Category: Concept

The Value Of Rest

Hi everyone! It’s one great day in my side of the world, I hope you’re having the same.
I just came from an absolutely relaxing weekend. It was totally rejuvenating to spend it with my wife and kids-just chillin’. And now fully recharged, I’m back to work. Throw those difficult tasks and corporate hell right here, baby, coz I’m all fired up and ready to go!
It’s a miracle what an amazing work-free weekend can do to the body and mind. A day or R and R just releases all tension away. Think of your stressed-out body as a burlap sack full of potatoes. After a leisurely day or two spent to do with as you will, imagine all the potatoes rolling out and the sack goes from being taut to totally limp.
Here’s another scenario. Think of the burlap sack as already full. But you keep on adding more potatoes. What will become of it? Of course, it will eventually rip and tear. You might still be able to sew it together, but it won’t be the same sturdy burlap sack you first had.
This is a crazy, stress-filled world that we live in. We are constantly harassed to accomplish things by the end of each work day. Most of the time, we bring it upon ourselves when we focus too much on work and leave family and recreation in the back seat. The sky-high levels of hypertension and other stress-related diseases and psychological illnesses have reached dismal levels in this country that the lengths we go to subject our bodies to such tortures are beyond my comprehension.
Our human bodies are like that sack. It needs to recharge, rejuvenate. If it doesn’t, it’s going to tear apart and while putting it back together again is possible, it won’t be as good as it was before it broke down.
You’ve got to be adamant about setting a day or two away from work. Working online at our own pace gives us Internet marketers more flexibility than others in this regard. Whether it be a weekday or a weekend, you’ve got to treat your rest day/s sacred. Go for a massage. Spend time playing with your kids. Dance. Sing. Chase butterflies. Swim. Take pictures. Do whatever relaxes you.
Only when you’ve taken time out will you be able to fully engage yourself and be productive in work again. Ideas that you wouldn’t normally be able to think of under times of duress will flow ceaselessly. Trust me.
Your success hinges on the value you put on rest.
To YOUR Success,
Kevin Hutto…

4 Simple Steps For Growing a Profitable Email List Online

If you’re marketing online there is no reason at all not to have an email list. You don’t need your own product to sell to grow and profit from your own list. All you need is an autoresponder system and a way for people to optin to your list from your web site.
In fact, building a list before having your own product can be pretty cool as you instantly have a list of targeted prospects for your offer once you finish your product and it’s ready to go to market.
In the meantime, you can make money online by sending out quality offers to your list as an affiliate.
Money Making Key – having a list of people interested in your topic, that trust you and see you as an expert in the field (or someone who can point them in the right direction) will allow you to grow a profitable, successful, long-term business online.
1. Bribe ‘Em!
You have to get them on your list, right? This isn’t 1998 when email was new and all you had to do was offer a free email newsletter. People are overwhelmed nowadays with email they don’t want.
So you need to offer something for free, that is QUALITY information, in the form of a short report, autoresponder series, audio or video, based on the topic that they are interested in learning more about.
If you give them quality information, they will be more likely to trust you and buy from you when you do recommend something that costs money.
2. Make ‘Em Pay First! – List size doesn’t mean anything if it doesn’t make you money. One way to grow a quality list is to make them pay first! Offer something of high quality at a low price of $5 or $10.
You’ll get a lot less people to optin. The major upside is that everyone that gets on your list has already proven they are willing buyers and that’s ultimately what you want.
3. Make it Easy for ‘Em! – Don’t hide your optin box! If you run a blog or content site place an optin form in your side navbar AND at the beginning or end (or both) of every article or blog post!
4. Test Test Test! – You gotta constantly test your offer. Keep trying new ways to get people on your list to improve your conversion rate.
The more visitors you can convert to subscribers the more money you can make from your list (you should be testing your offers once they are on your list as well).…

