Category: Sales

Content Marketing: Announcing 4 Powerful Content Marketing Tips

Whenever someone purchases an information product online, there are two things that they will take into consideration. First, they will confirm that your reputation is solid. Second, they will confirm that you are an expert in your niche. For an example, if you were going to buy a horror book, would you rather buy it from Stephen King or an unknown author?
How can you position yourself as an expert? And how can you go about improving your reputation? Fortunately, the answer to both of these questions can be answered with one answer. The answer is content marketing. You should give your prospects enough information to achieve two things. One, they should be convinced that you are an expert. Two, you should answer their questions. It is best to leave them wanting more information, so don’t give away everything that you’ve got.
As promised, here are 4 Content Marketing Tips that will help you.
Content Marketing Tip # 1- Do Your Due Diligence. Research, Research, Research
Are you prospects looking for in-depth information about a specific topic? Or are they looking for a how-to guide? Do they want answers to specific questions? These are the questions that you should be asking yourself before you decide to start writing about anything! Your objective is to provide content that is as targeted as possible. You will be highly effective if you do your research and it is that simple. Are you unfamiliar with how to go about finding out what your prospects want? Try logging on to and read the reviews that customers write. This information is literally invaluable.
Content Marketing Tip #2 – Let Your Personality And Sense Of Humor Shine Through Your Words
As you are probably well aware, people tend to do business with those that they know, LIKE and trust. Your goal should be to answer your prospects questions while making them laugh or at least smile. I realise that this article is not the funniest article that you have ever come across, but you get the picture right?
Content Marketing Tip #3- Go Above And Beyond
You are probably also aware that word-of-mouth advertising is extremely effective. Do everything that you can to give your prospects and customers significantly more value than they expect. The more value that you can provide in exchange for their money, the better. Try to over-deliver and under-promise.
Content Marketing Tip #4- Avoid Being Inconsistent At All Costs
Inconsistency is the number one cause of failure with content marketing. A formidable number of marketers think that providing content from time to time is acceptable. Nothing could be further from the truth. If you have a blog, update it daily. Try going on forums and posting on a regular basis. Another thing that you could do to be more consistent is to hold weekly webinars.
These are the four content marketing tips you can begin to carry out immediately. If you choose to do so, you will experience more traffic, more sales, a …

Use Val-Pak And Brochures To Market Your Business

There are a large sum of business owners who absolutely hate the idea of marketing. They think it’s a tedious process, and for some people, they feel that marketing simply doesn’t work – so they just operate on referrals and walk in customers. If you run your business like this, your days are numbered.
Marketing is something that absolutely MUST be done if you want to improve your sales and profits. Without marketing, how do you expect your business to thrive in today’s economy? It simply won’t. The majority of referrals that you get will dwindle, and the amount of walk in customers will take a hit also. So the only way left to get customers into your business is to do marketing.
Now marketing doesn’t have to be hard to do. You can create a daily marketing plan that you can do everyday, just to make sure you’re on the right path towards getting response. I think your best efforts will lie in you trying to stick with easy techniques that are easy to implement. In fact, here’s a marketing technique that you can use to get customers in your door.
1) Val-Pak
The first time I looked into a Val-Pak catalog it was like a coupon explosion. I saw ads from all types of business owners offering some kind of deal, and the more I looked through it, the more “fired up” I became towards being interested in taking these people up on their offers.
You can do the same thing. Get your coupons inside of a Val-Pak magazine and see if it helps you to boost your sales. A lot of people receive these Val-Pak catalogs, and you never know who may be interested in your offer. Let’s take a look at another technique that you can use to get people into your doors.
2) Brochures
I’ve seen color brochures and black and white brochures, and they both have had success over themselves. The key to making brochures work is information. You can have pretty pictures and other nice images, but these things won’t sell the brochure on its own. You need descriptions.
Underneath each item in your brochure, mention what the image symbolizes and what it means to the brochure as a whole. People want to understand what it is that you’re talking about, so mention clear descriptions and offer people to get an insight about what item in your brochure is all about.
So the decision to make it black and white or to make it full color is up to you. Personally I would go with the full color brochure, but if you’re strapped for cash, the black and white brochure can work also. If you want to make a black and white brochure work for you, you have to add a lot more text to your brochure, because sometimes people can’t seem to “get the picture”.
If you can do this, then you’ll stand a great chance to making your brochure work. Also …

Article Marketing Tips and Tricks

Article marketing tips and tricks are necessary if you want to be successful. Online you will have many people competing with you especially if you are competing in a highly competitive niche such as weight loss or how to make money.

