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Marketing Strategy

9 Simple Steps To Get A Strong Web Presence For Your Local Business Without Ever Having A Website

If you are any sort of business owner the you are probably aware that not having a web presence can be a real drawback when it comes to the true earning potential of your business. This is especially true for local small business owners. You see, years ago small business owners didn’t have to have any sort of web presence to make money and compete with other businesses offering the same services. Those days are long gone. These days it is essential for your offline business to have some sort of internet presence to compete in today’s business world.
It most cases when you think of promoting your business online you think of having a website, correct? Many local business owners think this is the only way to accomplish this and many of them are turned off of the idea either because they do not know how to build a website or because they do not have the budget to hire someone to build one for them.
What if I told you that you do not necessarily need a website to have a strong online presence? Would that interest you? I am about to share with you 1 strategy that you can use to get your local business more exposure and ultimately more customers from the world wide web.
OK, one of the best ways to do this is by creating YouTube videos. This method if used correctly can dramatically increase the amount of exposure your business gets and can have your business well known in cyber space. Don’t worry, you do not have to be a rocket scientist to create your own YouTube videos. In fact it is very easy to do!
Here is all you need to do:
Step 1 – Find some easy to use video creation software. If you are using a PC you can use Windows Movie Maker which should already be on your computer. If it isn’t then you should be able to download it free somewhere.
Step 2 – Get some pictures related to your business together. These can be either pictures that you take or pictures that you grab from the internet. Put all of your images somewhere easy to find on your computer.
Step3 – Find some royalty free music to use. You can find this by doing a quick Google search.
Step 4 – Load your pictures in to your video creator software. Put them in the order you like.A�
Step 5 – Create a slide to place at the end of the video with all of your business details such as name, address, email and phone number.
Step 6 – Save the video on your desktop. Make sure it is saved in a format applicable for YouTube.
Step 7 – Create a YouTube account for your business.
Step 8 – Upload your video to the site. Make sure that you use a catchy title that has your business name in it and the area that you’re located if possible. Make sure that you do the same in the description part of the video. Add as many relevant tags to the video as well.
Step 9 – You’re done!
This strategy really does work and can be done in very little time. Even if you do not want to create the videos yourself there are people out there that will do the videos for you for very cheap. I hope you learned something that will help your offline business grow.…

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Marketing Strategy

Letting Your Competitors Know You Mean Business Through Article Marketing

Any website owner who aims to get more exposure for his website to increase profitability knows that he needs to maximize all possible avenues to drive traffic to his website. After all, the more people who click on your website, the more hits you get, and the higher your potential profit will be. Here are a few tips that you can keep in mind when it comes to creating content that matters:
Keywords totally matter. Many people underestimate the power of keywords! If you are serious about driving more traffic to your website, these are the words that will make the difference, so choose them wisely. Remember that you are competing with countless others who have similar websites, so you need to stand out. Use keyword research tools like WordTracker and Google AdWords if you must.
all about benefits. The number-one question readers will be asking when they read your content is “What’s in it for me?” Understandably, it’s all about how your content will benefit them – otherwise, there is really no point in reading it. Make sure that your articles address these needs directly in a way that will motivate them to respond. Make it all about them, not all about you.
Make a good first impression. In article marketing, this translates to creative titles that grab attention immediately. Never undervalue the importance of great titles. Studies show that attention-grabbing content catches the reader’s eye for the first few seconds. Your content should be able to do this if you want them to devote time to reading your articles. Also, your titles should be keyword-savvy – meaning all the right keywords are injected in it so they also rank high on search results.…

