Category: Management

Internet Marketing Tips – YouTube Marketing Tips For Making Money

If you are looking to make money online and build a business then you are going to need one thing to start off with and that’s a product to sell, and traffic. If you don’t have these things then you will not have a business. These are the key components to a successful online business. Now if your looking to make money one fun way to do that is to create or outsource a product and market it with the power of YouTube.
YouTube is one of if not the largest video sharing sites with millions and millions of video watches a day. So think of it like this. The more videos you have uploaded on YouTube the more traffic you are going to get with more people watching your videos.
When I first started I started out submitting 1 video a day and in just a little bit of time I had over 50 videos on YouTube all pushing to my blogs, product pages, opt in pages and more. This is how I started building my brand in my niche market. This is something that you or anyone can do even if you are new to the game of internet marketing.
If you are shy about putting yourself on screen you can always upload pictures and narrate over it. I use just my basic windows media movie maker and it gets the job done just right and I am very happy with the results.
Start off by writing articles and then reading them and recording. Once this is done go ahead and submit to YouTube with a link back to your website. This is a perfect way to start making money online.
Submit 1-3 videos a day, Link 1 to your blog, 1 to your direct sales page and 1 to your squeeze page. Rinse wash and repeat.…

3 Affiliate Marketing Tips – Turn Your Business Into a Win-Win Adventure

Affiliate marketing involves promoting someone else’s products in order to collect a commission every time you bring in leads or help make a sale. The exact terms of what you have to do in order to earn that commission will vary from one opportunity to another, but anyone with a solid knowledge of online marketing techniques can turn this into a business that wins in terms of finances as well as personal enjoyment.
Stick with What You Know
The easiest products to market are going to be those that you know at least a little something about. It is very difficult to come up with compelling ads and write informative, accurate articles and web content if you don’t know what you are talking about and have no foundation of information on the subject at hand. It is also not as enjoyable to work with a product day after day that you don’t understand.
For instance, if you have been an avid runner since you were a teenager you could easily market an eBook about running but might really struggle to effectively market a product related to boxing. You would do better to find a variety of products related to running or physical fitness and weight loss and create an affiliate marketing business around those things that you are already informed about.
Select Products with Integrity
There are thousands upon thousands of products out there that you could include in your affiliate marketing business, but many of them simply are not worth marketing. You should find products that you really stand behind and believe have some value to other people and disregard the low quality trash and products that don’t have a wide receptive audience. You are going to be attaching yourself to these products and marketing them, so it’s best if you believe in them and allow that conviction to carry through to sales.
For instance, a weight loss eBook that simply regurgitates all of the basic old school information that can be found online for free is not going to sell as well as a very unique, in-depth exercise program that delivers video workouts, an eBook packed with workout moves, and innovative information on how to eat healthy.
Imagine yourself on TV doing an infomercial for the product. Everyone you know will see this infomercial and maybe buy the product because you are recommending it. If you would be uncomfortable doing that then chances are you can find better products for your affiliate marketing business.
Know a Product’s Value
When determining how much money and time to spend marketing a specific product you need a realistic idea of what you may earn in commissions from helping make sales. If you are likely to make very little then it is a losing battle if you spend a lot of money trying to bring in interested buyers. This is why it is beneficial to select a variety of products within the same niche so your marketing efforts will all be directed …

Practical Affiliate Marketing Tips – 2 Basic Components You Must Have to Do JV As Affiliates

Doing a joint venture with other marketers who have their own list is one of the more profitable strategies that you can use in your business. You will be able to get instant list of subscribers and get some sales when the marketers promote your squeeze page to his list. But in order for you to do JV effectively, there are 2 basic and important components that you must have so that you can get more marketers to do a JV with you.
The 1st component that you must have is to have free bait that you can offer to the visitors who come to your website. It can be in the form of eBook report, ecourse, audio report or video report. You will want to make sure that you are giving good content in so that the marketers that you are doing JV with will be confident that his subscribers will get good value from you when they join your list. This kind of free bait is good as you will be able to encourage more of the visitors to join your list and you will be giving good values at the same time.
The 2nd component that you will need is to have your own list subscribers. If you are just starting out, you will want to build your list as soon as possible so that you will have your own list of considerable size. The main reason you will want to do that is because most marketers will only be willing to do a joint venture with you if you have your own list and they will be able to get some benefits from your list. In order to receive something from someone, you will have to give value first. As you keep on growing your list, more people will be interested in doing a joint venture with you and you will be able to grow the business to the next level.
Here are the 2 basic and important components that you must have so that you will be able to strike a successful joint venture with other marketers. You will want to invest your time and effort into getting these 2 components so that you will be able to start using the joint venture strategies as soon as possible.…

As a Small Business, Can You Afford to Waste Half Your Advertising Budget?

