Market to Succeed in 2010
2009 saw marketers experiment with varied strategies in the hope that something will yield results. These experiments along with the current economic conditions have shaped the marketing strategies for 2010. This article outlines some of the up-coming marketing trends.
1. Value addition: The recession is just lifting and people are still cautious. They don’t want to spend too much too soon. People are willing to put their money only where they get real value addition. What you need to do is position your brand in such a manner that it reflects value.
2. Meet expectations: We spoke about value addition above, the next challenge is to meet consumer expectation-ensuring that what you offer is of value to your customers. People now want more for less. To make your brand truly successful, it is important that you offer them what they perceive to be of value and importance.
3. Enhance consumer experience: Does your company perennially put clients on-hold? Does your site take too much time to load? Now is the time to look into these areas and fix any discrepancies. People are still lethargic when it comes to spending money. You need to be proactive and make every interaction your prospect has with you, a positive experience.
4. Use Social Media effectively: We all remember the buzz created by e-mail when it entered the marketing world. Today, it’s the Social Media that seems to be all-set to take the center-stage. In fact, a report published by the Social Media examiner states that a startling 64% of marketers spend over five hours each week on social media. Facebook, Twitter, LinkedIn, MySpace, Blogs, You Tube have become solid platforms for networking and improving business relations.
5. Content: Update all your customer touch-points with relevant content. Whether it’s your website, blog or your social networking profile and wall, make sure it reflects the latest on your brand. If you send newsletters to your prospects/clients, ensure they reach them consistently. And last but not the least, try and keep the content customer-centric.
6. Personalize: Don’t want to spend too much at Pizza Hut? How about the pizzeria at the corner of the road? More and more people are turning towards local businesses. This is time to make your presence felt locally. Get to know your customers, personalize your communication with them.
7. Intelligent Marketing automation: So you have a marketing automation software program or intend on using one to take the pressure off you. Sounds good, but make sure that the program you deploy is intelligent. An archaic automation model that helps you send mass e-mails won’t suffice. What you need is an intelligent marketing automation tool that can integrate the various modes of customer contact and thus enhance your marketing efforts.
Marketing in 2010 is not shouting from roof-tops about what you have to offer. It is all about anticipating what your prospects want and giving it to them even before they ask for it.