Using Television Advertising To Your Advantage

If you want to see your business survive, you need a powerful marketing strategy. Anything that you can do to effectively promote your products and services are a good step in the right direction. Now notice that I said “promote your products and services” as opposed to “promote your business”. There’s a distinct difference between the 2, and I want to share with you some of these differences.
When you promote your business, you’re relying on a form of brand advertising. With brand advertising, you’re wasting thousands of dollars trying to convince the public that you’re a major corporation. But you should know that it’s not about convince people that you’re a big company. What it all boils down to is whether or not you can compel your prospects to become a new customer.
When you promote your products and services, you take an entirely different approach to marketing your business. Instead of focusing on your brand and what you stand for, you’re going at the precise problem that your prospects are having. This is known as “target marketing”, and it’s something that you will want to learn how to do if you want to have success in your business.
With target marketing, you’re taking a direct path towards selling to an individual prospect. What this means is that you’ll spend less money marketing, and spend more time on those prospects who are ready and willing to do business with you. Target marketing is something that I recommend, and it’s something that you should start doing today.
Now that we’ve covered “target marketing”, let’s take a look at a technique that is sure to put you in the “profitable” category. Here’s the technique:
– Television advertising
If you are going to do television advertising, then you should really start to learn about direct marketing. You see you can’t make your entire TV ad all about building your brand. You have only about 30 seconds to make your pitch, and to get people to order from you right away.
TV advertising on a national scale can become quite expensive, so it’s best if you stick to local area advertising only. For some franchise businesses, they don’t have to worry about TV advertising because headquarters run these ads for them automatically. But since you’re a “little guy”, you will more than likely want to stick with direct response advertising.
In your TV ad, make sure your website and phone number are obviously displayed. You don’t have that much time to get your message across. You have to imagine your visitor with the remote in their hand, ready to click to another channel. It’s your job to make these visitors stay on your TV ad, so that you can convince them on taking action on your free offer of some sort.
And by the way, when running television ads, attempt to generate a lead. This way you’ll build yourself up a nice list of people that you can market to over and over …

2 Tools To Build Your Email List With

If you have an opt-in email list, then you have taken the right step towards making your business successful. If you want to stay in business online, you will have to keep a close look at what it takes for you to remain competitive in your niche, and also what it takes to make your email subscribers happy.
There are a lot of list building strategies out there that a lot of online marketers don’t know about. This is particularly true when it comes to newbies. But list building is something that you will want to do if you want to have a booming and thriving online business. And in today’s lesson, this is exactly what I will focus on.
I want to share with you a few ways that you can build up your email list so that you can market to them over and over again. These techniques are simple and easy to use, and I think that you can benefit from knowing what they are. In fact, here’s the first list building technique that you can use in your business:
1) Use Twitter
You can use Twitter to get a lot of leads into your email marketing funnel. With Twitter, you can get leads for free, and you can get a lot of people visiting your website just off of this one technique alone. This is something that is incredibly easy to do, and you will want to add it to your marketing arsenal today if you haven’t already.
There are a lot of sites out there that you can use to totally improve your Twitter marketing strategy. 3 great sites that I know of are: Twellow, Twibes, and Social Oomph. All of these of 3 these sites can get you the leads you need to have success with your internet marketing campaign.
Twitter is an excellent way to gather new leads, and the best part about it is that it’s free. As your Twitter follower count grows, more and more people will comment on your posts and your page, and you can easily interact with your followers. This is also a great way to build a relationship with your list. Here’s another tip for building your email list:
2) Use Facebook
Facebook is the number 2 ranked website on the internet in terms of website traffic, so you can definitely benefit from using this website to boost your email list count simply and easily. Many people are using Facebook to do their marketing with, because they think it’s a great way to get to know their Facebook fans, and to lead them back to their website where they can buy something.
Facebook is a great website if you want to get more new opt-in email subscribers. Soon people will “like” you on Facebook. Then they will sample your information. Then they will click back to your website. And then they will opt-in to your email newsletter, or even buy something from you. This is absolutely a …

Television Advertising Made Simple

If you want to make more money in your business, one great way of doing it is with television advertising. TV advertising is something that a lot of business owners attempt to do, but only a few of them have success with it. If you would like to propel and take your business to the next level, then I think TV advertising would be in your best interest.
Why do I recommend TV advertising? Well simply because it works. There are all kinds of business owners in my city who are using TV to promote their products and services. And they do have a special technique for making it work for them. It’s all within the marketing approach when they come across your ad.
You see television advertising is merely regular advertising – but it’s just on TV, and not in print. So you should practice the same principles of direct response marketing when putting your pitch on the TV screen. Direct response simply means that instead of brand advertising and “getting your name out there”, you’re holding your advertising accountable and are testing and tracking your results.
But before you run your first ad on TV, you should do your homework. Find out which competitors have run TV ads in the past, and who are running these ads now. You want to see which business owners are still running their TV ads, because more than likely, if they’re running it for a long time, more than likely it’s being successful for them. So this is something that you will want to look at.
Once you’ve determined which advertisers in your niche are having success with their TV advertising, you want to emulate the successful parts of their ad. This means that you should find the best points about their ads as possible, all while making your ad unique. This is a classic form of doing your homework.
So what should you say in your television ad? Well you want to have a strong introduction, a strong story or sales message, and a powerful close. Your goal is to keep your viewers “locked in” to what they are saying, and to prevent them from turning the channel on you.
One thing that you will want to make sure of is to offer more than one mode of response. Include your website address, phone number, and fax, and even mailing address. You never know which way your prospect wants to respond to you. So offer more than one way to contact you.
Television advertising is everywhere nowadays. They’re 30-second to 1-minute ads in the day time, and then 30-minute infomercials that come on late at night. You should make it a point to study these ads and see what makes them so successful.
If you can follow out this plan, your chances of business success will put you on top of the pile. Trust me, I would know. I’ve seen tons and tons of people have success with television advertising, and …

