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Creative Marketing and Promotion Strategies to Increase Sales

Creative marketing

Sales promotion is the process Creative Marketing of providing information, influencing, and reminding the target market of services or products so that they can be accepted and bought by the market. Promotion is one of the marketing strategies. As part of the marketing strategy, the sales promotion strategy has three characteristics, namely communicative which aims to provide information and attract consumers’ attention, incentives that aim to influence customers with certain values ​​and privileges, and invite purchases to occur during or after the promotion is carried out.

Creative marketing is one of the promotional strategies that can be done to sell products. Creative marketing is a step to promote products to consumers with digital-based steps and spread on the internet. Some of the steps for doing creative marketing are through the following five steps. Listen!

Creative Marketing of Create a Brand Website

Marketing products this time is no longer only through direct sales through stores or physical booths and only reaches the areas visited. In this digital era, marketing products makes the reach of consumers who can see the products you sell wider. Through the internet, you can market the products you sell through blogs or websites that contain details of the products you sell.

Through a website or blog too, you can have a shop without having to create a physical store that takes a large capital to rent a place and think about strategic sales locations. Free blogs or cheap website domains have been widely spread on the internet so you can take advantage of this to promote products with a wider reach.

Creative Marketing Using Social Media

Social media has become a promotional strategy that brands need to have because nowadays social media has a huge influence on people shopping. The use of social media as a promotional and sales medium can convey messages or products to consumers more quickly, easily, and efficiently.

Creative Marketing Create a Vlog

Currently, visuals have attracted the attention of many people. Therefore, the presence of vlogs as an audio-visual medium is a medium that is increasingly accepted and favored by many people who are potential buyers. Vlogs are videos uploaded to the internet, especially YouTube. Through vlogs, you can show more details of the items being sold.

Take Advantage of Free Ads

The internet this time has provided many platforms to be used as free product advertising media. The use of free advertising on the internet is also more efficient and reaches a wider range of consumers. By taking advantage of this free advertising feature, the cost for product promotion will be smaller and more efficient.

Take Advantage of Car Ads

Car advertising or car advertising is a product marketing media that moves and reaches more potential consumers. Take advantage of car advertisements on the streets of the capital city or the center of the crowd so that more and more potential customers will know about your product.…

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Internet Marketing – Will Your Business Benefit From Internet Marketing?

Internet Marketing – Will Your Business Benefit From Internet Marketing?

Every day more people turn to the internet to find information to solve their problems and to network with others online. We also hear about numerous offline businesses finding further success by creating an online presence. However in order to work out if your business will benefit from internet marketing you need to find out what is really happening in your business niche online.

How do you find out what is happening in your business niche online?

The first thing you must do is find out how likely your targeted audience is to look for your products and/or services online. It stands to reason that if no one looks for your products online then internet marketing will do little for your bottom line.

Conducting market research will help you determine whether or not you should market your business online. You could survey your existing customers with suitable questions to find out if they use the internet to research information about your products and/or services. Alternatively you could hire a market research company to carry out this research for you. They will conduct research quickly for you, gain a lot of valuable information and give you their opinion of the outcome you can achieve marketing your business online.

They will be able to tell you things like whether your targeted audience only searches for information about your products online or they actually make online purchases. Without this research you may have little idea of whether or not internet marketing will benefit your business. So a little time, effort and money spent on research first may save you wasting more time, effort and money on marketing that will have little effect on your business.

If your research indicates that an online presence is worthwhile for your business then you will need to work out how you are going to advertise your business online.

How do you advertise your business online?

Your research will also give you a good idea of whether people search for information about your products and/or services online or will actually buy from you online. With that information, unless you have a good knowledge of marketing online, it will be extremely worthwhile to seek the help of professionals. They will consult you to determine which online marketing strategies will be the most effective, design advertisements for your campaign, help you implement the campaign and evaluate the results of your online campaign.

The success of your online marketing is only limited by your ability to execute effective marketing strategies to promote your products and/or services. Some strategies you might employ may include optimizing your website for relevant search terms, placing links to your site elsewhere on the internet, writing and publishing articles and newsletters and using affiliates to promote your products.…

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Automating Sales Follow-up

Automating Sales Follow-up

How many times have you called on a “small business” owner/prospect only to be told that now is not a good time to even talk, much less buy?  After a few more follow-up calls and no progress made, you are ready to give up. In fact, most salespeople give up before they call five times. Yet 80% of all sales are made at or after the fifth call. 

