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Marketing Ideas

Why It’s Important To Stay On Top Of The Marketplace In Business

How are you going about marketing your products and services? Are you copycatting your competitors’ ads, or are you creating them yourself? Have you played customer to see what your competitors are doing to sell more of their products to you? If not, then you will want to start doing those things today.
To make more money in your business, you have to stay on top of marketplace. This way you won’t be surprised by the sweeping changes that occur in your industry. To stay on top of the marketplace, you will want to subscribe to some of your trade journals magazines, and you will also want to subscribe to a marketing magazine. A good one is the “Direct Marketing Association” (DMA).
This way you’ll be on top of the marketplace in 2 ways. The first way is by seeing what the latest issues are in your niche, and the second way is to stay on top of the marketing arena so that you can know what has changed in the world over marketing your products and services.
In today’s article, we’re going to take a look at how you can make more money in your business – despite being hit hard by another change in the marketplace. Here’s the first tip:
– Beware of any “Panda” updates
In the world of internet marketing, there was a recent event that took a BIG toll on website owners. Businesses who thought they could market in only one way found themselves out of business immediately. So what do I mean by “panda” update. Well, here’s what it is:
The Panda update was a shot at content farms. By content farms, I’m talking about article directories, blogs, and any kind of content arena that has people submitting more and more of their content to their website. But the panda update changed all of that.
Some sites took a 30% hit in traffic, and some websites were affected even more. The panda update was performed by Google, and it’s something that still has a lot of business owners shaking in their shoes.
Are there any “Panda” updates in your offline business? Are there any situations in the way that you market your business that could cause your business to take a hit also in sales and profits? Well this is something that you want to think about.
If you want to stay afloat even with major traffic hits like the Panda, then you should do whatever you can to bounce back from it. In the internet world, it’s getting harder and harder to promote yourself without risking any duplicated content tags on your articles. So submitting your content to just one site will help you to do just that.
This is why you can’t just rely on one form of marketing your business – because at any time, it might just take a hit that could affect you and your company.
Do what you can to stay on top of any changes in the marketplace. The more you can do this, the more you can adapt to the changing world of business.
Good luck with using these tips to make more money in your business.…

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What is Marketing

5 Effective Internet Marketing Tips for Your Online Business

Do you want your online business to gain more attention from your target market? Use these five effective internet marketing tips listed below and your website will get the exact results you’re looking for!
Build Web 2.0 Websites
Sign up with several Web 2.0 websites and start creating your own blogs. If you’re given the chance to pick your own subdomain name, see to it that you include your keywords so you can quickly attract the audience you want. You should also write unique blog posts that are relevant to your niche and insert some links that point back to your main site. Some of the best Web 2.0 websites on the internet today are Squidoo, WordPress and HubPages.
Select the Right Keywords to Target
Choosing which keywords to focus on is very important in internet marketing. You have to be specific as much as possible-find out what words your customers actually type when they search the web, and pick the ones that bring the most results. If you’re having trouble determining this, you can use the Google AdWords Keyword Tool to help you. This great tool will show you which keywords are successful and have less competition in your particular niche market.
Write & Submit Original Articles
Create original and informative articles, ideally around 350-500 words, and submit them to popular article directories like EzineArticles. Don’t forget to use specific keywords and put a link back to your website on the resource box!
Make & Submit Creative Videos
You can also make short videos to promote your website. The video can be an advertisement for your online business, or a simply an informative video that provides tips for your target audience. Again, be sure you include your web URL on the description area.
Use Social Bookmarking & Pinging Services
Lastly, make use of social bookmarking websites such as StumbleUpon, Digg, and Reddit to announce to the internet community that you’ve posted new articles, videos, posts and other contents on your website or blog. You could also ping the latest web contents you’ve made. Pinging services function similarly to social bookmarking, but the process is much quicker and easier. One of the most effective pinging resources you can use is Ping-O-Matic. To achieve the full effect and attract more traffic, you should always social bookmark and ping every content you’ve just published on the internet.…