Internet Marketing And What It Means For You

What’s your definition of “internet marketing”? I ask this question because the proper answer to this question should be the catalyst of your online marketing efforts. Many people strive to have success with internet marketing, but unfortunately, their attempts fail them. This is mostly because of the notion that they believe the hype that’s in the internet marketing world.
If you want to have online business success, you really do need to be a marketing expert. It’s not enough to just sit back and wait for people to find you. This passive approach to internet marketing won’t get you anywhere. It’s in your best interest to learn as much about internet marketing that you possibly can.
But you should know that marketing your products and services online isn’t a hard thing to do. The bulk of a lot of people’s traffic and sales come from paid advertising. One in particular is pay per click advertising (PPC). The 2 biggest players in the PPC game is Google AdWords and Microsoft Adcenter. Both competitors are good, but you should know that AdWords is still larger.
If you have the funds to run multiple advertising campaigns, I think it will be in your best interest if you put it into use in your business. You can do pay per click, advertising on blogs, advertising on high traffic websites, and even advertising for new affiliates – to promote your latest product for you… on autopilot.
If you can make paid advertising work for you, and make you profitable (or at least break even)… you should continue to use it to the best of your ability. But if you’ve tried paid advertising in the past and it hasn’t worked out well for you, then maybe you should try something different.
And when I say “different”, I mean that you should consider using free marketing methods to bring you the traffic and sales that you are looking for. There are all kinds of free marketing techniques that you can use to boost your traffic count and your profit margins simply and easily.
For example, you have social marketing, forum marketing, article marketing, video marketing, podcasts, press releases, blogging, affiliate marketing, classified advertising, and even rss marketing. All of these techniques (and more) can bring you the traffic that paid advertising can bring to you also – but it does take some time and work.
The benefit of paid advertising is that you get to see results quickly. With free marketing, it will take a lot of content creation and distribution to see the results that paid advertising can bring. If you’re short on cash, you more than likely will want to start here. But an upside to it is that you get to earn 100% profits on each sale that you get.
Learn more about internet marketing that you possibly can. You will find that it’s in your best interest to do so, and that you can have the early success in your internet business that …

The Importance of a Sitemap

In this day and age Search Engine Optimization is the most discussed topic of internet marketing. While most online marketers use SEO in some fashion, it has become clear to me that maybe it isn’t clear that they know the underlying facts of SEO. Spiders as we know them are little things the search engines send out to recover information from all the sites on the web, so they know what content you have. So in saying this it is critical that we lay the foundation for these spiders, so they know exactly what we are all about. Now we need to organize out sitemap.

Sitemaps are nothing other than the graphical representation of the makeup of a website. There are simply two types of and XML. HTML pages are basically navigation’s including a link to another page. XML pages are used by Google to collect information about a site.

There are many reasons why getting the sitemap angle is important. Below I have shared why.

Firstly, search engines can navigate and index your site easily. Just by having hyperlinks in the sitemap, search engines spiders can very easily find all pages relating or contained in your site. If you are a small business, this is key, and all your pages should be linked throughout, as it is a great idea for SEO.

Your sitemap makes navigation of your site easy. It clearly helps any visitors or users access any page they wish with one click. Deeply nested pages in your site, are easily attained, which I will say makes the spiders impressed. Hence making sure you utilize your sitemap effectively.

Ultimately sitemap will increase page rank, and also gets the traffic you need there too. Getting the inbound links is key to good SEO. So you must ensure again that the hyperlinks in your sitemap work. You can also use the sitemap as your keywords, making for high quality incoming links.

Ensuring that your website has the correct sitemap navigations, will result in easy SEO. There are many tools you can simply search for in Google to help you with this, so it is not a difficult job to do if it sounds that way.

