Tag: using

10 Quick Rules For Using Social Media For Artists

There is a reason why it is called “social” media and there are rules that you should follow when it comes to employing “social media” to market and brand yourself and your art. Every day I see small businesses that are ruining their brand by abusing social media. Artists are no different, as they are a “small business” too! Here are some quick rules of social media that you should follow:
1. When a social media account is set up make sure that all of the information is complete and well written. Think of this page or your profile as a business brochure. Whenever possible, have links to your website, contact information and alternative ways for people to find you. Always upload an up-to-date “professional” picture of yourself and make sure that you have a pleasant smile on your face too!
2. Set aside some time each day to visit your social media pages and do some housecleaning. Read the posts, messages and any updates. Return your messages and comments promptly. A half hour a day is all you need to devote to this.
3. Always reply back to someone who has sent to you a post or comment and acknowledge it in some form. If someone makes a comment on your art, send them a thank you note. This can be done right on the page or privately back through their email. Either way thank them for their nice comment, thought or interest. It is the right thing to do.
4. If someone tries to engage you in some form of negativity, political, religious, controversial or otherwise. Do not take the bait! Ignore it and move on. If they persist in this behavior, you may have to unfriend them, block them or report them. Whatever you do, do not engage yourself with someone like this as you will not win and you will only waste your time. Being a part of this type of behavior will only hurt your brand.
5. Be helpful to be people. If you read or see something that someone might be interested in, send them a link. Always be responsive if they ask questions or have concerns, get back to them with an answer. If you do not know, say so.
Think twice before you send anything out. Try to imagine that every friend, follower or contact that you have on your social media pages will be reading your reply or post and that they will form an opinion of you by what you have written.
6. Neatness counts. By this I mean, shortcuts, abbreviations and poor spelling may be acceptable in some forms of social media. Here, it is not wise, as again, this is your “company brochure” and it is an important part of your marketing and brand development.
7. Engage your followers with information, content and ideas. Become an expert in your niche and share it with others. No one really cares what you are drinking at Starbucks at that moment. …

Using Email To Market Your Product Sucessfully

Have you ever thought about getting into email marketing yet you aren’t sure where you want to start? If so, this article has some great ideas to help you begin. Continue on for some great tips and tricks that will help you successfully implement email marketing strategies.

Only send messages to those you know and those who have signed up. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They will wonder if they know you and whether or not they care about what you’re offering. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.

Always get permission before adding someone to your email list. You will lose customers and possible even your website host if you engage in spam.

Limit your message to one clear one per email. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Create the specific message using brevity and conciseness. Your clients will be happy to not have too much information.

Don’t over use words like “Buy now!” Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” This approach appears like spam and you will lose your customers this way. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. They will appreciate your efforts and be more likely to purchase from you.

Before you send out emails, make sure to proofread them. Correct any emails or newsletter problems you may have. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.

The more you allow your customers to customize their experiences, the better your campaign will be. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. They will feel more comfortable if they feel they have more control.

Make sure that you have an unsubscribe link that is easily visible within your emails. Don’t fail to include one or bury it so that it is not readily apparent. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.

Teach yourself what not to do by scoping out some spam. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust …

Using SEO And Video Marketing When Marketing Your Products Online

Some people have come up with all kinds of different ways to get traffic to a website. Some people use formulas, theorems, flow charts, and just raw knowledge to get traffic to their website. Personally, I don’t think getting traffic is an art or science… instead, I think it’s just something that can be easily done if you put your mind to it.
So if you’re brand new to internet marketing and don’t know how to get more traffic to your website, then I think you will stand to benefit from today’s lesson. I would like to show you some easy ways to get traffic to your website for free, and you don’t even have to spend a lot of time doing these strategies either. Here’s the first strategy that you can use to get traffic to your website today:
1) SEO
SEO stands for “search engine optimization”, but I just like to call it search engine marketing. No matter what you call it, it can be a great way to get a lot of traffic to your website. Now some people have SEO down to a science, and know how to rank high for a particular keyword term in a matter of days. And because of it, they get instant traffic to their website because of it.
The 3 biggest search engines on the internet are Google, Yahoo, and Bing – and all of these strategies can deliver for you a ton of traffic on a daily basis. You will definitely want to try and rank high for obscure keyword terms so that you can capitalize on all of this traffic that you could be getting.
Here’s another great way to get traffic to your website:
2) YouTube
YouTube is the number 3 ranked website on the internet today in terms of traffic. They get millions of hits each and everyday to their website from people looking to hear music, and from people looking for information that they can use for a particular reason. You will want to be right there with the information that they are looking for.
You can definitely get a lot of traffic from YouTube. It’s an easy way to promote your business, and it’s very user friendly. You will want to make sure that your website URL is listed at the bottom of your videos, and also is displayed first in the description of your video – so that it can turn into a clickable link.
You can use a camcorder, webcam, or even a sell phone to create your videos. But if you want the most quality, use a camcorder. It may sound expensive, but it’s a great way to produce the high quality videos that you are looking for. If I had to guess, I would say that you can get a good camcorder for around $100… which isn’t too bad.
YouTube and search engine optimization are 2 great traffic strategies that you can use to make more money in your online …

