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General Article

Are Your Advertising Techniques Misleading Your Customers – And Killing Sales?

Are Your Advertising Techniques Misleading Your Customers – And Killing Sales?

Most small business advertising techniques aren’t truly “techniques” at all. They’re “ploys” to mislead the customer and get the quick cash from the initial sale.

To most business owners that might sounds good, but in the end it backfires like crazy!

Let me tell you what I mean…

The other day I was relaxing with my puppy, Kingsley, when I saw a commercial for the online music service Rhapsody.

Seeing the commercial really didn’t bother me at first. I mean, if they paid for advertising they should be able to well, advertise! And frankly, they can advertise how they want to. But when I saw the end of the commercial, let’s just say I was a little “peeved” to say the least.

Here’s why:

At the beginning of this year, my wife and I were looking for an online service to download music from to put on our mp3 players. We both got gyms memberships and we wanted some music to work out to.

So while we were searching, I came across Rhapsody. Rhapsody says you’ll be able to download as much music as you’d like, which got me pumped! So I signed up.

But, here’s what I found out…

When you download music from Rhapsody, you can only listen to it on your COMPUTER — not an mp3 player!

Now, call me old-fashioned but if I see people in your commercials using mp3 players left and right, I’m going to assume that I can download the music and put it on my mp3 player!

Not so with Rhapsody…

Which brings me to my point – if you’re going to advertise something, don’t mislead your customers to make the initial sale. Because quite frankly, most of your money isn’t made on the initial sale… it’s made on the BACK-END.

Here’s what I mean by “the back-end”…

Let’s say you have a subscription service in your business. Let’s say you get customers to sign up for $20 bucks a month.

Initially, you charge $20 for the set-up, and $20 for the actual service ITSELF. Sounds good, right? But here’s where those days in Math class where I DIDN’T fall asleep pay off:

On the front end, you may earn $40 bucks. But if you mislead and lie to your customers, they’ll cancel their subscription ASAP.

So you may have gain $40 initially. But with a subscription service, you get money from your customers AUTOMATICALLY… month after month.

If you’re charging $20 bucks a month and your customers stay with you for a year, that’s $240 in cash – you don’t have to work for!

And if they stay with you for 5 years, you’re looking at each customer being worth at least $1,200 to your business!

See why it’s so important to be honest in your advertising?

The lesson here is not to chase the quick buck. Go after the long-term, profitable relationships in your business. Don’t lie or mislead your customers or prospects.

Be up-front.

Be real.

Be honest.

Be grateful for your customers.

Do that – and you’ll find yourself having a lot of business in the future.…

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General Article

How to Make Money Online

How to Make Money Online

Some Simple and Easy Ways to Make Money Online

Today the idea of making money online has become one of the lucrative ways of making some quick money without having to go through the routine of day jobs earning peanuts. Internet offers you feasible source of making money online in an easy way as a part time engagement without any fixed schedule at a location of your convenience.

You get all information regarding the method you need to follow to start making money online just by a simple search on the net. Here, we try to give a categorical list of just a few ways one could take up to start making money online.

o You can write blogs or set up a website of your own to advertise or sell products to make some profit as you earn revenue from it.

o You could be part of affiliate marketing where you promote some product or service and earn commission on sale of the product based on your promotional work.

o You may try to start a business online which would offer service or sell product that you develop such as web-designing, network marketing or copywriting and so on.

o You could be part of Get-Paid-to websites which pay you to read emails, make some surveys, setting up email accounts or writing offers etc.

o One of the best ways is to start freelancing online on contract basis. You can offer various services like writing reviews, copywriting, develop sites, site promotions, offer SEO services and many more.

o You could also start an Online Retail Trade where you buy a product from one site to sell it to some other.