Article Marketing Tips and Tricks

Create your own website so you can submit your articles to the best article directories such as EzineArticles which will not allow you to link directly to an affiliate link.

Write articles that connect to what your reader is looking for. If you appeal to your readers then you will gain their trust which makes them more likely to buy a product through your website.

Offer your readers expert advice that they will not find anywhere else. This will draw in their curiosity and make them want to click on your link.

Pick your keywords carefully. This is how the readers will find your articles so you want to pick words that are searched often but at the same time you do not want to have too much competition because it will be harder for people to find.

Write at least 3 articles a day. One of the main problems people have is that they write an article and then wait too long to write the next one. Each time you write you are getting your link out there for more people to read. Just keep on going and you will get more views each time you write.

Article marketing tips and tricks are the best things you can do to get your articles out there and read more which will increase your sales.…

Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession

Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend.  I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing.  If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address.  Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…

Tips on Promoting Your Business Opportunity Online and Offline – Part I

Do you get Junk Mail? What is your common response to Junk Mail? Like most people you probably throw it out with the rest of the trash. With this tip you will be able to turn Junk Mail from trash to cash. A strategy known as “reverse mailing”.
This simple strategy involves sending a “unique” opportunity to a list of Junk Mail senders. What makes this list so great are two things:
1. About 90% of the people sending you Junk Mail won’t stick with their program because they are looking for the next big thing online.
2. The rest are successful promoters and they are open to great opportunities as well.
The moral of the story is they are both buyers! You can decide which one is more valuable.
Despite this please keep in mind you won’t be able to send just anything to your newly compiled junk mail list. What they will want is something new and different, with obvious money making potential. You should probably avoid MLM opportunities because of the bad reputation it has developed over the years. So, unless you know of a really good one perhaps you should promote something else.
To get started quickly make approximately 100 – 200 copies of your sales letter. Print each page, double-sided. Make sure there are no errors, you want to appear professional. Send your opportunity to you Junk list and wait for the money to come pouring in.
Let’ summarize:
1. Put together a simple Ad sheet.
2. Strongly suggest you mail and/or include a Free Advertising Coupon to bring in new and repeat business.
3. Consider a Bulk Rate mailing permit to save on postage.
4. Start “Reverse Mailing” or advertise in Opportunity publications.
5. Make copies of your Ad sheet and mail them to those who inquire for a free copy and those that send you opportunity offers.
6. Join an inexpensive business program that can compliment your Ad sheet and then send them offers along with the Free Ad sheet coupon to people that send you junk mail.
And that’s it! Once set up you can start making money in about a week with this strategy.…

Internet Marketing Tips – Keeping Your Head When Everyone Around You Is Losing Theirs

