Marketing a small business is a tough job to do. You have to keep with the ads you’re running, how much money they’re making you, selling to backend customers, and making sure that your advertising is really making money for you. With all that said though, I think it’s still viable that you can make money in your business offline via advertising.
Now if you follow the premise that “if you build it, they will come”, you’re severely limiting the number of new customers that you can bring into your business. Now even though around about 70% of all business traffic is due to your location alone, you can still benefit from doing direct response advertising.
What is direct response advertising? It’s a form of marketing that focuses on response first, and then maybe brand advertising down the line. I’m not a fan of brand advertising because it takes so long to get your message conveyed to the marketplace. Nobody knows who you are. All prospects care about is what you can do for them. So going around touting your business name is just not getting it done.
The reason so many offline business owners fail is that they think that people will know who they are, and prospects will just flock towards them. But it doesn’t work this way. Business owners like this focus on the appearance and image of their ads and business… instead of focusing on getting customers through the doors.
Don’t be this business owner. There are all kinds of ways to get new customers into your place of business. One such option is with direct mail. Even though the cost of direct mail is rising, you can still use it effectively. One option that you have when it comes to direct mail is that you can mail out postcards.
I like postcards because they’re cheap, personal, and really works well towards getting your message across to people. I’m willing to bet that a postcard can actually do the job of getting your prospects to buy, better than a letter in an envelope can. Postcards really do work, and I suggest that you start doing them today to market your business.
No matter what marketing technique you employ, make sure you have your prospects best interest at heart. Make them feel special and continue to follow up on them on a monthly basis. This is a great way to build a relationship with a customer, and to get them to remember your name.
Email them once a month with helpful articles and tips that can truly enhance their life. In the same direct mail piece as your article, include a sales letter that describe your new product or service. Some will buy and some won’t, but if your price is good, you’ll stand to earn a nice profit from your mailings.
Keep these tips in mind when marketing your products and services. You never know when a non-interested prospect will turn into a buyer, so keep …
Best 9 Tips – Learn to Purchase Carefully and Earn Online
There are enough individuals amongst us who have failed to earn in their own attempts at online ventures. In fact, too many of them will tell you that they cannot provide enough income to leave their day job. The statistics from several authorities prove this. Yet the net has delivered the greatest portion of millionaires and high income earners to our planet!
If you have put in the correct time and effort, the obvious question is why are you not getting the results that were advertised or earning the money that you anticipated? Did you discover that real life was not like the commercial you fell for and purchased? Do not be one of them!
To get the results you cannot have gaps in your knowledge, particularly when you are trying to bring the online market with its millions of buyers to you! The formula is: Know How = Money!
There is no doubt at all that the worldwide internet provides the greatest opportunities for wealth creation and residual (passive) income… earn while you are asleep! It also provides a sure place for the average Joe, like you and me, to fail.
If the product offerings on the web trained you thoroughly, then why are you not succeeding to earn online? The obvious question that you should ask yourself is about the product information that you purchased and its reliability. Did it provide you with ALL the details that you needed to make a success of your online venture?
The result you do not want is to have a poor stream of income or none at all.
If you are looking to purchase the best training or any other product or service to earn online then these would be my best tips for you right now. Try these tips yourself on the link at the end of this article.
1. Do not only look at and decide to go with any purchase online based purely on the advertised earnings.
2. Do you get an iron clad 60 day guarantee? If you do not, do not buy it. Use this guarantee to claim your refund if you cannot understand or work easily with what you ordered.
3. What type of training is offered? Is there an upfront real-time sampler video that will actually provide you with a true peek at the training and HOW to work the product? Do not buy it if this is withheld before you must pay.
4. Does the item you wish to purchase offer you a direct contact line to a real person or trainer that you can actually speak to, or is it supported only by email contact? Think carefully here.
5. Does this potential purchase provide you with every single way about how to use the product or service on the web to multiply your income? Here is the catch, many do not! Most, usually mention a few methods, however, they do not show you in depth how to really apply these methods fully …
Television (TV) Advertising To Reach More People
Marketing can take upon a whole variety of forms. You can do it on the internet, magazines, newspapers, and even joint ventures. This is something that you should look into if you want to improve your sales and profits. But unfortunately, a lot of the marketing methods that you think would work now is slowly because a technique that is futile in nature.