Using Podcasts And Joint Ventures To Make Money In Your Business

Marketing on the internet is something that a lot of newbies don’t know how to do. They become clueless about how to get their message spread across the internet, and they have no idea of how to get traffic. But luckily in today’s lesson, I’m going to show you some simple and easy ways that you can start getting more website traffic in a short period of time.
Getting website traffic is one of those subjects where it’s easy to get confused. One day you may hear about a traffic strategy that is the best, then another day you will hear somebody say they have the latest and greatest new traffic method, and then you will see some people promote a software tool that can get you incredible amounts of traffic and sales overnight. Personally, I don’t listen to any of this mess.
The best thing you can do for yourself when it comes to getting traffic is to make out a list of strategies to do, and implement them each and everyday. This way you’ll diversify your traffic, and will be getting people visiting your website from all corners of the earth. You should focus on traffic, and then provide a product or service to these people that will help you to monetize your website.
I want to share with you some of my favorite traffic strategies that you can put into use in your business today. In fact, here’s the first strategy that I have for you:
1) Podcasts
Podcasting is one of those strategies like video marketing. You can even start your own podcast blog with a free tool called “Feedburner”. But podcasts are nothing but MP3 audio files that delivers information on a particular topic. You will want to submit your podcasts to all of the major podcast directories online – especially iTunes.
iTunes is the largest and most familiar podcast directory. All of the celebrities submit their podcasts there. In your podcast, you will want to state your website information at the beginning of the podcast, and also at the end. In between the promotion time, you will want to deliver some excellent information that will make people want to come back for more.
But podcasts aren’t the only free traffic strategy that you can use. Here’s another one:
2) Joint ventures
A joint venture is an alliance of 2 companies who come together to help each other make money. Joint ventures are typically profitable, but if you have an affiliate program, you will want to offer a higher commission to your joint venture partner. It’s the least that you can do if they’re giving you access to their list or their product.
Joint ventures happen all the time online, and there are even special websites designed for people who are looking to strike up a JV deal. You should find these special websites and join them… you never know who will be a match for your product, service, or list.
These 2 traffic strategies …

Using Television Advertising To Your Advantage

If you want to see your business survive, you need a powerful marketing strategy. Anything that you can do to effectively promote your products and services are a good step in the right direction. Now notice that I said “promote your products and services” as opposed to “promote your business”. There’s a distinct difference between the 2, and I want to share with you some of these differences.
When you promote your business, you’re relying on a form of brand advertising. With brand advertising, you’re wasting thousands of dollars trying to convince the public that you’re a major corporation. But you should know that it’s not about convince people that you’re a big company. What it all boils down to is whether or not you can compel your prospects to become a new customer.
When you promote your products and services, you take an entirely different approach to marketing your business. Instead of focusing on your brand and what you stand for, you’re going at the precise problem that your prospects are having. This is known as “target marketing”, and it’s something that you will want to learn how to do if you want to have success in your business.
With target marketing, you’re taking a direct path towards selling to an individual prospect. What this means is that you’ll spend less money marketing, and spend more time on those prospects who are ready and willing to do business with you. Target marketing is something that I recommend, and it’s something that you should start doing today.
Now that we’ve covered “target marketing”, let’s take a look at a technique that is sure to put you in the “profitable” category. Here’s the technique:
– Television advertising
If you are going to do television advertising, then you should really start to learn about direct marketing. You see you can’t make your entire TV ad all about building your brand. You have only about 30 seconds to make your pitch, and to get people to order from you right away.
TV advertising on a national scale can become quite expensive, so it’s best if you stick to local area advertising only. For some franchise businesses, they don’t have to worry about TV advertising because headquarters run these ads for them automatically. But since you’re a “little guy”, you will more than likely want to stick with direct response advertising.
In your TV ad, make sure your website and phone number are obviously displayed. You don’t have that much time to get your message across. You have to imagine your visitor with the remote in their hand, ready to click to another channel. It’s your job to make these visitors stay on your TV ad, so that you can convince them on taking action on your free offer of some sort.
And by the way, when running television ads, attempt to generate a lead. This way you’ll build yourself up a nice list of people that you can market to over and over …

