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Food Marketing

Do You Use Special Days As Email Marketing Ideas?

If you are searching for email marketing ideas then why don’t you consider taking a rather obscure path and do something that your email list members will probably find amusing, entertaining and helpful, especially if you can weave the subject matter into the message that you are giving.
This idea centres on the use of a "Day". You may ask what on earth this is all about. Once you see for yourself the number of "Days" there presently are you will no doubt start to realize that there is great potential marketing opportunities waiting to be exploited. You just need to research and decide on which "Day" you could use to begin with.
So what is meant by the term "Day"? There seems to be an ever growing list of a day being dedicated to something or other. Now, some of the causes are very plausible and some are just weird. The never ending list goes from Peanut Butter Lovers’ Day, Plant A Flower Day, Old Stuff Day, National Frozen Food Day to Ear Muff Day and covers almost every conceivable interest you can think of.
You are probably thinking if there is a specific day that has been created for an interest you have and whether you can use such a topic as the basis of an email or series of emails. The lesson here is to undertake some research to identify whether there is a "Day" for your particular niche. If so you can then take advantage of it and perhaps run a promotion on the lead up to it and make a very special offer just for those twenty four hours. The marketing opportunities are endless so you should start by writing down ideas and see what you can come up with.
If your niche does not have a "Day" then why not either ride on the coat tails of another "Day" that would appeal or amuse your niche and could be worked into your email marketing? The key is to create an email headline that raises intrigue and virtually compels the reader to open hit, where you then weave into your marketing message the story behind the "Day" which can include the special offer you have created just for this occasion.
Though what if you find that there is no official day that has been created for the niche you are marketing to? There is nothing to stop you inventing a day especially for your email marketing purposes. You can create your very own special day when there are special offers, discounts and free stuff, even a competition. The only limits are your imagination and energy!
This idea of riding on the coat tails of a specific "Day" and weave it into your email marketing is one that most information marketers do not take full advantage of. Normally such topical marketing is centred on the main holidays of the year. For those that do take this idea, the result will be emails that are not only different from the norm but also unusual, interesting, fresh and engaging which is exactly what you need to achieve to get your email list members to take the exact action that you ask of them.…

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Marketing Guides

Using Email To Market Your Product Sucessfully

Have you ever thought about getting into email marketing yet you aren’t sure where you want to start? If so, this article has some great ideas to help you begin. Continue on for some great tips and tricks that will help you successfully implement email marketing strategies.

Only send messages to those you know and those who have signed up. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They will wonder if they know you and whether or not they care about what you’re offering. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.

Always get permission before adding someone to your email list. You will lose customers and possible even your website host if you engage in spam.

Limit your message to one clear one per email. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Create the specific message using brevity and conciseness. Your clients will be happy to not have too much information.

Don’t over use words like “Buy now!” Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” This approach appears like spam and you will lose your customers this way. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. They will appreciate your efforts and be more likely to purchase from you.

Before you send out emails, make sure to proofread them. Correct any emails or newsletter problems you may have. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.

The more you allow your customers to customize their experiences, the better your campaign will be. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. They will feel more comfortable if they feel they have more control.

Make sure that you have an unsubscribe link that is easily visible within your emails. Don’t fail to include one or bury it so that it is not readily apparent. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.

Teach yourself what not to do by scoping out some spam. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. If you wish to have a brand that’s credible, take measures to be different from spammers.