Hopefully, this article comes to some help to those who are looking for information to start with making money online.…

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General Article

Discovering the Benefits of Effective Business Marketing

Discovering the Benefits of Effective Business Marketing

If you’re running your own business and you’ve tried to manage the marketing side as well, you may have noticed how you cannot seem to cover all areas you want to reach. Sure, you can use social networking and email technologies to promote your products & services, and even organize some marketing activities well, but rather than being able to concentrate on running the business and actualizing plans for the future, you end up spreading yourself thin. Remember that business marketing is a process, and requires continuous planning & effort, so it may be best to leave it to professionals specializing in it. Even if your business is a small start-up home-based venture, like for instance a bead accessory business whereby you offer your own handmade creations to accessory lovers online, or you have a yoga website offering clothing, mats, books & DVDs, and accessories for yoga enthusiasts, you’d still need to get expert help to drive the desired visitors to your site. You’ll also need high quality articles and learn the ropes of using search engines to help you attain a measure of online business success.

Rather than devising & conducting marketing activities in a piecemeal fashion on your own, you can free yourself up and let a marketing professional develop a comprehensive marketing strategy that can bolster your business growth.

Good business marketing entails effectively communicating a clear and consistent message to your targeted public. This message should then be integrated throughout all marketing activities. This kind ofstrategic, big-picture approach will cost you money, but in the end the investment can be worth it because with more efficient marketing efforts, you stand to improve your business and rake in more profits.

When looking for a topnotch marketing consultant to handle the marketing aspect of your business, opt for one with a good track record. When meeting the heads of that marketing consultancy firm, you’ll see if they have a solid knowledge base. They should be able to offer innovative solutions to diverse marketing problems. Most marketing consultancy firms offer a wider range of packaged services – including specific search engine marketing, viral marketing, compelling article content, effective advertising copy, and other crucial marketing strategies. You’d actually benefit much if you choose the right firm. Through a good marketing consultant’s perspective, you’d spot which areas you may be missing out on. An experienced marketing consultant has been around and will aim at producing results that will redound to your business success. By choosing the right marketing firm, you’ll be able to build name recognition and improve your company’s image as well.

For the best business marketing help, choose a company that has a good grasp of about your industry. If you run an accessories shop, for example, go for a marketing firm that has experience in creating good visual advertisements highlighting such products. If you own a sports store, check if the marketing firm’s portfolio includes some experience handling sports-related businesses. A sound marketing plan may be carried out by experts with a wide range of skills and experience, and its up to you to tap these to help your business grow.…