Using Direct Mail And Joint Ventures In Your Business

Every business owner that I know are always looking for that extra boost that will take their business to the next level. And believe it or not, there are a lot of things that you can do to make this extra “boost” happen for you. It all lies in how you market your business, and the marketing strategies that you are using.
If you’re still stuck on the traditional forms of marketing like cold calling, door to door, or telemarketing, there’s a good chance that your business won’t be as profitable that you’d hoped it would be. Using techniques like these are harmful for your business, and they just waste time and produce very little response.
But if you want to boost your sales instead of being miserable about not having a lot of customers, then this article is for you. Inside of this article, you will learn about some great marketing techniques that will allow you to earn as much profits as possible so that you can start earning the big bucks in your business that you desire. In fact, let’s take a look at some of the strategies that you could be using to make money in your business today.
1) Direct mail
This is a classic strategies that still works today. The most important part of any successful direct mail campaign is the list. You could have a mediocre product and a weak sales letter, but if your list is really good… you will still get sales even for a bad promotional effort.
Where you get your leads is important. Start at your local library and ask them about something called the SRDS. It stands for “standard rate and data service”, and it contains a multitude of responsive mailing lists that you can buy and use, to start marketing your product right away.
Don’t be afraid to use the SRDS. It’s just another tool in the game of money – and a very effective tool at that. You can even search it on the internet at . This may make things easier for you. Here’s something else that you could be doing in your business.
2) Joint venture marketing
With joint venture marketing, all you’re doing is sharing a partnership between yourself and another business owner in your city. This kind of alliance is something that can make you a lot of money if you know what you’re doing. You don’t want to approach rival competitors for JV opportunities, because they can take your existing customers away from you.
Instead, seek out businesses who have a similar target audience that you have. This way you can offer them around a 60% commission for every sale made. This is something that will raise the eyebrows on your potential partner. Make sure you learn how to write a joint venture proposal letter, because it’s something that you will want to master if you want a potential partner to take you seriously.
Use both of these 2 tips to earn …

Achieving Great Success By Using Email Marketing

Of course, you don’t want to flood your customer’s inbox with unwanted emails. The email messages you send out need to contain useful information in order to stand out. When you send something several times that is interesting, your customers will want your communication. This article contains helpful advice to aid you in creating an email marketing campaign that works.

Never send out emails that are unsolicited. When you send out your emails to everyone, many people will mark them as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.

Create a personal email for your readers. If you send emails which the reader identifies with, they will be more apt to buy from your company. For instance, if you have an idea of why they wanted your emails, put that in your message to them.

Have goals with your audience. When you have acquired a small group of viewers, think of innovative ways to get them to spread the word to their friends. Be sure to consistently include a link to subscribe in any email you send; hopefully, recipients will forward it to their friends that may be interested in the things that you offer. This allows your database to grow organically.

Harness all of the resources available to teach yourself about email marketing strategies. Don’t just check online, but head to your local library or bookstore too. Locally, you may even find seminars or workshops to help you work on your campaign, so consider contacting business groups near you for more information.

Test a variety of different formats for your emails. Include the information that is most important, as well as new offers, at the very beginning of your emails. Vary email formats regularly to determine which ones generate the most sales. Stick with what works. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.

You email marketing program will be more effective if you offer your customers many options. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. If they feel like they’re in control over the process, they will feel more comfortable.

Branding is a concept that you must incorporate into even your email marketing messages. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This will make your emails unique and instantly recognizable.

As you have seen, it is crucial that an email marketing strategy sparks interest in your consumers. If people view your emails as spam, they are sure to opt out of your list promptly. Put the points in the preceding paragraphs into play so you are able …

Helpful Tips For Using Email To Market

It’s crucial that you don’t flood subscribers with emails they’ll have no interest in reading. It’s important that every message you send commands your readers’ attention. If you continue to send relevant information, your base will become interested in what you are sending. This article can help you build better email marketing messages which your customers will wish to read.

Each email should have one clear message. You don’t want your consumers to be overwhelmed or bored by the content in your email. Compose a single message, keeping it fairly short and concise. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Email marketing makes your readers feel more valued, as well as encourages them to invite friends. Indeed, a referral program can be a good method to grow your customer base and subscriber list.

Avoid sending out important marketing messages too close to major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are some exceptions. These could include Black Friday emails or emails related to other specific events.

Email marketing can be made more effective by giving your customers options. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. Giving your customers more control over the process will make them more comfortable.

