Email Marketing – Don’t Make The Major Mistake Of Sending Too Much Email
Do Not Send More Email Than Expected
It is best to be up front about this with your sign up. You should make it clear about what the subscribers can expect in the way of his subscription for your email news, content, or promotions. People expect to receive a given amount of email. They don’t expect to receive email more than once a day and to be sure most people don’t expect even that. Sending more than indicated or implied or more than once or twice weekly when there is no indication is sure to burn out your subscribers and will generate spam complaints and unsubscribes. This certainly damages your reputation and destroys trust in receiving content of value and quality especially when you have lots of promotions intertwined with lots of emails being sent out. So tone it down and be reasonable in delivery of good quality content offering great value to your subscribers.
The best way to avoid problems is to set out what the expectations are at opt-in and honor them. You could even put the frequency in the newsletter name so it is known what is expected. You can always allow for some expansion by doing the following: Create a sub-list and send your subscribers an invite to add that list to their subscriptions. This can be especially useful for seasonal business that you want to add to your mailings.
Look At Your Own Experience For Guidance
As an example from my own personal experience, I receive email that addresses an issue of my interest and makes an offer of a product or service. The next day I receive an email addressing another issue and an offer of a another product or service that can solve the issue. The next day I again receive an email addressing the issue received a day earlier in a different way, but again offering the same product or service. This continues on a daily basis of sending email about various issues and making various product and service offerings and then repetitive emails repeating offers. Even though they are presented in a different way, I see them as being too aggressive. This makes me think the only real interest is in how many sales the marketer can make. Instead it would have been better if much of the email would have been just addressing issues and perhaps offering some known free resources to access and to occasionally make offerings for products or services needed that are only available as paid resources and presenting a good presentation as to why they are needed.
Your subscribers may tell you what they want if you have not frustrated them with too much email. Every subscriber you have is a real person who has opted in because they have a real need. If you frustrate them with too much email, then they will send your email to the spam folder and unsubscribe.