If you want to see your business survive, you need a powerful marketing strategy. Anything that you can do to effectively promote your products and services are a good step in the right direction. Now notice that I said “promote your products and services” as opposed to “promote your business”. There’s a distinct difference between the 2, and I want to share with you some of these differences.
When you promote your business, you’re relying on a form of brand advertising. With brand advertising, you’re wasting thousands of dollars trying to convince the public that you’re a major corporation. But you should know that it’s not about convince people that you’re a big company. What it all boils down to is whether or not you can compel your prospects to become a new customer.
When you promote your products and services, you take an entirely different approach to marketing your business. Instead of focusing on your brand and what you stand for, you’re going at the precise problem that your prospects are having. This is known as “target marketing”, and it’s something that you will want to learn how to do if you want to have success in your business.
With target marketing, you’re taking a direct path towards selling to an individual prospect. What this means is that you’ll spend less money marketing, and spend more time on those prospects who are ready and willing to do business with you. Target marketing is something that I recommend, and it’s something that you should start doing today.
Now that we’ve covered “target marketing”, let’s take a look at a technique that is sure to put you in the “profitable” category. Here’s the technique:
– Television advertising
If you are going to do television advertising, then you should really start to learn about direct marketing. You see you can’t make your entire TV ad all about building your brand. You have only about 30 seconds to make your pitch, and to get people to order from you right away.
TV advertising on a national scale can become quite expensive, so it’s best if you stick to local area advertising only. For some franchise businesses, they don’t have to worry about TV advertising because headquarters run these ads for them automatically. But since you’re a “little guy”, you will more than likely want to stick with direct response advertising.
In your TV ad, make sure your website and phone number are obviously displayed. You don’t have that much time to get your message across. You have to imagine your visitor with the remote in their hand, ready to click to another channel. It’s your job to make these visitors stay on your TV ad, so that you can convince them on taking action on your free offer of some sort.
And by the way, when running television ads, attempt to generate a lead. This way you’ll build yourself up a nice list of people that you can market to over and over …
Affiliate Marketing Tips – Is Video Right For Your Product?
There are many ways to promote an affiliate product. One of those ways is through the use of video. But is video right for your product? How can you tell? This article is going to take a brief look at this subject to see if we can come up with a viable answer.
If you’ve been following the fads that have come and gone on the Internet, you know that one of the big new things is video. Everybody and their grandmother is uploading videos to YouTube to hawk one thing or another. Now don’t get me wrong. I’m not saying that video is bad. It’s not. It’s great. I use it myself for a number of products. However, there are certain things that lend themselves more to video than others.
Essentially, you want to use video for products that are more visually and/or sound oriented. For example. Let’s say I am promoting a book on songwriting and I want to show people what I’ve learned from the book in order to convince them to buy it. Wouldn’t I have more success if I made a video of me actually using the information to write a song right in front of the viewer’s eyes? Imagine actually playing the song right on the video itself. Think this won’t greatly help sell the product? Trust me, it will.
Now, another great use of video is with the testimonial. Lots of people are very skeptical about buying things off the Internet. The dot com bust of the 90s saw to that. So, making a video of you talking about a product does a couple of things. For starters, it allows the viewer to see that you’re an actual person. You’re no longer a faceless name on the Internet. This helps build trust. For another, they can then see how sincere you are by the way you speak (providing you are sincere). One of my videos endorsing Nitro Marketing Blueprint has been one of my most successful because people can really see how excited I am about the product. You can’t fake that kind of enthusiasm.
Video can probably work very well for most affiliate products. The only way to really tell is to test it out. Create one, watch it and see if you believe what you just saw. Be objective. If you feel the video will help the sales process, go with it. If not, it’s probably best to can the idea. Ultimately, it’s a judgment that you’ll get better at making as time goes by.
To YOUR Success,
Steven Wagenheim…
Article Marketing Automation – Effective Marketing Over the Net
Article Marketing Automation – Effective Marketing Over the Net
Perhaps the most tedious and time consuming phase of doing an article marketing is putting your article in adequate sites to have the highest percentage of publicity. Writing articles for marketing consume a lot of time when you reach the point where you are striving to get published in as many sites as possible but it is less expensive and simple to do.
This kind of marketing automation through writing articles can help you at this point. It is a group of sovereign websites and weblogs that are establish to issue articles for other members of Article Marketing Automation group.
The huge advantage of this is with the big size of the ever increasing group you will be having a bigger number of websites and weblogs that will have links back to your sites.
Automation in writing articles intended for marketing saves you time and money and because a lot of marketers are attracted to it and that is why it is getting bigger everyday. It is able to get you on page number one of any search engine in just about 20 days. Aside from issuing your articles extensively, you can also get related content for your personal websites and weblogs.
Following the process is without fuss. You write an article or have somebody write it for you and then you forward it to the Article Marketing Automation group and you are done. It is that easy. After that, your article will be issued and circulated to related websites handing you publicity, links, and traffic.
