If you own and operate a dental practice, and would like a few helpful tips on how to grow your practice on the back of Halloween, then give this short article a read.
Let me explain:
It drives my wife crazy.
And at times, I sound like a farm animal.
Well, for some reason my sinuses get clogged up like a Plumber’s worst nightmare. And to figure out what’s going on, I’ve been through a battery of allergy tests which turned up nothing.
So the next logical step was to get checked out by an ENT doctor.
And here’s how my appointment went:
I go into the doctor’s office. I fill out a bunch of forms. And a few minutes later the doctor whisks me to his office. We go through a bunch of questions. He does a host of tests. And he leaves to get something.
While he’s gone, his nurse walks into the room.
And while she’s here, I asked her a question:
“So what are you guys doing to promote your business for Halloween?”
And she looked at me light a deer in headlights. Because come to find out, they were not planning anything for Halloween.
How in the world can a business pass up a chance to have fun (and promote themselves at the same time) by piggybacking off Halloween?
That would be like having a winning lottery ticket in your pocket, and not cashing it.
So what can you do to promote your dental practice for Halloween?
For starters, how about making your staff get dressed up in a costume? This is easy enough to do. And it’s fun for both your staff as well as your patients.
Or, how about having a Halloween party and inviting your patients to attend? They can even “bring a friend” which is a clever way to drum up some referrals!
Or, how about buying back sugary candy from your patients, and sending a press release to your local newspaper announcing what you are doing?
Or, what about holding a “trick or treat” contest in October? And if your patients schedule and appointment, they’ll get a “goodie” bag which includes a FREE electric toothbrush (and a few other valuable items). How can you get these items? Call up your vendors. Tell them what you’re doing. And ask them to donate items to your goodie bag.
Look, your options for Halloween are limited to your creativity.
But please… please… please make sure you do something to promote your dental practice.
It’s a goose the goose that is waiting to lay a golden egg!…
If you own and operate a dental practice, and would like a few helpful tips on how to grow your practice on the back of Halloween, then give this short article a read.
Are you struggling in your network marketing online business? Then it is the right time to learn how to leverage the power of internet to achieve great success in your business. In order to attain massive results online, you need to generate traffic to your site. Before implementing any marketing techniques, you have to understand that everyone doesn’t want to join your MLM business. You need to identify your niche first and then find out what they are looking for. Identifying people who are interested in what you are offering can help you take your business to the next level.
Targeted traffic is the lifeblood of conducting network marketing online. Therefore it is imperative that you master the art of generating traffic on your own. Content marketing is one of the simplest, yet most powerful strategies to attain results in network marketing online. It can help you drive more traffic. Your content can be articles, blogs or videos.
You have to learn how to create good content and put it in the right place. It is critical to fully understand the needs of your prospects and create content that provides solutions to those needs. Interesting and informative content builds your credibility and keeps you in a position that allows your prospects to be converted into your customers and/or distributors.
This industry is all about connecting with people and introducing them to your business. Lead generation and building relationship with leads are the keys to success in network marketing online. A lead capture page or a squeeze page is another essential component to help you create high quality leads. Learning some techniques to make your lead capture page effective can lend you a hand to achieve your marketing goals.
Little details like what the headline says, the font size and color are all important areas in your capture pages. You have to create a magnetic headline that attracts the attention of your prospects. You need to offer something of value in your capture pages that is compelling enough for them to make the decision to opt into your email list.
It is also worthwhile to learn how to take advantage of the social networking sites on the internet. You can use the social networking sites like Facebook and Twitter to brand yourself and your network marketing online business to targeted people. These sites allow you to expand your online circle easily and quickly. You can connect with the people who are interested in the opportunity, product or service you are offering. You can post blogs, make frequent updates, answer the questions your prospects might have and share your knowledge about the topics relevant to your business with them. This in turn can add to your network marketing online business and generate profits quickly.
Some network marketers follow old school marketing techniques like buying leads, making cold calls, chasing family and friends and spending hours attending countless meetings. However, the average person rarely finds success by using these techniques. The success of network marketing online depends largely on how you attract your prospects and build their trust. If you can show them that you are a leader who can help solve their problems, they will be ready to join you. Learning to make your offer impossible to refuse is the best way to ensure you have a profitable network marketing online business.…
Email marketing is a very integral part of your online marketing campaign. You should know that email marketing is something that you need to invest in and start using right away if you want to boost your online sales and profits. This is something that you shouldn’t take lightly, and is something that can definitely boost your sales.
