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Understanding Marketing Automation Software, Email Marketing Software, and Customer Analytics

Using marketing automation software can be a beneficial thing for anyone wanting to streamline their business. Marketing automation technology can help take things such as understand customer analytics that would have to be performed manually much more automated and quicker allowing you to spend time on more important tasks. Marketing automation is best achieved through the use of email marketing coupled with a sales process in order to reach a wider audience of customers.

When it comes to customer analytics you want to know as much as you can. It is wise to know all about the spending patterns of your customers as well as potential future trends that may affect your business. A big part of marketing automation software is understanding customer analytics. This is because you can use this to help understand your customers and the profitability particular customers or demographics bring to you. Because if you understand who your customers are and who potential customers can be you can branch out with things like email marketing software in order to gain more customers. If you know who your customers are you can make sure that you’re going after all of the potential customers you could have been missing in order to achieve a higher level of success. Keep in mind that this can also help you from wasting your time in trying to contact those that are not within your range of customers, this way you can focus your energy on where you have been and will be successful.

What email marketing software does is send large bulk emails to potential customer in order to draw them in. This isn’t like spamming your customers, because if you use professional email marketing software the email you send out can be a simple thing such as notifications of sales or coupons and provide your customers with links to the products and services that they would be interested in taking advantage of. Email marketing has been used for a number of years by some pretty big name companies. It is a proven tool for success that can be used to draw people to your business. It is a good idea to have the email you send revolve around some new information or potential sales or products that are exclusive to your company in order to ensure the highest probability of success. Using your best judgment and solid business practices you can be sure to send out email only when necessary so your customers do not feel as though they’re being bombarded by your marketing.…

Automating Your Marketing Process

Lets start with a definition. To automate your marketing process means to simply have a documented process for this task to be completed effectively and efficiently. Now when starting out your marketing plan might change until you find the right marketing mix, but once you do find that right mix automate it.

So, here’s a few suggestions to help you get your marketing automated:

1. If you don’t already, learn to embrace technology. By embracing technology I mean regardless of if you sell online have a website for your business. Millions nationwide use the internet and more specifically the internet search engines when looking for their problem solver. I know when I’m looking for a product or service I take it to Google. So, when a potential client “Google’s” their problem you want to be sure to come up as their solution. So, DON’T miss out on valuable leads set up a website. I would also recommend having a twitter and/or Facebook page for your business as well. Twitter and Facebook are great promotional use tools for your business. You can use these tools to tweet/post specials, sales, updates, & coupons to millions instantly.

2. Have a lead capture system. Most potential clients won’t buy until they trust a product and/or service or they simply won’t buy until they are ready. So, for these reasons have a way that you can capture and store the details of those who visit and buy from your website or physical location. Capturing these details will enable you to build relationships, updates, and also do follow ups. When capturing these details you can also on your website or in store offer to the customer/potential customer the chance to sign up for free newsletters and to be sent promotional offers and etc. Be sure that when a customer signs up to send them a thank you.

3. Lastly, make use of auto responders. Auto responders are fabulous because they allow you to capture leads as well as manage and see statistics on your subscriptions and unsubscriptions. Also, with your useful auto responders you can automatically send or schedule to send messages, updates, newsletters, and etc. to every subscriber on your list or at a subscribers request. Remember automation is a good thing. Having automation in place for your marketing means less frustration, more time spent on other tasks, and better chance for business success because you are organized.

So, try automation NOW!…

5 Ways a Small Business Can Put an Automation Engine to Use in Their Email Marketing Campaigns

A huge marketing list chock full of customers does not always translate into repeat sales. In order to get customers to shop with you again, you must have a strategy that keeps them attentive, active, and engaged with your brand. A good automation engine can help your small business accomplish each goal, especially when using it for your email marketing campaigns.

1. Capture leads

A common feature of an automation engine is allowing users to capture leads from their website. This function typically integrates with the existing HTML forms on your site, collecting the data from leads and automatically sending it the destination of your choice, or the systems centralized database. Throw in an arsenal of lead management tools, and you have a solution that can be used to effectively track leads throughout the entire conversion cycle from prospect to customer.

2. Establish Relevance

When used effectively, an automation system will allow you to create one-on-one relationships with subscribers by ensuring that your communications are relevant. The technology makes it easy to employ the best practices of email marketing, providing a way to utilize segmentation, targeting, and event triggered communications to deliver content that it is the most relevant to the recipient. These solutions are increasingly proving to be quite efficient at engaging consumers.

3. Achieve Personalization

Aside from relevance, personalization is something all email marketers should strive for. It helps you stand out from the spammers by showing that your business has a human pulse and is not just firing blindly to the masses. Personalization becomes significantly easier to achieve when utilizing a fully integrated automation engine. Coupled with customizable email templates, rich, detailed profile data enables you to easily tailor your messages to the preferences of individual subscribers. There are even some systems that offer flexible batch signature rules that help you build trusting relationships with leads and customers.