This is probably one of the most difficult articles I’ve ever had to write. And a lot of people will wonder what this has to do with Internet marketing. The truth is, it has so much to do with Internet marketing that it may be the most important lesson you will ever learn if you want to be successful in this business. I would pay very close attention to this article. It may just save your business.
Unless you’ve been living under a rock, you know that just recently we had another terrible mass murder in our public schools. No need to rehash it. We all know what happened and how tragic it was.
What followed was almost as tragic, but quite predictable. We saw both sides of the argument for gun control come out with a ferocity that would make a mother lion cower in the corner. Horrible things were said on both sides TO both sides. Friendships were almost destroyed over this issue. It got ugly… very ugly. But it always does when something like this happens.
And, as what usually happens, Internet marketers couldn’t help but put their two cents in as well. Some tried to remain neutral. Others took one of the two sides with all the passion of that same mother lion protecting her cub. And inevitably, things were said that couldn’t be taken back. Lists of 10,000 were suddenly down to 5,000. Sales virtually stopped overnight. Blog posts had more comments than Carter has liver pills. In short, the chaos was beyond comprehension and businesses were almost destroyed.
Just because somebody couldn’t keep their head in the midst of all the suffering.
There is nothing wrong with having an opinion on something. There is nothing wrong with feeling strongly about something. There is nothing wrong with being passionate about something and displaying that passion for all to see. Just understand that unless you do it in a constructive and semi restrained fashion, you are likely to see a fallout that could seriously impact your business.
As Internet marketers, we have an obligation to our prospective customers. Think about this. How likely is somebody to purchase from you if you go off like a mad man about whatever the topic of the day is. Aren’t you, as a marketer, obligated, if not to the public but to yourself, to keep your emotions in check and stick to facts and the “selling” points of the argument?
“How To Win Friends And Influence People” is a great book. Everybody should read it. In a nutshell, it basically says that you catch more flies with honey than with vinegar. It’s a lot easier to get somebody to do something for you when you compliment them and/or make them feel good than if you berate them and make them feel like an idiot. The latter just makes them fight back.
It’s easy to get caught up in these kind of arguments. What happened this past week was a tragedy …

Learning Is Key When It Comes To Social Media Marketing

Marketing campaigns that make use of social media are some of the most effective ways to promote your company over the Internet. On the other hand, a lot of business owners have no idea how to properly initiate marketing campaigns, define a target demographic or even how to properly execute their marketing resources. For insight into building an effective social media marketing strategy, keep reading.

If you are using Twitter as a branch of your marketing plan for social media, make certain your tweets are varied in content. Send out tweets with advice and insights relevant to your niche. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.

Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. Keep your messages simple if you want to be successful and increase sales with social media marketing. To establish rapport with your target market, you should take the initiative to make the first move. At that point you’ll find that your customers show you want they want from you, you just have to give it to them!

Don’t be afraid to get help with your marketing. This market is large and many designers and consultants can create a website and social media strategy that works for you. Although they are expensive, they can be well worth the price. Therefore, it is important to include this expense in your budget.

Place buttons all over your pages. Have them on your blog, emails, and anything else you can think of. Try to add your links to other profiles as well to encourage multiple sources of traffic for your site.

If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. Including links in your blog to other bloggers content that is well written and interesting, can really help keep your readers happy and coming back. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.

When you post something to Twitter, it is a good idea to add a tag. Using hash tags makes your updates immediately available to your followers. Be careful when selecting tags and seek out groups your target demographic are likely to join.

A catchy title is important when you are posting video on YouTube or other media outlets. Add strong keywords to your titles so your videos are easier to find. If the video has real value, it should be easy to find by attaching significant keywords that you know your visitors will use.

Set up your account so that all posts that you make are shown on your company LinkedIN page immediately. You can post an article, and it will appear as LinkedIn updated. This will not only save …

Stellar Advice On How To Do Video Marketing

Video marketing is in its infancy, yet it has already become so popular. People all over the world are able to watch streaming video now that more people have access to broadband connections. Take advantage of videos, and use this article to learn about video marketing.

Viral videos need to have awesome content. You need not have expensive video equipment for your video to be viewed by millions of people. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. Purchase the best quality video camera you can comfortably afford to produce your video content.

Within the video, add a screenshot depicting your website. This technique will allow your viewers to see your website in action. Screenshots may be used for how-to videos too. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

Focus on a certain topic and choose a descriptive title filled with keywords. A relevant and powerful title can help draw viewers to the videos. The title is one of the most important factors, and without a proper title, the viewers won’t know what to expect. Use creative, relevant titles on all of your videos.

Remember that coming up with your video content is just half the battle. The other half is spreading the word about your videos. Paying attention to your statistics can really help you to increase traffic to your site. Although it’s important to create solid content, you should also ensure that people are aware of it.