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Business Marketing

Using Podcasts And Joint Ventures To Make Money In Your Business

Marketing on the internet is something that a lot of newbies don’t know how to do. They become clueless about how to get their message spread across the internet, and they have no idea of how to get traffic. But luckily in today’s lesson, I’m going to show you some simple and easy ways that you can start getting more website traffic in a short period of time.
Getting website traffic is one of those subjects where it’s easy to get confused. One day you may hear about a traffic strategy that is the best, then another day you will hear somebody say they have the latest and greatest new traffic method, and then you will see some people promote a software tool that can get you incredible amounts of traffic and sales overnight. Personally, I don’t listen to any of this mess.
The best thing you can do for yourself when it comes to getting traffic is to make out a list of strategies to do, and implement them each and everyday. This way you’ll diversify your traffic, and will be getting people visiting your website from all corners of the earth. You should focus on traffic, and then provide a product or service to these people that will help you to monetize your website.
I want to share with you some of my favorite traffic strategies that you can put into use in your business today. In fact, here’s the first strategy that I have for you:
1) Podcasts
Podcasting is one of those strategies like video marketing. You can even start your own podcast blog with a free tool called “Feedburner”. But podcasts are nothing but MP3 audio files that delivers information on a particular topic. You will want to submit your podcasts to all of the major podcast directories online – especially iTunes.
iTunes is the largest and most familiar podcast directory. All of the celebrities submit their podcasts there. In your podcast, you will want to state your website information at the beginning of the podcast, and also at the end. In between the promotion time, you will want to deliver some excellent information that will make people want to come back for more.
But podcasts aren’t the only free traffic strategy that you can use. Here’s another one:
2) Joint ventures
A joint venture is an alliance of 2 companies who come together to help each other make money. Joint ventures are typically profitable, but if you have an affiliate program, you will want to offer a higher commission to your joint venture partner. It’s the least that you can do if they’re giving you access to their list or their product.
Joint ventures happen all the time online, and there are even special websites designed for people who are looking to strike up a JV deal. You should find these special websites and join them… you never know who will be a match for your product, service, or list.
These 2 traffic strategies are excellent to do, and I think that you should put them to use today as soon as possible.
Good luck with using these tips to make more money in your online business today.…

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Marketing Association

7 Tips to Grow Your Home Staging Business!

Partner up. While many of us choose to go into business for ourselves, by ourselves, partnering up has huge benefits for your staging business. You may being thinking “but then I’ll be splitting the income with someone else!” When you work with another stager, you are adding someone to brainstorm with, an extra pair of hands on the big jobs, and the ability to create even more income by doubling your marketing efforts. Many clients see a staging team as more successful, and more able to respond to their needs. Whether you choose to formally partner up, or create specific joint ventures to snag larger accounts, a partner could be just thing to jump-start your staging business right now.
Expand your services. You’ve done your training, you may have a strong portfolio already, but you’d like to ramp up your business and increase your income. As more stagers come into the market every day, a savvy stager looks for ways to attract new clients, and build the business. With a stager’s training and experience you can easily approach stores in your area to offer display services. Many small stores would love to have a display consultant come to the store once a month or more to give the store a fresh look. Watch for new offices, and office relocations, in your area for opportunities to provide set-up services. Networking with commercial real estate professionals can give you an inside line on these opportunities. There are many other ways to expand your services.
Postcard marketing. There are numerous, and inexpensive, postcard printers that can provide you with a memorable marketing tool. I have had great success in using those postcards as a calling card, and marketing leave-behind at real estate offices, and other target market hot-spots. While mailing postcards can get pricey, these glossy cards are much more effective than a simple business card (and can be passed along to home sellers by the real estate agents.)
Volunteer your services. If you aren’t already doing this, now is a great time to start. Find compatible organizations that could use your services. Your assistance may not be in the form of traditional staging, but perhaps helping to spruce up and organize a tired office, assist with decor and set-up in a project for Habitat for Humanity or similar organization. In addition to the reward of helping others, volunteering your services gives you visibility and can lead to unexpected connections. Career days in local schools, or job shadows, are also a great way to give back to your community while increasing your presence.
Set up a Facebook Fan Page for your business. If you already have a personal Facebook page, you’re halfway there. Setting up a Fan Page on Facebook is relatively easy. It’s important to set up a Fan Page as soon as possible so that you can direct clients and vendors to the Fan Page, not your personal profile page. There are many tutorials on the internet with information on setting a page up, to get you started. A fan page is a wonderful way to share new project news, communicate business specials, and get to know your clients (and potential clients) better. Be sure to use the Facebook fan page box on your website, and add a link to your fan page to your email signature, so that people can find you there. Social media is becoming mandatory for small businesses to get noticed, but the secret is to use in in addition to personal networking for great results.
Actively seek Referrals. If you haven’t set up a system for encouraging referrals from your happy clients, you’re leaving money on the table. I always hand out two or three business cards or marketing postcards at the end of a consultation. If you’re working directly with a homeowner, they are usually more than happy to keep a few cards in a drawer to hand to friends and family that compliment your work. Much of my work has been through referrals. Many real estate professionals are also happy to refer you, unless you’re considered their “secret weapon!”
Pursue additional training. With your staging training, and business background, you are perfectly positioned to add a specialty to grow your service offerings. Whether you’re choosing to specialize, or add additional services, countless stagers have successfully moved into complementary careers as decorators, event designers, and photo stylists, while still providing staging services. All over the internet you see the phrase, “stagers are not decorators!”, yet a love of decorating and HGTV shows are what drew most of us into this business, and most stagers have a natural talent for decorating that would shine in any of those fields.…