An easy but effective campaign is within your reach if you follow these tips and work hard. You can reach out to a very large audience when you decide to get into something like email marketing, and the rewards can last forever. Ready, set, go!…

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Marketing Concept

4 Simple Steps For Growing a Profitable Email List Online

If you’re marketing online there is no reason at all not to have an email list. You don’t need your own product to sell to grow and profit from your own list. All you need is an autoresponder system and a way for people to optin to your list from your web site.
In fact, building a list before having your own product can be pretty cool as you instantly have a list of targeted prospects for your offer once you finish your product and it’s ready to go to market.
In the meantime, you can make money online by sending out quality offers to your list as an affiliate.
Money Making Key – having a list of people interested in your topic, that trust you and see you as an expert in the field (or someone who can point them in the right direction) will allow you to grow a profitable, successful, long-term business online.
1. Bribe ‘Em!
You have to get them on your list, right? This isn’t 1998 when email was new and all you had to do was offer a free email newsletter. People are overwhelmed nowadays with email they don’t want.
So you need to offer something for free, that is QUALITY information, in the form of a short report, autoresponder series, audio or video, based on the topic that they are interested in learning more about.
If you give them quality information, they will be more likely to trust you and buy from you when you do recommend something that costs money.
2. Make ‘Em Pay First! – List size doesn’t mean anything if it doesn’t make you money. One way to grow a quality list is to make them pay first! Offer something of high quality at a low price of $5 or $10.
You’ll get a lot less people to optin. The major upside is that everyone that gets on your list has already proven they are willing buyers and that’s ultimately what you want.
3. Make it Easy for ‘Em! – Don’t hide your optin box! If you run a blog or content site place an optin form in your side navbar AND at the beginning or end (or both) of every article or blog post!
4. Test Test Test! – You gotta constantly test your offer. Keep trying new ways to get people on your list to improve your conversion rate.
The more visitors you can convert to subscribers the more money you can make from your list (you should be testing your offers once they are on your list as well).…

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Marketing Guides

2 Tools To Build Your Email List With

If you have an opt-in email list, then you have taken the right step towards making your business successful. If you want to stay in business online, you will have to keep a close look at what it takes for you to remain competitive in your niche, and also what it takes to make your email subscribers happy.
There are a lot of list building strategies out there that a lot of online marketers don’t know about. This is particularly true when it comes to newbies. But list building is something that you will want to do if you want to have a booming and thriving online business. And in today’s lesson, this is exactly what I will focus on.
I want to share with you a few ways that you can build up your email list so that you can market to them over and over again. These techniques are simple and easy to use, and I think that you can benefit from knowing what they are. In fact, here’s the first list building technique that you can use in your business:
1) Use Twitter
You can use Twitter to get a lot of leads into your email marketing funnel. With Twitter, you can get leads for free, and you can get a lot of people visiting your website just off of this one technique alone. This is something that is incredibly easy to do, and you will want to add it to your marketing arsenal today if you haven’t already.
There are a lot of sites out there that you can use to totally improve your Twitter marketing strategy. 3 great sites that I know of are: Twellow, Twibes, and Social Oomph. All of these of 3 these sites can get you the leads you need to have success with your internet marketing campaign.
Twitter is an excellent way to gather new leads, and the best part about it is that it’s free. As your Twitter follower count grows, more and more people will comment on your posts and your page, and you can easily interact with your followers. This is also a great way to build a relationship with your list. Here’s another tip for building your email list:
2) Use Facebook
Facebook is the number 2 ranked website on the internet in terms of website traffic, so you can definitely benefit from using this website to boost your email list count simply and easily. Many people are using Facebook to do their marketing with, because they think it’s a great way to get to know their Facebook fans, and to lead them back to their website where they can buy something.
Facebook is a great website if you want to get more new opt-in email subscribers. Soon people will “like” you on Facebook. Then they will sample your information. Then they will click back to your website. And then they will opt-in to your email newsletter, or even buy something from you. This is absolutely a great way to market your products and services.
Be sure to use these tips to earn the money in your business that you are looking for today.
Good luck with using these 2 strategies to grow your email list now.…