Hire the right people to ensure high quality video content. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Expensive video equipment is really not necessary to produce a quality video. As long as your video is focused and well-balanced, you can use standard equipment. A fancy script is not really necessary either, nor are boatloads of confidence required. You should try being natural and speaking as you normally do. In fact, you may not have to do this at all. Powerpoint presentations and screen capture sequences may be able to fit the bill.

A popularly searched topic online these days involves how-to’s. A great way to reach your target audience is to create tutorials related to your business. Once they see you’re an expert, they’ll want to see what else you have to offer.

Provide quality content. Interesting, fun, newsworthy content keeps people coming back for more information about your business. You may be able to boost your views with a video hosting site, but it won’t really work out if you have boring videos. Folks like engaging content that contains solid information. Interesting videos ultimately increase traffic.

It’s simple to get into video marketing. You just need …

Improve Your Business Through Video Marketing – Some Tips For You

In today’s demanding world of business, you need every advantage you can get. There is no doubt that video marketing has the ability to set your business apart from the crowd. In this article, there are video marketing tips that can be used in conjunction with your business.

If your marketing video is more than 20 minutes in duration, you might run into problems. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

Spending a lot of money and time on a video does not mean it will yield better results. High production values don’t necessarily translate to good returns. Large corporations often use videos produced by their employees, rather than hiring actors and directors.

Working as part of a team can be a smart way to develop video content. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Anyone who contributes should be given due credit, even if their input was minimal.

Don’t forget about YouTube. This is where you should base your campaign from. The hosting is free! In addition, your videos will be on third most-visited website out there. This means your video is out there to be seen here.

If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. The link should be in the video player. This way, should someone embed it or share it somewhere, the video and link stay together.

If you are hosting the video on your website, have a subscription form for your mailing list right below the video. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.

When you go to a convention or other event, bring along the recording camera. There will probably be some chances to interview other experts and document your experiences. If you are presenting your products or talking in public, have someone record it.

You should think of a creative and catchy way to greet and send your viewers off. To start, you should identify yourself and your company, and the purpose of the video. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.

If your customers seem to ask the same questions, make a video which answers those questions. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. By doing this, your customers don’t have to read over your website if they don’t want to. They can choose the learning method they desire.

Making a video to promote …

Get The Most From Your Video Marketing Plans

There’s a lot of competition in the online business world. The key is keeping up with the trends, and if you have not created a video to market your business, you are getting behind. Read on to learn some creative uses for video in your business marketing campaign.

The content of your video plays an essential role in its success. You can make great videos without a top-quality camera. People watch videos that are alright if they have relevant information that they think is important. But if you can, purchase a quality video camera as well as professional editing software.

Choose good and well-thought out titles when starting to use video marketing. A relevant and powerful title can help draw viewers to the videos. It’s what gets people to view the video in the first place. Spend a couple of minutes coming up with a good title. You’ll be glad you did.

Are you selling a product? Make a video showing potential customers how your product works. Demonstrations are particularly effective at getting people to become confident in products. You should see that it will help your sals.

Use this information to make a video and have it succeed. You have to also promote your videos. How you market your videos is vitally important. Of course your content needs to be relevant, but you must also market it for the best results.

Production value is not the key to a good video. Professional gear isn’t required if the picture is in focus and properly balanced. There really isn’t even any need to polish your script or come off as a professional pitchman. Be natural and talk to the camera. And in some cases, you will not even have to edit your video before publishing it. Screen capture sequences and PowerPoint presentations sometimes get the job done.

If your customers do not understand how to properly use your products, a video may be called for. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.

Your opt-in options for your mailing list should be present on the same page as the video. This is a great way to keep them interested in what you’re selling.

Take a video camera with you if you are visiting a public event such as a convention or trade show. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. Have someone record any talks you give, too.

Use all the information from your previous video before beginning your new one. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.

You online business can benefit from a well done video in your marketing plan. There …

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