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Marketing Strategy

5 Internet Marketing Tips to Fast Track Your Online Home Based Business to Success

Internet marketing can sometimes be an overwhelming topic for people who are just starting out online with their home based business. However, if you break it down into its most basic components and research each part one at a time the topic becomes much less intimidating. Bearing this in mind here are 5 tips to help you get off to a fast start with your Internet enterprise:
1. Driving traffic to your website is one of the most important strategies you’ll have to devise during your online career. And one of the first things you must understand is you aren’t going to get thousands or even hundreds of visitors to your web page overnight.
This is a scalable progression that builds over time and with patience and this is how you should approach it. However, you do need a plan when you’re starting out and you must have a system in place for tracking your results so you can make adjustments if, and when, they’re needed.
2. Of course increased traffic usually translates into increased sales; unfortunately most people just starting out on the Web have limited budgets and can’t afford the faster, paid generation methods such as AdWords. Therefore, these people should consider more cost effective methods such as article marketing, video marketing, blog and forum commenting as well as forum banners.
3. Try to make friends with your fellow Internet marketers, especially the more experienced ones, as soon as possible. Networking is just as important with an online home business as it is with an offline enterprise. Therefore, when you associate yourself with successful people and establish relationships with them a whole new world of opportunity will present itself for your Internet venture.
4. Always try to give your website visitors what they want. People are on your home page for a reason and more often than not they’re trying to solve a problem they have or they’re looking for more information on a certain topic, which led them to your website. So try to keep your target market in mind at all times when you’re adding new content to your website.
5. To ensure a steady flow of constant targeted visitors to your site try to concentrate on generating organic traffic. These are people who are directed to your website by Google and company as a result of unpaid techniques which is often defined as search engine optimization.
The most successful SEO tactics you can use include optimizing your website for your related keywords and creating back links to your home page through methods such as article marketing and forum and blog commenting.
If you can use these Internet marketing tips on a regular basis your road to success with your online home based business should be a shorter and much smoother ride.…

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Marketing Strategy

2 Ways For Making Your Marketing Work

If you want to know how to gain more people into your business, then you will need an elite squad of marketing strategies that will take your business to the top. I think if you can find ways to promote your business in an effective way, you’ll find yourself having more success than ever before if you can follow a few key tips.
Now to get more new customers into your place of business, you will want to use a variety of different marketing techniques. I think most people have heard of cold calling, door to door marketing, and selling to family members and friends. All of these strategies need to be thrown away and locked up for good so that you can focus more of your time on more profitable ventures.
So what are some of the best kinds of marketing to do first in your business? I’m glad you asked! Here’s the first tip for making your marketing work:
1) Do research
You will have to see what kind of competition is in your area before you spend a dime on marketing. If there are a lot of competitors out there in your niche, you may be unable to go in and make any sustainable damage. But if you find that there are only a little bit of competitors, you’ll have the opportunity to take over, and you can start to earn a nice income from your money’s worth.
So if you’ve found that a lot of people in your niche are selling the same kind of product that you are selling, then you will have to try and make your business a success. There are all kinds of ways to successfully marketing your business – so pick one and use this technique like there’s no attention.
2) Use postcards
Postcards are personal and are great for sending updates to your customers. You can even put up a happy picture with you and your family to show how much fun you’re having, all while making them feel like they’re missing out on life The best thing about marketing with postcards are that they’re cheap. I think it costs around 50 cents to send one out, but they can really help to bring in new sales and profits quickly and easily.
These 2 tips for making money in your business can go a long way towards making you profitable. Both can be implemented right now as market research will probably be the hardest thing that you will have to do. Actually implementing the campaign will be incredibly easy.
You can find postcards to mail out to from a wide variety of vendors. You can go to Google and do a search, or you can check on eBay or to see if they have these postcards for you.
Use these tips to have the kind of success that you’ve been dreaming of for a long time now. If you can keep that goal in mind, you’ll be good to go when it comes to making more sales and profits in your business – so don’t pass them up.…

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Marketing Strategy

Internet Marketing – Don’t Get Overwhelmed, Get Focused!

