Category: Management

Making Your Ezine Effective

Do you have your own ezine or email newsletter? If not, then you should get one. It’s by far the easiest way to start earning more money online. With an ezine, you can put your selling process on autopilot, and all you have to worry about everyday is generating more leads. The more leads you get to your ezine, the more money you will stand to make.
And believe it or not, each and every one of your subscribers is worth a value to you. It could be 25 cents, or even 10 dollars depending on what you sell and the price point of your product. To get sales from these people, the easiest way to go about it is to have them opt-in to your ezine, and start marketing to them over and over again.
This is also an excellent way to position yourself as an authority in your niche. People will start to email you and ask you questions about the techniques and tips that you’re talking about, and it’s a great way to help them achieve the goal that they are trying to achieve.
To get started with your own ezine, you need to get an autoresponder. This is very easy to do. All you have to do is go to a site called “Aweber”, and then sign up for their autoresponder service. An autoresponder is a program that automatically sends out timely emails to your email list.
To make your autoresponder effective, you will want to send out emails in 3 day intervals. So if someone subscribes to your ezine on Monday, they won’t get another email from you until Thursday. This is good timing as it will give your subscribers time to “miss you”, and they will be on the lookout for the next email that you will send them.
Now don’t be alarmed at all if someone unsubscribes from your ezine. It’s natural. You will just want to focus on providing good content for the major group of people who will remain on your list. These are the “bread and butter” people of your ezine, so you will want to take care of them, and help them out in every way that you can.
In every email that you send, make sure that you provide your subscribers a way to order some of your products. You never want to send out an email without providing some way to make money with your ezine. You should have your own website – even if you’re promoting an affiliate product, or using Google Adsense… your conversion rates will go up, and you’ll earn more sales this way.
Hopefully you operate in a niche where you know a lot about the subject. That way you can come up with new content on a daily basis, and provide your readers with fresh information that they can use to improve their lives. And the more you provide them with fresh information like this, the more people will more than likely …

What Will Make You Successful As An Affiliate Marketer

What is it that will make you money as an affiliate marketer?
Somebody whom I cannot recall for the life of me coined the phrase, “An Irresistible Offer”.
Yep, that is one thing. You will make money online if you can make your potential customers an irresistible offer. Something they want so badly, they cannot wait to buy it.
The emphasis here is on the word, “want”. People seldom buy something they need, that is unless it is an absolute necessity.
People buy what they want, and especially so if they can rationalize their buying decision afterwards with special benefits or features.
So you have to position your product as an irresistible offer when you pre-sell it.
Here is an example
“Natural nutritional supplement XYZ capsules not only has all the minerals and vitamins you body need on a daily basis, but as you are probably aware, your body only retains about 20% of the supplement. XYZ however has a timed release component that helps your body to retain approximately 80% of the supplements.
We know it is a little expensive but where you will have to take three to four times the amount of normal over the counter supplements, you will now have to take only one dosage of XYZ. That alone will lead to about a 50% saving on the cost.
And, to add to that you will now only ingest a third of the additives needed to manufacture capsules. Just imagine in terms of your health, what that will save you.”
That is only a thumb sucked example of course but that is what unheard of benefits and features that makes for an irresistible offer, is made of.
You want that sucker because it is the best and you can rationalize the reason why you’re buying it.
That is the stuff that makes for a buying decision.
Oh yes, and before I forget one more very important point. You and I buy into end results. So the more end results you can illustrate as benefits the better.
Building credibility
This is the most important thing if you want long term affiliate marketing success and of course if you want to build a long lasting, scalable business.
If this all sounds boring to you, then fine, stop reading but if you are serious about business you will take this to heart.
So what do I mean by credibility?
You have to build credibility by only picking offers that will give real benefits and value to your customers.
As soon as you try to offload shady but expensive offers that will benefit your pocket more than it does your customers you can kiss your long term business goodbye.
That is where the credo of giving more than you get comes into play.
It will build loyalty into your customer base and you will retain most of your customers for longer. You will also be able to sell more, more often than your shady counterparts, and this makes for good …

Want To Become Limitless in Your Business?