How do we get to that magic sales closing time without irritating the prospect?  After the second follow-up call we are beginning to feel that we are too intrusive, yet we know that the prospect needs our product and will probably eventually buy it – unless we are too irritating in our follow-up initiatives and are told to stop calling.

Here’s a suggestion.  After the second follow-up call, mention that you don’t want to regularly intrude into the prospect’s busy schedule, but would like to keep in touch by sending an email periodically that provides information that is of interest to business owners.  Close by saying you’ll call again in a few months and see how things are going.

For the next few months, maintain contact automatically with Marketing Automation Software.  You will have already prepared a series of 8-10 emails that can be used for this period of time in almost every situation.  Each email in the series was designed to provide useful information and to be a gentle reminder of what your product can do in that particular situation. 

Add this prospect to the mailing list and let the software keep in touch.  It is likely that the prospect will reach that pivotal point when he/she is ready to buy and your product will be fresh in his/her mind.  If that hasn’t happened at the end of the series, you will automatically be reminded by the software to make that promised follow-up call.

When you call, you will already have your lead-in pitch ready.  You have been providing him/her with a service.  Talk about the emails you have sent and the information they contained.  Inquire regarding any other information needed to make the purchase decision.  Then branch out into your sales-closing routing.   

Visit ES-Review for more information on the best Marketing Automation Software.…

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Infusionsoft Versus a Marketing Assistant

Infusionsoft Versus a Marketing Assistant

Before you read this, remember that we created computerized solutions to save ourselves the work. In many cases we used to hire people to save ourselves the work, today we can choose either a biological solution (an employee) or a digital solution (a piece of software.) With that thought out there for your consideration, consider this…

As of 2009, the median expected salary for a typical Marketing Assistant in the United States is $37,471 or $3,122.58 per month (excluding all the other costs an employer must bear.)

Assuming a typical 37 hour week this equates to 160 hours a month of “working” time, about $18.74 per hour. There are approximately 1600 working hours a year for a typical employee and 8,760 total hours in a year.

We work for about 20% of the year when you compare total time to work time. So it’s fair to say that if you made your marketing assistant work every hour of every day then you’d have to pay them about 5 times as much or about $187,000 a year!

Currently Infusionsoft Pro costs $499/mo or about $5,988 per year. Already this is about 6 times cheaper than the media salary of an marketing assistant but Infusionsoft works 24/7/365.

If you run the numbers you’ll find that Infusionsoft is about 30 times cheaper. Put another way, you’d need at least 5 full time marketing assistants to handle the workload. And frankly I’m unconvinced they’d match the speed and efficiency of a computerized system which operates at millions of cycles per second.

My point (for I know this is a somewhat “silly” comparison) is that if you think of Infusionsoft as a person hired to your team, they’re the best value you’ll ever get for your dollars. They won’t quit. They won’t get sick or demand a pay raise. They will not need vacations and won’t ask for double-time on statutory vacation days. And the quality of their work will remain consistent day after day, year after year.

Nope, for a mere $499 a month you’ll get the digital equivalent of staffing nirvana (or pretty close to it… nothing’s perfect!)

So, for those who wonder about the price consider this, $499 is the PRO level. If you are sending less volume through the system (upto 75,000 emails) you can pay $299 a month – it’s cheaper still. And if you didn’t want ecommerce, a shopping cart, affiliate management or sales force automation then you can use the $199 service (upto 25,000 emails a month.)

It’s really a no brainer when you look at this way.

*Disclaimer* Infusionsoft will not give you super powers. You do need to take this powerful system and implement it. This will require some planning on your part. If you are a fan of process and systemization then you’ll enjoy the experience. If you are not, then you will need some help either directly from Infusionsoft or from one of their Certified Marketing Automation Coaches (like me).…