John Wannamaker, founder of the east coast Wannamaker’s Department Stores, is credited with having once observed, “I know I waste half the money I spend on advertising, the problem is figuring out which half.”
This is an insight that is often lost on inexperienced marketers, particularly new businesses.
Wannamaker understood that for a variety of reasons only half of those who were seeing his ads were customers or potential customers for his store, and that he was wasting his money advertising to the half that were not. The irony of Wannamaker’s observation is that it was made more than 100 years ago, when his media choices were a tiny fraction of what they are today — maybe he had the local newspaper, some billboards and perhaps handout fliers to choose among, but certainly there was no TV, cable, radio, the Internet, bus signs, logo wear…
Wannamaker clearly understood he needed to target his marketing efforts specifically at those people who were or were likely to become customers. Like Wannamaker, as a marketer you need to know your customers or potential customers because if you don’t know who they are, then you could very possibly waste half or more of your promotional dollars on media that will charge you lots of money for viewers / readers who are not and likely will never be your customers.
Here’s an extreme, but true, example of someone’s misguided media buy: I once heard a high-end jewelry store advertising their pricey crystal glassware on a hard rock station. Yes, the station was the number one in the market, but that “number one” included a great many young people (high school age and below) who were certainly not in the market for expensive glassware.
As a small business can you afford to throw away half of your marketing budget like this?…

3 Marketing Techniques That Can Propel Your Business

Marketing is a game that very few understand, and the small business owners who do understand make it a point to keep their “business success” to themselves. Luckily, their “secrets” are simple, ordinary tasks that even a baby can do. So what are some of these “ordinary tasks” that these business owners are doing? Well I’m glad you asked.
In today’s lesson, I’m going to show you some ways to market your business and how take immediate control over your niche starting right away. These are techniques that have been proven to work for me, and a lot of other businesses that I follow. Here’s technique number 1.
1) Use Google Places
Have you ever heard of “Google Places”? It’s a section on Google where business owners can add their local business to, in return for targeted traffic on autopilot. I’m confident that many of your competitors are using this strategy for themselves, while you still wonder in the dark about how to market your business.
Google Places is very easy to use. You will want to upload your listing, along with pictures and videos of your place of business. This will help to attract prospects to you since you’re kind of giving them an overall “tour” of your business. Never just fill out the essentials – add pictures and videos so that your prospects can get a better look at your company, and so that they can call you if they have any questions. Here’s another marketing technique that successful business owners do.
2) Join business related forums
This is a great way to gain friends and to hear advice for your business from other business owners around the country. So let’s say you’re a chiropractor who lives in Los Angeles. You could go online and find a chiropractor forum where you can post and leave messages to other forum members. This is a great way to stay on top of the marketplace, and learn what works versus what doesn’t. Here’s the last marketing technique for you:
3) Offer something for free
If you want your prospects to take action now, then offer something for free. Your free gift should be something that isn’t available anywhere else, and that can truly improve the lives of your target market. To promote your free offer, make it the topic of each ad that you run.
In your ad, tell your prospects that they will receive a free gift from you in return for their contact information. Once you get their information, send out the free gift along with a pitch for your products and services. After your first month of contacting your lead, continue to contact them once a month with another free gift, and a pitch for your products and services.
This simple strategy of offering something for free can really blow the lids off your sales and profits. If you don’t believe me, simply put these strategies to work in your business today. You’ll be more than happy that …

