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Marketing Automation

Article Marketing Tips – How Article Marketing Can Help You Make Big Money Online

If you want to make big money online, you’ll have to become an expert in at least one form of online advertising. One of the most effective tools for helping you achieve this task is using article marketing, which is a free strategy that is also easy to use.
If you want to use article marketing in order to build your online business, or you are on the fence about whether or not it is right for you, then the three explanations below can help you make a wise choice as to whether it will help you build your online business or not:
#1 – It is a pre-selling tool
Possibly one of the greatest things about having lots of articles out there for others to see is that it can be seen as a pre-selling tool. This simply means that when people read your articles they are being pre-sold, not just for your products but also to your ability to help them.
#2 – It can eliminate hesitation when you have lots of info out there
People making online purchases have some level of hesitation simply because they are blindly purchasing without being able to see the product or talk to the business owner. When you have a lot of articles for people to read, it eliminates some level of hesitation as they recognize that you are the real deal in online business.
#3 – It makes you look like an expert in your field
Simply put, the more information you have out there the more you come across as an expert in your field. The key to putting more out there is to work consistently and to build your brand, and when this happens not only does it bring you more leads, but it makes those leads perceive you as an expert.…

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General Article

Selling in a Business

Selling in a Business

Selling in a business is the main reason why people start one in the first place. Whether you are operating a retail shop, service store, contracting firm, factory or a wholesale outlet, you will have to sell as you are going to need the funds to move on. It does not matter if your product is the best in your market or just average, you have to make a sale in order to survive in the long run.

The idea of direct selling is done through the effort of personally selling, advertising and displaying for many businesses which include packaging and styling of a product. Establishing a good reputation among your customers or prospects is an indirect method of selling in a business. While indirect selling should not be neglected no matter how remote or unprofitable it may seem at the start, it should not be neglected as it has a major impact for any business in the long run. This article will discuss how you can benefit from direct selling techniques.

In order to get your business firm on a stable footing, you are going to need a lot of aggressive personal selling to get this established. If you have established a place in your market to overcome your competition, then you are already getting there. But if you are working on a new idea with little or no competition at all, you will be dealing with the problem of persuading people of the service or product’s value. This is the stage where you need a lot of personal selling to accomplish this. If you are having problems with your selling, seek an expert marketer as a consultant to help you through this phase.

Another way to increase your sales is through advertising. You can do this by utilizing mediums such as magazines, shopping papers, yellow pages or the telephone directory. Effective yet a bit costly methods are also available such as advertising through radio and television. The overall message of your advertisement will depend on which method you will choose to target a specific audience. Match the characteristics of your audience with the type of media you wish to use in order to gain its maximum benefit. For example, if you are selling automobiles, it will do you not much good if you advertise in high school newspapers, but advertising about gadgets and cellular phones may work.

It is wise to put a limit on the amount you will be spending as advertising can become very expensive. If not taken care of, it can siphon a lot of cash from you and you won’t even notice it until you are low on finances. Study the operating ratio of other businesses that are related to yours in order to determine how much you are going to spend when it comes to selling in a business you own. Be sure that you place a budget on your limitations and add a little allowance for other unseen problems or glitches.…

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General Article

Small Business Marketing Strategies – Promotional Items

Small Business Marketing Strategies – Promotional Items

When launching a small business, it is often wise to have some promotional items which help your potential and past clients, so that your business is the one they go to once a need presents itself. Here are three tips to ensure that you win their business using promotional items:

1. The item should be used when a customer might need your product or service

Although it requires some understanding of buyer psychology, it is worth the effort to employ promotional items which keep your business at the top of your customers’ minds when they have a need for your product or service. Determining how, when, where, who and what other factors might be involved in influencing your customers’ purchase decisions enables you to choose promotional items which tip these odds in your favor.

2. The item should make it easy to do business with you

Good promotional items can also help by preventing common objections, especially those which occur when new customers are not as familiar with your offerings. If nothing else, each and every item should have a web address or phone number where your business can be reached. This is especially important when the web address is not obvious, or if the phone number is difficult to remember. You can certainly give an item as a gift, but if there is no contact information provided, then that will be the only purpose they ever serve. You might even consider having this vital information engraved, in cases where it can rub or wear off.

3. The item is best if it is also restrictive

A restrictive promotional item is one which has enormous benefit to people in your target market, but which is less likely to be used by other groups of people. This ensures that you are getting the most value out of your marketing dollars. For example, a tutoring company might print the name of its firm and contact information on pens to promote itself. However, it would be better for this company to print the name and contact information on pencils, as these are more often used by students, and less likely to be used by other groups of people.

Accordingly, by offering promotional items which influence the buying process at the right time, which make it easy to do business with you, and which are restricted to your target market, it is more likely that your promotional items will have a positive impact on the sales process.

