Despite its effectiveness, HTML email marketing is a trend many businesses are afraid to tackle. This is with good reason too. While HTML can enhance email messages by making them easier to read, it can also lead to increased costs in terms of creation, as well as numerous compatibility issues. Fortunately, there are a few ways to deal with these problems and make the most of your email marketing campaign. Here are a few formatting tips that should come in handy when designing your HTML messages.
Go with a Simple Layout
HMTL email layouts range from simple and intuitive to advanced and incredibly complex. If you want the best results for your business, we suggest keeping things as simple as possible. This will help you save a lot of time and spare yourself of a headache in the process. It will also help to ensure that emails can be read faster and easier by your customers.
Good Coding Practices
The overall effectiveness of an HTML email marketing campaign mainly boils down to the quality of the coding. Sometimes it is just that simple. Therefore, you need to ensure that whoever is handling your design creations is proficient at HTML programming. Whether it is you or someone else, always make sure they are working with clean code and double check for any errors that may have been overlooked. This will also aid in better performance when your recipients go to read the message.
Adequate Amount of White Space
If you are using HTML to create your emails, then it is absolutely critical to have a proportionate amount of free white space in the layout. There is a very fine line between having too much and too little, but it must be determined in order to maintain a professional appearance. If you cannot find a way to balance this out, then excessive white space will make your messages look bland and unappealing while too little will make them appear congested and untidy. You should play around with the template until you find the balance that gives your emails the perfection you desire.
Give Your Customers a Choice
Your customers will really feel valued if you give them the option to choose between HTML or text emails. You have to consider that some email clients do not support HTML and others may not properly display the contents of the message. For this reason, it is better to play it safe and provide your customers with the power of choice. While this will call for a little more work, it could be worth it in terms of maintaining a high level of customer satisfaction.
Test and Review
It is a good rule of thumb to always test and review your HTML email before launching the marketing campaign. You might want to check to see how it looks on various devices for the benefit of your recipients who may read their email on a PDA or mobile phone. Once you have been assured that no …
Martial Arts Business Internet Marketing Reminders
Just about sixty-three percent of consumers will go to the internet to do research about your martial arts business before they contact you. About eighty-percent will start with a search engine.
Once they land on your site your you have about three seconds to capture their attention. If you don’t have some sort of lead generating and capture device your prospective martial arts student will go right on to the next martial arts business and forget about you.
Use compelling offers and give good value to get a lead into your marketing funnel.
When it comes to search engines.
To stay ahead on Internet Marketing trends it’s best to watch the big boys…
The big boys like Google of course – but also big internet retailers. Why? Because the competition for search engine placement is fierce for these companies.
Competing in your local area for search engine placement is easy compared to what these companies fight for!
So here’s what happened…
Back in April of 2010 Google made changes to their algorithm. One retailer, Ham-Go Dot Com, dropped from 5000 visitors per day to just 1200! OUCH!
Search Engine Optimization is something that needs to be kept up on if you want your martial arts business to remain visible.
Why?
– Changes like the one described above.
– New Competition coming into the market.
– And competitors who get savvy.
An 80% drop in your web traffic would not be good thing.
Of course – and 80% increase would be nice wouldn’t it?? So be sure your website for your martial arts school is based on solid marketing principles. Then, maintain your search engine strategy.…
9 Simple Steps To Get A Strong Web Presence For Your Local Business Without Ever Having A Website
If you are any sort of business owner the you are probably aware that not having a web presence can be a real drawback when it comes to the true earning potential of your business. This is especially true for local small business owners. You see, years ago small business owners didn’t have to have any sort of web presence to make money and compete with other businesses offering the same services. Those days are long gone. These days it is essential for your offline business to have some sort of internet presence to compete in today’s business world.
It most cases when you think of promoting your business online you think of having a website, correct? Many local business owners think this is the only way to accomplish this and many of them are turned off of the idea either because they do not know how to build a website or because they do not have the budget to hire someone to build one for them.
What if I told you that you do not necessarily need a website to have a strong online presence? Would that interest you? I am about to share with you 1 strategy that you can use to get your local business more exposure and ultimately more customers from the world wide web.
OK, one of the best ways to do this is by creating YouTube videos. This method if used correctly can dramatically increase the amount of exposure your business gets and can have your business well known in cyber space. Don’t worry, you do not have to be a rocket scientist to create your own YouTube videos. In fact it is very easy to do!
Here is all you need to do:
Step 1 – Find some easy to use video creation software. If you are using a PC you can use Windows Movie Maker which should already be on your computer. If it isn’t then you should be able to download it free somewhere.
Step 2 – Get some pictures related to your business together. These can be either pictures that you take or pictures that you grab from the internet. Put all of your images somewhere easy to find on your computer.
Step3 – Find some royalty free music to use. You can find this by doing a quick Google search.
Step 4 – Load your pictures in to your video creator software. Put them in the order you like.A�
Step 5 – Create a slide to place at the end of the video with all of your business details such as name, address, email and phone number.
Step 6 – Save the video on your desktop. Make sure it is saved in a format applicable for YouTube.
Step 7 – Create a YouTube account for your business.
Step 8 – Upload your video to the site. Make sure that you use a catchy title that has your business name in it and the area that you’re located if possible. …
Affiliate Marketing – What Are the Keys to Get Success in Affiliate Marketing Business?
Affiliate marketing is one of the most popular online businesses. At this time lots of people are trying to make money through affiliate marketing, but more than 90% of new affiliate marketers fail in their affiliate marketing business according to researches. So, make sure that you are avoiding some common mistakes that are often done by new affiliates. Avoid hypes and take affiliate marketing as a business.
Here are the keys to get success in your affiliate marketing business:
1. Find good products to promote:
One of the must-be-done things for making sells is to find hot products to promote. Choose a product which is really hot in online market. Invest a little time to find hot selling products. Promoting hot selling products will help you for making your sells. It is always easy to sell hot products.
One more thing you should consider that you are not promoting a product which is making too many hypes about itself, especially if you are promoting an Internet-marketing product.
2. Proper keyword research:
Once you choose some products to promote, then you should do proper keyword research. Keywords are the searched words, people use these words when try to find something on Google and search engine.
You should find the keywords related with your niche which has low competition and high in demand. Keyword research also takes time, but it must to find profitable keyword before writing and submitting articles to ezine directories. You must write articles on keywords and it is better to find at least 25 profitable keywords for each product you are going to promote.
3. Setting up a blog or website:
A blog or website is a platform for you to promote digital products. It makes a picture about you. So, when you set up a blog or website, you should consider about the design and the content of it. Your content should offer something unique to be read. Post 5 to 10 informational articles about the product you are promoting. Give them information again and again for free, and make them eager about your niche. Eventually, you will find that your visitors are willing to buy the product you are promoting.
4. Generating quality traffic:
High quality targeted traffic is the key for all types of internet business. So, concern about your traffic and its quality. Article marketing, PCC advertising and Search engines are the best ways to get targeted traffic. If you get more targeted traffic, then you will have more sells and more affiliate money.
Affiliate marketing is like a business. If you put efforts to grow your affiliate marketing business consistently, then there is no reason for failure.…
Letting Your Competitors Know You Mean Business Through Article Marketing
Any website owner who aims to get more exposure for his website to increase profitability knows that he needs to maximize all possible avenues to drive traffic to his website. After all, the more people who click on your website, the more hits you get, and the higher your potential profit will be. Here are a few tips that you can keep in mind when it comes to creating content that matters:
Keywords totally matter. Many people underestimate the power of keywords! If you are serious about driving more traffic to your website, these are the words that will make the difference, so choose them wisely. Remember that you are competing with countless others who have similar websites, so you need to stand out. Use keyword research tools like WordTracker and Google AdWords if you must.
all about benefits. The number-one question readers will be asking when they read your content is “What’s in it for me?” Understandably, it’s all about how your content will benefit them – otherwise, there is really no point in reading it. Make sure that your articles address these needs directly in a way that will motivate them to respond. Make it all about them, not all about you.
