become loyal customers.

Create Refer a Friend Program’ Encourage people to recommend your business and refer your services to their networks. Create a formalized program that motivates them to refer you and make it a point to make those associates feel like VIPs. Some examples are a buy 1 get 1 free program, a special discount on ongoing services or a small gift.

Offer a return customer …

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