But there is one kind of advertising that people are looking into as another form of marketing. This form is television advertising. Depending on where you run your television ad, it can really cost you a lot of money. But if you’re in a local area and want to run your TV ad locally, it won’t cost as much.
When running TV ads, you have to follow the same conventions of direct response marketing. Lead with a big headline, show the viewer what’s in it for them; and have a strong close with your phone number and website address. Now if this sounds simple, it is, but there’s one thing that you need to do to: you have to get them to put the remote down.
Getting viewers to do such a thing is tough. Most of them are just flipping through the channels looking for something watch, and can care less about the ads that we see on TV. But for that 1 scanning viewer, you will want to capture their attention with a riveting headline that will get them to start taking your TV ad seriously.
You have all kinds of elements that you have to be aware of when thinking about running a TV ad. You need testimonials, before and after pictures, a good pitch person, the ultimate benefit, and much more. Using these strategies, you’ll be able to have the foundations of a good TV ad.
Now obviously your offer will want to be good also. No matter what you sell, price it from $10 – $30, and then when they buy, try to upsell them immediately with your $2000 product. This is how the pros do it. Even if you don’t have a $2000 product, if you have a product that is high priced and relates to the item that they just bought, consider selling them that.
A good television ad can bring you a lot of new customers overnight. I can remember a pawn shop offering PlayStation 2’s for $100. I saw the ad at around 3am in the morning, and told myself I would go down there to buy one. But when I got there, they were all sold out!
Needless to say I was upset, but this brings on a simple marketing strategy that I think you can learn from.
If that ad was shown in the newspaper, I thought that it would have been sold out overnight. But since it was on TV broadcasting to the masses, I think this is the factor that made the campaign a success.
Before you rule out TV advertising, think about the …
Internet Marketing Tips – Be Honest in Marketing
There are many internet marketers, who are solely in business to get your money, no matter how dishonest they have to be. They feed you a large amount of information, that you have trouble applying, and when you do it is unproductive. I have around one hundred ebooks on my computer that were written by various authors and gurus, that I have purchased over the years. Some are great quality and I could apply the information immediately, and some weren’t worth fifty cents. I am not going to name any names, just because I am do not want to publicly discredit the marketers. My point is, make sure you get to know the person that you are buying from. Most people that are out to help, will offer free material as well as paid material.
Please for the love of internet marketing, do not become one of these people that has a need to feed people improper information, so you can make a profit. There is no longevity in this kind of marketing and it will only hurt you in the long run. The people I respect in this game are actually out to help you, and I know this because of the material that they write.
Staying honest is a crucial part of business, and the best way I know to keep your customers coming back on a regular basis. I know if I trust someone, I will surely be there to give them support and buy their product when they offer it. Let’s take a second and look at concrete businesses in your local area. Do you know of one store that you have had a bad experience with, which makes you hesitant to buy anything from them? Chances are you do, and online businesses are viewed exactly the same by the consumer. Your business is either legit, a scam, has bad service, or has great service and many other wonderful things to offer.
Treat your business as a concrete business and I assure you that you will make more sales. This might not happen overnight, but give it your all and you will see results. Thank you for taking the time to read this article and I hope to see you in the winners circle.…
Social Media Marketing Takes You Into The Big Leagues
As with any type of internet marketing campaign, your social media efforts need to include a great product, a great platform and target marketing. With all of the above figured out, there should be nothing stopping you from forging ahead and utilizing the advice given here.
Never forget that conversation is important. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. Start a conversation with your customers who leave feedback in order to develop your relationship with them. Figure out what they want, and let those needs guide development of future products and services.
At the top right of the page your blog is on, place a “like box” for Facebook. This button makes it easy for readers to “like” your content on Facebook. By placing this on your blog it lets your consumers “like” you without even needing to go to your page. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.
Make certain to update your social media sites regularly. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Work on updating your followers a couple of times each week.
Allow consumers to easily subscribe to your social media pages. The majority of Internet users make good use of social media sites daily. It only makes sense to set up your website so that Twitter, LinkedIn and FaceBook users can connect with you easily and see all your comments.
Something that people should remember when they’re using social media to market is to stay as active as they can. If you are going to be successful then you need to stay social! If you don’t provide any activities or interact with people, your social media marketing strategy probably will not work. However, if you are active and constantly updating and promoting your business through social media, people will always be aware of what you are selling.
When you reach an important milestone in your social media program, write a post about it. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Be certain to demonstrate gratitude to those who enjoy your contributions and make sure they know about your social media involvement. Information of this type is sure to spread.