Please remember that without the proper sitemap all the pages on your site potentially go undiscovered, thus not resulting in ranking, and traffic falls…

How to Make Money From an Internet Marketing Business

As the realm of internet marketing business is continually expanding, more and more online marketing tips are available on internet. While some of them are really useful, others are simply outdated. If you are a starter at online business and need some killer tips for your internet marketing business, keep reading as we have gathered some ultimate tips to focus on your online business and make money online.
Online Marketing Tips
The very first and last thing involved in any online marketing business is the audience and the way of approaching them. Thus, before doing anything else, you must carry out a niche research and find your target audience.
1. Niche Research: It lets you have a fair idea on your prospective customers. You can start with visiting some popular sites like and check the products that are in huge demand. Amazon lets you find the products based on the number of reviews. For example, if a product has 30 reviews, it means that several thousand copies of that product have been sold. Other way, you can visit different blogs or forums where some industry experts give valuable information to the readers. In this way, you can find a suitable niche and target audience for you.
2. Keyword research: This is another very important aspect of any internet marketing business. It lets you find the keywords that are researched most by your target audience. You can use some free tools like Google keyword tool, Traffic Travis, etc. and find out the key phrases to be targeted.
Online Marketing Tips for website
Development of website is the next step after deciding on your niche, product and potential customers. You can build a blog, forum, squeeze pages or simply the huge sales letters.
1. Effective Sales content writing: No matter whether you are writing for a small squeeze page or for a huge sales letter, its content should be highly effective and persuade your readers to take an immediate action. It should have an effective pitch, powerful headlines, product benefits and proper guarantee wordings.
2. Email Marketing: When it comes to email marketing in your internet marketing business, one of the most important things is an autoresponder service. You can choose from any popular and reliable services like Aweber or GetResponse and gather email addresses. You can also collect email addresses by offering some free report or a small email course.
Online Marketing Tips for Traffic Generation
Traffic generation is a crucial factor for your internet marketing business that actually helps you make money online. There are several strategies that can be used for this including Search Engine Optimization and back linking.
1. Social Media Marketing: Use social media websites such as Facebook, Twitter and LinkedIn to expand your social network. You can create useful videos for your target audience on YouTube and establish a blog to position yourself as an industry expert.
2. Back Linking: The process of back link generation is one of the most profitable strategies for any internet …

Learning the Basic Terms in Web Marketing

Web marketing is selling and advertising products or services online. The internet provides a venue for low priced goods and services and it provides the fastest means of communication making online business a success for every entrepreneur. Still, it needs constant update and good advertising to invite customers.
Web marketing includes the technical aspects online. These are web design, web sale, web development, etc. these are all very important factors to remember in building online marketing.
For beginners, especially those who have no background in online marketing and technicalities, web marketing is never an easy task. There are thousands of information that need to be learned for one to be able to handle the pressure and control the online business. Before jumping on the technical aspects of web marketing, the basics must be learned down to the simplest terms involved in internet marketing. These are necessary to learn to be able to start understanding the internet language and gather information online.
To start, the following basic terms in web marketing are listed below:
Ad space – It is the location or space available on a page of a site for advertisements.
Frames – a structure that allows the subdivision of a browser window into two or more independent parts to separate for a webpage.
Bookmark – a remembered address (URL) stored in a Web browser that allows the user to go directly to that given site in the future.
Home page – Is the main page or opening of a web site to provide information about the site and its owner.
JavaScript – is an object oriented programming language developed by Netscape Corporation and used to create interactive Web sites.
Navigation – a skill applied to website that which facilitates movement of users from one Web page to another.
Shopping cart – Software used in making a product catalogue available for online customers to view, add/delete, and purchase merchandise.
Web browser – Is a software program that allows searching or browsing various kinds of information on the web.
Web design – The layout and structure of Web page presented in such a way that content and components are coordinated.
Before rushing on the goal of starting internet marketing, one must learn the basics especially those who are beginners and those who are unfamiliar with the complex terms that can be found on the web. This will help the building of a web page that will effectively attract consumers and therefore enhance the success of web marketing.…

How Videos And Internet Marketing Tips Can Contribute To Your Online Success

There are certainly a great deal of ways to help with the financial success of your business. Posting videos is one way to help your business because videos provide such a visual and personal approach to driving traffic. This is a free method of driving traffic as well which is always great news for an internet marketer. You can post videos in a variety of ways and you should make yourself aware of just how you can do this.
1. When you employ some Indianapolis SEO firms you can find out how to use videos in relation to the search engine optimization of your website. These agencies have been so helpful for many web marketers that they are surely likely to be helpful for you too. Firms like these are always up to date with the latest methods for SEO so that you can succeed greatly with your business online.
2. Posting videos related to your business has long been one of the best internet marketing tips around. It tends to be a highly effective method for driving traffic and it is low cost. You can utilize YouTube which is a free video site and you can go to town with linking your site all over the internet.
3. If you have been in the internet marketing industry for even just a little while, you may have found a favorite internet marketing forum by now. When you contribute to these forums you can include a link to the video that you have created. People will check out your video and you need to be sure that you include a link to your site somewhere within the video. A forum provides you with such an excellent opportunity to get the word out there about your business.
Something as simple as a video can contribute to your success online with your business. People love to look at videos because it allows them to see what you have to offer rather than hear about it. It is so easy to get started with making a video. All you need to do is create the video and get started dispersing it today.…

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