I was watching the movie Limitless on video the other evening. If you haven’t seen the movie, it involves a writer who has complete writers block and his book is due, his girlfriends leaving him and he’s going down fast.
He by chance, runs into an old girlfriends brother who offers him a “solution” to all his issues.
A simple pill makes him limitless. Suddenly he’s focused and can suddenly recall everything he’s ever read or seen. He can learn languages in days and accomplish whatever he desires. He becomes charismatic and unstoppable.
The only issue, he has to continue to take the pills. Plus…
A loan shark knows he has the pills, a big time stock broker knows he’s “cheating” with his picks and basically wants to bring him down and some people suspect something suddenly isn’t right with him. Won’t ruin the movie for you if haven’t seen it, but basically…
He’s just too good and knows too much.
You may be wondering that’s great but what does that have to do with my business Eric?
Great question and the answer Roll Please…
There may be no “magic pill” for your business, but just knowing even a little more than others and acting on that knowledge, can be the dramatic difference between you and your competitors being king.
It’s amazing how much we really do know currently but didn’t or don’t do anything with that knowledge.
How about the old “if I only would of took action on my idea” because someone else actually went out there and made your idea a reality first and is getting rich. Let me ask you since were on the subject…
What could you implement and take action on today that you know about, but been waiting for “another time” or the “right time”? There’s a great proverb that go’s…
“The best time to plant a tree was twenty years ago. The second best time is now.”
What one thing can you take action on and do today that your competitors aren’t doing?
Is there a way that you can not only show it, but also communicate it to your customers or prospective customers?
Once you implement one thing, then move on to the next and then the next and so on. This way you will always be breaking the limits in your field or niche.
Maybe it’s something obvious…Maybe it’s if you look…I ‘s there.…

Ways To Make Your Blog Profitable And Getting Traffic To It

If you think that blogging is easy, you’re correct. Blogging is easy. All you have to do is get a free blog, customize it, add some Google AdSense code on it, and start making blog posts each and everyday. You want fresh traffic that the search engines will love and will want to share it with others by ranking it high in the results.
I’m willing to bet that if you started your own blog that you would be able to earn money from it over a short period of time. Using Google AdSense on your blog is a great way to monetize your blog, but if you’re only making 20 cents per click from each time someone clicks on the ad… you will need a lot more traffic than what you are getting now.
But you should keep your head up high, because there is another way to monetize your blog, and to earn lots of money from it. I’m talking about selling affiliate products on your blog. You can use ClickBank, Commission Junction, Paydotcom, eBay, or even ‘s affiliate program to make money with your blog.
Or you can take things to a higher level, and become an affiliate for the “HostGator” web hosting company. At least with this strategy you earn income month after month all on autopilot – and you don’t have to deal with customer service, refunds, or answering any questions. HostGator will take care of all of that for you. And if you become an affiliate for HostGator, they even give you the tools you need to succeed to promote their services easily.
This is how a lot of people make money with their blogs. If this doesn’t sound appealing to you, you could always sell advertising space on your blog. This is also a major profit generator for those who have high traffic blogs. So when your blog becomes successful and starts getting thousands upon thousands of visits per day, you can use any one of these income generators to help you make more money with your blog.
But to get this traffic in the first place, we have to rewind and take a look at the traffic strategies that you need to be using to get people to your blog. One easy way to get people back to your blog is with email marketing. Encourage your readers to subscribe to your blog so that you can bring them back on a daily basis.
This recurring traffic along with the new traffic that you get everyday is something that boost the profitability of your blog in a short period of time. I would know, because I get recurring traffic from my email subscribers everyday. And they come and leave comments on my blog for me to read and respond to.
You should know that there are a lot of ways to get traffic to your blog, but you just have to put the time and effort into it to making it work. Along …

Why You Need Lots Of Website Traffic To Become Successful

To market your online business successfully, you will need a lot of traffic. I’m not talking about 100-200 hits per day. I’m talking 1000 – 2000 hits per day. Once you can reach this milestone, you can be sure to earn a lot of money on a daily basis. But getting this traffic can be tough if you don’t know what you’re doing.
Many new online business owners love to start with pay per click advertising, and for some reason, they think that they will wake up with money in their inbox. Well depending on your advertising budget, if it’s large, this can probably be a reality for you. Especially if you’re making money or breaking even on each sale.
But if you’re not getting any sales at all from PPC, then it’s time to resort to a different marketing strategy. There are all kinds of ways to get traffic to your website, so you should know that you don’t have to resort to just using one particular source. If that one source becomes unprofitable for you later on down the line, you will have to start from ground zero, and rebuild your internet business all over again.
In fact, I am a living testament to this. I used to rely on this just traffic strategy hoping that it would get me the recurring sales that I needed to make my business a success. Then suddenly within a few months of using this technique, it become unprofitable. My traffic count plummeted, and I had to start all over to rebuild my business.
Now I still do this same strategy that failed on me, and I do it just as intensely that I did before my traffic decrease. I’m willing to bet that this one traffic source can rebound and return to its original state, and even come back stronger than ever before. These are some of the things that can happen in the internet marketing world.
Now when marketing on the internet to get more traffic, you should know that you have more than 1 option. There are a ton of free ways to get traffic to your website, and when combined, it can even be better than paid advertising. This is true! I still do light advertising till this day, but most of my traffic comes from free marketing sources. Once you do them long enough, you will realize that it’s very easy to get traffic and make money with these free internet marketing strategies.
If you’re an email list builder, the more traffic you get to your squeeze page, the more people will sign up, and the more sales you will receive on a daily basis from these subscribers. So it all begins with traffic, then when it comes to monetizing this traffic, you have a few different options at your disposal.
Do your best to keep marketing and finding more ways to get traffic to your website. It’s very simple and easy to do, and if you …

