Article marketing has long been accepted as the best way to drive traffic to your website for free. In just about every affiliate marketing manual, there is a section that discusses the basics of writing and submitting articles.
However, most of these manuals don’t tell the whole story. They make it look like a very simple process. Unfortunately, this just isn’t true. In most of the tutorials, the only instruction you get is to “write a 300-500 word article and submit it to several free directories”. I’m unsure why the most important details are often left out.
The fact is if you blindly follow those instructions it won’t be long before several directories delete your account. At the very least, your articles will constantly be rejected. This will undoubtedly lead to discouragement and frustration. Here are some important tips that will ensure your articles get accepted.
1. Only Submit Original Content
This is probably the golden rule of article marketing. Write your own content and make it original. It’s perfectly alright to consult other resources for information, however. Nobody knows everything there is to know about any given subject.
If you do consult outside resources to get information, do not copy anything written word for word. Interpret the information as you see it and then write it down in your own words. Plagiarism is morally and legally wrong, and it can get you into lots of trouble.
If you use any information that came from the research of another, the source must be cited in the article. If it’s a research paper or book, it’s a good idea to contact the author and ask for permission to write about their ideas or discoveries.
2. Avoid Duplicate Content
There is an ongoing argument between search engine optimization experts as to whether or not you can be penalized for submitting duplicate content. Many contend your article won’t be indexed, but there really isn’t evidence to corroborate this belief.
However, one thing that is certain is that most article directories don’t appreciate duplicate content, and some can even suspend or delete your account if you submit too much of it.
The article directories are in the business of providing unique, original, and informative content to webmasters who need it. Many article directories also rely on paid advertising revenue to survive. If the majority of their articles contain duplicate content then webmasters will stop using them to obtain content. They also fear the search engines may blacklist them and they could lose much of their advertising revenue due to loss of traffic.
I don’t recommend submitting the same article to more than one directory, but if you must, re-write it first. Don’t just change a word here and there. It’s certainly alright to keep the subject of the article intact, but the words and sentences should all be changed so the article is completely new.
I think you’ll find that by submitting so much original content, more of your articles will get indexed and …
Google AdWords – 3 Mistakes People Make
With beginners to Google AdWords, it’s easy to make a lot of mistakes. If you’re a newbie, you’ve probably heard of tremendous success stories on how Google AdWords can make you rich and incredibly profitable. But you should know that the reality, is much darker than the fantasy.
In short, what I mean is that you can try your luck at Google AdWords, but without the proper guidance and advice… you will more than likely lose a lot of money in the process. So before you embark on your pay per click adventures, make sure you don’t follow any one of the following mistakes when using Google AdWords. Here’s mistake number 1:
1) Using the display or content network to advertise “everywhere”
This is one of the biggest mistakes that people to Google AdWords do all the time. And in fact, even I was guilty of making this mistake. Even though you will see big companies advertising their products and services all over the internet, it doesn’t mean that you should go out and do the same thing. These companies have major advertising budgets, and you have no idea of how they are making their money.
The content network should be used as an ezine ad. What you want to do is find websites in your niche who are running Google AdSense ads on their website, and list these sites individually in the content network URLs to advertise on. This is a much better way of marketing using the content network instead of just opting to have your ad listed all over the place – on non-related website. Here’s another mistake people make:
2) Having low quality landing pages
If you’re going to advertise on AdWords, you will need a good and relevant landing page. Sometimes, Google doesn’t even accept “squeeze pages”… they want landing pages that are full of content. This doesn’t necessarily mean that you should create a sales letter styled website – because they hate this also. Here’s the last mistake that people who use Google AdWords make.
3) Making your daily budget high
If you are making a profit or at least breaking even, I have no problem with making your daily ad budget high. But if you are losing money and are spending $10 to $20 a day on a campaign that isn’t profitable… you have to change something within your marketing strategy.
Maybe you should test a new niche, or change the price of your product if you want to test things. If it’s not working, it’s not working, and a high daily advertising budget will only cause you to go broke. I don’t recommend it to any beginner who are limited funds but thinks that AdWords will be their meal ticket to riches.
These 3 mistakes that people make on Google AdWords are things that need to be considered before the next time you go out and start trying to make your advertising campaign a success. Test first, then proceed if profitable. That’s …
5 Common Mistakes Marketers Do When Engaging in Article Marketing
If you are beginning to use article marketing for your business there are some common mistakes marketers do when engaging in article marketing and you are going to want to avoid them when you begin your article marketing journey. Here are a few to look out for.
Not Informative Content
A common mistake most article marketers do is they think they can write about anything and that is not true. You want to write content that informs. People look at these article directories for information to help them. If your article can not inform and educate then the article will not do well at all nor will some article directories accept the articles you have written.
Not Quality Content
Another quite common mistakes/pitfalls marketers do when engaging in article marketing is not writing quality content. The actual true secret to article marketing is good writing plain and simple. So when you begin writing whether you want to write the articles yourself or hire someone to write for you, you need to write quality content. You do not want to make your article too technical, arrogant, fluffy, or long winded. Nor do you want to be cryptic. You are not writing for yourself anymore. You want to make sure your articles are concise, straight forward and to the point. You do not want to waste your reader’s precious time with anything extra. Your goal is to inform the reader. A lot of writers forget that.
Over Promoted Under Promoted
Sometimes marketers can over promote in their articles and some under promote because they do not want to appear they are over promoting. Remember you want to have quality content that is to inform your reader not to go on about what is going on at your website today. You do though want to insert links to your website. The best place to do this is in the resource box. Yet you can strategically insert them into the body of your article if you want to have them in the article body. Be sure to check with the article directory you are going to submit your articled for some allow hyperlinks to be incorporated in your article.
Not Using Keywords Right
The common pitfalls marketers do when engaging article marketing is failure to use keywords right. Using key words in your article is also an important aspect to getting traffic to your article then eventually to your website. Keywords can help get you a higher search engine results if you learn about them and use them wisely throughout your article.
Not Spell Checking
You’d be surprised how many may forget to use their spell checker and really give their articles grammar and spelling look over. This is a sadly a common mistake found in article writing so know if you’re beginning to use article marketing for your business to make sure you take the extra time to spell check your work once and twice. Maybe even invest in grammar spell checking software.…