Sales promotion is the process Creative Marketing of providing information, influencing, and reminding the target market of services or products so that they can be accepted and bought by the market. Promotion is one of the marketing strategies. As part of the marketing strategy, the sales promotion strategy has three characteristics, namely communicative which aims to provide information and attract consumers’ attention, incentives that aim to influence customers with certain values and privileges, and invite purchases to occur during or after the promotion is carried out.
Creative marketing is one of the promotional strategies that can be done to sell products. Creative marketing is a step to promote products to consumers with digital-based steps and spread on the internet. Some of the steps for doing creative marketing are through the following five steps. Listen!
Creative Marketing of Create a Brand Website
Marketing products this time is no longer only through direct sales through stores or physical booths and only reaches the areas visited. In this digital era, marketing products makes the reach of consumers who can see the products you sell wider. Through the internet, you can market the products you sell through blogs or websites that contain details of the products you sell.
Through a website or blog too, you can have a shop without having to create a physical store that takes a large capital to rent a place and think about strategic sales locations. Free blogs or cheap website domains have been widely spread on the internet so you can take advantage of this to promote products with a wider reach.
Creative Marketing Using Social Media
Social media has become a promotional strategy that brands need to have because nowadays social media has a huge influence on people shopping. The use of social media as a promotional and sales medium can convey messages or products to consumers more quickly, easily, and efficiently.
Creative Marketing Create a Vlog
Currently, visuals have attracted the attention of many people. Therefore, the presence of vlogs as an audio-visual medium is a medium that is increasingly accepted and favored by many people who are potential buyers. Vlogs are videos uploaded to the internet, especially YouTube. Through vlogs, you can show more details of the items being sold.
Take Advantage of Free Ads
The internet this time has provided many platforms to be used as free product advertising media. The use of free advertising on the internet is also more efficient and reaches a wider range of consumers. By taking advantage of this free advertising feature, the cost for product promotion will be smaller and more efficient.
Take Advantage of Car Ads
Car advertising or car advertising is a product marketing media that moves and reaches more potential consumers. Take advantage of car advertisements on the streets of the capital city or the center of the crowd so that more and more potential customers will know about your product.