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Marketing Concept

Get Your Online Business Seen – Critical Web Marketing Tips

There are millions of businesses on the web today. Some rise to meet unparalleled wealth, and some don’t survive long enough to see a profit. Marketing your business website effectively will get your product, reputation, and name out there for millions of viewers to see. Here are a few essential tips to marketing your business website:
Have a newsletter. Always inspire your visitors to leave their e-mail addresses with you. Whether it is a simple guestbook or e-mail newsletter request, you have to offer your visitors a reason to return to your site. Through an e-mail campaign, you can make them aware of sales, beneficial information, new products, and what ever else that will make them interested in your site over and over again.
Scope out the competition. Always know what your closest competition is doing. Whether it is new products they are coming up with, or new advertising campaigns, be sure you don’t get left in the dust by businesses that are in your field of service.
Keep your web business fresh. Always add or change pages, products, and specials. Your viewers will get exited to see change and innovation.
Have a website that is easy to navigate and understand. If your visitors are seeking information form you, make it easy for them to access. If they are looking to buy products, have a simple shopping cart set up. Discard flash for function.
Become and expert in your business field. Having a blog integrated into your website is a great way to share knowledge about your field. Giving people free information about the benefits of what you are selling on your site will get them to trust you and see you as an authority. Gaining customers’ respect will greatly benefit your business.
Web marketing is crucial to a successful business. If you neglect to market, you will have little success on the Internet. The above tips are just a few ideas that you can take to gain more of an online presence with your business.…

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Business Marketing

2 Things To Understand If You Want Online Business Success

To make money online, you have to be consistent. Along with being consistent, you have to remain confident that your online marketing efforts will work out for you in the long term. You should know that most of your internet income will come from backend sales from your current customers.
The bulk of your income WON’T come from front end sales, and your initial customers. Now as hard as you probably work with trying to get more new sales from your initial customers, you should know that this isn’t where you should be spending most of your time on.
If you can come to understand that your money will be made on the backend, you will start to get the big picture, and you will see how your online business income will increase each year. So instead of listening to the gurus about how you should start off with affiliate marketing and start your own “instant business” there… know that you really don’t have a business, because you don’t get the customer name on each sale that you produce.
I want to share with you some tips that will keep you grounded with your online marketing efforts. These tips are incredibly easy to understand and use, and you should know that they are very important to the overall success of your business today. Here’s the first tip that you should know:
1) You won’t get rich fast
I know you’ve probably bought products that claim you can earn $10,000 by the end of the month – even if it’s the 30th day. You should know that you won’t get rich quick. There is no such thing, and as a beginner, it’s in your best interest to use only proven marketing techniques and strategies that will take your business to the next level.
If you have money to spend on advertising, make sure your advertising campaign is profitable. This is very important. The last thing you want to do is to start up an advertising campaign and you don’t even know what the average lifetime value of a customer is in your business. If you want to have business success, learn the ropes and take things slow. Here’s another tip:
2) Get help from someone
If you need help marketing your online business, find a mentor. There are many forums and websites on the internet where you can get advice for free. In fact this is a great idea especially if you don’t know what you’re doing. With a mentor, you get someone who has been around the block, and knows how to make your business grow simply and easily.
You can get help from a mentor and learn the ropes in the shortest amount of time possible. This is something that you definitely will want to look into. A mentor will definitely help you out.
These 2 tips for having success with internet marketing are things that you will want to do if you want to have success with your internet business.
Good luck with using understanding these 2 tips in your online business today.…

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Food Marketing

Getting Started In The Resell Rights Business

Are you into selling resell rights products? If so, then you should know that this is a great way to boost your sales and profits, and to earn more money per sale as opposed to if you were marketing an affiliate product. You will with affiliate programs, you have to share around 50% to 60% of the sales with the merchant that you made the sale from.
But with resell rights products, you get to keep 100% of the profits. Plus, you gain a customer out of the deal also. And as we all know, 80% of your total business profits will come from sales from recurring customers. With affiliate marketing, you don’t get access to the customer name… it all goes to the merchant, which (in my opinion), is a flaw in affiliate programs.
Now while this may sound great, it isn’t the end of the story. The biggest thing that you will have to worry about is getting traffic to your resell rights sales letter page. And you will want to make sure that this traffic is highly targeted, and good for making sales with your internet marketing efforts.
To get started with selling resell rights products, you will need a website, and an autoresponder. To get a website, it’s very easy. Simply head on over to Hostgator, Go Daddy, or even Yahoo Webhosting. All 3 are reliable web hosting services that you can use to get your very own website with.
After you have gotten your website, you will want to pick a merchant account provider. This is very easy to do. All you have to do is head on over to PayPal, ClickBank, or 2checkout, and sign up for an account so that you can start selling on your website right away. There are more merchant account services out there, but these are the ones that are very good, and very easy to work with.
Now despite all of this, as I’ve stated earlier, you will want to find ways to get traffic back to your website. You need a plan for selling to prospects, and getting these prospects to buy from you. This is very easy to do, and you will need a good marketing strategy if you want it to come to life for you.
Selling resell rights products can be a good thing for your business. People sell resell rights products all the time and they are earning a nice living from it simply and easily. But for most people, they are met with failure, and choose to exit out of the online business world altogether.
But you don’t have to let this be your fate. You can go out there and start marketing your products very successfully, and earn the kind of money that you are looking for in your business. It’s very easy to do, and I know that you can have success with selling resell rights products. Many people are doing it, and you can do it too.
Good luck with using these tips to earn the kind of money that you are looking for in your business.…