No Picture
Marketing Management

Dentist Marketing Tips for Halloween

If you own and operate a dental practice, and would like a few helpful tips on how to grow your practice on the back of Halloween, then give this short article a read.
Let me explain:
It drives my wife crazy.
I cough.
I hack.
I snort.
And at times, I sound like a farm animal.
How come?
Well, for some reason my sinuses get clogged up like a Plumber’s worst nightmare. And to figure out what’s going on, I’ve been through a battery of allergy tests which turned up nothing.
So the next logical step was to get checked out by an ENT doctor.
And here’s how my appointment went:
I go into the doctor’s office. I fill out a bunch of forms. And a few minutes later the doctor whisks me to his office. We go through a bunch of questions. He does a host of tests. And he leaves to get something.
While he’s gone, his nurse walks into the room.
And while she’s here, I asked her a question:
“So what are you guys doing to promote your business for Halloween?”
And she looked at me light a deer in headlights. Because come to find out, they were not planning anything for Halloween.
Say what?
How in the world can a business pass up a chance to have fun (and promote themselves at the same time) by piggybacking off Halloween?
That would be like having a winning lottery ticket in your pocket, and not cashing it.
Really?
So what can you do to promote your dental practice for Halloween?
For starters, how about making your staff get dressed up in a costume? This is easy enough to do. And it’s fun for both your staff as well as your patients.
Or, how about having a Halloween party and inviting your patients to attend? They can even “bring a friend” which is a clever way to drum up some referrals!
Or, how about buying back sugary candy from your patients, and sending a press release to your local newspaper announcing what you are doing?
Or, what about holding a “trick or treat” contest in October? And if your patients schedule and appointment, they’ll get a “goodie” bag which includes a FREE electric toothbrush (and a few other valuable items). How can you get these items? Call up your vendors. Tell them what you’re doing. And ask them to donate items to your goodie bag.
Look, your options for Halloween are limited to your creativity.
But please… please… please make sure you do something to promote your dental practice.
It’s a goose the goose that is waiting to lay a golden egg!

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