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Difinition of Marketing

10 Quick Rules For Using Social Media For Artists

There is a reason why it is called “social” media and there are rules that you should follow when it comes to employing “social media” to market and brand yourself and your art. Every day I see small businesses that are ruining their brand by abusing social media. Artists are no different, as they are a “small business” too! Here are some quick rules of social media that you should follow:
1. When a social media account is set up make sure that all of the information is complete and well written. Think of this page or your profile as a business brochure. Whenever possible, have links to your website, contact information and alternative ways for people to find you. Always upload an up-to-date “professional” picture of yourself and make sure that you have a pleasant smile on your face too!
2. Set aside some time each day to visit your social media pages and do some housecleaning. Read the posts, messages and any updates. Return your messages and comments promptly. A half hour a day is all you need to devote to this.
3. Always reply back to someone who has sent to you a post or comment and acknowledge it in some form. If someone makes a comment on your art, send them a thank you note. This can be done right on the page or privately back through their email. Either way thank them for their nice comment, thought or interest. It is the right thing to do.
4. If someone tries to engage you in some form of negativity, political, religious, controversial or otherwise. Do not take the bait! Ignore it and move on. If they persist in this behavior, you may have to unfriend them, block them or report them. Whatever you do, do not engage yourself with someone like this as you will not win and you will only waste your time. Being a part of this type of behavior will only hurt your brand.
5. Be helpful to be people. If you read or see something that someone might be interested in, send them a link. Always be responsive if they ask questions or have concerns, get back to them with an answer. If you do not know, say so.
Think twice before you send anything out. Try to imagine that every friend, follower or contact that you have on your social media pages will be reading your reply or post and that they will form an opinion of you by what you have written.
6. Neatness counts. By this I mean, shortcuts, abbreviations and poor spelling may be acceptable in some forms of social media. Here, it is not wise, as again, this is your “company brochure” and it is an important part of your marketing and brand development.
7. Engage your followers with information, content and ideas. Become an expert in your niche and share it with others. No one really cares what you are drinking at Starbucks at that moment. They want to know that you are a friend or a follower and someone who can make a difference in their life. Be that person.
8. Be enthusiastically passionate about your brand and your niche on your social pages. Negativity is not a good trait to have in life and business and social media is no different.
9. Don’t spam people. There is nothing worse than getting bombarded by people who have something to sell you on social media. People like this are abusing social media platform and it is apparent that their sole purpose for being there is to sell you something. They do not care about you, your art or your brand. They should be quickly discounted and dropped, as they cannot help you.
10. Think of social media as a networking event that you are attending and that everyone at this event will talk about you after you leave! Knowing this, what would you do at this event? Of course, you would be friendly, gracious and you would be on your best manners. In other words, if they were going to talk about you after you left, at least they will be saying nice things about you! Social media is no different.
Remember that you are on that social media page to network with other people and to make a difference in their lives. Follow these social media rules and over time you will become a friend, follower, expert and participant that people want to be with and trust. Isn’t that the brand that we all want to be?…

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Difinition of Marketing

Martial Arts Business Internet Marketing Reminders

Just about sixty-three percent of consumers will go to the internet to do research about your martial arts business before they contact you. About eighty-percent will start with a search engine.
Once they land on your site your you have about three seconds to capture their attention. If you don’t have some sort of lead generating and capture device your prospective martial arts student will go right on to the next martial arts business and forget about you.
Use compelling offers and give good value to get a lead into your marketing funnel.
When it comes to search engines.
To stay ahead on Internet Marketing trends it’s best to watch the big boys…
The big boys like Google of course – but also big internet retailers. Why? Because the competition for search engine placement is fierce for these companies.
Competing in your local area for search engine placement is easy compared to what these companies fight for!
So here’s what happened…
Back in April of 2010 Google made changes to their algorithm. One retailer, Ham-Go Dot Com, dropped from 5000 visitors per day to just 1200! OUCH!
Search Engine Optimization is something that needs to be kept up on if you want your martial arts business to remain visible.
Why?
– Changes like the one described above.
– New Competition coming into the market.
– And competitors who get savvy.
An 80% drop in your web traffic would not be good thing.
Of course – and 80% increase would be nice wouldn’t it?? So be sure your website for your martial arts school is based on solid marketing principles. Then, maintain your search engine strategy.…