Why It’s Important To Stay On Top Of The Marketplace In Business

How are you going about marketing your products and services? Are you copycatting your competitors’ ads, or are you creating them yourself? Have you played customer to see what your competitors are doing to sell more of their products to you? If not, then you will want to start doing those things today.
To make more money in your business, you have to stay on top of marketplace. This way you won’t be surprised by the sweeping changes that occur in your industry. To stay on top of the marketplace, you will want to subscribe to some of your trade journals magazines, and you will also want to subscribe to a marketing magazine. A good one is the “Direct Marketing Association” (DMA).
This way you’ll be on top of the marketplace in 2 ways. The first way is by seeing what the latest issues are in your niche, and the second way is to stay on top of the marketing arena so that you can know what has changed in the world over marketing your products and services.
In today’s article, we’re going to take a look at how you can make more money in your business – despite being hit hard by another change in the marketplace. Here’s the first tip:
– Beware of any “Panda” updates
In the world of internet marketing, there was a recent event that took a BIG toll on website owners. Businesses who thought they could market in only one way found themselves out of business immediately. So what do I mean by “panda” update. Well, here’s what it is:
The Panda update was a shot at content farms. By content farms, I’m talking about article directories, blogs, and any kind of content arena that has people submitting more and more of their content to their website. But the panda update changed all of that.
Some sites took a 30% hit in traffic, and some websites were affected even more. The panda update was performed by Google, and it’s something that still has a lot of business owners shaking in their shoes.
Are there any “Panda” updates in your offline business? Are there any situations in the way that you market your business that could cause your business to take a hit also in sales and profits? Well this is something that you want to think about.
If you want to stay afloat even with major traffic hits like the Panda, then you should do whatever you can to bounce back from it. In the internet world, it’s getting harder and harder to promote yourself without risking any duplicated content tags on your articles. So submitting your content to just one site will help you to do just that.
This is why you can’t just rely on one form of marketing your business – because at any time, it might just take a hit that could affect you and your company.
Do what you can to stay on top of any changes in the …

Using SEO And Video Marketing When Marketing Your Products Online

Some people have come up with all kinds of different ways to get traffic to a website. Some people use formulas, theorems, flow charts, and just raw knowledge to get traffic to their website. Personally, I don’t think getting traffic is an art or science… instead, I think it’s just something that can be easily done if you put your mind to it.
So if you’re brand new to internet marketing and don’t know how to get more traffic to your website, then I think you will stand to benefit from today’s lesson. I would like to show you some easy ways to get traffic to your website for free, and you don’t even have to spend a lot of time doing these strategies either. Here’s the first strategy that you can use to get traffic to your website today:
1) SEO
SEO stands for “search engine optimization”, but I just like to call it search engine marketing. No matter what you call it, it can be a great way to get a lot of traffic to your website. Now some people have SEO down to a science, and know how to rank high for a particular keyword term in a matter of days. And because of it, they get instant traffic to their website because of it.
The 3 biggest search engines on the internet are Google, Yahoo, and Bing – and all of these strategies can deliver for you a ton of traffic on a daily basis. You will definitely want to try and rank high for obscure keyword terms so that you can capitalize on all of this traffic that you could be getting.
Here’s another great way to get traffic to your website:
2) YouTube
YouTube is the number 3 ranked website on the internet today in terms of traffic. They get millions of hits each and everyday to their website from people looking to hear music, and from people looking for information that they can use for a particular reason. You will want to be right there with the information that they are looking for.
You can definitely get a lot of traffic from YouTube. It’s an easy way to promote your business, and it’s very user friendly. You will want to make sure that your website URL is listed at the bottom of your videos, and also is displayed first in the description of your video – so that it can turn into a clickable link.
You can use a camcorder, webcam, or even a sell phone to create your videos. But if you want the most quality, use a camcorder. It may sound expensive, but it’s a great way to produce the high quality videos that you are looking for. If I had to guess, I would say that you can get a good camcorder for around $100… which isn’t too bad.
YouTube and search engine optimization are 2 great traffic strategies that you can use to make more money in your online …

Getting Some Advertising Ideas Out of the Idea Cafe

Networking is one of the most important things that you do for your business. It helps keep your head on straight and being able to talk with other business owners about what they are doing to increase employee retention or build on their current business structure can really help you through the tough times can provide you with the information that you need to help further your business venture and improve your business marketing.
There are usually groups in the community that you can join. They generally have meetings and get together to discuss business. For many business owners this is hard to do because they work so much they can’t get away often. There is now an excellent place online that you can tap into without leaving the office or even from home.
This new idea, The Idea Cafe, is such an invaluable resource, and such a simple way to get info on things that are really important. It is so good that it was noticed by the Wall Street Journal. You will be able to ask questions about anything at all business related. And you will then get answers from people that have experience far greater than yours.
They can help you choose the best promotional merchandise to use for your business and then give you some ideas about how you can market with them. There are tons of different things that you might want to ask about. How you can best move your business to a new location and still retain customers is one. You might want to learn what others have done when getting a space at a trade show too.
The Idea Cafe offers a resource that is invaluable to small business owners around the world. It is a gathering place that provides information and allows for a free exchange of ideas to help you succeed in your current business venture. You can chat with others in your area of interest or any business owner to get answers to the questions you have about different aspects of running your business and making it as successful as possible. Business networking has never been simpler than with the Idea Cafe, a place that allows you access to those business owners who have the answers you need.…