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Online Marketing

10 Great Strategies When You Establish An Online Business

Building an online business is an exciting time. There is so much to look forward to – and a lot to get wrong as well.
So here are my top 10 considerations to think about when you are first thinking about starting out:
Tip 1 – Select a niche you are keen on:
You will probably be spending quite a bit of time on your new online business, so select a niche that you enjoy, not one that you just consider will make the largest profit. There is money to be made in pretty much every niche if you approach it sensibly, so you may as well enjoy the ride.
Tip 2 – Don’t get ahead of yourself:
There is a lot to take on board when you are starting out online for the first time. Take it one point at a time and only think about developing a new area of expertise when you have mastered the last one, otherwise you will end up struggling with "information overload" and begin making mistakes.
Tip 3 – Be mindful of the LARGER picture:
Whatever niche you select will have a direct influence on the overall size of your marketplace. Decide upon a relatively small sector and you will reach fewer potential customers than if you specialize in a bigger marketplace. It does not mean that you are bound to make less profit in a less significant niche, but you ought to think about your long-term goals and how big you want to eventually make your internet business.
Tip 4 – You MUST be prepared to work hard at it:
Developing an internet marketing venture is identical to building any offline business – you need to be ready to commit the time, effort and work at the beginning if you are wanting to benefit from the rewards later on. Do not expect to do well by devoting only half an hour here and there on your new venture, it will call for a more dedicated and consistent approach if you want to be successful.
Tip 5 – Grasp the basics before you start:
Getting appropriate internet marketing coaching and advice before you start is crucial. Spend time learning as much as you possibly can before creating your first blog. It will prevent disappointment and heartache later on and considerably improve your likelihood of success.
Tip 6 – Get your finances planned properly:
Building an internet business can frequently be accomplished on a surprisingly small budget, but you need to be prepared to "speculate to accumulate" as the saying goes. Work out a sensible budget at the outset and be ready to spend this if the need arises. You might wish to invest in a paid advertising campaign, or subscribe to a niche membership site, or outsource your content creation for example. If you have not allocated a budget to underwrite this expense, this may cause your new business to suffer a bit.
Tip 7 – Learn to test every bit of marketing you do:
This is not difficult to do in an online business and many dedicated analytics services are available to assist you. Study what works best – and what is not offering the returns you are looking for. You could well be surprised at the results and this will allow you to fine-tune your online marketing campaign (and your budget) in the months ahead.
Tip 8 – Do not chop your prices:
It is occasionally tempting to cut your prices a bit in the hope that this will help to boost your turnover. It is not difficult to sell something for less than it is worth – the trick is to publicize products in which you have real faith and then ask a fair price for them. Your margins will be bigger and your customers will assume that they are getting a more valuable product at the same time.
Tip 9 – Look at affiliate marketing:
When you are growing your business online, you ought to be putting as much effort as possible into generating traffic, developing your reputation and gathering a targeted email list that you can continue to keep in contact with in the weeks and months ahead. This is much easier to do if you are not finding yourself distracted by product creation, customer service issues, refund requests and so on. Affiliate marketing eliminates these distractions and allows you to concentrate on what is crucial to your long-term success.
Tip 10 – Traffic is vitally important:
In your enthusiasm to start, the importance of getting hungry and targeted visitors to your website can frequently get forgotten – and of course a site without any visitors is not going to produce any money. Look at the various methods of driving potential buyers to your site and implement these …

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Food Marketing

Internet Marketing Tips – How to Improve Your Sales and Profit Part 2

As what I’ve promised in the first part of this article series, I’ll talk more about internet marketing tools that you can use to generate more traffic to your website. As you know, this is the key to secure more leads, sales, and profit.

Article marketing. When talking about very effective traffic-generating tools, you can expect that article marketing will always come up in the discussion. This is because it’s proven to attract attention in the online arena. This is the process of writing and distributing short, keyword-rich articles to directories, blogs, and ezines. The goal here is build links for one’s website, to establish expertise in one’s niche, to create product awareness, to secure stronger online presence, and to pull up the site’s page ranking. These can be achieved if you write and distribute hundreds of high quality articles and if you make use of compelling resource box.

Forum posting. Forums are the best places to visit when you want to get in touch with your potential buyers. Identify those that are related to your chosen niche and visit them on a daily basis. Then, build an ongoing communication with your potential buyers. Join their discussion by giving them expert advice and by sharing with them a slice of your expertise. Most forums will allow you to use signature at the end of your posts where you can include the link of your website. Obviously, more posts will lead to more inbound links.

Social media marketing. One of the reasons why millions of people worldwide are using the internet these days is because of social networking sites like Facebook and Twitter. This is the reason why I suggest that you use these sites to your advantage. Through this, you’ll easily be able to connect to wider market with just few clicks on your mouse. You can announce the launching of your new products for example by announcing it on Twitter.

Blogging. Right now, when the online competition is cutthroat, you will need to use every tool that can help you advance in this endeavor. Aside from your business website, I would also recommend that you build your own blog. In here, you can talk about your products, issues related to your niche, and you can talk about yourself and your business. This is one good way in building huge following in the online arena.