There is also a training offered by Article Marketing Automation on how to use the group and maximize the publicity that you get. They will teach you how to have a higher rank over the span of 2 to 3 months. They want you to flourish because the existence of this group depends on the success of its members. The more triumph you come upon, so as the other members of the group.
Article marketing is no doubt one of the most popular means of marketing on the internet today. It is a possible way to get yourself that freedom to do whatever you want to do other than work. And Article Marketing Automation will be your tool in achieving a successful article marketing campaign in less time and money spent.…
Marketing Automation of Your Articles For Business
Marketing Automation of Your Articles For Business
If you are marketing products or services, you need to let others know what you are doing. Marketing Automation of articles builds your business.
Writing relevant informative articles related to your products and services is essential to building your business reputation and credibility. Creating a successful business means using great tactics to gain exposure. You need to let others know what you are doing through article creation and use tools for Marketing Automation of your business on line. The informative pieces you create about your business go a long way to branding you as credible and reputable.
It is very important to produce content of importance in relation to your business and also you need to have quality products and services. Quality important information in your article content is a bonus to your business to maintain customer interest. If the content is strong in relation to what they are looking for, your business can flourish. Potential customers won’t even look at your product or service unless they feel they can trust you.
Every business needs quality software applications for production and distribution of articles and website creation. Good use of these can make Marketing Automation a routine that can be accomplished where limited time and budget are required. Hiring or outsourcing website creation and content on a continuing basis to develop and grow a business can be very expensive. This especially will not work in the micro niche businesses that produce a small monthly return, but with Marketing Automation, acquisition of quality software applications can help a person with limited time and resources produce multiple micro niche businesses which can reach 7 figures annually.
In summary write the hot reports. Chock it full of information your target market enjoys. Find and acquire the quality software you will need to create your websites, get your website business and articles to page one in search engines. Without some form of Marketing Automation software, you will be hanging out for weeks trying to get one small micro niche business up and earning money.
There is more free information on acquiring free software applications and purchasing needed Marketing Automation Software here.…
2 Tools To Build Your Email List With
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If you have an opt-in email list, then you have taken the right step towards making your business successful. If you want to stay in business online, you will have to keep a close look at what it takes for you to remain competitive in your niche, and also what it takes to make your email subscribers happy.
There are a lot of list building strategies out there that a lot of online marketers don’t know about. This is particularly true when it comes to newbies. But list building is something that you will want to do if you want to have a booming and thriving online business. And in today’s lesson, this is exactly what I will focus on.
I want to share with you a few ways that you can build up your email list so that you can market to them over and over again. These techniques are simple and easy to use, and I think that you can benefit from knowing what they are. In fact, here’s the first list building technique that you can use in your business:
1) Use Twitter
You can use Twitter to get a lot of leads into your email marketing funnel. With Twitter, you can get leads for free, and you can get a lot of people visiting your website just off of this one technique alone. This is something that is incredibly easy to do, and you will want to add it to your marketing arsenal today if you haven’t already.
There are a lot of sites out there that you can use to totally improve your Twitter marketing strategy. 3 great sites that I know of are: Twellow, Twibes, and Social Oomph. All of these of 3 these sites can get you the leads you need to have success with your internet marketing campaign.
Twitter is an excellent way to gather new leads, and the best part about it is that it’s free. As your Twitter follower count grows, more and more people will comment on your posts and your page, and you can easily interact with your followers. This is also a great way to build a relationship with your list. Here’s another tip for building your email list:
2) Use Facebook
Facebook is the number 2 ranked website on the internet in terms of website traffic, so you can definitely benefit from using this website to boost your email list count simply and easily. Many people are using Facebook to do their marketing with, because they think it’s a great way to get to know their Facebook fans, and to lead them back to their website where they can buy something.
Facebook is a great website if you want to get more new opt-in email subscribers. Soon people will “like” you on Facebook. Then they will sample your information. Then they will click back to your website. And then they will opt-in to your email newsletter, or even buy something from you. This is absolutely a …
Network Marketing Tips: 5 Ways to Stay Motivated
“People often say that motivation doesn’t last. Well, neither does bathing – that’s why it’s recommended daily.” Zig Ziglar
In the network marketing industry, you will become subjected to a great deal of negative experiences which will truly test your desire and commitment. From your wife complaining that you still have boxes of products left over from the last company you dealt with, to your neighbours closing the window blinds when they see you.
Network marketing is a tough business. How you approach and deal with the negative attitude of others is what will define your success. One of the best ways to deal with these issues is to find a way to motivate yourself on a daily basis.
Here are 5 ways you could motivate yourself in your network marketing business.
Praise yourself on small, individual efforts. Whether it’s signing up a new customer, handing out a business card to a prospect or scheduling a 1 on 1 meeting. Be happy with this progress and tell yourself that it’s important to your overall business success.
Read or listen to the success stories of others to find out what obstacles they had to overcome. It does not matter if these people are with your company, another network marketing business or involved in a different industry altogether. The steps they took to reach the top can transcend any business.
Get your daily dose of motivational quotes. You can find many on-line, as several prominent web sites offer weekly email notifications offering motivational quotes. Rediscover the reason “why” you entered the network marketing industry. This reason should be important enough to get you past the negative aspect of the business. Have your “why” written down and read it daily.