Make a good first impression. In article marketing, this translates to creative titles that grab attention immediately. Never undervalue the importance of great titles. Studies show that attention-grabbing content catches the reader’s eye for the first few seconds. Your content should be able to do this if you want them to devote time to reading your articles. Also, your titles should be keyword-savvy – meaning all the right keywords are injected in it so they also rank high on search results.…
3 Affiliate Marketing Tips – Turn Your Business Into a Win-Win Adventure
Affiliate marketing involves promoting someone else’s products in order to collect a commission every time you bring in leads or help make a sale. The exact terms of what you have to do in order to earn that commission will vary from one opportunity to another, but anyone with a solid knowledge of online marketing techniques can turn this into a business that wins in terms of finances as well as personal enjoyment.
Stick with What You Know
The easiest products to market are going to be those that you know at least a little something about. It is very difficult to come up with compelling ads and write informative, accurate articles and web content if you don’t know what you are talking about and have no foundation of information on the subject at hand. It is also not as enjoyable to work with a product day after day that you don’t understand.
For instance, if you have been an avid runner since you were a teenager you could easily market an eBook about running but might really struggle to effectively market a product related to boxing. You would do better to find a variety of products related to running or physical fitness and weight loss and create an affiliate marketing business around those things that you are already informed about.
Select Products with Integrity
There are thousands upon thousands of products out there that you could include in your affiliate marketing business, but many of them simply are not worth marketing. You should find products that you really stand behind and believe have some value to other people and disregard the low quality trash and products that don’t have a wide receptive audience. You are going to be attaching yourself to these products and marketing them, so it’s best if you believe in them and allow that conviction to carry through to sales.
For instance, a weight loss eBook that simply regurgitates all of the basic old school information that can be found online for free is not going to sell as well as a very unique, in-depth exercise program that delivers video workouts, an eBook packed with workout moves, and innovative information on how to eat healthy.
Imagine yourself on TV doing an infomercial for the product. Everyone you know will see this infomercial and maybe buy the product because you are recommending it. If you would be uncomfortable doing that then chances are you can find better products for your affiliate marketing business.
Know a Product’s Value
When determining how much money and time to spend marketing a specific product you need a realistic idea of what you may earn in commissions from helping make sales. If you are likely to make very little then it is a losing battle if you spend a lot of money trying to bring in interested buyers. This is why it is beneficial to select a variety of products within the same niche so your marketing efforts will all be directed …
5 Internet Marketing Tips to Fast Track Your Online Home Based Business to Success
Internet marketing can sometimes be an overwhelming topic for people who are just starting out online with their home based business. However, if you break it down into its most basic components and research each part one at a time the topic becomes much less intimidating. Bearing this in mind here are 5 tips to help you get off to a fast start with your Internet enterprise:
1. Driving traffic to your website is one of the most important strategies you’ll have to devise during your online career. And one of the first things you must understand is you aren’t going to get thousands or even hundreds of visitors to your web page overnight.
This is a scalable progression that builds over time and with patience and this is how you should approach it. However, you do need a plan when you’re starting out and you must have a system in place for tracking your results so you can make adjustments if, and when, they’re needed.
2. Of course increased traffic usually translates into increased sales; unfortunately most people just starting out on the Web have limited budgets and can’t afford the faster, paid generation methods such as AdWords. Therefore, these people should consider more cost effective methods such as article marketing, video marketing, blog and forum commenting as well as forum banners.
3. Try to make friends with your fellow Internet marketers, especially the more experienced ones, as soon as possible. Networking is just as important with an online home business as it is with an offline enterprise. Therefore, when you associate yourself with successful people and establish relationships with them a whole new world of opportunity will present itself for your Internet venture.
4. Always try to give your website visitors what they want. People are on your home page for a reason and more often than not they’re trying to solve a problem they have or they’re looking for more information on a certain topic, which led them to your website. So try to keep your target market in mind at all times when you’re adding new content to your website.
5. To ensure a steady flow of constant targeted visitors to your site try to concentrate on generating organic traffic. These are people who are directed to your website by Google and company as a result of unpaid techniques which is often defined as search engine optimization.
The most successful SEO tactics you can use include optimizing your website for your related keywords and creating back links to your home page through methods such as article marketing and forum and blog commenting.
If you can use these Internet marketing tips on a regular basis your road to success with your online home based business should be a shorter and much smoother ride.…
Why Your Credit Card Processor is Holding Your Business Funds
You’ve had a very promising start to your business and are looking forward to reinvesting funds to chase your goals. However, you check your merchant account and find that a hold has been placed on your funds. Plans stall, frustration sets in, and now you’re wondering what it all means and where do you go from here. Most importantly, how are you going to pay bills on time? What should you do when card processors hold funds?
First, it’s important to know the difference between a merchant account hold, also known as a “funds hold” and a merchant account freeze.
What is a Merchant Account Hold?
A merchant account hold happens when a credit card processor pauses settlements and holds all processed funds in security. This is why you’re not seeing the money deposited into your merchant account. (Keep in mind a hold differs from an ACH delay or rolling reserve; these are an internal issue at the acquirer or processor level.)
There are many reasons why your provider might choose to withhold your funds. In the event that your provider says you broke the terms of your contract, you could wait up to 180 days to receive your funds. Common reasons why a hold might occur include limiting risk and chargebacks. The primary reason a processor will hold funds is to limit the risk of a merchant closing their account while they still owe fees, chargebacks and fraud.
They may also choose to hold funds to ensure there is money available in case chargebacks occur. Having funds on hold helps to shield them from suffering losses due to a merchant conducting fraudulent transactions, and to ensure they can pay any accompanying fees.
What is a Merchant Account Freeze?
A merchant account freeze is similar to a hold, but a freeze is a worst-case scenario for merchants. When a freeze happens, your business will no longer be able to accept credit and debit card transactions. To complicate matters further, any and all income from recent transactions will not be deposited until the processor lifts the freeze.
How to Avoid and Fix Account Holds
The most important thing is to be transparent and communicate clearly when it comes to your merchant account. Before partnering with a processor, spend some time going over the terms and conditions in the agreement so you can avoid unnecessary holds and freezes. Make sure you only use your merchant account for your business (not another business or person), and only sell items that you agreed on initially.
It’s also important to keep in touch with your processor over any and all changes to your business. For example, if you starteded out processing around $10,000 in transactional volume per month, but you suddenly experience rapid growth and it jumps to $40,000 per month, you’ll need to let your processor know. Another big thing to manage diligently is chargebacks. Find a processor that can help you fight against and protect your business from chargebacks.
All in all, …
10 Great Strategies When You Establish An Online Business
Building an online business is an exciting time. There is so much to look forward to – and a lot to get wrong as well.
So here are my top 10 considerations to think about when you are first thinking about starting out:
Tip 1 – Select a niche you are keen on:
You will probably be spending quite a bit of time on your new online business, so select a niche that you enjoy, not one that you just consider will make the largest profit. There is money to be made in pretty much every niche if you approach it sensibly, so you may as well enjoy the ride.
Tip 2 – Don’t get ahead of yourself:
There is a lot to take on board when you are starting out online for the first time. Take it one point at a time and only think about developing a new area of expertise when you have mastered the last one, otherwise you will end up struggling with "information overload" and begin making mistakes.
Tip 3 – Be mindful of the LARGER picture:
Whatever niche you select will have a direct influence on the overall size of your marketplace. Decide upon a relatively small sector and you will reach fewer potential customers than if you specialize in a bigger marketplace. It does not mean that you are bound to make less profit in a less significant niche, but you ought to think about your long-term goals and how big you want to eventually make your internet business.
Tip 4 – You MUST be prepared to work hard at it:
Developing an internet marketing venture is identical to building any offline business – you need to be ready to commit the time, effort and work at the beginning if you are wanting to benefit from the rewards later on. Do not expect to do well by devoting only half an hour here and there on your new venture, it will call for a more dedicated and consistent approach if you want to be successful.
Tip 5 – Grasp the basics before you start:
Getting appropriate internet marketing coaching and advice before you start is crucial. Spend time learning as much as you possibly can before creating your first blog. It will prevent disappointment and heartache later on and considerably improve your likelihood of success.