In today’s lesson, I’m going to share with you some email marketing tips that you can use to improve your conversion rates, put part of your business on autopilot, and then start to earn the cash that you are looking for simply and easily. These tips are easy to use and understand, and can definitely help you to succeed online. Here’s email marketing tip number 1:
1) Get an autoresponder
Do you know what an “autoresponder” is? An autoresponder is simply a program that sends out emails to your email list on a daily, weekly, or monthly basis. With an autoresponder, you can put your sales on autopilot because you don’t have to sit there at your computer and manually send out emails to customers or clients.
One of the most popular autoresponders on the internet is from “Aweber”. Aweber is a company who hosts an autoresponder service for those who sign up with them. They are very newbie friendly, and they have good customer service. You should make it a point to learn more about Aweber today.
Autoresponders are a must-have if you want to create the kind of online business that you dream of. The only thing that you will have to do is insert emails into your autoresponder sequence, and the autoresponder will take care of the rest. This is incredibly easy to do, and it doesn’t take long to add to your sequence. Here’s another email marketing tip:
2) Don’t buy a list
You never want to buy an email list of people to contact. It doesn’t matter if the list is in your niche, if you’re getting 300,000 names for a good price, or if the list is recent. There are a lot of negatives of buying a list, so you will just want to stick with opt-in email marketing.
When I say “opt-in” email marketing, I mean you are encouraging people to visit your website, and getting them to leave their name and email address to receive a free offer from you. You can offer them a free ebook, a free report, or simply your free email newsletter. This is the best way to go about getting leads. Anyway else is futile.
Marketing with autoresponders and opt-in email lists are 2 very good practices that you should be using in your business today. It’s something that you need to be doing if you want to make money online simply and easily. I’ve been doing email marketing for the past 10 years, and I can assure you that it’s definitely the way to go with your online marketing efforts.
Take these 2 tips and use them to have success online in a short period of time. The more leads you get, the more money you will make, and the more your conversion rates will increase. Get on it right away.
Good luck with using email marketing in your online business today.…
Email marketing is an incredibly powerful method of promoting your products or services. You can’t go wrong, in most cases, because most of your prospects will voluntarily sign up to receive your e-mails. Your challenge is finding an e-mail marketing software program that will allow you to easily and effectively market your campaign.
There are hundreds of different e-mail marketing software programs to choose from. You’ll want to start by deciding whether or not you want an online or offline software program. There are a few considerable differences you’ll need to think about.
Offline programs need to be installed on your computer and can only be used if you are logged onto that machine. On the upside, you have complete control over the way your program is set up and you can choose the email server you use to send messages. Unfortunately, you’re going to pay hundreds of pounds for an offline program and it takes a lot of time to set them up.
Online programs are either installed on your web server or on the company’s server and can be accessed from anywhere you are able to log onto the Internet. The software company has preprogrammed the software and you simply need to enter your lists, schedule your emails, and check your reports to confirm which emails are effective and which are not. The only drawbacks are that you have no control of what server you used and you may have to put up with occasional downtime if the company experiences any sort of technical difficulty.
So where can you find a good email marketing program? I recommend doing a little bit of research and comparing features to determine which are best for your individual needs. Start by doing an Internet search and compiling a list of services that look like they’ll work for you. Then visit a few online forums and ask other users what they think of each one. A particular e-mail marketing program may be the most popular, or the least expensive, but that doesn’t mean it will be right for you.
If you’re stuck and don’t know where to start, I recommend searching for and checking out a few of these popular programs:
o Constant Contact
o Vertical Response
o Elite Email
o Send Studio
o EXP Elite
These e-mail programs represent only a small handful, and I offer them not as recommendations for use, but as a guide to help you get started.
What programs do you use now and would you recommend them to others?…
Video marketing is a key aspect of promotion for businesses. The one drawback is that you must do thorough research to use this technique effectively. The following piece will give you advice to help your business out.
You should not be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. Demonstrate your product for the audience or simply talk to them about who you are and what you do.
It’s best to make as many videos as you can. Put up videos on a regular basis so that viewers will visit your channels frequently looking for new content. This also increases your exposure on the Internet and draws in new viewers.
The content of your video plays an essential role in its success. You do not have to have the best video camera in order to be seen by millions. If the video has valuable information, people will watch it no matter what the production quality is. A good camera won’t hurt, though.
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. This link should be inside your video player. Then the link stays with the video no matter where the video is shared or embedded.
Interesting content is king. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. All the views in the world won’t help you if you content is lousy. People are not interested in watching another boring commercial. They want to see something interesting and of value. Making interesting videos can get you traffic that will continue to increase.
Remember to write a greeting and a closing into your video script. Information to always include is who you are, your business name and the video topic. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.