Making Your Ezine Effective

Do you have your own ezine or email newsletter? If not, then you should get one. It’s by far the easiest way to start earning more money online. With an ezine, you can put your selling process on autopilot, and all you have to worry about everyday is generating more leads. The more leads you get to your ezine, the more money you will stand to make.
And believe it or not, each and every one of your subscribers is worth a value to you. It could be 25 cents, or even 10 dollars depending on what you sell and the price point of your product. To get sales from these people, the easiest way to go about it is to have them opt-in to your ezine, and start marketing to them over and over again.
This is also an excellent way to position yourself as an authority in your niche. People will start to email you and ask you questions about the techniques and tips that you’re talking about, and it’s a great way to help them achieve the goal that they are trying to achieve.
To get started with your own ezine, you need to get an autoresponder. This is very easy to do. All you have to do is go to a site called “Aweber”, and then sign up for their autoresponder service. An autoresponder is a program that automatically sends out timely emails to your email list.
To make your autoresponder effective, you will want to send out emails in 3 day intervals. So if someone subscribes to your ezine on Monday, they won’t get another email from you until Thursday. This is good timing as it will give your subscribers time to “miss you”, and they will be on the lookout for the next email that you will send them.
Now don’t be alarmed at all if someone unsubscribes from your ezine. It’s natural. You will just want to focus on providing good content for the major group of people who will remain on your list. These are the “bread and butter” people of your ezine, so you will want to take care of them, and help them out in every way that you can.
In every email that you send, make sure that you provide your subscribers a way to order some of your products. You never want to send out an email without providing some way to make money with your ezine. You should have your own website – even if you’re promoting an affiliate product, or using Google Adsense… your conversion rates will go up, and you’ll earn more sales this way.
Hopefully you operate in a niche where you know a lot about the subject. That way you can come up with new content on a daily basis, and provide your readers with fresh information that they can use to improve their lives. And the more you provide them with fresh information like this, the more people will more than likely …

What Will Make You Successful As An Affiliate Marketer

What is it that will make you money as an affiliate marketer?
Somebody whom I cannot recall for the life of me coined the phrase, “An Irresistible Offer”.
Yep, that is one thing. You will make money online if you can make your potential customers an irresistible offer. Something they want so badly, they cannot wait to buy it.
The emphasis here is on the word, “want”. People seldom buy something they need, that is unless it is an absolute necessity.
People buy what they want, and especially so if they can rationalize their buying decision afterwards with special benefits or features.
So you have to position your product as an irresistible offer when you pre-sell it.
Here is an example
“Natural nutritional supplement XYZ capsules not only has all the minerals and vitamins you body need on a daily basis, but as you are probably aware, your body only retains about 20% of the supplement. XYZ however has a timed release component that helps your body to retain approximately 80% of the supplements.
We know it is a little expensive but where you will have to take three to four times the amount of normal over the counter supplements, you will now have to take only one dosage of XYZ. That alone will lead to about a 50% saving on the cost.
And, to add to that you will now only ingest a third of the additives needed to manufacture capsules. Just imagine in terms of your health, what that will save you.”
That is only a thumb sucked example of course but that is what unheard of benefits and features that makes for an irresistible offer, is made of.
You want that sucker because it is the best and you can rationalize the reason why you’re buying it.
That is the stuff that makes for a buying decision.
Oh yes, and before I forget one more very important point. You and I buy into end results. So the more end results you can illustrate as benefits the better.
Building credibility
This is the most important thing if you want long term affiliate marketing success and of course if you want to build a long lasting, scalable business.
If this all sounds boring to you, then fine, stop reading but if you are serious about business you will take this to heart.
So what do I mean by credibility?
You have to build credibility by only picking offers that will give real benefits and value to your customers.
As soon as you try to offload shady but expensive offers that will benefit your pocket more than it does your customers you can kiss your long term business goodbye.
That is where the credo of giving more than you get comes into play.
It will build loyalty into your customer base and you will retain most of your customers for longer. You will also be able to sell more, more often than your shady counterparts, and this makes for good …

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