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Food Marketing

How To Get Flocks Of New Visitors To Your Business

Marketing a small business is a tough job to do. You have to keep with the ads you’re running, how much money they’re making you, selling to backend customers, and making sure that your advertising is really making money for you. With all that said though, I think it’s still viable that you can make money in your business offline via advertising.
Now if you follow the premise that “if you build it, they will come”, you’re severely limiting the number of new customers that you can bring into your business. Now even though around about 70% of all business traffic is due to your location alone, you can still benefit from doing direct response advertising.
What is direct response advertising? It’s a form of marketing that focuses on response first, and then maybe brand advertising down the line. I’m not a fan of brand advertising because it takes so long to get your message conveyed to the marketplace. Nobody knows who you are. All prospects care about is what you can do for them. So going around touting your business name is just not getting it done.
The reason so many offline business owners fail is that they think that people will know who they are, and prospects will just flock towards them. But it doesn’t work this way. Business owners like this focus on the appearance and image of their ads and business… instead of focusing on getting customers through the doors.
Don’t be this business owner. There are all kinds of ways to get new customers into your place of business. One such option is with direct mail. Even though the cost of direct mail is rising, you can still use it effectively. One option that you have when it comes to direct mail is that you can mail out postcards.
I like postcards because they’re cheap, personal, and really works well towards getting your message across to people. I’m willing to bet that a postcard can actually do the job of getting your prospects to buy, better than a letter in an envelope can. Postcards really do work, and I suggest that you start doing them today to market your business.
No matter what marketing technique you employ, make sure you have your prospects best interest at heart. Make them feel special and continue to follow up on them on a monthly basis. This is a great way to build a relationship with a customer, and to get them to remember your name.
Email them once a month with helpful articles and tips that can truly enhance their life. In the same direct mail piece as your article, include a sales letter that describe your new product or service. Some will buy and some won’t, but if your price is good, you’ll stand to earn a nice profit from your mailings.
Keep these tips in mind when marketing your products and services. You never know when a non-interested prospect will turn into a buyer, so keep them in your marketing loop and continue to contact them each month.
Good luck with your marketing efforts.…

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Mobile Marketing

Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession

Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend.  I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing.  If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address.  Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…

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Small Business Marketing

Tips on Promoting Your Business Opportunity Online and Offline – Part I

Do you get Junk Mail? What is your common response to Junk Mail? Like most people you probably throw it out with the rest of the trash. With this tip you will be able to turn Junk Mail from trash to cash. A strategy known as “reverse mailing”.
This simple strategy involves sending a “unique” opportunity to a list of Junk Mail senders. What makes this list so great are two things:
1. About 90% of the people sending you Junk Mail won’t stick with their program because they are looking for the next big thing online.
2. The rest are successful promoters and they are open to great opportunities as well.
The moral of the story is they are both buyers! You can decide which one is more valuable.
Despite this please keep in mind you won’t be able to send just anything to your newly compiled junk mail list. What they will want is something new and different, with obvious money making potential. You should probably avoid MLM opportunities because of the bad reputation it has developed over the years. So, unless you know of a really good one perhaps you should promote something else.
To get started quickly make approximately 100 – 200 copies of your sales letter. Print each page, double-sided. Make sure there are no errors, you want to appear professional. Send your opportunity to you Junk list and wait for the money to come pouring in.
Let’ summarize:
1. Put together a simple Ad sheet.
2. Strongly suggest you mail and/or include a Free Advertising Coupon to bring in new and repeat business.
3. Consider a Bulk Rate mailing permit to save on postage.
4. Start “Reverse Mailing” or advertise in Opportunity publications.
5. Make copies of your Ad sheet and mail them to those who inquire for a free copy and those that send you opportunity offers.
6. Join an inexpensive business program that can compliment your Ad sheet and then send them offers along with the Free Ad sheet coupon to people that send you junk mail.
And that’s it! Once set up you can start making money in about a week with this strategy.…