You can use a tripod in order to make your videos more effective. Videos that look shaky are only appropriate for horror films or films of an avant garde nature. For your videos, you’ll need a steady camera with good angle work. It takes only a matter of seconds for your viewer to determine the value of your clip.
It has already been mentioned that video marketing is a wonderful way to help get your business off the ground. You have to know how to really make the most out of this technique in order to reap the benefits. Implement the advice mentioned in the article above, and you are sure to reap the benefits of video marketing.…
If you are a business owner, many, if not most, of your customers have one or more social media accounts. You need to make sure your business is also on these sites. Discover which social media sites are of the most interest to your customers, and get your business branded on them immediately. WIthout it, you are missing opportunities to build deeper relationships with current customers, and to find new customers that may have never heard of your business before.
Maintain a current and relevant blog. Post everything new you have to say on your blog. Your blog can also announce clearances, specials and changes in location or hours. – don’t forget to add them to your blog.
Businesses that rely on Twitter to promote upcoming sales should make an effort to interact with customers. Give people who retweet your content a thumbs-up, and quickly respond to questions people ask. This creates a growing and interactive relationship rather than a simple “company to consumer” transaction. This also helps your followers connect to you as a person, rather than a representative of a business.
You should always link all of the sites together. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. List your blog and your Facebook page on Twitter. Creating links in different forms of media will widen your costumer base.
Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. If you desire to maximize sales, try to advertise using social channels and remember to keep it simple. If you desire getting on the same level as your customers, just say hello to them! Your customers will let you know where to go from there.
One of the best ways to attract your target market is to promise incentives and offers exclusively to those who follow your business on social media. If they’re noticing deals that they can’t get elsewhere on their page, they will pay a lot more attention to your social media marketing. This leads to them telling their friends, which costs you nothing.
Before getting started in social media, find out what your options are on these sites. All social networking sites function differently, and if you are aware of how their differences can benefit you, then it will help you greatly in your promotional efforts. If you know which sites reach the most people in your target audience, you can use your time wisely when reaching them.
Be flexible with updating your pages. Your audience will be looking for frequent updates on any new campaign, right after you launch it. But, if you cannot come up with good content topics, you may be better off posting less frequently.
Social media networks are great ways to help your business grow! It allows you to communicate with your customers, attract new customers and get the word out about your business. Give social media marketing a try and see what it can do for you.…
There are many techniques used for affiliate marketing; what you use will depend on what you’re able to do technologically. You must also think about the product you are selling and the target audience you hope to attract. Affiliate marketing doesn’t involve spam or the targeting of everyone on the Internet. It takes a great deal of knowledge and strategy.
Disclosing your use of affiliate marketing will let you know if it influences your readers in a positive way. Transparency is always appreciated, particularly in the field of affiliate marketing. When you show your customers the reasons you use this type of marketing, they will probably be more responsive.
Selecting an affiliate products company with several payment options should be high on your list, especially if you need a quick turn-around for your earnings. Some companies require you reach a minimum amount before they will send you your money by check, while others offer direct payments to your bank. Some have options like AlertPay or PayPal.
Try and stick with companies who are generous and proven in the affiliate marketing business. A twenty percent profit sharing split is a good threshold for deciding which affiliate companies you should work with. Quality affiliate companies know that your efforts deserve a higher commission that will draw you back for more business.
Before inserting those links, make a conscientious decision about what products to include. After you have figured out the best link arrangement, you should see improved profits.
Affiliate programs can be very different from one another. They differ in flexibility, products offered, and a number of other features.
There is great inequality in the design of affiliate websites. Some affiliate marketing sites can be set up poorly and make it hard to find what you’re searching for. This may not be the best scenario, however, ambitious owners won’t allow the design of the site to prevent them from generating income. These obviously helps out visitors, but it can also increase trust, and may motivate people to make purchases.
A wise affiliate marketer is truthful about his affiliations. Be honest with your customers by listing your affiliations, and provide a clear statement about what your business is about. Visitors who feel that you are dishonest about your affiliates will skip your site and buy directly from the merchant.
If you want to make money in affiliate marketing, it is crucial to know what you’re doing. You should want your site to rank high in search engines. Doing this ensures better profits and affiliate links.
Consider choosing affiliate companies that have big sales conversion ratios. Try to find a company that offers a conversion ratio of 1%.
Consider what you have learned here and implement it to pull in the paying customers you are aiming for. As you become familiar with the market it will be easier to perfect you own techniques, and they may work better for you than these. However, take care to ensure your marketing plans are streamlined and as simple as possible.…