Dentist Marketing Tips for Halloween

If you own and operate a dental practice, and would like a few helpful tips on how to grow your practice on the back of Halloween, then give this short article a read.
Let me explain:
It drives my wife crazy.
I cough.
I hack.
I snort.
And at times, I sound like a farm animal.
How come?
Well, for some reason my sinuses get clogged up like a Plumber’s worst nightmare. And to figure out what’s going on, I’ve been through a battery of allergy tests which turned up nothing.
So the next logical step was to get checked out by an ENT doctor.
And here’s how my appointment went:
I go into the doctor’s office. I fill out a bunch of forms. And a few minutes later the doctor whisks me to his office. We go through a bunch of questions. He does a host of tests. And he leaves to get something.
While he’s gone, his nurse walks into the room.
And while she’s here, I asked her a question:
“So what are you guys doing to promote your business for Halloween?”
And she looked at me light a deer in headlights. Because come to find out, they were not planning anything for Halloween.
Say what?
How in the world can a business pass up a chance to have fun (and promote themselves at the same time) by piggybacking off Halloween?
That would be like having a winning lottery ticket in your pocket, and not cashing it.
Really?
So what can you do to promote your dental practice for Halloween?
For starters, how about making your staff get dressed up in a costume? This is easy enough to do. And it’s fun for both your staff as well as your patients.
Or, how about having a Halloween party and inviting your patients to attend? They can even “bring a friend” which is a clever way to drum up some referrals!
Or, how about buying back sugary candy from your patients, and sending a press release to your local newspaper announcing what you are doing?
Or, what about holding a “trick or treat” contest in October? And if your patients schedule and appointment, they’ll get a “goodie” bag which includes a FREE electric toothbrush (and a few other valuable items). How can you get these items? Call up your vendors. Tell them what you’re doing. And ask them to donate items to your goodie bag.
Look, your options for Halloween are limited to your creativity.
But please… please… please make sure you do something to promote your dental practice.
It’s a goose the goose that is waiting to lay a golden egg!…

Tips to Attain Success in Network Marketing Online

Are you struggling in your network marketing online business? Then it is the right time to learn how to leverage the power of internet to achieve great success in your business. In order to attain massive results online, you need to generate traffic to your site. Before implementing any marketing techniques, you have to understand that everyone doesn’t want to join your MLM business. You need to identify your niche first and then find out what they are looking for. Identifying people who are interested in what you are offering can help you take your business to the next level.
Targeted traffic is the lifeblood of conducting network marketing online. Therefore it is imperative that you master the art of generating traffic on your own. Content marketing is one of the simplest, yet most powerful strategies to attain results in network marketing online. It can help you drive more traffic. Your content can be articles, blogs or videos.
You have to learn how to create good content and put it in the right place. It is critical to fully understand the needs of your prospects and create content that provides solutions to those needs. Interesting and informative content builds your credibility and keeps you in a position that allows your prospects to be converted into your customers and/or distributors.
This industry is all about connecting with people and introducing them to your business. Lead generation and building relationship with leads are the keys to success in network marketing online. A lead capture page or a squeeze page is another essential component to help you create high quality leads. Learning some techniques to make your lead capture page effective can lend you a hand to achieve your marketing goals.
Little details like what the headline says, the font size and color are all important areas in your capture pages. You have to create a magnetic headline that attracts the attention of your prospects. You need to offer something of value in your capture pages that is compelling enough for them to make the decision to opt into your email list.
It is also worthwhile to learn how to take advantage of the social networking sites on the internet. You can use the social networking sites like Facebook and Twitter to brand yourself and your network marketing online business to targeted people. These sites allow you to expand your online circle easily and quickly. You can connect with the people who are interested in the opportunity, product or service you are offering. You can post blogs, make frequent updates, answer the questions your prospects might have and share your knowledge about the topics relevant to your business with them. This in turn can add to your network marketing online business and generate profits quickly.
Some network marketers follow old school marketing techniques like buying leads, making cold calls, chasing family and friends and spending hours attending countless meetings. However, the average person rarely finds success by using these techniques. The success of …