Copyright 2010, by Marc Mays…

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Difinition of Marketing

10 Quick Rules For Using Social Media For Artists

There is a reason why it is called “social” media and there are rules that you should follow when it comes to employing “social media” to market and brand yourself and your art. Every day I see small businesses that are ruining their brand by abusing social media. Artists are no different, as they are a “small business” too! Here are some quick rules of social media that you should follow:
1. When a social media account is set up make sure that all of the information is complete and well written. Think of this page or your profile as a business brochure. Whenever possible, have links to your website, contact information and alternative ways for people to find you. Always upload an up-to-date “professional” picture of yourself and make sure that you have a pleasant smile on your face too!
2. Set aside some time each day to visit your social media pages and do some housecleaning. Read the posts, messages and any updates. Return your messages and comments promptly. A half hour a day is all you need to devote to this.
3. Always reply back to someone who has sent to you a post or comment and acknowledge it in some form. If someone makes a comment on your art, send them a thank you note. This can be done right on the page or privately back through their email. Either way thank them for their nice comment, thought or interest. It is the right thing to do.
4. If someone tries to engage you in some form of negativity, political, religious, controversial or otherwise. Do not take the bait! Ignore it and move on. If they persist in this behavior, you may have to unfriend them, block them or report them. Whatever you do, do not engage yourself with someone like this as you will not win and you will only waste your time. Being a part of this type of behavior will only hurt your brand.
5. Be helpful to be people. If you read or see something that someone might be interested in, send them a link. Always be responsive if they ask questions or have concerns, get back to them with an answer. If you do not know, say so.
Think twice before you send anything out. Try to imagine that every friend, follower or contact that you have on your social media pages will be reading your reply or post and that they will form an opinion of you by what you have written.
6. Neatness counts. By this I mean, shortcuts, abbreviations and poor spelling may be acceptable in some forms of social media. Here, it is not wise, as again, this is your “company brochure” and it is an important part of your marketing and brand development.
7. Engage your followers with information, content and ideas. Become an expert in your niche and share it with others. No one really cares what you are drinking at Starbucks at that moment. They want to know that you are a friend or a follower and someone who can make a difference in their life. Be that person.
8. Be enthusiastically passionate about your brand and your niche on your social pages. Negativity is not a good trait to have in life and business and social media is no different.
9. Don’t spam people. There is nothing worse than getting bombarded by people who have something to sell you on social media. People like this are abusing social media platform and it is apparent that their sole purpose for being there is to sell you something. They do not care about you, your art or your brand. They should be quickly discounted and dropped, as they cannot help you.
10. Think of social media as a networking event that you are attending and that everyone at this event will talk about you after you leave! Knowing this, what would you do at this event? Of course, you would be friendly, gracious and you would be on your best manners. In other words, if they were going to talk about you after you left, at least they will be saying nice things about you! Social media is no different.
Remember that you are on that social media page to network with other people and to make a difference in their lives. Follow these social media rules and over time you will become a friend, follower, expert and participant that people want to be with and trust. Isn’t that the brand that we all want to be?…

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Marketing Website

Twelve Low Cost Passive Marketing Tips for Retail Stores

Before you go and spend money on an expensive marketing campaign for your retail business, make sure that you are engaging in low cost, smart and passive marketing which leverages your existing traffic.

Too many retail businesses ignore marketing opportunities they have every day. Many are free, all are low cost. They are designed to reinforce your brand and present your business as fresh, innovative and a place to come back to.

Here are twelve simple ideas ready and waiting for your engagement.

Include a marketing message on every sales receipt. Consider a coupon with an offer if the customer returns in a short period of time.

Put a sign on all company vehicles and park them strategically so that your marketing message is seen away from your front door.

Include a flyer, brochure or a letter with an offer in every package you mail from your business.

Record a hold message promoting the business so that people waiting on the telephone get your marketing pitch.

Create an in-store newsletter and slip this into bags which you give customers with goods they have purchased from you. This newsletter should also be sent out with accounts, to suppliers when you pay your bills and placed in a stand in front of your retail store.

Make sure that your shopfront promotes your business outside trading hours. This could be a simple sign through to a compelling display.

Get all retail employees in a t-shirt to promote a season or limited time special offer. The t-shirt ought to contain the details of an offer or special promotion of some sort.

Give out business cards, lots of them. BUT make sure that your business cards contain a marketing message. Give them to friends, colleagues, people on the street. Getting your name out.

Give your retail employees a cap to wear promoting an offer or deal.

If you have products which can be demonstrated, get one of your sales team out from behind the counter and demonstrating the item in your busiest period. Try various team members until you find the most successful. Consider a small commission for sales made.

Seek out opportunities to speak at local community functions. They often want good speakers. Put together a memorable presentation and you and your business will be repembered.

Have fun. If you have fun in your business and customers see and feel this they will have good things to say about you. Word of mouth is the best way to grow a local retail business.

Great marketing in retail is about small steps. Lots of small steps with different start times and different focuses.