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Business Marketing

Article Marketing Tips: How To Build A Business For Free By Writing Articles

Article marketing works because articles are the foundation of the vast information storehouse called the web. As such, they’re a terrific way to build a business. Article marketing allows you to reach prospects you wouldn’t find any other way. Writing these short content pieces on a regular basis builds trust, credibility and your brand.
What makes article marketing so effective is that articles serve many purposes, while they continue to work for you, month after month. Well-written articles provide valuable content to readers. Valuable content gives you something to put out there to attract prospects to your business. When people click on your link and visit your related site, they’re qualified potential customers for whatever you offer that’s related to the topic of interest. Articles deliver high quality traffic.
Whatever business you’re in, or are planning to start – you need to produce original content. Articles are short, to-the-point content pieces that can be written in minutes. What’s more is each article you write can be a powerful prospect magnet on its own. Content rules the web. The more quality content you place on your site, blog, or in popular article directories, the more marketing magnets you have working for you.
Each quality, original article only needs to be written once. But it can serve you over and over again, for years to come.
Articles help your business make an impact on the market. The more unique and helpful your information, the wider your marketing reach. And the wider your reach, the greater your potential for profits.
Stick to your core market niche or expertise. Continue to write articles for this particular audience and you’ll get noticed by more prospects as you continue to build your brand. Spread the word about your original content through blogs, social media web sites, signature files and more. When you produce quality content and let others know about it, you’re providing a helpful service.
The more your content appears, the more you’re seen as a leader in the field.
Traffic is the name of the game online. Without it, you’re dead in the water. How do you get traffic? There are hundreds of ways, but one of the best is through article marketing. It’s easy and it costs nothing. And it gives you a chance to strut your stuff.
Those interested in your content are likely to drop by for a visit. Writing articles and article marketing in general work, period. They work fast, when placed in the right locations and they continue to work over the long haul. While it’s unlikely that all your written articles will perform well for you, some will do exceptionally well month-after-month, driving traffic straight to your site or blog.
Think of each article as an asset to your business – that’s essentially what it is.
Get them out there regularly and you’ll build up an inventory. With enough articles, you’ll have the basis for a substantial information product of your own. You can use the articles in text format, or make audio or video products from them. Either way, you’ll have a product to sell, or to use it as a free bonus to attract subscribers. So keep writing those articles and build substantial value into your business.…

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Business Marketing

How To Create A Great Employee In Your Business

If you want to make more money in your business, one thing that you do have to be concerned about is your employees. They are a representation of you. So anything that you can to have your employees seen in the most favorable light, you will want to do this right away.
Knowing how to manage your employees is a great start for you. If you can manage your employees, you can manage how they dress, how they greet customers, how to talk to customers, how to multi-task, and more. These are all things that you can do to implement good employee habits.
You will also want them to learn some customer service skills. Whenever a new customer comes in, ask them if they need help with anything. Greet them with the utmost respect and courtesy, and just make them feel like a great person. Have your employees be in background waiting until a customer has a question for one of them.
Some employees will work hard to carry out your tasks and customer service skills. And then there are others who won’t contribute as much as you would like them to be. In short, they’re there for a paycheck – and a paycheck only. It’s up to you to spot out these employees so that you can question them on why they aren’t going hard enough for you.
Tell them that if they don’t pick up slack, you’ll find someone else to replace them. The bottom line is that there are a lot of people out of work right now, and any one of them will be able to replace the employee who isn’t working as hard as they should be. Look for a customer who’s there to have a successful career there, and who has goals that they want to achieve – inside the business.
I was never a tough employee. I was there before the clock started, and was gone when it was needed to leave work. I was an employee that did what the boss ordered, and because of it, I earned a monthly team member of the crew award, and I still have that award in my room till this day.
To build a successful business, you have to build a success employment crew. These are the people who will be doing the selling for you, so it’s a good idea to hire those employees who you think will make a positive increase within a matter of days.
Using these techniques, you’ll be able to hire competent and long-term employees that will make you more profitable. Because that’s the goal, isn’t it? And if an employee isn’t operating at a high enough level, you should consider getting rid of this person who won’t do right in your business.
Your business is your baby, so you have to treat it as such. Don’t let anyone tell you that customer service is irrelevant or that managing your employees is a bad idea. Instead, do what you need to be doing to improve your employees’ skills today.
Good luck with using these techniques in your business today.…