2 Email Marketing Tips You Will Want To Follow

Email marketing is a very integral part of your online marketing campaign. You should know that email marketing is something that you need to invest in and start using right away if you want to boost your online sales and profits. This is something that you shouldn’t take lightly, and is something that can definitely boost your sales.
In today’s lesson, I’m going to share with you some email marketing tips that you can use to improve your conversion rates, put part of your business on autopilot, and then start to earn the cash that you are looking for simply and easily. These tips are easy to use and understand, and can definitely help you to succeed online. Here’s email marketing tip number 1:
1) Get an autoresponder
Do you know what an “autoresponder” is? An autoresponder is simply a program that sends out emails to your email list on a daily, weekly, or monthly basis. With an autoresponder, you can put your sales on autopilot because you don’t have to sit there at your computer and manually send out emails to customers or clients.
One of the most popular autoresponders on the internet is from “Aweber”. Aweber is a company who hosts an autoresponder service for those who sign up with them. They are very newbie friendly, and they have good customer service. You should make it a point to learn more about Aweber today.
Autoresponders are a must-have if you want to create the kind of online business that you dream of. The only thing that you will have to do is insert emails into your autoresponder sequence, and the autoresponder will take care of the rest. This is incredibly easy to do, and it doesn’t take long to add to your sequence. Here’s another email marketing tip:
2) Don’t buy a list
You never want to buy an email list of people to contact. It doesn’t matter if the list is in your niche, if you’re getting 300,000 names for a good price, or if the list is recent. There are a lot of negatives of buying a list, so you will just want to stick with opt-in email marketing.
When I say “opt-in” email marketing, I mean you are encouraging people to visit your website, and getting them to leave their name and email address to receive a free offer from you. You can offer them a free ebook, a free report, or simply your free email newsletter. This is the best way to go about getting leads. Anyway else is futile.
Marketing with autoresponders and opt-in email lists are 2 very good practices that you should be using in your business today. It’s something that you need to be doing if you want to make money online simply and easily. I’ve been doing email marketing for the past 10 years, and I can assure you that it’s definitely the way to go with your online marketing efforts.
Take these 2 tips and use them to …

Where to Find E-mail Marketing Software

Email marketing is an incredibly powerful method of promoting your products or services. You can’t go wrong, in most cases, because most of your prospects will voluntarily sign up to receive your e-mails. Your challenge is finding an e-mail marketing software program that will allow you to easily and effectively market your campaign.
There are hundreds of different e-mail marketing software programs to choose from. You’ll want to start by deciding whether or not you want an online or offline software program. There are a few considerable differences you’ll need to think about.
Offline programs need to be installed on your computer and can only be used if you are logged onto that machine. On the upside, you have complete control over the way your program is set up and you can choose the email server you use to send messages. Unfortunately, you’re going to pay hundreds of pounds for an offline program and it takes a lot of time to set them up.
Online programs are either installed on your web server or on the company’s server and can be accessed from anywhere you are able to log onto the Internet. The software company has preprogrammed the software and you simply need to enter your lists, schedule your emails, and check your reports to confirm which emails are effective and which are not. The only drawbacks are that you have no control of what server you used and you may have to put up with occasional downtime if the company experiences any sort of technical difficulty.
So where can you find a good email marketing program? I recommend doing a little bit of research and comparing features to determine which are best for your individual needs. Start by doing an Internet search and compiling a list of services that look like they’ll work for you. Then visit a few online forums and ask other users what they think of each one. A particular e-mail marketing program may be the most popular, or the least expensive, but that doesn’t mean it will be right for you.
If you’re stuck and don’t know where to start, I recommend searching for and checking out a few of these popular programs:
o Constant Contact
o Vertical Response
o Elite Email
o Send Studio
o EXP Elite
These e-mail programs represent only a small handful, and I offer them not as recommendations for use, but as a guide to help you get started.
What programs do you use now and would you recommend them to others?…

Video Marketing Tips To Help Your Business

Video marketing is a key aspect of promotion for businesses. The one drawback is that you must do thorough research to use this technique effectively. The following piece will give you advice to help your business out.

You should not be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. Demonstrate your product for the audience or simply talk to them about who you are and what you do.

It’s best to make as many videos as you can. Put up videos on a regular basis so that viewers will visit your channels frequently looking for new content. This also increases your exposure on the Internet and draws in new viewers.

The content of your video plays an essential role in its success. You do not have to have the best video camera in order to be seen by millions. If the video has valuable information, people will watch it no matter what the production quality is. A good camera won’t hurt, though.

Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. This link should be inside your video player. Then the link stays with the video no matter where the video is shared or embedded.

Interesting content is king. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. All the views in the world won’t help you if you content is lousy. People are not interested in watching another boring commercial. They want to see something interesting and of value. Making interesting videos can get you traffic that will continue to increase.

Remember to write a greeting and a closing into your video script. Information to always include is who you are, your business name and the video topic. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.

You can use a tripod in order to make your videos more effective. Videos that look shaky are only appropriate for horror films or films of an avant garde nature. For your videos, you’ll need a steady camera with good angle work. It takes only a matter of seconds for your viewer to determine the value of your clip.

It has already been mentioned that video marketing is a wonderful way to help get your business off the ground. You have to know how to really make the most out of this technique in order to reap the …

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