4. Create Multi-Channel Campaigns

More small businesses are using automation engines to enhance their email marketing campaigns by integrating them with other communications channels. Most solutions allow you to reach out to clients and prospects via direct mail, voice messaging, and even fax. This gives your brand even greater reach by allowing your audience to communicate through their channel of preference. Furthermore, the ability to launch multi-media campaigns will help you enjoy an edge over competitors who are still confined to the email platform.

5. Analyze and Execute

Most automation engines provide analytics methods such as forecasting, dating mining, and market analysis, each of which helps the email marketer predict customer behavioral. This is in addition to opens, clicks, conversions and other standard metrics. The analytics data is provided to you in the form of comprehensive graphs, charts, and tables, making it easy to dissect the information and execute your campaign strategy accordingly. An automation engine is only as effective as the data it has to work with, so the more data …

How To Easily Avoid The Duplicate Content Ban Hammer

Duplicate content can be a serious problem for you because it can lower your ranking in search engines. Content that is not original will lower the value relevance of your site in the eyes of search engines, so your search engine position will likely suffer accordingly. Many web publishers do not intend to use such content but, unless your content is 100% original, you can get surprised.

Because there are millions of sites that are searched on the Internet, browsers quickly get aggravated by duplicate content, whether such duplication is intentional or unintentional. It can destroy any web site credibility and authority you may have in the eyes of your visitors. As they are searching they can easily see similar information in the description of your site as it appears in search results and they will pass you by because it does not offer something unique.

The first strategy to eliminate the trap of duplicate content is to create unique information yourself or hire writers. This content needs to be focused on your primary keywords. Otherwise, you are wasting time writing or money on ghostwriters. This includes creating a compelling description that surfers will see as they search for information online.

So, your main job should be to create unique information yourself or edit articles you pay writers to create for you. If you already have articles or content on your web site you need to run it through free online tools to check originality and make changes if needed.

Search engines like Google have “spiders” that crawl sites regularly and scan the content. These “bots” can identify copied or similar information and will penalize your site without any chance of appeal. Google will think you are a spammer even if that was not your intention.

One key is that the content of your site should have relevant and unique information to provide to your visitors. Get in the habit of creating unique information related to a specific theme or subject that will appeal to people interested in the subject. This will ensure that your site is highly regarded by visitors who may link to it and this gives you back-links that search engines love.

To make it easier for you, there are tools available to help eliminate duplicate content. These tools, like CopyScape (Google it), will show whether you have content too similar to other sites, particularly in articles, page titles, images, and other elements that can be found by searches on other sites.…

Whether you’re trying to increase your home’s value or simply beautify the place a little bit via a few needed improvements, you need to know what you are doing in order to avoid mistakes. This is the nature of home improvement work. It takes some skill to be a gifted carpenter. A handyman might not always know how to do home improvements. That is the main reason you should read these tips.

The more personal your renovations, the less likely it is that someone else will want to buy it for enough to cover the cost of the work.

An over-the-range microwave is a great way to save space in the kitchen. Most of these units have a recirculating air filter rather than an actual vent, so cooks that need strong ventilation should look elsewhere.

Paint stripes on your old walls prior to installing paneling! Regardless of the care you take when installing paneling, old walls have a tendency to peek through. To start, you can measure the places the sheets of paneling will connect.

Construction adhesive is great at stopping floor squeaks.

Consider radiant heat tiles if you’re revamping your flooring. These tiles use electricity to produce enough heat as well as providing a great looking floor. You can do this yourself if you have detailed instructions.This project can do yourself without any help.

Be sure to protect the floor while you paint. This will help ensure wet paint from damaging your carpet or floor. A cheaper way that this done is to layer old newspapers. Other options include a drop cloth or large plastic tarp; both are available at most home improvement centers.

Don’t get rid of bedroom doors simply due to them being dirty. Remove your door from the frame, and sand them down to the bare wood. Then buy any oil based paint of your choice and paint your door with a paint roller. For doors that you want to look new, consider changing your doorknobs.

The proper tools can make all the difference when working on a home improvement task. The right tools will help make the job is done right and done well. It also important that you know what the best way to use your tools properly.

Visit some open houses to find ideas of what home improvements you want to make. Lots of model homes are a great place to get good ideas.

Humidity caused by hot baths and showers can result in the growth of damage to a bathroom. Simply repainting over the bathroom walls doesn’t destroy the mold. You will need to be proactive to prevent mold from getting there in the first place. Put in a fan and make sure there’s ventilation.

Some home improvement projects are surprisingly simple and even fun. You may even think some projects are downright simple! But if you do not understand how to properly pull them off, you are going to cause a lot more harm than good in your home. You have …