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Mobile Marketing

3 Article Marketing Mistakes That Must Be Avoided

Article marketing has long been accepted as the best way to drive traffic to your website for free. In just about every affiliate marketing manual, there is a section that discusses the basics of writing and submitting articles.
However, most of these manuals don’t tell the whole story. They make it look like a very simple process. Unfortunately, this just isn’t true. In most of the tutorials, the only instruction you get is to “write a 300-500 word article and submit it to several free directories”. I’m unsure why the most important details are often left out.
The fact is if you blindly follow those instructions it won’t be long before several directories delete your account. At the very least, your articles will constantly be rejected. This will undoubtedly lead to discouragement and frustration. Here are some important tips that will ensure your articles get accepted.
1. Only Submit Original Content
This is probably the golden rule of article marketing. Write your own content and make it original. It’s perfectly alright to consult other resources for information, however. Nobody knows everything there is to know about any given subject.
If you do consult outside resources to get information, do not copy anything written word for word. Interpret the information as you see it and then write it down in your own words. Plagiarism is morally and legally wrong, and it can get you into lots of trouble.
If you use any information that came from the research of another, the source must be cited in the article. If it’s a research paper or book, it’s a good idea to contact the author and ask for permission to write about their ideas or discoveries.
2. Avoid Duplicate Content
There is an ongoing argument between search engine optimization experts as to whether or not you can be penalized for submitting duplicate content. Many contend your article won’t be indexed, but there really isn’t evidence to corroborate this belief.
However, one thing that is certain is that most article directories don’t appreciate duplicate content, and some can even suspend or delete your account if you submit too much of it.
The article directories are in the business of providing unique, original, and informative content to webmasters who need it. Many article directories also rely on paid advertising revenue to survive. If the majority of their articles contain duplicate content then webmasters will stop using them to obtain content. They also fear the search engines may blacklist them and they could lose much of their advertising revenue due to loss of traffic.
I don’t recommend submitting the same article to more than one directory, but if you must, re-write it first. Don’t just change a word here and there. It’s certainly alright to keep the subject of the article intact, but the words and sentences should all be changed so the article is completely new.
I think you’ll find that by submitting so much original content, more of your articles will get indexed and you’ll see a lot more targeted search engine traffic to your websites and landing pages.
3. Proofread Your Articles
I know this may sound obvious, yet many authors skip this step to save time. An article directory is a place for finished content. It should be grammatically correct and not contain misspellings. I understand one word can slip through here and there, and that isn’t really a concern.
If your articles are poorly worded with lots of misspellings, it won’t be long before the article directory editors decide your writing quality isn’t high enough. Even though your articles may have great subject matter, they still could be rejected for grammar. If too many articles like this are submitted, you may find your account closed one day.
I recommend proofreading your article at least twice before submission. You can find many free spellcheckers online and all you have to do is plug in your article and click “go”. The software will usually identify misspelled words and even offer suggestions for correction.
However, this won’t help with grammar. The only thing that is foolproof is to read your article all the way through. Pretend you are a visitor who was searching for information and landed on your article. Ask yourself what they would think and how they would perceive your work.
Article marketing is not easy. As you can see, it’s much more involved than just “writing and submitting 300-500 word articles”. If you want the reader to click through to your site, you need to write original, quality content.
Many article directories are raising their standards. There are so many new people practicing article marketing that the influx of new articles is staggering. The directories will soon start taking only the best articles. Follow these tips and you can be sure …

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Marketing Website

Affiliate Marketing Tips – Discovering a Profitable Niche

If you are in search of affiliate marketing tips, then one of the best ones I can think to pass on is to learn the best ways of discovering a profitable niche. Without acquiring this skill, and using it each time you start a new campaign, there is little chance you will succeed.
Knowing and understanding your niche can mean the difference between profit and loss. If you follow the steps below the orders should naturally follow.
Offline:
When looking for a niche, you can find one wherever you are. Don’t just think online, as this is only a small part of the search area available to you. I bet you can find several broad categories to start the process off today without touching a keyboard.
Look in the daily newspaper, and magazines, look for popular items when walking around your local stores, TV ad’s for new products, etc. Keep a notebook and pen with you, and if you see a product write it down, or snap a picture with your cellphone, the iPhone has an ap that allows you to scan bar-codes and make a shopping list, so you could take all the details of a product you like the look of with the press of a button. The key is to be aware of your surroundings, and look at things with a niche hunters mindset. It is very important to make notes, if you don’t, trust me, by the time you are in front of your computer that great niche you found will be forgotten.
Online:
When looking online there are several places you can look that deliver ready-made niches. Keep an eye on trending keywords on Google trends, and popular products on eBay, (just search for eBay pulse.) Amazon has a section called best sellers that will tell you what people are buying from the site. The eBay pulse in particular will give you niches on a plate, scroll down for the most watched items, and start building your site now.
If you build it they wont necessarily come:
Once you have your niche, and have made your site or landing page, don’t wait for the buyers to come to you. There are many ways to find your consumer, and then place your site in front of them. Go to forums related to your product and post in them. Never promote your site directly in the forum, rather help people by answering questions, or responding to posts, just leave your link in the signature file and on your profile page. It is amazing how many people will click on it. You can also place free classified ads or answer questions on answer type sites like Yahoo answers and others. These can also bring a steady flow of targeted leads to your offer.
I am sure you will agree one of the most valuable affiliate marketing tips is learning ways of discovering a profitable niche. Once you have this skill perfected, you will able to produce profitable campaigns almost at will.…

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General Article

What Is True Article Marketing Automation?