Tip 6 – Get your finances planned properly:
Building an internet business can frequently be accomplished on a surprisingly small budget, but you need to be prepared to "speculate to accumulate" as the saying goes. Work out a sensible budget at the outset and be ready to spend this if the need arises. You might wish to invest in a paid advertising campaign, or subscribe to a niche membership site, or outsource your content creation for example. If you have not allocated a budget to underwrite this expense, this may cause your new business to suffer a bit.
Tip 7 – Learn to test every bit of marketing …
As a Small Business, Can You Afford to Waste Half Your Advertising Budget?
John Wannamaker, founder of the east coast Wannamaker’s Department Stores, is credited with having once observed, “I know I waste half the money I spend on advertising, the problem is figuring out which half.”
This is an insight that is often lost on inexperienced marketers, particularly new businesses.
Wannamaker understood that for a variety of reasons only half of those who were seeing his ads were customers or potential customers for his store, and that he was wasting his money advertising to the half that were not. The irony of Wannamaker’s observation is that it was made more than 100 years ago, when his media choices were a tiny fraction of what they are today — maybe he had the local newspaper, some billboards and perhaps handout fliers to choose among, but certainly there was no TV, cable, radio, the Internet, bus signs, logo wear…
Wannamaker clearly understood he needed to target his marketing efforts specifically at those people who were or were likely to become customers. Like Wannamaker, as a marketer you need to know your customers or potential customers because if you don’t know who they are, then you could very possibly waste half or more of your promotional dollars on media that will charge you lots of money for viewers / readers who are not and likely will never be your customers.
Here’s an extreme, but true, example of someone’s misguided media buy: I once heard a high-end jewelry store advertising their pricey crystal glassware on a hard rock station. Yes, the station was the number one in the market, but that “number one” included a great many young people (high school age and below) who were certainly not in the market for expensive glassware.
As a small business can you afford to throw away half of your marketing budget like this?…
5 Things Every New Home Business Owner Online Should Know
If you’re just starting out online as a home based business owner and Internet marketer undoubtedly you’ve discovered just how much information is available telling you what to do, how to do it and when to do it. Unfortunately, you may get several different opinions from so called experts who are commenting on the same topic.
In order to help you wade through the plethora of data and differing points of view on the web here are 5 things every beginner should know before embarking on their Internet marketing career:
1. Find something you enjoy doing and something you know about. Don’t settle for the first program someone is promoting just because they’re guaranteeing success. Discover a topic you’re passionate about and you’ll greatly increase your chances of success.
People who love their jobs and who can’t wait to get out of bed in the morning to go to work are the people who will put in the time and effort necessary for any new business start-up to thrive and do well.
2. When you find the system or the Internet marketing program you enjoy take action immediately. For various reasons people fail to move forward with their business idea when they’ve found it. This happens even when the how to do it strategy is laid out for them in a step-by-step fashion.
Whether it’s a fear of failure, a fear of success or some other phobia you must recognize it and confront it and then take the action necessary to become the success you’ve envisioned.
3. Now that you’ve found your passion and you’re doing what you need to do to make it work you now need to be consistent and keep doing it. First time Internet marketers often make the mistake of trying a new home business idea for a few weeks or a few months and if they’re not seeing the results they expect they desert their strategy and start looking for something else.
Once you decide on a plan stay with it for the long term and give it a chance to become profitable before you abandon it. People make the mistake of jumping from one idea to another without really giving them a chance to achieve their goals. When you find something you enjoy doing stick with it and stop looking for the newest big money maker online.
4. When you’re just starting out on the web try to surround yourself with successful Internet marketers and don’t be afraid to ask for help. Visit the top forums and chat rooms related to your topic and try to strike up relationships with some of the top marketers on the Internet.
As with any enterprise, whether it’s offline or online, networking is a vital component of your success. These people have achieved what you’re striving for and any information or advice they can offer may help get you there quicker.
5. Just because you’re new to this field don’t be afraid to offer help to anyone who’s …
3 Marketing Techniques That Can Propel Your Business
Marketing is a game that very few understand, and the small business owners who do understand make it a point to keep their “business success” to themselves. Luckily, their “secrets” are simple, ordinary tasks that even a baby can do. So what are some of these “ordinary tasks” that these business owners are doing? Well I’m glad you asked.
In today’s lesson, I’m going to show you some ways to market your business and how take immediate control over your niche starting right away. These are techniques that have been proven to work for me, and a lot of other businesses that I follow. Here’s technique number 1.
1) Use Google Places
Have you ever heard of “Google Places”? It’s a section on Google where business owners can add their local business to, in return for targeted traffic on autopilot. I’m confident that many of your competitors are using this strategy for themselves, while you still wonder in the dark about how to market your business.
Google Places is very easy to use. You will want to upload your listing, along with pictures and videos of your place of business. This will help to attract prospects to you since you’re kind of giving them an overall “tour” of your business. Never just fill out the essentials – add pictures and videos so that your prospects can get a better look at your company, and so that they can call you if they have any questions. Here’s another marketing technique that successful business owners do.
2) Join business related forums
This is a great way to gain friends and to hear advice for your business from other business owners around the country. So let’s say you’re a chiropractor who lives in Los Angeles. You could go online and find a chiropractor forum where you can post and leave messages to other forum members. This is a great way to stay on top of the marketplace, and learn what works versus what doesn’t. Here’s the last marketing technique for you:
3) Offer something for free
If you want your prospects to take action now, then offer something for free. Your free gift should be something that isn’t available anywhere else, and that can truly improve the lives of your target market. To promote your free offer, make it the topic of each ad that you run.
In your ad, tell your prospects that they will receive a free gift from you in return for their contact information. Once you get their information, send out the free gift along with a pitch for your products and services. After your first month of contacting your lead, continue to contact them once a month with another free gift, and a pitch for your products and services.
This simple strategy of offering something for free can really blow the lids off your sales and profits. If you don’t believe me, simply put these strategies to work in your business today. You’ll be more than happy that …
Why It’s Important To Stay On Top Of The Marketplace In Business
How are you going about marketing your products and services? Are you copycatting your competitors’ ads, or are you creating them yourself? Have you played customer to see what your competitors are doing to sell more of their products to you? If not, then you will want to start doing those things today.
To make more money in your business, you have to stay on top of marketplace. This way you won’t be surprised by the sweeping changes that occur in your industry. To stay on top of the marketplace, you will want to subscribe to some of your trade journals magazines, and you will also want to subscribe to a marketing magazine. A good one is the “Direct Marketing Association” (DMA).
This way you’ll be on top of the marketplace in 2 ways. The first way is by seeing what the latest issues are in your niche, and the second way is to stay on top of the marketing arena so that you can know what has changed in the world over marketing your products and services.
In today’s article, we’re going to take a look at how you can make more money in your business – despite being hit hard by another change in the marketplace. Here’s the first tip:
– Beware of any “Panda” updates
In the world of internet marketing, there was a recent event that took a BIG toll on website owners. Businesses who thought they could market in only one way found themselves out of business immediately. So what do I mean by “panda” update. Well, here’s what it is:
The Panda update was a shot at content farms. By content farms, I’m talking about article directories, blogs, and any kind of content arena that has people submitting more and more of their content to their website. But the panda update changed all of that.
Some sites took a 30% hit in traffic, and some websites were affected even more. The panda update was performed by Google, and it’s something that still has a lot of business owners shaking in their shoes.
Are there any “Panda” updates in your offline business? Are there any situations in the way that you market your business that could cause your business to take a hit also in sales and profits? Well this is something that you want to think about.
If you want to stay afloat even with major traffic hits like the Panda, then you should do whatever you can to bounce back from it. In the internet world, it’s getting harder and harder to promote yourself without risking any duplicated content tags on your articles. So submitting your content to just one site will help you to do just that.
This is why you can’t just rely on one form of marketing your business – because at any time, it might just take a hit that could affect you and your company.
Do what you can to stay on top of any changes in the …
5 Effective Internet Marketing Tips for Your Online Business
Do you want your online business to gain more attention from your target market? Use these five effective internet marketing tips listed below and your website will get the exact results you’re looking for!
Build Web 2.0 Websites
Sign up with several Web 2.0 websites and start creating your own blogs. If you’re given the chance to pick your own subdomain name, see to it that you include your keywords so you can quickly attract the audience you want. You should also write unique blog posts that are relevant to your niche and insert some links that point back to your main site. Some of the best Web 2.0 websites on the internet today are Squidoo, WordPress and HubPages.