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What is Marketing

4 Internet Marketing Tips For a Successful Online Home Business

1. Building back links – In order for you to be successful with your online business, you have to promote your website. How am I going to do it? Well, when you think about it, the internet is nothing else than a mass of links and back links. For example, when your website URL is placed on another webmaster’s site, it is a very valuable link. In order to get a high ranking within the search engines, it is important to get as many back links as possible. There are many ways to build back links for your site. Some of the examples are article marketing, exchanging links with other similar sites than your site, blogging, social bookmarking, leaving comments on other blogs, forum posting, etc.
2. Building an email list – If you want to be successful with your online business, this is very important. You must grab every opportunity available to build an email list. A large email list with loyal subscribers has the potential to generate thousands of rand on a monthly basis. You should focus on your email list and more important, building it. How am I going to build such a list? Do it by offering a free e-book, report, newsletter etc. in exchange for your website visitor’s name and email address. I personally make use of a blog with blog posts (at least four posts every week) with a sign up form for a free product.
3. Make use of paid advertising methods – If you want to establish a successful online business it will take more than just building an email list. Unfortunately there are other methods to follow, but it will take some money from you. I can give you a tip here. Before starting with paid advertising methods, make use of free methods as described in point three in this article. First make some money and then use it to pay for advertising methods which you have to pay for. If you have the money, it will be a good strategy to set up a pay-per-click advertising campaign on Google. You can also make use of banner ads, text links, e-zine advertising and solo ads.
4. You must become known – To brand your online home business and your site is of utmost importance to become successful. One way to do it is to join forums that are related to your type of business. By doing this you will get known but the most important of all, you will develop credibility by offering some advice in your field of expertise. It is true that you require some skill to be able to do it, but with practice you will definitely learn more skills to master it. This is a fantastic free internet marketing strategy which you should use. By doing this you will make a huge contribution to the success of your online home business.
I am confident that these 4 internet marketing tips will boost your success towards your online home business. Always remember that it is time consuming and takes a lot of hard work and much effort to achieve your goal, but your endurance will give you great pleasure at the end. Enjoy it and good luck!
Jan…

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Difinition of Marketing

Using Direct Mail And Joint Ventures In Your Business

Every business owner that I know are always looking for that extra boost that will take their business to the next level. And believe it or not, there are a lot of things that you can do to make this extra “boost” happen for you. It all lies in how you market your business, and the marketing strategies that you are using.
If you’re still stuck on the traditional forms of marketing like cold calling, door to door, or telemarketing, there’s a good chance that your business won’t be as profitable that you’d hoped it would be. Using techniques like these are harmful for your business, and they just waste time and produce very little response.
But if you want to boost your sales instead of being miserable about not having a lot of customers, then this article is for you. Inside of this article, you will learn about some great marketing techniques that will allow you to earn as much profits as possible so that you can start earning the big bucks in your business that you desire. In fact, let’s take a look at some of the strategies that you could be using to make money in your business today.
1) Direct mail
This is a classic strategies that still works today. The most important part of any successful direct mail campaign is the list. You could have a mediocre product and a weak sales letter, but if your list is really good… you will still get sales even for a bad promotional effort.
Where you get your leads is important. Start at your local library and ask them about something called the SRDS. It stands for “standard rate and data service”, and it contains a multitude of responsive mailing lists that you can buy and use, to start marketing your product right away.
Don’t be afraid to use the SRDS. It’s just another tool in the game of money – and a very effective tool at that. You can even search it on the internet at . This may make things easier for you. Here’s something else that you could be doing in your business.
2) Joint venture marketing
With joint venture marketing, all you’re doing is sharing a partnership between yourself and another business owner in your city. This kind of alliance is something that can make you a lot of money if you know what you’re doing. You don’t want to approach rival competitors for JV opportunities, because they can take your existing customers away from you.
Instead, seek out businesses who have a similar target audience that you have. This way you can offer them around a 60% commission for every sale made. This is something that will raise the eyebrows on your potential partner. Make sure you learn how to write a joint venture proposal letter, because it’s something that you will want to master if you want a potential partner to take you seriously.
Use both of these 2 tips to earn more money in your business today.
Good luck with using these tip to boost your income right away.…