Executed with precision and care, these small steps can provide a more consistent growth trajectory for retail businesses than a bigger, more expensive and singular focus marketing campaign.

Use your current traffic and expect to more from these people who already know about your business.…

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General Article

Marketing Automation Software – Customer Segmentation and Campaign Management

Marketing Automation Software – Customer Segmentation and Campaign Management

Marketing Automation Software provides companies with many advantages. It can help reduce the complexity of marketing activities and lower costs. It does this by focusing on two core tasks.

Customer Segmentation

The first is automated message testing through customer segmentation. Customer segmentation is the process of sub-sectioning your customer database into unique areas based on consumer behavior, preferences or demographics. By focusing on multiple segments, marketers can improve their efficiency. When you provide prospects with a relevant, targeted message, studies show time and time again that consumers are more responsive and likely to take action. Using marketing automation software to properly segment and then test messages to different segments within your database can help companies improve their purchase conversion rates and increase revenue from an existing customer base.

Campaign Management

Secondly, marketing automation software can automate your campaign management and execution. Most systems will allow marketers to design sustained campaigns of content that is delivered to your prospects overtime. Think of an automated campaign in the same way people do an investment account. It is better to continually add small amounts of money overtime. By taking the same approach with your marketing campaigns, you can benefit from multiple consumer touch points, brand building as well as the direct response aspects of digital marketing. An example of a campaign like this would be a multi-week e-mail marketing campaign with a series of marketing messages and content all focused on a single theme.

Most marketing automation software tools focus on e-mail marketing, while more advanced applications are beginning to focus on blogging, social media, SEO and the entire breadth of digital marketing tactics. These new tools will allow marketers to create content once, then share that content across multiple digital channels such as podcasts, presentations, webinars, social media in additional to email. Nearly any digital marketing channel can benefit from automation. Technology constantly changes, however, the process and principles of marketing automation software have been around for decades in the form of direct response systems, direct mail and loyalty programs.

How to get Started

Start using marketing automation software today to increase the value of your existing customers and to distribute unique content and attract new customers. We suggest that you first explore e-mail marketing automation tools such as Constant Contact or Aweber. These software tools are low cost and very user friendly. When dealing in the Social Media sphere, we recommend TweetDeck. TweekDeck provides users with a quick and easy dashboard that shows your messaging from multiple social networking sites such as Facebook, Twitter, Linked In and MySpace. A tool like TweetDeck is essential for managing your Social media presence. If you are focusing deeply on Twitter then you should check out HootSuite or Cotweet. If you are not using it already, your choice for automating your web presence should be WordPress, it is user friendly and has lots of premade templates and plugins available.

When used properly and intelligently, marketing automation software will build business, drive more revenue and increase profit.…

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General Article

How to Improve Your Article Marketing Submission By Using Better Automation Methods

How to Improve Your Article Marketing Submission By Using Better Automation Methods

I’m sure you get a lot of emails from marketers who say that article marketing is dead in the water, and they then pitch you some new-fangled technique that they haven’t really tried and tested themselves.

People still love to read articles, whether it’s news, interviews, how tos etc.

Yes, video marketing is growing in stature and can be great to compliment your text- based articles, but you can even combine the two for great results if you do it right.

Let’s put the record straight right now.

Article marketing is NOT dead.

It is living and breathing as I speak.

But here’s the deal.

The reason why so many newbie internet marketers are turned off it or give up are for these reasons.

1) IT’S TIME CONSUMING

2) THEY DON’T POST ENOUGH ARTICLES FOR THEM TO SEE RESULTS

3) THEY TIRE OF HAVING TO MANUALLY POST ARTICLES TO DIRECTORIES, BLOGS OR WEBSITES.

These are the three main reasons why people get turned off article marketing.

However, like anything, you get out what you put in.

It is a business that requires work.

Yes, WORK!

But, if you do it right, and put in some efforts you will get lots out with what you put in!

Now, if you’re a complete newbie to it, or think you are a seasoned pro, these tips will come in handy.

Firstly, for it to be of any use to your marketing efforts, you need to post at least four articles a week.

When you write your articles, you need to remember these key things:

1) Make sure your keyword/s are in the title and in the main content of your article.

2) Make your title snappy and so that people want to click on the link to your article

3) Don’t litter your keyword/s (i.e, keyword stuffing) you will get penalised.

4) Give your article some juice by bookmarking it on bookmarking sites

5) Write 500 words max

6) Remember your resource box is key for people clicking on your website link, so it needs to be snappy and commanding in nature.

If you stick to these and write regularly, like blogging, you will see a steady increase in traffic over time.

Now, the biggest question I read in internet marketing regarding writing articles is this…

How can I save time and have my articles posted to as many directories as possible without having to slave at the computer?

The secret to any online business model is automation. Making your life simpler so you can do the things that really matter in your business, like creating great content!…