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Difinition of Marketing

Affiliate Marketing Tips – Marketing Motivation

Everyone is in business for a different reason, and my motivation is the love of my work. I absolutely love researching new products and testing out different markets, but that wasn’t true when I was starting out. I was motivated by money, which is not enough motivation for most people to truly reach success. I know what your thinking, “Yeah Right, money will keep me motivated”. Sure, money will keep you motivated for a while, but when you decide to make affiliate marketing a long term career, you better make sure you are keeping yourself properly motivated. Let’s look at a few things that keep me motivated throughout my everyday business routine.
1.) I start by creating a plan about products that spark my interest and are still profitable. There are many affiliate companies on the internet, so if you don’t like the products that the one your currently using offers try a different company.
2.) Keep a positive outlook and figure out what your market needs and wants. Many internet marketers fail, because they don’t want to take the time to understand what their market wants and needs. You cannot just throw up a sales page that was half thought out and think that you are going to make sales. There is a lot of trial and error involved in selling products on the internet, so don’t be surprised if your first attempt fails. Maybe you are falling short on your research and marketing efforts somehow.
3.) Admit to yourself when you are wrong or if your products is failing. There are many different types of people in this world, and everyone single one of them has a different product choice. More time’s than not you shouldn’t be saying that the product is terrible, but my marketing skills are failing.
Affiliate Marketing is a tough ball game, but if you keep the proper mindset and stay motivated, the sky is the limit. Keep your head up and your marketing game tight, I will be looking for you in the winners circle.…

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Difinition of Marketing

2 Marketing Strategies For Boosting Your Revenue Today

Offline marketing doesn’t have to be hard. The easiest way to simplify your marketing efforts is to find a marketing strategy that is bringing you in the most response, and focus on that one marketing strategy online. This will turn you into an expert on this marketing strategy immediately.
And this is important. Because if you want to make more money in your business, it’s more important to be a “marketer” of your business, rather than an “expert” of your niche. Without a lot of prospects and customers coming into your doors, you’ll find it extremely hard to profit immensely in your business.
Inside of this article, I want to share with you some of my favorite marketing strategies that you can start using in your business today. I currently use all of these strategies, and they all have been proven to work for me also. Let’s go and take a look at marketing strategy number 1:
1) Operate in a niche
It’s tough to sell and get responses from a broad group of people who could possibly belong to an entirely different niche that you’re selling to. If you want to get the biggest bang for your buck, then it’s important that you operate in a niche market. So what exactly is “niche marketing”? Well I’m glad you asked.
Niche marketing is all about carving out a segment of a large marketplace, and focusing your efforts on these people alone. For example, there are a lot of products on the market today about how to become a better fisherman. Now you could operate in this money, but it would probably take you a long time to turn a profit selling to these people.
The easiest way to start making money selling to fisherman is to carve out a sub niche out of these groups of people. So instead of selling broadly to fisherman, focus on selling to “fly fisherman.” Or instead of selling broadly to fisherman, focus on selling to “bass fisherman.” This one change alone can help you to boost your sales and profits almost immediately.
Here’s another tip for marketing in your small business.
2) Don’t over think
The best that you can do for yourself is to get out there and start getting your feet wet. This small step will prepare you for what’s ahead in your business’s long-lasting success. By “throwing yourself into the wolves,” you’ll learn quickly and will discover 1 or 2 marketing strategies that really work the best for you. And once you find these 1 or 2 strategies, put them to work for yourself so that you can see more sales and profits coming your way today.
But whatever you do, don’t over think. Keep your mind focused on the end result (sales), and get out there and start promoting your products and services. You’ll be more than happy that you did.
Hopefully you will use these 2 marketing tactics to have the most success in your business as possible. I think you should use these tips to get more exposure for your business, and use them as a way to boost your sales and profits.
Good luck with using these techniques to make more money in your business.…