Select the Right Keywords to Target
Choosing which keywords to focus on is very important in internet marketing. You have to be specific as much as possible-find out what words your customers actually type when they search the web, and pick the ones that bring the most results. If you’re having trouble determining this, you can use the Google AdWords Keyword Tool to help you. This great tool will show you which keywords are successful and have less competition in your particular niche market.
Write & Submit Original Articles
Create original and informative articles, ideally around 350-500 words, and submit them to popular article directories like EzineArticles. Don’t forget to use specific keywords and put a link back to your website on the resource box!
Make & Submit Creative Videos
You can also make short videos to promote your website. The video can be an advertisement for your online business, or a simply an informative video that provides tips for your target audience. Again, be sure you include your web URL on the description area.
Use Social Bookmarking & Pinging Services
Lastly, make use of social bookmarking websites such as StumbleUpon, Digg, and Reddit to announce to the internet community that you’ve posted new articles, videos, posts and other contents on your website or blog. You could also ping the latest web contents you’ve made. Pinging services function similarly to social bookmarking, but the process is much quicker and easier. One of the most effective pinging resources you can use is Ping-O-Matic. To achieve the full effect and attract more traffic, you should always social bookmark and ping every content you’ve just published on the internet.…
Using Podcasts And Joint Ventures To Make Money In Your Business
Marketing on the internet is something that a lot of newbies don’t know how to do. They become clueless about how to get their message spread across the internet, and they have no idea of how to get traffic. But luckily in today’s lesson, I’m going to show you some simple and easy ways that you can start getting more website traffic in a short period of time.
Getting website traffic is one of those subjects where it’s easy to get confused. One day you may hear about a traffic strategy that is the best, then another day you will hear somebody say they have the latest and greatest new traffic method, and then you will see some people promote a software tool that can get you incredible amounts of traffic and sales overnight. Personally, I don’t listen to any of this mess.
The best thing you can do for yourself when it comes to getting traffic is to make out a list of strategies to do, and implement them each and everyday. This way you’ll diversify your traffic, and will be getting people visiting your website from all corners of the earth. You should focus on traffic, and then provide a product or service to these people that will help you to monetize your website.
I want to share with you some of my favorite traffic strategies that you can put into use in your business today. In fact, here’s the first strategy that I have for you:
1) Podcasts
Podcasting is one of those strategies like video marketing. You can even start your own podcast blog with a free tool called “Feedburner”. But podcasts are nothing but MP3 audio files that delivers information on a particular topic. You will want to submit your podcasts to all of the major podcast directories online – especially iTunes.
iTunes is the largest and most familiar podcast directory. All of the celebrities submit their podcasts there. In your podcast, you will want to state your website information at the beginning of the podcast, and also at the end. In between the promotion time, you will want to deliver some excellent information that will make people want to come back for more.
But podcasts aren’t the only free traffic strategy that you can use. Here’s another one:
2) Joint ventures
A joint venture is an alliance of 2 companies who come together to help each other make money. Joint ventures are typically profitable, but if you have an affiliate program, you will want to offer a higher commission to your joint venture partner. It’s the least that you can do if they’re giving you access to their list or their product.
Joint ventures happen all the time online, and there are even special websites designed for people who are looking to strike up a JV deal. You should find these special websites and join them… you never know who will be a match for your product, service, or list.
These 2 traffic strategies …
7 Tips to Grow Your Home Staging Business!
Partner up. While many of us choose to go into business for ourselves, by ourselves, partnering up has huge benefits for your staging business. You may being thinking “but then I’ll be splitting the income with someone else!” When you work with another stager, you are adding someone to brainstorm with, an extra pair of hands on the big jobs, and the ability to create even more income by doubling your marketing efforts. Many clients see a staging team as more successful, and more able to respond to their needs. Whether you choose to formally partner up, or create specific joint ventures to snag larger accounts, a partner could be just thing to jump-start your staging business right now.
Expand your services. You’ve done your training, you may have a strong portfolio already, but you’d like to ramp up your business and increase your income. As more stagers come into the market every day, a savvy stager looks for ways to attract new clients, and build the business. With a stager’s training and experience you can easily approach stores in your area to offer display services. Many small stores would love to have a display consultant come to the store once a month or more to give the store a fresh look. Watch for new offices, and office relocations, in your area for opportunities to provide set-up services. Networking with commercial real estate professionals can give you an inside line on these opportunities. There are many other ways to expand your services.
Postcard marketing. There are numerous, and inexpensive, postcard printers that can provide you with a memorable marketing tool. I have had great success in using those postcards as a calling card, and marketing leave-behind at real estate offices, and other target market hot-spots. While mailing postcards can get pricey, these glossy cards are much more effective than a simple business card (and can be passed along to home sellers by the real estate agents.)
Volunteer your services. If you aren’t already doing this, now is a great time to start. Find compatible organizations that could use your services. Your assistance may not be in the form of traditional staging, but perhaps helping to spruce up and organize a tired office, assist with decor and set-up in a project for Habitat for Humanity or similar organization. In addition to the reward of helping others, volunteering your services gives you visibility and can lead to unexpected connections. Career days in local schools, or job shadows, are also a great way to give back to your community while increasing your presence.
Set up a Facebook Fan Page for your business. If you already have a personal Facebook page, you’re halfway there. Setting up a Fan Page on Facebook is relatively easy. It’s important to set up a Fan Page as soon as possible so that you can direct clients and vendors to the Fan Page, not your personal profile page. There are many tutorials on the internet with information on setting …
Get Your Online Business Seen – Critical Web Marketing Tips
There are millions of businesses on the web today. Some rise to meet unparalleled wealth, and some don’t survive long enough to see a profit. Marketing your business website effectively will get your product, reputation, and name out there for millions of viewers to see. Here are a few essential tips to marketing your business website:
Have a newsletter. Always inspire your visitors to leave their e-mail addresses with you. Whether it is a simple guestbook or e-mail newsletter request, you have to offer your visitors a reason to return to your site. Through an e-mail campaign, you can make them aware of sales, beneficial information, new products, and what ever else that will make them interested in your site over and over again.
Scope out the competition. Always know what your closest competition is doing. Whether it is new products they are coming up with, or new advertising campaigns, be sure you don’t get left in the dust by businesses that are in your field of service.
Keep your web business fresh. Always add or change pages, products, and specials. Your viewers will get exited to see change and innovation.
Have a website that is easy to navigate and understand. If your visitors are seeking information form you, make it easy for them to access. If they are looking to buy products, have a simple shopping cart set up. Discard flash for function.
Become and expert in your business field. Having a blog integrated into your website is a great way to share knowledge about your field. Giving people free information about the benefits of what you are selling on your site will get them to trust you and see you as an authority. Gaining customers’ respect will greatly benefit your business.
Web marketing is crucial to a successful business. If you neglect to market, you will have little success on the Internet. The above tips are just a few ideas that you can take to gain more of an online presence with your business.…
2 Things To Understand If You Want Online Business Success
To make money online, you have to be consistent. Along with being consistent, you have to remain confident that your online marketing efforts will work out for you in the long term. You should know that most of your internet income will come from backend sales from your current customers.
The bulk of your income WON’T come from front end sales, and your initial customers. Now as hard as you probably work with trying to get more new sales from your initial customers, you should know that this isn’t where you should be spending most of your time on.
If you can come to understand that your money will be made on the backend, you will start to get the big picture, and you will see how your online business income will increase each year. So instead of listening to the gurus about how you should start off with affiliate marketing and start your own “instant business” there… know that you really don’t have a business, because you don’t get the customer name on each sale that you produce.
I want to share with you some tips that will keep you grounded with your online marketing efforts. These tips are incredibly easy to understand and use, and you should know that they are very important to the overall success of your business today. Here’s the first tip that you should know:
1) You won’t get rich fast
I know you’ve probably bought products that claim you can earn $10,000 by the end of the month – even if it’s the 30th day. You should know that you won’t get rich quick. There is no such thing, and as a beginner, it’s in your best interest to use only proven marketing techniques and strategies that will take your business to the next level.