What Is True Article Marketing Automation?

Some may say to get article marketing automation you must have a way to get your articles out to thousands of directories with the press of a button. This is not true automation of article marketing, however. There is much more to it than just buying some type of software and sending your article out to a ton of different directories.

In fact, you don’t need more than 10 to 15 directories when using article marketing. This is because most directories don’t give you much benefit at all. If you choose the top 10 to 15 directories, you can get all the benefits you need from marketing with articles. Just submit to these directories and the rest will happen over time.

Yes, some work will be involved with writing the articles and doing the submitting, but this is also the part you can automate. It will cost money to automate your article marketing, but it can help you build much faster. The best way to automate your marketing is with outsourcing. You can hire a couple good writers and you can hire someone to handle all your submissions.

Article Marketing Automation Myths

1. Spinning Articles

So many people say you have to spin your articles for each directory you submit them to. This is a horrible thing to do and will not help you in anyway. Spinning usually created content that is hard to read and it will not draw in the same traffic or the quality links you get from leaving your content alone.

2. Duplicate Content

Many think duplicate content is actually an issue, but it is not. As long as you don’t link the exact same content to the exact same content, you will be fine. Duplicate content actually has to do with the same content being on the same domain name, not with the same article being submitted to more than one directory.

3. Article Marketing is Dead

Using articles to make money online is very alive and you can still use traffic from directories, but it comes differently. You cannot count on submitting a ton of short, useless articles to get your traffic anymore. Instead, you need to submit quality content for the readers. This will help you to do more with your articles and you will get many benefits you don’t get from content that is not all that good.

Automating your Articles for Targeted Traffic

Once you have an article written you want to outsource it to someone that can submit it to all your directories. After that, you just wait for others to pick up your articles and use them. As long as you find a writer that can provide high quality content, you will be able to get syndication from the directories and your article will produce for you.

You will see a large amount of traffic if you keep up your efforts for a few months. Yes, it takes a decent amount of articles to gain a decent amount of traffic, but it won’t end. The traffic will continue for quite a long time and every single article will help you gain the traffic you need to make the money you are after online.…

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General Article

The Dual Benefits of Marketing Automation for B2B Lead Generation

The Dual Benefits of Marketing Automation for B2B Lead Generation

Many of those who consider using marketing automation and demand generation software first think about its applications for cost-cutting. Automated marketing packages can make light and easy work of a project that could tie up a staggering amount of man-hours if it was done by hand. This makes these systems very attractive to managers or small business owners who have had to let employees go during the current economic climate. Even those enterprises which have not needed to cut their wage bill may desire to use automated marketing so that valuable employee time can be used more efficiently and staff freed up to work on growing or consolidating the business.

However, automated marketing is not simply a tool that is used to replace personal attention; it is a valuable tool in its own right that gives particular benefits over and above that which can be gained from individual workers. Marketing automation allows a wide net to be cast in B2B lead generation through demand generation and email marketing. Generally speaking, the more contacts that are made, the more leads that are generated and the more leads that are converted to sales. This is not all that marketing automation is about; it is more than simply a automatic email-shot to a contact list. This kind of software also allows automation of responses based on the replies that customers send and integration of email marketing with the business’s entire online marketing strategy.

Marketing automation software also allows analysis of trends and development of strategies based on hard data. Analysis of website visitors’ behavior allows for automatic targeting of receptive potential customers so that they can be prompted to return to a business’ website and convert into sales. Follow-up strategies to maximize the amount of sales from a single customer are also possible. This allows a more accurate determination of return on investment so that unsuccessful strategies can be abandoned or reworked and more focus can be put on those strategies that are resulting in successful B2B lead generation. May software packages also offer integrated control systems so that all of the elements of a business’ marketing campaigns can be seamlessly organized from a single program.

While the cost-saving elements of marketing automation in B2B lead generation are a valuable draw, business owners should not forget the other benefits that they can gain and ensure that they choose the software that best allows their business to grow and prosper.…