Ebook distribution. Years of doing internet marketing have taught me one thing; you can easily get people to pay attention to what you’re saying if you give them something for free. So, make time to create short but very informative ebooks. Then, offer them as freebies to entice more people to sign up to your list. You can also use these as your ultimate viral marketing tools. Just instruct your recipients to forward your eBook to all the people they know.…

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General Article

Customer Relationship Management Software – Taking Utmost Care of Clients

Customer Relationship Management Software – Taking Utmost Care of Clients

Today, maintaining a good relationship with your customer is one of the only ways to ensure that your business grows and that you are actually able to add on more customers over time. Unless you take the effort in ensuring that your existing customer base is being taken care of in an appropriate manner, it is hard to build a reputation and add on more clients. Hence, one of the practical solutions in this regard would be to go in for customer relationship management software, which can significantly help in making the entire process more efficient. In a number of ways, companies have gained significantly from going in for this option.

Empowering the marketing department

If you want your customers to be happy, then you should give your employees the necessary tools for doing so. Simply giving them an objective and not providing them the tools for achieving these objectives is going to be a pointless exercise. Hence, implementing marketing automation is definitely a recommended task here. Not only will your employees be able to get things done faster, but you will also be able to ensure that the company is able to grow without problems. Just focusing energy and resources on individual aspects will not help with growth. Even your marketing department will need some attention.

Choosing the right software

Ensure that you meet with your marketing department and discuss a plan for them to follow and ask them for their requirements. Depending on what has been decided, you will need to invest in appropriate customer relationship management software that can help in achieving all of the listed tasks. There is quite a lot of software out there that claim to help in automation but only a handful that you can actually count on. Hence, ensure that you are able to get something that can live up to its claims and actually help your marketing team get more things done.

Automating replies and giving time

Customers always tend to have a lot of queries. Hence, it is important to make sure that the queries are taken care of and that they do get a reply right away, when they have posted a question. Similarly, potential customers too would want information right away so that they can make the decision to go in for something or not. In a number of ways, having the automated replies helps in building confidence and making sure that their queries are not gone unheard. With the right kind of customer relationship management software, this is an assurance.

Hence, with all these things factored in, it is safe to say that getting the right kind of customer relationship management software is quite an important thing to take care of. Don’t neglect the option and simply go in for something that you might not really be able to completely take advantage of. Read reviews and go only to reliable websites that can help you in getting such software in order to complete the tasks at hand.…

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Experiential Marketing – What Is It and Is It Right for My Business?

Experiential Marketing – What Is It and Is It Right for My Business?

Small business marketing takes many forms. You can reach out to your customers via direct mail; get to know them on social media; and tell them about your latest offers in their email inbox. But these techniques are missing something.

We’ve lost the personality from our businesses. The ‘real’, ‘human’, element that made us so unique has gone. We’re hiding behind our computer screens and it could be damaging business. Your customers want to see the real people behind your company. And this is easier than you may think.

What is Live Event Marketing?

Experiential or event marketing is a great way to reach out to your customers on a personal level. Your customers get the chance to see your products for themselves, and try them out. They get to see the real person behind the company, and have all their queries solved there and then.

There are a whole host of locations where you can market in this way. Large, national exhibitions, localised trade fairs, even street markets; each of these events holds something different for your company.

What could be a better way of promoting your products? Getting to engage with your customers, and letting them see for themselves just why they need to buy from you. If you’ve never exhibited before, it is easier than you may think to guarantee success.

Top Tips for Trade Shows

The first secret to trade show success is a great display and stand. You need to grab your customers’ attention and lure them over to your stand. Once they’re at your stand, your products need to do the talking. Make sure visitors can test them out and get the full impact. Give them space to convince themselves they need to buy.

Secondly, you need to give customers an incentive to stay at your stand. If they’re not buying right away, you want time to convince them too. If they have brought, you don’t want them leaving just yet. Offer freebies, competitions, or refreshments as a way to hold their attention. Try and cross sell where possible, or at least get people to sign up to your mailing lists.

Thirdly, you must be aware of your sales technique. Hard sells can put people off pretty quickly, whereas going in to soft might still loose you the sale. Give customers time to try out your products before asking if they’d like help. You need to be able to assess their body language, and time your sales pitch perfectly.

Is it Right For My Business?

Live event marketing is a great method of offline promotion for any business. Whether you sell a product or a service, you ought to be integrating this method into your campaign. This is the easiest and most effective way to show your customers the face behind your business.…