If you have money to spend on advertising, make sure your advertising campaign is profitable. This is very important. The last thing you want to do is to start up an advertising campaign and you don’t even know what the average lifetime value of a customer is in your business. If you want to have business success, learn the ropes and take things slow. Here’s another tip:
2) Get help from someone
If you need help marketing your online business, find a mentor. There are many forums and websites on the internet where you can get advice for free. In fact this is a great idea especially if you don’t know what you’re doing. With a mentor, you get someone who has been around the block, and knows how to make your business grow simply and easily.
You can get help from a mentor and learn the ropes in the shortest amount of time possible. This is something that you definitely will want to look into. A mentor will definitely help you out.
These 2 tips for having success with internet marketing are things that you will want to do if you want to have success with your …
Getting Started In The Resell Rights Business
Are you into selling resell rights products? If so, then you should know that this is a great way to boost your sales and profits, and to earn more money per sale as opposed to if you were marketing an affiliate product. You will with affiliate programs, you have to share around 50% to 60% of the sales with the merchant that you made the sale from.
But with resell rights products, you get to keep 100% of the profits. Plus, you gain a customer out of the deal also. And as we all know, 80% of your total business profits will come from sales from recurring customers. With affiliate marketing, you don’t get access to the customer name… it all goes to the merchant, which (in my opinion), is a flaw in affiliate programs.
Now while this may sound great, it isn’t the end of the story. The biggest thing that you will have to worry about is getting traffic to your resell rights sales letter page. And you will want to make sure that this traffic is highly targeted, and good for making sales with your internet marketing efforts.
To get started with selling resell rights products, you will need a website, and an autoresponder. To get a website, it’s very easy. Simply head on over to Hostgator, Go Daddy, or even Yahoo Webhosting. All 3 are reliable web hosting services that you can use to get your very own website with.
After you have gotten your website, you will want to pick a merchant account provider. This is very easy to do. All you have to do is head on over to PayPal, ClickBank, or 2checkout, and sign up for an account so that you can start selling on your website right away. There are more merchant account services out there, but these are the ones that are very good, and very easy to work with.
Now despite all of this, as I’ve stated earlier, you will want to find ways to get traffic back to your website. You need a plan for selling to prospects, and getting these prospects to buy from you. This is very easy to do, and you will need a good marketing strategy if you want it to come to life for you.
Selling resell rights products can be a good thing for your business. People sell resell rights products all the time and they are earning a nice living from it simply and easily. But for most people, they are met with failure, and choose to exit out of the online business world altogether.
But you don’t have to let this be your fate. You can go out there and start marketing your products very successfully, and earn the kind of money that you are looking for in your business. It’s very easy to do, and I know that you can have success with selling resell rights products. Many people are doing it, and you can do it too.
Good luck …
Want To Become Limitless in Your Business?
I was watching the movie Limitless on video the other evening. If you haven’t seen the movie, it involves a writer who has complete writers block and his book is due, his girlfriends leaving him and he’s going down fast.
He by chance, runs into an old girlfriends brother who offers him a “solution” to all his issues.
A simple pill makes him limitless. Suddenly he’s focused and can suddenly recall everything he’s ever read or seen. He can learn languages in days and accomplish whatever he desires. He becomes charismatic and unstoppable.
The only issue, he has to continue to take the pills. Plus…
A loan shark knows he has the pills, a big time stock broker knows he’s “cheating” with his picks and basically wants to bring him down and some people suspect something suddenly isn’t right with him. Won’t ruin the movie for you if haven’t seen it, but basically…
He’s just too good and knows too much.
You may be wondering that’s great but what does that have to do with my business Eric?
Great question and the answer Roll Please…
There may be no “magic pill” for your business, but just knowing even a little more than others and acting on that knowledge, can be the dramatic difference between you and your competitors being king.
It’s amazing how much we really do know currently but didn’t or don’t do anything with that knowledge.
How about the old “if I only would of took action on my idea” because someone else actually went out there and made your idea a reality first and is getting rich. Let me ask you since were on the subject…
What could you implement and take action on today that you know about, but been waiting for “another time” or the “right time”? There’s a great proverb that go’s…
“The best time to plant a tree was twenty years ago. The second best time is now.”
What one thing can you take action on and do today that your competitors aren’t doing?
Is there a way that you can not only show it, but also communicate it to your customers or prospective customers?
Once you implement one thing, then move on to the next and then the next and so on. This way you will always be breaking the limits in your field or niche.
Maybe it’s something obvious…Maybe it’s if you look…I ‘s there.…
How to Make Money From an Internet Marketing Business
As the realm of internet marketing business is continually expanding, more and more online marketing tips are available on internet. While some of them are really useful, others are simply outdated. If you are a starter at online business and need some killer tips for your internet marketing business, keep reading as we have gathered some ultimate tips to focus on your online business and make money online.
Online Marketing Tips
The very first and last thing involved in any online marketing business is the audience and the way of approaching them. Thus, before doing anything else, you must carry out a niche research and find your target audience.
1. Niche Research: It lets you have a fair idea on your prospective customers. You can start with visiting some popular sites like and check the products that are in huge demand. Amazon lets you find the products based on the number of reviews. For example, if a product has 30 reviews, it means that several thousand copies of that product have been sold. Other way, you can visit different blogs or forums where some industry experts give valuable information to the readers. In this way, you can find a suitable niche and target audience for you.
2. Keyword research: This is another very important aspect of any internet marketing business. It lets you find the keywords that are researched most by your target audience. You can use some free tools like Google keyword tool, Traffic Travis, etc. and find out the key phrases to be targeted.
Online Marketing Tips for website
Development of website is the next step after deciding on your niche, product and potential customers. You can build a blog, forum, squeeze pages or simply the huge sales letters.
1. Effective Sales content writing: No matter whether you are writing for a small squeeze page or for a huge sales letter, its content should be highly effective and persuade your readers to take an immediate action. It should have an effective pitch, powerful headlines, product benefits and proper guarantee wordings.
2. Email Marketing: When it comes to email marketing in your internet marketing business, one of the most important things is an autoresponder service. You can choose from any popular and reliable services like Aweber or GetResponse and gather email addresses. You can also collect email addresses by offering some free report or a small email course.
Online Marketing Tips for Traffic Generation
Traffic generation is a crucial factor for your internet marketing business that actually helps you make money online. There are several strategies that can be used for this including Search Engine Optimization and back linking.
1. Social Media Marketing: Use social media websites such as Facebook, Twitter and LinkedIn to expand your social network. You can create useful videos for your target audience on YouTube and establish a blog to position yourself as an industry expert.
2. Back Linking: The process of back link generation is one of the most profitable strategies for any internet …
Use Val-Pak And Brochures To Market Your Business
There are a large sum of business owners who absolutely hate the idea of marketing. They think it’s a tedious process, and for some people, they feel that marketing simply doesn’t work – so they just operate on referrals and walk in customers. If you run your business like this, your days are numbered.
Marketing is something that absolutely MUST be done if you want to improve your sales and profits. Without marketing, how do you expect your business to thrive in today’s economy? It simply won’t. The majority of referrals that you get will dwindle, and the amount of walk in customers will take a hit also. So the only way left to get customers into your business is to do marketing.
Now marketing doesn’t have to be hard to do. You can create a daily marketing plan that you can do everyday, just to make sure you’re on the right path towards getting response. I think your best efforts will lie in you trying to stick with easy techniques that are easy to implement. In fact, here’s a marketing technique that you can use to get customers in your door.
1) Val-Pak
The first time I looked into a Val-Pak catalog it was like a coupon explosion. I saw ads from all types of business owners offering some kind of deal, and the more I looked through it, the more “fired up” I became towards being interested in taking these people up on their offers.
You can do the same thing. Get your coupons inside of a Val-Pak magazine and see if it helps you to boost your sales. A lot of people receive these Val-Pak catalogs, and you never know who may be interested in your offer. Let’s take a look at another technique that you can use to get people into your doors.
2) Brochures
I’ve seen color brochures and black and white brochures, and they both have had success over themselves. The key to making brochures work is information. You can have pretty pictures and other nice images, but these things won’t sell the brochure on its own. You need descriptions.