You will not have a successful social media campaign if you do not have a good understanding of your target audience. You must be aware of why these consumers are using the social network, what they do there and what kinds of content they are seeking.
By following those tips and absorbing new information each day, you will grow as a businessman and as an advertiser. Of course, it will require dedication and hard work, but learning to master social media marketing opens your business to virtually …
Great Tips To Boost Your Video Marketing Efforts
These days, the way to market is with online videos. Almost anyone can obtain the equipment needed to film a brief video and post it online. Rapid Internet connections make videos simple to share. If you are interested in exploring video marketing, the article below includes several useful tips.
Don’t expect people to devote a lot of time to watching your videos. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. Should your video focus on current deals or general updates about the business, you should keep them much shorter.
Always choose interesting titles for your videos. A good title will attract more viewers. These titles are what will get your viewers interested in you. Put in the extra time that is needed to come up with a title which is creative and relevant.
Remember that making a video is just a part of the job. Promotion and advertising is just as important. Paying attention to your statistics can really help you to increase traffic to your site. Produce quality content, but be sure that the public knows that your video is there.
To make a good video, do not assume that you need high production value. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You do not need to be overly fancy either. Relax, talk to the camera and edit what you do not need in your video, later. There are even times when all of this isn’t necessary. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
Don’t dismiss YouTube. Begin your campaign of video marketing there! You get free video hosting. You can also take advantage of being on the third most highly-trafficked site anywhere. It is one of the best search engines as far as volume, and it’s also the best video site as well.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.
If you want people to purchase something, it is important to have a visible and working link. Better yet, place the link within the video itself. Then the link stays with the video no matter where the video is shared or embedded.
People just want you to be honest with them. If you’re making a video, do it truthfully. Speaking in a natural way will ensure that viewers of the video actually like it and will want to see more.
Use your videos to draw attention to your site and other marketing campaigns. If someone sees your video on YouTube, they may not realize you also have a Facebook page. By promoting your other social media and websites, you can help …
Email Marketing Tips The Pros Don’t Want You To Know
How long has it been since you last checked your email? Most people tend to check their email a few times a day. Email is the best way to keep in touch with your customers when running a successful business. You will find some great hand-picked tips in the article below.
You don’t want to send marketing emails to people who haven’t asked for them. Your emails will be considered as spams if you send them to people who did not sign up on their own. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Send subscribers information they can’t find on your site. Also include offers which are exclusive for your products or services. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
It is very smart to have people double opt-in in order to receive email messages from you. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
For maximum effect, it is advisable to offer many options to your email marketing customers. Tell the subscribers you have how many messages they’re going to get and when to expect them. Also let them know what kind of information you’re going to need from them. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
Remember that people are depending on mobile devices and smart phones more and more every day and they may be accessing your emails on these things. The lower resolution of those devices means that there’s less space on the screen to display your messages. Understand the limitations that mobile devices have, and find ways to work around them.
Preheader materials should be taken advantage of. Preheaders are essentially the initial line of characters from the email itself, rendered in highlighted text. Most email companies show the preheader directly after the subject line and it can be used as a real attention grabber.
Email marketing is a clever way to stay in touch with your clients and customers. Use this information when you are developing an email marketing campaign and you will see your …
Need Advice On Affiliate Marketing? Try These Tips!
There is a lot of money to be earned by people who create useful, compelling websites to attract buyers to an affiliate product. The following article will give you some great ideas on how you can make your website grow through affiliate marketing.
If you want to promote your affiliate business, target your specific audience through multiple affiliate sites in your niche. This is providing your customer with options and information on the topic that he or she is interested in.
You should raise the effectiveness of your affiliate marketing plan by keeping the profitable affiliates, and replacing the less productive ones. On a consistent basis, look into the results of your affiliates. The affiliates that do not make a lot of profit can be eliminated, so that you can focus on the ones that bring in more revenue.
There are many affiliate marketers out there that are trying too hard to become super affiliates. They spread their affiliations out too thin. There is no limit on results. You just need time, creative thinking, determination and a willingness to learn in order to be successful in affiliate marketing.
If you are looking for extra payment options, you need to choose the right affiliate. Some companies require you reach a minimum amount before they will send you your money by check, while others offer direct payments to your bank. Some have options like AlertPay or PayPal.