Find yourself a mentor. The best scenario would be if you could find someone who is in the same company as you, but, that it is not absolutely critical. It is important however, that the mentor be involved in the network marketing industry. whenever you are feeling down, give that person a call and discuss ways to re motivate yourself.
Motivation is one of the key attributes you can possess in any business, but most importantly in network marketing. Make sure that you are staying motivated on a daily basis.
If you enjoyed reading this article, please feel free to share it with others.
Wishing you great success.…
Set Your Marketing Business Apart With Video
Set Your Marketing Business Apart With Video
Marketing firms are responsible for helping businesses get the exposure they need for their business to thrive and grow. Therefore, anyone interested in setting up their own marketing business needs to be outgoing, have lots of contacts, and have skills for evaluating business marketing needs. And since there are many marketing firms out there, you have to be able to set yourself apart from the crowd. One way to do that is with expert video marketing on the web.
Promoting your marketing firm on a local basis still requires making contacts in person. Make it part of your everyday business plan to contact people you know to let them know what you are doing, because networking is the key to success. And even if you specialize in video marketing online, you’ll need offline tools like business cards and brochures for your business.
Because web video has become such an amazingly important force in internet marketing, it is a great place to specialize these days. Believe it or not, video accounts for around 60% of all web traffic, so you can see how solid video marketing can have a huge impact on your potential clients or even your own website.
YouTube consistently ranks in the top five most visited websites in the United States with over 2 billion views a day, and right now getting video to the top of local search results is fairly easy, making video marketing software and video distribution software critical to your success in local business marketing. In other words, now is a great time to position yourself as a leader in local video marketing.
Being able to shoot, edit, and distribute videos to multiple video sharing sites and social media sites is a real plus for local businesses. But you may have to make a case for web video as a promotional tool for small local businesses, who may not see the web as being that relevant to them. Understanding local business needs and offering them more value for their marketing dollar is what will build your client base.
Video is a terrific tool for showing off the benefits that local businesses offer. For example, while your local lawn mower dealer wants to sell mowers, your video productions should show the benefits of owning those mowers in the form of a lush, green lawn in front of a beautiful house. Everybody knows what a mower looks like, but they may need to be reminded of the benefits of owning a certain mower.
To become a success with a video marketing business, you’ll also have to be well-versed in the art and science of search engine optimization, or SEO. This is a matter of building or modifying websites and their content (including video) so that they rank as highly as possible in search engine searches for relevant keywords. With the big search engines now honing their local search features, this is another great place to get in ahead of …
Thought Leadership Interview – Jill Konrath on Closing the Gap Between Marketing and Sales
Thought Leadership Interview – Jill Konrath on Closing the Gap Between Marketing and Sales
Jill Konrath wrote the first section of The Quintessential Marketing Automation Guidebook where she wrote a letter from Sales telling Marketing exactly what was needed to help drive revenue. If only companies were that brave. Her letter stirred up reactions from our readers, so I caught up with Jill to ask her to share a few more insights about how to bring marketing and sales closer together.
CD: What does marketing need to do to get salespeople to use the content they provide?
JK: Write good content. Most of what marketing produces today sucks. It’s self-serving tripe that highlights the company’s fabulous products, unique methodologies and state-of-the-art technologies. When sellers use this type of content, it trivializes them with customers. They’re seen as product-pushing peddlers who add little value to the sales process.
Educate the sales force. After an eternity of only getting crap from marketing, salespeople don’t have a clue how to use good content. They need to know how to follow up effectively on leads with content during the sales process.
Make it simple. Salespeople don’t have a lot of time. If it’s scattered across the website, it won’t be used. If it’s not intuitive, it won’t be used. Make it as much a no-brainer as possible.
CD: In SNAP Selling, you talk about the prospect’s three decisions. What are they and how do they related to content?
JK: Basically prospects make three primary decisions when it comes to dealing with salespeople. Their 1st Decision is to “allow access” to them. Sellers may only want a small amount of their time, but today’s crazy-busy buyers are stingy with it. At this stage, salespeople could use content related to the value other firms have used from using the company’s offering. This supports their reason for getting together and increases their chances of setting up a meeting.
The prospect’s 2nd Decision is to “initiate change” – which is something they are loathe to do with everything else on their calendar. Sellers desperately need good content to help prospects determine if making a change would provide significant value for their organization. This could include case studies, white papers, podcasts, articles, analyst reports and more.
Finally, the prospect’s 3rd Decision is to “select resources.” At this phase, sellers need content that differentiates them from other vendors and supports the company’s strengths. Please notice that I didn’t say brochures. They provide little value except at the very end of the sales process. In my opinion, fancy four-color glossies are a relic of the past – even though salespeople may still be clamoring for them. There are enough sales dinosaurs out there who haven’t yet realized that brochures create significant collateral damage and destroy more opportunities than they gain.
CD: In SNAP Selling, you present a Buyers’ Matrix. How would you suggest using this matrix as a tool to create a more productive relationship between marketing and sales?
JK: Every …