Underneath each item in your brochure, mention what the image symbolizes and what it means to the brochure as a whole. People want to understand what it is that you’re talking about, so mention clear descriptions and offer people to get an insight about what item in your brochure is all about.
So the decision to make it black and white or to make it full color is up to you. Personally I would go with the full color brochure, but if you’re strapped for cash, the black and white brochure can work also. If you want to make a black and white brochure work for you, you have to add a lot more text to your brochure, because sometimes people can’t seem to “get the picture”.
If you can do this, then you’ll stand a great chance to making your brochure work. Also …
How To Get Flocks Of New Visitors To Your Business
Marketing a small business is a tough job to do. You have to keep with the ads you’re running, how much money they’re making you, selling to backend customers, and making sure that your advertising is really making money for you. With all that said though, I think it’s still viable that you can make money in your business offline via advertising.
Now if you follow the premise that “if you build it, they will come”, you’re severely limiting the number of new customers that you can bring into your business. Now even though around about 70% of all business traffic is due to your location alone, you can still benefit from doing direct response advertising.
What is direct response advertising? It’s a form of marketing that focuses on response first, and then maybe brand advertising down the line. I’m not a fan of brand advertising because it takes so long to get your message conveyed to the marketplace. Nobody knows who you are. All prospects care about is what you can do for them. So going around touting your business name is just not getting it done.
The reason so many offline business owners fail is that they think that people will know who they are, and prospects will just flock towards them. But it doesn’t work this way. Business owners like this focus on the appearance and image of their ads and business… instead of focusing on getting customers through the doors.
Don’t be this business owner. There are all kinds of ways to get new customers into your place of business. One such option is with direct mail. Even though the cost of direct mail is rising, you can still use it effectively. One option that you have when it comes to direct mail is that you can mail out postcards.
I like postcards because they’re cheap, personal, and really works well towards getting your message across to people. I’m willing to bet that a postcard can actually do the job of getting your prospects to buy, better than a letter in an envelope can. Postcards really do work, and I suggest that you start doing them today to market your business.
No matter what marketing technique you employ, make sure you have your prospects best interest at heart. Make them feel special and continue to follow up on them on a monthly basis. This is a great way to build a relationship with a customer, and to get them to remember your name.
Email them once a month with helpful articles and tips that can truly enhance their life. In the same direct mail piece as your article, include a sales letter that describe your new product or service. Some will buy and some won’t, but if your price is good, you’ll stand to earn a nice profit from your mailings.
Keep these tips in mind when marketing your products and services. You never know when a non-interested prospect will turn into a buyer, so keep …
Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession
Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend. I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing. If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address. Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…
Tips on Promoting Your Business Opportunity Online and Offline – Part I
Do you get Junk Mail? What is your common response to Junk Mail? Like most people you probably throw it out with the rest of the trash. With this tip you will be able to turn Junk Mail from trash to cash. A strategy known as “reverse mailing”.
This simple strategy involves sending a “unique” opportunity to a list of Junk Mail senders. What makes this list so great are two things:
1. About 90% of the people sending you Junk Mail won’t stick with their program because they are looking for the next big thing online.
2. The rest are successful promoters and they are open to great opportunities as well.
The moral of the story is they are both buyers! You can decide which one is more valuable.
Despite this please keep in mind you won’t be able to send just anything to your newly compiled junk mail list. What they will want is something new and different, with obvious money making potential. You should probably avoid MLM opportunities because of the bad reputation it has developed over the years. So, unless you know of a really good one perhaps you should promote something else.
To get started quickly make approximately 100 – 200 copies of your sales letter. Print each page, double-sided. Make sure there are no errors, you want to appear professional. Send your opportunity to you Junk list and wait for the money to come pouring in.
Let’ summarize:
1. Put together a simple Ad sheet.
2. Strongly suggest you mail and/or include a Free Advertising Coupon to bring in new and repeat business.
3. Consider a Bulk Rate mailing permit to save on postage.
4. Start “Reverse Mailing” or advertise in Opportunity publications.
5. Make copies of your Ad sheet and mail them to those who inquire for a free copy and those that send you opportunity offers.
6. Join an inexpensive business program that can compliment your Ad sheet and then send them offers along with the Free Ad sheet coupon to people that send you junk mail.
And that’s it! Once set up you can start making money in about a week with this strategy.…
Article Marketing Tips: How To Build A Business For Free By Writing Articles
Article marketing works because articles are the foundation of the vast information storehouse called the web. As such, they’re a terrific way to build a business. Article marketing allows you to reach prospects you wouldn’t find any other way. Writing these short content pieces on a regular basis builds trust, credibility and your brand.
What makes article marketing so effective is that articles serve many purposes, while they continue to work for you, month after month. Well-written articles provide valuable content to readers. Valuable content gives you something to put out there to attract prospects to your business. When people click on your link and visit your related site, they’re qualified potential customers for whatever you offer that’s related to the topic of interest. Articles deliver high quality traffic.
Whatever business you’re in, or are planning to start – you need to produce original content. Articles are short, to-the-point content pieces that can be written in minutes. What’s more is each article you write can be a powerful prospect magnet on its own. Content rules the web. The more quality content you place on your site, blog, or in popular article directories, the more marketing magnets you have working for you.
Each quality, original article only needs to be written once. But it can serve you over and over again, for years to come.
Articles help your business make an impact on the market. The more unique and helpful your information, the wider your marketing reach. And the wider your reach, the greater your potential for profits.
Stick to your core market niche or expertise. Continue to write articles for this particular audience and you’ll get noticed by more prospects as you continue to build your brand. Spread the word about your original content through blogs, social media web sites, signature files and more. When you produce quality content and let others know about it, you’re providing a helpful service.
The more your content appears, the more you’re seen as a leader in the field.
Traffic is the name of the game online. Without it, you’re dead in the water. How do you get traffic? There are hundreds of ways, but one of the best is through article marketing. It’s easy and it costs nothing. And it gives you a chance to strut your stuff.
Those interested in your content are likely to drop by for a visit. Writing articles and article marketing in general work, period. They work fast, when placed in the right locations and they continue to work over the long haul. While it’s unlikely that all your written articles will perform well for you, some will do exceptionally well month-after-month, driving traffic straight to your site or blog.
Think of each article as an asset to your business – that’s essentially what it is.
Get them out there regularly and you’ll build up an inventory. With enough articles, you’ll have the basis for a substantial information product of your own. You can use the articles in …
How To Create A Great Employee In Your Business
If you want to make more money in your business, one thing that you do have to be concerned about is your employees. They are a representation of you. So anything that you can to have your employees seen in the most favorable light, you will want to do this right away.
Knowing how to manage your employees is a great start for you. If you can manage your employees, you can manage how they dress, how they greet customers, how to talk to customers, how to multi-task, and more. These are all things that you can do to implement good employee habits.
You will also want them to learn some customer service skills. Whenever a new customer comes in, ask them if they need help with anything. Greet them with the utmost respect and courtesy, and just make them feel like a great person. Have your employees be in background waiting until a customer has a question for one of them.
Some employees will work hard to carry out your tasks and customer service skills. And then there are others who won’t contribute as much as you would like them to be. In short, they’re there for a paycheck – and a paycheck only. It’s up to you to spot out these employees so that you can question them on why they aren’t going hard enough for you.
Tell them that if they don’t pick up slack, you’ll find someone else to replace them. The bottom line is that there are a lot of people out of work right now, and any one of them will be able to replace the employee who isn’t working as hard as they should be. Look for a customer who’s there to have a successful career there, and who has goals that they want to achieve – inside the business.
I was never a tough employee. I was there before the clock started, and was gone when it was needed to leave work. I was an employee that did what the boss ordered, and because of it, I earned a monthly team member of the crew award, and I still have that award in my room till this day.
To build a successful business, you have to build a success employment crew. These are the people who will be doing the selling for you, so it’s a good idea to hire those employees who you think will make a positive increase within a matter of days.
Using these techniques, you’ll be able to hire competent and long-term employees that will make you more profitable. Because that’s the goal, isn’t it? And if an employee isn’t operating at a high enough level, you should consider getting rid of this person who won’t do right in your business.