Branding is something that extends throughout your business, even down to email marketing. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. That way, you can take advantage of immediate familiarity on the part of your audience.

Encourage your customers to buy from you by offering rewards in your emails. Give them a persuasive reason to conduct business with you. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.

Call to action wording is essential to a successful email campaign. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. If you have links, make them obvious and include the instructions on how they should be used. You can echo these parts in both the bottom and top part of your message.

Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless messages. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Offer your reader information they need, such as answers to questions, or information about upcoming promotions.

As you have seen, it is crucial that an email marketing strategy sparks interest in your consumers. If people view your emails as spam, they are sure to opt out of your list promptly. …

Sell Your Products By Using Video Marketing

If you’re running a business, you know that promotion can be crucial to success. Perhaps you have used the common methods of advertising: commercials on TV,the radio or perhaps even billboard advertisements. But, a popular technique these days is video marketing. This article will provide you with the information you need to get started.

Your campaign will be more successful if you make more videos. You should be putting up new videos frequently so that your viewers come to expect new content whenever they arrive on your channels. It gives you new topics so you are exposing yourself to different people.

Videos only go viral for quality content. It is not necessary to own a expensive video camera to make a video. As long as the content is important to viewers, they’ll watch it. That said, buying the best camera you can get can help you have a better quality video.

Content is not all of a video’s success. If no one knows about your videos, after all, what good will they do? If you do it the right way you will be able to get more profits. Great content is critical, but generating awareness is as well.

Keep your messages clear in your videos. Lack of preparation can cause you to stray. Develop an outline of your video before you start shooting it. Don’t stray from the task at hand, and you should be fine.

Make a video detailing how to utilize your product correctly. You will help your existing customers use their product more efficiently and show potential customers what your products look like and what they can do.

Remember to add an opt-in mailing list form near your video. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

Always take along a video camera with you. You’ll probably end up meeting people that are experts in your field that you can get interviews from. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

Keep in mind that honesty is key. If you are going to make a video, make a video about something that you are truly interested in or believe in. When you speak the truth to viewers about something you are passionate about, they will not only enjoy it, but they will appreciate it and come back for more.

Make sure you are tracking the results of your individual videos. Track statistics like where visitors come from, when they are watching and how often they view your videos. You can use this information to figure out how to better advertise to a specific group of people.

You should finally understand the complexities surrounding video marketing and the various approaches that successful companies use to meet their goals. Traditional advertising just isn’t as popular as it used to be. Digital communication channels, on …

When You Should Think About Using Affiliate Marketing

When engaging in affiliate marketing, you could describe it as a partnership. The companies you’re an affiliate for probably won’t be walking you through every step of the way, but you’ll both reap the benefits of everyone’s hard work. Sometimes hard work isn’t enough, even though it’s great. The following tips will fill in the missing pieces.

In order to make the affiliate marketing programs work for you, only keep the ones that are the most profitable. Do a regular checkup on how your various affiliates are performing relative to each other. If you get rid of the affiliates that are not working for you and get new ones it can help you.

Many affiliate marketers put too much emphasis on becoming “super” affiliates. They try to juggle too many balls and end up dropping them all. Many people try to achieve “maximum results” without realizing that they don’t exist. It will be the most successful for you if you take it slow and figure out which approach will work best for you.

One solid piece of advice for potential affiliate marketers is to seek out companies with successful, long-term products. If you want reliable commissions and new product promotion opportunities from a reputable, solid affiliate company, look for one that continuously produces new products for you to promote. You may not succeed with the new hot product.

Match your affiliates to your readers. You will not only boost visits but you will be speaking to your audience. You will let them know you know what they want.

If you really want to get the most income from affiliate marketing, you will need to pay for some advertising, such as using Google Ads. They supply keyword friendly ads to increase sales on your site. It is a targeted approach for online publishers, with revenues generated by showing relevant ads that are more likely to attract buyers.

When you choose an affiliate you should go with someone who provides their partners with tools. These companies are in it to make profit just like you are. They do research to learn what marketing techniques convert customers. The better affiliate companies will share their data with affiliates, this allows the affiliates to customize their campaigns, in order to get more commissions by selling more products.

Try affiliate programs to better market your company online. Affiliate marketing programs are more effective than other advertising approaches, like banner ads or contextual networks. The usability of a website and the commission are the most important parts of choosing a affiliate.

You can make a nice chunk of change in affiliate marketing, but you need to be on top of your game to get anywhere. Your goal is to increase the visibility of your website on search engine result pages. You will land better affiliates and earn more income.

Don’t focus on stealing customers from others. Focus instead on developing the best possible intuition for the needs of your market base and make it your business to …

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