Do you have a Facebook business page? If not, then you are definitely missing out on some great exposure. You need to handle your Facebook page right in order to make the most of it. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Consider Facebook as one way to share information. It’s not just about silly informal conversation, there’s real content going on in Facebook. Don’t neglect this powerful marketing tool. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see great results from using Facebook.
Consider creating a Facebook group rather than just a page. Facebook groups are a great way to get people to interact more. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Irregular customer interaction also means they will be quite uninterested in your postings. Use Facebook advertisements as an alternative in such cases.
When marketing through Facebook, the goal is to increase your sales. Thus, you should try to set achievable goals each month. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Look at your results and make tweaks to your strategy if you do not make what you expect.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Only hide a bit of your content or you will lose part of the impact of your SEO.
Don’t turn off functions that allow people to comment on the page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
It is important to understand the reason for your Facebook page. Don’t create one just to say you have it. Do you use it to talk to your customers? Or is it a way for them to reach out to you? Using your Facebook page to market is different from using your page to communicate with customers.
Do your best to get your customers to interact on your page. Let you fans talk to one another without interference. If you stop it, they may not feel comfortable on your wall any more. You should only intervene and stop the conversation if it becomes ugly.
If your business isn’t on Facebook yet, you should now be inspired to get it there. You should now have all that you need to begin your Facebook marketing campaign. Regardless of the time you’ve been using Facebook, there is always room for improvement. The techniques you have just read can help revolutionize your business.