Your business is your baby, so you have to treat it as such. Don’t let anyone tell you that customer service is irrelevant or that managing your employees is a bad idea. Instead, do what you need …
4 Internet Marketing Tips For a Successful Online Home Business
1. Building back links – In order for you to be successful with your online business, you have to promote your website. How am I going to do it? Well, when you think about it, the internet is nothing else than a mass of links and back links. For example, when your website URL is placed on another webmaster’s site, it is a very valuable link. In order to get a high ranking within the search engines, it is important to get as many back links as possible. There are many ways to build back links for your site. Some of the examples are article marketing, exchanging links with other similar sites than your site, blogging, social bookmarking, leaving comments on other blogs, forum posting, etc.
2. Building an email list – If you want to be successful with your online business, this is very important. You must grab every opportunity available to build an email list. A large email list with loyal subscribers has the potential to generate thousands of rand on a monthly basis. You should focus on your email list and more important, building it. How am I going to build such a list? Do it by offering a free e-book, report, newsletter etc. in exchange for your website visitor’s name and email address. I personally make use of a blog with blog posts (at least four posts every week) with a sign up form for a free product.
3. Make use of paid advertising methods – If you want to establish a successful online business it will take more than just building an email list. Unfortunately there are other methods to follow, but it will take some money from you. I can give you a tip here. Before starting with paid advertising methods, make use of free methods as described in point three in this article. First make some money and then use it to pay for advertising methods which you have to pay for. If you have the money, it will be a good strategy to set up a pay-per-click advertising campaign on Google. You can also make use of banner ads, text links, e-zine advertising and solo ads.
4. You must become known – To brand your online home business and your site is of utmost importance to become successful. One way to do it is to join forums that are related to your type of business. By doing this you will get known but the most important of all, you will develop credibility by offering some advice in your field of expertise. It is true that you require some skill to be able to do it, but with practice you will definitely learn more skills to master it. This is a fantastic free internet marketing strategy which you should use. By doing this you will make a huge contribution to the success of your online home business.
I am confident that these 4 internet marketing tips will boost your success towards your online …
Using Direct Mail And Joint Ventures In Your Business
Every business owner that I know are always looking for that extra boost that will take their business to the next level. And believe it or not, there are a lot of things that you can do to make this extra “boost” happen for you. It all lies in how you market your business, and the marketing strategies that you are using.
If you’re still stuck on the traditional forms of marketing like cold calling, door to door, or telemarketing, there’s a good chance that your business won’t be as profitable that you’d hoped it would be. Using techniques like these are harmful for your business, and they just waste time and produce very little response.
But if you want to boost your sales instead of being miserable about not having a lot of customers, then this article is for you. Inside of this article, you will learn about some great marketing techniques that will allow you to earn as much profits as possible so that you can start earning the big bucks in your business that you desire. In fact, let’s take a look at some of the strategies that you could be using to make money in your business today.
1) Direct mail
This is a classic strategies that still works today. The most important part of any successful direct mail campaign is the list. You could have a mediocre product and a weak sales letter, but if your list is really good… you will still get sales even for a bad promotional effort.
Where you get your leads is important. Start at your local library and ask them about something called the SRDS. It stands for “standard rate and data service”, and it contains a multitude of responsive mailing lists that you can buy and use, to start marketing your product right away.
Don’t be afraid to use the SRDS. It’s just another tool in the game of money – and a very effective tool at that. You can even search it on the internet at . This may make things easier for you. Here’s something else that you could be doing in your business.
2) Joint venture marketing
With joint venture marketing, all you’re doing is sharing a partnership between yourself and another business owner in your city. This kind of alliance is something that can make you a lot of money if you know what you’re doing. You don’t want to approach rival competitors for JV opportunities, because they can take your existing customers away from you.
Instead, seek out businesses who have a similar target audience that you have. This way you can offer them around a 60% commission for every sale made. This is something that will raise the eyebrows on your potential partner. Make sure you learn how to write a joint venture proposal letter, because it’s something that you will want to master if you want a potential partner to take you seriously.
Use both of these 2 tips to earn …
Video Marketing Tips To Help Your Business
Video marketing is a key aspect of promotion for businesses. The one drawback is that you must do thorough research to use this technique effectively. The following piece will give you advice to help your business out.
You should not be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. Demonstrate your product for the audience or simply talk to them about who you are and what you do.
It’s best to make as many videos as you can. Put up videos on a regular basis so that viewers will visit your channels frequently looking for new content. This also increases your exposure on the Internet and draws in new viewers.
The content of your video plays an essential role in its success. You do not have to have the best video camera in order to be seen by millions. If the video has valuable information, people will watch it no matter what the production quality is. A good camera won’t hurt, though.
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. This link should be inside your video player. Then the link stays with the video no matter where the video is shared or embedded.
Interesting content is king. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. All the views in the world won’t help you if you content is lousy. People are not interested in watching another boring commercial. They want to see something interesting and of value. Making interesting videos can get you traffic that will continue to increase.
Remember to write a greeting and a closing into your video script. Information to always include is who you are, your business name and the video topic. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.
You can use a tripod in order to make your videos more effective. Videos that look shaky are only appropriate for horror films or films of an avant garde nature. For your videos, you’ll need a steady camera with good angle work. It takes only a matter of seconds for your viewer to determine the value of your clip.
It has already been mentioned that video marketing is a wonderful way to help get your business off the ground. You have to know how to really make the most out of this technique in order to reap the …
Can Affiliate Marketing Help Your Business?
If you’re new to affiliate marketing, these tips will be especially useful to you as you embark in this field. You can get a jump start on your affiliate marketing campaign by taking a look at the following tips.
If you have proven yourself a successful affiliate marketer, you should ask for a higher commission from your best affiliates. If you have shown that you can produce and will continue to, the program will try to meet you halfway; that might include a raise.
When you are going into affiliate marketing, you need to find affiliates that will give you products to sell. You will gain many different income streams by signing up with a large number of affiliate networks. Being selective about your affiliates will provide some assurance that you will be able to work effectively and comfortably together for a long time.
Using more than one affiliate program aimed at the same consumers is an excellent way to boost your affiliate marketing efforts. If you go through several sites that have affiliate programs in the same field then you give your visitors a wider variety of links to choose from.
Sneak some secret links into your copy. You can place effective links right into the content of your webpages in ways that visitors will hardly notice. Be honest, but carefully consider all possible options for placement. If you make it clear what the link is and why customers should click on it, you will have satisfied customers instead of angry ones.
Your affiliate marketing program is dependent on a company that has a good production output. Such a company with a great product stream will make your business prosper in turn. Lots of good, reliable products will lead to more commissions for you. Avoid one-trick ponies and fads.
Keep a copy of your most effective emails so you can easily send them out again if you need to attract new customers. Want to draw new clients? Make sure your initial contact is high quality.
Text services are an excellent way to earn kickbacks. Such communication is novel, but many affiliate marketers are already presenting their customers with special offers and new information through this channel.
Be honest about being engaged in affiliate marketing. Disclose your affiliations from the beginning, and use general terms to describe the goal of your site. Dishonesty with your customers will ensure that they skip your site and purchase products directly from the merchant.
It is important that your readers trust you. When your readers have good feelings about you and what your site offers, they’ll show their support by purchasing products through your affiliate links.
Good affiliates will have a higher conversion ratio than their competitors are the ones you should choose to work with. A good benchmark for your conversion ratio is 1%.
As you are now aware, the affiliate marketing tips presented above can help get the products and services you market more exposure. After following these tips, you will no …
Improve Your Business Through Video Marketing – Some Tips For You
In today’s demanding world of business, you need every advantage you can get. There is no doubt that video marketing has the ability to set your business apart from the crowd. In this article, there are video marketing tips that can be used in conjunction with your business.
If your marketing video is more than 20 minutes in duration, you might run into problems. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
Spending a lot of money and time on a video does not mean it will yield better results. High production values don’t necessarily translate to good returns. Large corporations often use videos produced by their employees, rather than hiring actors and directors.
Working as part of a team can be a smart way to develop video content. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Anyone who contributes should be given due credit, even if their input was minimal.
Don’t forget about YouTube. This is where you should base your campaign from. The hosting is free! In addition, your videos will be on third most-visited website out there. This means your video is out there to be seen here.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. The link should be in the video player. This way, should someone embed it or share it somewhere, the video and link stay together.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.
