Marketing Management

How To Keep Loyal Customers Loyal Using Email Marketing

Never underestimate the power of email marketing. Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Read the following tips and make your email marketing work for you.

Never send out emails that are unsolicited. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.

Make sure to email only people you know. Most people treat email from unknown parties as spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They’re likely to delete your email, wasting everyone’s time.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t, you could get a lot of spam complaints or lose customers for good.

Only make one clear message for each email you send. This can help to keep your customers from becoming bored or confused by information overload. Formulate one text only, and make sure it is brief and concise. Your clients will be happy to not have too much information.

Use a number of different resources to learn everything that you possibly can about how to successfully utilize email marketing. Don’t just check online, but head to your local library or bookstore too. Some areas even offer classes to help you improve your knowledge.

Use A/B testing to view the subject line. Send half of your messages with one subject, and half with the other. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.

Try to send only one email campaign message each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.

Give your customers a reason to answer the call to action in your email message. Give them a little extra encouragement to give you their business. For instance, advertise a discount, free shipping or a free sample with every purchase.

A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! This can be a waste of your time!

Marketing emails continue to be a valuable tool. If you use the advice in this article and keep learning new techniques for improving and innovating your email marketing plan, email marketing will work for you for years.