How To Easily Avoid The Duplicate Content Ban Hammer
Duplicate content can be a serious problem for you because it can lower your ranking in search engines. Content that is not original will lower the value relevance of your site in the eyes of search engines, so your search engine position will likely suffer accordingly. Many web publishers do not intend to use such content but, unless your content is 100% original, you can get surprised.
Because there are millions of sites that are searched on the Internet, browsers quickly get aggravated by duplicate content, whether such duplication is intentional or unintentional. It can destroy any web site credibility and authority you may have in the eyes of your visitors. As they are searching they can easily see similar information in the description of your site as it appears in search results and they will pass you by because it does not offer something unique.
The first strategy to eliminate the trap of duplicate content is to create unique information yourself or hire writers. This content needs to be focused on your primary keywords. Otherwise, you are wasting time writing or money on ghostwriters. This includes creating a compelling description that surfers will see as they search for information online.
So, your main job should be to create unique information yourself or edit articles you pay writers to create for you. If you already have articles or content on your web site you need to run it through free online tools to check originality and make changes if needed.
Search engines like Google have “spiders” that crawl sites regularly and scan the content. These “bots” can identify copied or similar information and will penalize your site without any chance of appeal. Google will think you are a spammer even if that was not your intention.
One key is that the content of your site should have relevant and unique information to provide to your visitors. Get in the habit of creating unique information related to a specific theme or subject that will appeal to people interested in the subject. This will ensure that your site is highly regarded by visitors who may link to it and this gives you back-links that search engines love.
To make it easier for you, there are tools available to help eliminate duplicate content. These tools, like CopyScape (Google it), will show whether you have content too similar to other sites, particularly in articles, page titles, images, and other elements that can be found by searches on other sites.