When you go to a convention or other event, bring along the recording camera. There will probably be some chances to interview other experts and document your experiences. If you are presenting your products or talking in public, have someone record it.
You should think of a creative and catchy way to greet and send your viewers off. To start, you should identify yourself and your company, and the purpose of the video. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.
If your customers seem to ask the same questions, make a video which answers those questions. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. By doing this, your customers don’t have to read over your website if they don’t want to. They can choose the learning method they desire.
Making a video to promote …
Take Your Business To The Next Level With These Email Marketing Ideas
The Internet has opened up a whole new world for businesses to be able to reach customers. Email marketing is a way to generate leads and communicate with existing customers. Use the information in the following tips to learn how to harness the power of this proven marketing method for your business.
Use an appealing, personal style as much as you can in your email messages. Like all marketing, customers are more likely to sign up for those who add a personal touch. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Market to your readers. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Be sure to consistently include a link to subscribe in any email you send; hopefully, recipients will forward it to their friends that may be interested in the things that you offer. This is another way to grow an email list organically.
Always check your email messages for any spelling or grammatical mistakes before you send them. You have to be sure that everything in the email is correct. Before sending out messages, make sure the email layout is easy to use as well as nice to look at. Click on every link in the email to make sure each functions as expected.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This technique encourages customers to open your messages and will increase referrals to their contacts. Referral programs are excellent methods of growing not only your email base, but also your customer base.
Test your subject line using two variations for the same email. Send half of your messages with one subject, and half with the other. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Prior to contacting customers through email, be sure to obtain their permission to do so. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Sending out emails to large groups of individuals without permission might violate ISP policies.
Keep in mind that the sole purpose of building an email list is to sell your wares. With that in mind, each email needs to be crafted to entice the reader to buy. Do this by creating emails that offer product information – new and old – as well as information on special discounts.
The more choices and options you provide to your customers will help to generate an effective email marketing campaign. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don’t demand that they disclose a lot of information. When your customers feel that …
Get Your Business Trending And Your Customers Buzzing Using Social Media
Social media is responsible for changing much of how people interact with each other. People use sites like Twitter and Facebook to share their own content or content created by someone else. When used properly, social media is an incredibly powerful advertising tool. Keep reading for smart ways to make the most of social media marketing.
Twitter can be a great way to promote your business. When you take time and learn how Twitter operates, you can have your business looked at by a lot of people. Take your time and study how to use hashtags, keywords and everything else involved with Twitter.
Look closely at any social marketing companies you may want to hire to expand your presence. A lot of these firms actually conduct deceitful practices, so they can con business owners that are not familiar with Internet marketing. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.
Tell all your customers that you plan to use social media in your marketing campaign. Once they start following your page, all of their social media friends and followers will soon know they are following you. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. It is like a referral, so it is a lot more meaningful than a simple paid ad.
Make a plan before you go forth in social media marketing. Decide who will be in charge of managing the pages, the kind of layout you desire and the amount of time you are interested in investing in it. As with any other type of marketing campaign, make sure you establish a set timeline for your goals. Stay dedicated and continue to refine your plan.
Figure out how much you want to engage with your customers. A well-designed social media marketing strategy will allow your business to drive sales through its interactions with customers. To establish rapport with your target market, you should take the initiative to make the first move. Pay attention to you customer’s responses, and you will know how to proceed.
It takes time and research to put together an effective plan for using social media as a marketing tool. It is unlikely you will attract a huge following in a short time. It is possible and has been done before, but it is highly unlikely that your social media profiles will go viral the moment that you set them up. Your followers will increase as time goes on.
To conclude, human socialization has changed due to social media. Facebook, Twitter, and other sites give people the ability to share information in real-time. This makes social media an awesome tool when used correctly. Remember to use the tips from this article to market successfully through social …
How To Use Email Marketing To Boost Business
Sometimes business owners are concerned with attracting extra customers without having to spend too much cash. Email marketing can prove to be the solution to your needs. If you are unfamiliar with this great method of improving your business, read on! The piece that follows will explain it all to you.
Know your audience and be focused. When you have acquired a small group of viewers, think of innovative ways to get them to spread the word to their friends. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. This can help you grow your readers organically.
Refrain from bombarding the inbox of your recipients with “Buy now!” ” approach. This approach appears like spam and you will lose your customers this way. Your customers are well-aware that you are selling something, so it is more important to build a professional and ongoing relationship. They will like this and will likely purchase from you.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This technique encourages customers to open your messages and will increase referrals to their contacts. In fact, a referral program is a great way to grow both your email base and your customer base.
Use A/B testing to see which emails are successful and which ones aren’t. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. You will learn which subject lines have the best open rates and which ones people ignore.
Make sure you have permission from the subscriber before you send them emails. People will not take your business seriously if you send spam. Some say that they might end up not desiring to work with your company any longer.
For the most effective email marketing campaigns, provide customers with plenty of choices. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. The more control they have over the process, the more comfortable they will be.
Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback is generally invisible to your reader and more subtle. This involves tracking which links get clicked the most, where people go once they’ve clicked the links, and how well each email does profit-wise.
Make sure you build and follow a strategy. It is crucial to be persistent, while delivering a message your readers will find beneficial. If your messages are not properly targeted, your customer base cannot grow.
As you now know, it’s possible for any business to create email marketing campaigns in order to get more out of their marketing dollars. Considering how cheap this method is, there really …
Use Social Media Marketing To Grow Your Business
At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
It’s important for you to truly engage in conversation with your social media followers. The window for conversation is opened when a customer goes ahead and gives feedback. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. You can serve them better, and improve your business’s performance, by cultivating a genuine interest in what your customers want and need.
Social network widgets are great tools to improve your marketing potential. Having a widget on your site gives followers a simple way to spread the word about your site. Your readers will be able to share and comment on your content from your site instead of another social network.
Respond to people who reach out to you. It’s very easy to accidentally miss a comment or message, so be sure that each time that you sign in, you look for comments.
Tools such as Tweepi and Twellow are integral for social media marketing. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for. Follow others in the hopes that they might subscribe back to you.
If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.
You will frequently see interesting photo-shopped images on social media ad pages. The more intriguing an image, the more likely it is that someone will click on it. When they have been drawn to the ad you made, they will most likely spend money on your product.
Any comments left on the Facebook page should be replied to immediately. This includes negative comments. If consumers see they you are taking an interest in what they are saying, then it’s more likely they will trust you and your business. You have to reply in a reasonable amount of time; otherwise, your customers could feel ignored.
When finding out about your customers, make sure to ask about their use of social networking. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites. If your particular audience is not into social networking, it might be a good idea to put your efforts into something else.
Social media offers something …
Learn Great Ways To Boost Your Business Through Video Marketing
Do you do business on the Internet? Are you hunting any new marketing approaches to help improve your online advertising performance? If you are, video marketing may be for you. Posting online videos can help you attract a whole new generation of customers, which can lead to more sales. Continue reading for details.
Ensure that your marketing videos are to the point and as brief as possible. No one wants to wait for you to spill the beans. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
Video marketing allows you to reach your audience in a very real way. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. Those who have their questions asked should get a coupon or other reward.
Videos only go viral for quality content. It is not always the best technical video that garners the most views. People are happy to watch something if it contains information which is relevant and important to their lives. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.
Make sure all your videos are 20 minutes or less. If you want to show how to use your product, you can use around 20 minutes. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
If you wish to have a good video, a high production value isn’t always necessary. It isn’t necessary to have professional gear for your videos. You really don’t even need to write a script or be too confident. Speak directly to the camera and be yourself. There are even times when all of this isn’t necessary. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
Interesting content is king. When you are shooting videos, make them as intriguing and compelling as possible. While a hosted video improves traffic, bad videos do not. People need videos that contain substance, nobody enjoys watching long commercials. The more interesting your videos, the more traffic you will attract.
With any video that you make, it is important to have your viewers respond in some way. The “call to action” is a must. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. The key to success is to make these actions easy for your viewers.
Videos that are on the Internet are very popular, so you should jump on the band wagon. Enterprises able to use video marketing to their advantage are booming these days. Use the tips and techniques from …