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Difinition of Marketing

Online Marketing Tips – How to Succeed Online

Marketing your business online is one of the best things that you can do these days, considering that many people are now looking for products and buying things online as well. If you want to take advantage of this, read on to learn some online marketing tips that will help boost your sales and make more profits online.
Here are some online marketing tips that you might find useful if you want to succeed online in boosting your profits as well as making money with your website.
– Make a website design that is friendly to online readers as well as the search engines. In the online world, you have to make sure that your website design is friendly to users. Make sure you use colors and design that are pleasing to the eyes and make sure also that your website is easy to navigate.
– Choose a profitable niche fit for your business. If you want to make money with your website, choose a niche that you are an expert about. However, it is important that you also have to weigh things out in choosing your niche. Even if it is your interest or your passion if it is not something that many people would want to look up online, then you may find it hard to make money on your website. Choose a profitable niche if you want to be successful right from the start.
– Learn how to research proper keywords. Keywords are important elements of any online campaign, as this will bring potential customers to your website, that is if you launch a good campaign and you identified good keywords for your business. In choosing your keywords, you can use free tools online and make sure you know how to beat competition as well as. You can research their search volume online and make sure that you choose keywords that are in demand but with lesser competition.
– Master search engine optimization. SEO or search engine optimization is one of the basic things that you need to learn to be able to succeed in internet marketing. In fact, one of the main online marketing tips that you have to learn are SEO techniques, strategies as well as tactics that will help you outsmart your competitors and make it to the top spot of the search engine results page where your business will be given exposure to your target market.
– Learn the many ways to advertise and promote businesses online. Indeed, a big part of marketing your products or services online is to advertise and promote your business online. Among the popular ways to promote your business online are pay per click marketing, banner advertising, press releases, promoting it in social networking sites, affiliate marketing, article marketing, promoting it through videos and many other techniques that allow you to provide exposure to your business.
Although advertising online is relatively cheap, bear in mind that with a poor online marketing campaign, it can also cost you a lot.…

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Difinition of Marketing

How To Get More Mailing List Subscribers

Hey guys, I’ve got some more email marketing tips for you today. Today we’re going to look at how you can get more mailing list subscribers, and more importantly why you need as many subscribers as possible. So let’s get started.
First of all, why do you need to get more mailing list subscribers? Well, as some of you may know “The money’s in the list”. What this basically means is if you have a strong mailing list you can make a lot of money from it. The people who subscribe to your list are often your most loyal subscribers, so treat them well and they will treat you well in return. For those that want to know how to build a list fast, we’ve a few tips. Firstly, offer your website visitors an incentive to subscribe to you. You won’t get many subscribers if you don’t give anything to them in return for their email addresses, so give them a free eBook or seven day course. This will drastically increase the amount of opt ins you get, so get that sorted asap.
Another way of getting more subscribers is by setting up a squeeze page and using social media to drive more traffic to it. Using Twitter and Facebook you can gain new subscribers, and often fast (Especially with Twitter). The thing with Twitter is your marketing on it can be fully automated with the right tools. Therefore you simply press a few buttons and the software will add and message a load of people for you. These people are then directed back to your site and you should get some subscribers from every add load you send out.
If you want to really make money online you need to build your list. Make sure you reward your responsive subscribers as they will make you money in the long run. Good luck with doing just that.…

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Difinition of Marketing

Using Direct Mail And Joint Ventures In Your Business

Every business owner that I know are always looking for that extra boost that will take their business to the next level. And believe it or not, there are a lot of things that you can do to make this extra “boost” happen for you. It all lies in how you market your business, and the marketing strategies that you are using.
If you’re still stuck on the traditional forms of marketing like cold calling, door to door, or telemarketing, there’s a good chance that your business won’t be as profitable that you’d hoped it would be. Using techniques like these are harmful for your business, and they just waste time and produce very little response.
But if you want to boost your sales instead of being miserable about not having a lot of customers, then this article is for you. Inside of this article, you will learn about some great marketing techniques that will allow you to earn as much profits as possible so that you can start earning the big bucks in your business that you desire. In fact, let’s take a look at some of the strategies that you could be using to make money in your business today.
1) Direct mail
This is a classic strategies that still works today. The most important part of any successful direct mail campaign is the list. You could have a mediocre product and a weak sales letter, but if your list is really good… you will still get sales even for a bad promotional effort.
Where you get your leads is important. Start at your local library and ask them about something called the SRDS. It stands for “standard rate and data service”, and it contains a multitude of responsive mailing lists that you can buy and use, to start marketing your product right away.
Don’t be afraid to use the SRDS. It’s just another tool in the game of money – and a very effective tool at that. You can even search it on the internet at . This may make things easier for you. Here’s something else that you could be doing in your business.
2) Joint venture marketing
With joint venture marketing, all you’re doing is sharing a partnership between yourself and another business owner in your city. This kind of alliance is something that can make you a lot of money if you know what you’re doing. You don’t want to approach rival competitors for JV opportunities, because they can take your existing customers away from you.
Instead, seek out businesses who have a similar target audience that you have. This way you can offer them around a 60% commission for every sale made. This is something that will raise the eyebrows on your potential partner. Make sure you learn how to write a joint venture proposal letter, because it’s something that you will want to master if you want a potential partner to take you seriously.
Use both of these 2 tips to earn more money in your business today.
Good luck with using these tip to boost your income right away.…