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Marketing Jobs

2 Email Marketing Tips You Will Want To Follow

Email marketing is a very integral part of your online marketing campaign. You should know that email marketing is something that you need to invest in and start using right away if you want to boost your online sales and profits. This is something that you shouldn’t take lightly, and is something that can definitely boost your sales.
In today’s lesson, I’m going to share with you some email marketing tips that you can use to improve your conversion rates, put part of your business on autopilot, and then start to earn the cash that you are looking for simply and easily. These tips are easy to use and understand, and can definitely help you to succeed online. Here’s email marketing tip number 1:
1) Get an autoresponder
Do you know what an “autoresponder” is? An autoresponder is simply a program that sends out emails to your email list on a daily, weekly, or monthly basis. With an autoresponder, you can put your sales on autopilot because you don’t have to sit there at your computer and manually send out emails to customers or clients.
One of the most popular autoresponders on the internet is from “Aweber”. Aweber is a company who hosts an autoresponder service for those who sign up with them. They are very newbie friendly, and they have good customer service. You should make it a point to learn more about Aweber today.
Autoresponders are a must-have if you want to create the kind of online business that you dream of. The only thing that you will have to do is insert emails into your autoresponder sequence, and the autoresponder will take care of the rest. This is incredibly easy to do, and it doesn’t take long to add to your sequence. Here’s another email marketing tip:
2) Don’t buy a list
You never want to buy an email list of people to contact. It doesn’t matter if the list is in your niche, if you’re getting 300,000 names for a good price, or if the list is recent. There are a lot of negatives of buying a list, so you will just want to stick with opt-in email marketing.
When I say “opt-in” email marketing, I mean you are encouraging people to visit your website, and getting them to leave their name and email address to receive a free offer from you. You can offer them a free ebook, a free report, or simply your free email newsletter. This is the best way to go about getting leads. Anyway else is futile.
Marketing with autoresponders and opt-in email lists are 2 very good practices that you should be using in your business today. It’s something that you need to be doing if you want to make money online simply and easily. I’ve been doing email marketing for the past 10 years, and I can assure you that it’s definitely the way to go with your online marketing efforts.
Take these 2 tips and use them to have success online in a short period of time. The more leads you get, the more money you will make, and the more your conversion rates will increase. Get on it right away.
Good luck with using email marketing in your online business today.…

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Marketing Management

Where to Find E-mail Marketing Software

Email marketing is an incredibly powerful method of promoting your products or services. You can’t go wrong, in most cases, because most of your prospects will voluntarily sign up to receive your e-mails. Your challenge is finding an e-mail marketing software program that will allow you to easily and effectively market your campaign.
There are hundreds of different e-mail marketing software programs to choose from. You’ll want to start by deciding whether or not you want an online or offline software program. There are a few considerable differences you’ll need to think about.
Offline programs need to be installed on your computer and can only be used if you are logged onto that machine. On the upside, you have complete control over the way your program is set up and you can choose the email server you use to send messages. Unfortunately, you’re going to pay hundreds of pounds for an offline program and it takes a lot of time to set them up.
Online programs are either installed on your web server or on the company’s server and can be accessed from anywhere you are able to log onto the Internet. The software company has preprogrammed the software and you simply need to enter your lists, schedule your emails, and check your reports to confirm which emails are effective and which are not. The only drawbacks are that you have no control of what server you used and you may have to put up with occasional downtime if the company experiences any sort of technical difficulty.
So where can you find a good email marketing program? I recommend doing a little bit of research and comparing features to determine which are best for your individual needs. Start by doing an Internet search and compiling a list of services that look like they’ll work for you. Then visit a few online forums and ask other users what they think of each one. A particular e-mail marketing program may be the most popular, or the least expensive, but that doesn’t mean it will be right for you.
If you’re stuck and don’t know where to start, I recommend searching for and checking out a few of these popular programs:
o Constant Contact
o Vertical Response
o Elite Email
o Send Studio
o EXP Elite
These e-mail programs represent only a small handful, and I offer them not as recommendations for use, but as a guide to help you get started.
What programs do you use now and would you recommend them to others?…

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Mobile Marketing

Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession

Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend.  I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing.  If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address.  Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…