Secret links could be a tool worthy of consideration. There are ways to incorporate affiliate links into your text appropriately without it looking excessive. Just be honest with your readers about using them. Readers should have full access to the context behind these links so they will not suffer from shock at your methods.
Great advice for making the most of your affiliate marketing efforts is to locate companies that are producing products on a continuous basis. Work with reputable companies to retain customers and increase profits. Avoid products that seem like fads.
Limit your business dealings to only fair and magnanimous companies. This shows that you will not do business with an organization that offers under twenty percent regarding to the earnings on every item that is sold. The best affiliate programs know that it’s worth it to offer a commission high enough to keep good affiliates working.
You should give careful consideration to the products you intend to advertise before setting up the links to do it. Take some time and figure out how to arrange your links to successfully get regular profits.
It is inevitable that some affiliate websites will be much better then others. Many of these websites are neither attractive nor user-friendly. This may not be what you want to do but, when you are involved you will not want to link your business website to someone who is unorganized. This can help build trust and encourage more sales.
Affiliate marketing can lead the way to a profitable business. Your well-developed sites are an investment that will pay off far …
Great Marketing Concepts Through The Use Of Video
You might have heard of video marketing before but weren’t sure how it worked. Basically, it is the utilization of online videos in the promotion of a business. When done right, it can be extremely powerful. The article that follows can teach you a few tips.
To get your videos to go viral, provide excellent content. Top-of-the-line equipment is not necessary. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. However, with that being said, purchase the best video camera that you can afford for a good quality video.
If you are promoting a product, you can use video marketing to show the world how to use it. This is a good way to give people an idea of what your product looks like and your video can also function as a user manual. Seeing it at work is a great sales booster.
Producing your video is important, but more work lies ahead! The other half is spreading the word about your videos. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. Make good content, but also make sure people know it is up.
Work with several team members when developing ideas for your video marketing campaigns. Team members can be anyone who has a working knowledge of your company. Most people will happily agree to help in exchange for seeing their name in the final credits.
Don’t assume you need to spend a lot of money when making a video. Producing a clear and quality video is really the outcome that you want. There is no need to script the video either. Speak directly to the camera and be yourself. You don’t even have to do that, really. You can even just do a video of your computer screen.
Don’t ignore YouTube. You should always use YouTube first. You get free video hosting. You’ll be on one of the most viewed websites on the planet. It is one of the best search engines as far as volume, and it’s also the best video site as well.
Keep your content interesting. As you create a video, make certain that it is relevant, timely and engaging. You can use sites such as Facebook or Youtube to get more views on your video. Something that provides great information or entertainment is best. If you have interesting videos you will get more viewers.
On your video page, make sure you include an opt-in mailing list form. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
Always provide some type of call to action at the end of each video. Notify viewers how they can locate and order the products, then create a sense of urgency to stimulate the sale. Provide clear directions to enable your customers to follow through and make a purchase. The best …
Social Media Marketing And Creating A Solid Plan
The popularity of social media marketing reflects the time we live in. Yes, traditional marketing methods can still move the needle, but social media can be exponentially more effective in generating web traffic. If you are not sure where to start with social media marketing, the following advice should be of assistance to you.
Be wary of hiring a social media marketing company. Media companies of this nature are often scam operations out to bilk novice marketing businesses. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. They can show you impressive viewership counts for your advertising, when in fact you’ve sunk serious money into having your ad watched repeatedly by a software program.
Invite your friends, family and co-workers to your page to get your name out there. This can increase the awareness for your business so that you can get on the map.
Is a relationship with you and your business something your customers want? If you want social media to simply be a sales channel, then just buy some advertising on social media sites to simplify things. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” Your customers will let you know where to go from there.
Be sure that you are updating your social network site frequently. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers. The optimal frequency for updates is several times per week.
Try playing games on Facebook. You might want to consider creating a custom game of your own that relates to your business. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. Think about having a professional designer create a game for your business.
Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. If your tweets are short, you can send out several updates from one event.
Come up with good titles for your posts. Include important keywords that people searching for your type of content will recognize. The more helpful your videos come across as, the more views they’re ultimately going to receive. And keywords can help with users finding them.
Remember that social media is social. It is not just a place to advertise your products and services. You can become better acquainted with your customers by using social media. Customers can interact with both you and the brand. Social marketing is, of course, a great way to extol the virtues of your products, but you should look at it as more of a form of great customer relations.
Now you know that it …