Being new to the field of internet marketing, I can easily relate with those of you who are feeling totally overwhelmed! When you first begin, you hear about what might as well be a million different ways in which you can market your product or business on the internet. If you are taking on this endeavor with no previous experience as I did, it can all seem a bit foreign.
As you weed your way through the jungle of information it seems as though your chances of conquering it all are just about impossible, but have faith! If you spend time on each form of marketing, one by one, you will achieve at least two things. You will feel more confident in your abilities to market and you will figure out which forms of marketing you prefer. Now don’t get me wrong just because you prefer one type, doesn’t mean you can do that alone and have success. Internet marketing requires a combination of at least several techniques to drive enough traffic to your websites to make them profitable. Here are a few tips for beginners!
It will be easy for you to look at all of the various forms of marketing and wonder how you will ever figure them all out. My advice to you, pick one! Pick the first one that draws your attention and study it. You don’t have to become a master at it quite yet, but you need to put the time in. Study the form of marketing you have chosen until you gain a good working understanding of it.
Then, get your foot in the door, if it’s article marketing; submit an article, video marketing the same, etc., etc. It is important to remember though, that many forms of internet marketing will not work if you only practice them occasionally. Article marketing, for instance requires an absolute minimum of one article per week if you expect it to attract any traffic. Social networking requires attention more than two or three times per week. It is based on connecting with friends and potential customers through casual communication. If you are not around to communicate, it’s not going to work!
My second piece of advice is: prioritize! While you may love ‘twittering’ your day away, or writing articles to your little heart’s content, what good are they going to do if you don’t have down the basics? What I’m talking about is a squeeze page (also called splash pages) and a webpage. If you expect your internet business to be successful, you need to provide people with a place to go to learn more about you and the product or service you are providing. Splash pages, in my opinion are the lifeblood of your business. They provide a place for internet traffic to become leads for you. Splash pages should be short, sweet, simple and to the point. They are cheap to have made (under $100) and can do the job until you can afford or have the time to get a website up.
Lastly, remember that most super-successful internet marketers got there because of their creativity and imagination. If there is a form of marketing that you just do not understand or feel comfortable with, move on. It is not the daily, monotonous tasks that will necessarily make your business successful. Use your ingenuity to create new ways of marketing your product or business and you might be pleasantly surprised. I have only mentioned a few types of marketing, there are many more, all of which I am sure you will conquer over time. ‘Rome wasn’t built in a day.’ You will get there, choose one form of marketing to focus on at a time, prioritize aspects of your business, and be creative!…

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Marketing Strategy

Attraction Marketing: Does It Work or Not?

Attraction marketing refers to a set of marketing strategies that enables you to draw people towards your site, and it’s a concept that relies more on your trustworthiness than on the services or products you’re providing. If you’ve already set up a good name and image for yourself, attraction marketing can be a very efficient tool. But, it only works if you can send across the right message.
Such marketing strategies have to be developed step by step, in time. They require a network marketer to pay attention to his /her clients and prospects and particularly on websites where he/she has the opportunity to meet people that share the same interests. Attraction marketing is all about connecting people with matching interests and needs. The relationships are built on shared interests and not on the desire to make a sale or advertise a product.
This marketing technique will give each network marketer better results than other strategies, because once a connection is set up, a client will keep on returning to the seller since he sees him as a friend and he can blindly trust on him. These are long-lasting relationships that have the tendency to develop better results. It might not be easy to initiate a first connection, because trust building is time-consuming, but, once this is accomplished, there really is no limit on what you can do.
Any network marketer can benefit from this method, because, this industry especially needs constant contact and co-operation for it to grow into a successful business. If a company gets established like where you care for each other and trust strongly to each other, it’s going to be a good sign for you since you would be able cooperate better and strive to accomplish the common goals. This is highly beneficial for a network marketer, as it makes communication and disclosure easier in any interaction with potential clients or buyers.
Attraction marketing is a powerful tool in any kind of business, but, more so when it comes to network marketing. Gaining trust among your group of prospects and friends is a long and demanding process. You can search for prospects on social websites or around your home. The key is to make them feel like they’re your friends and not your clients. Thus, ongoing communication and sharing is very important. You’re not trying to make a sale; all you are doing is providing them with a solution for their problem.
The concept is pretty much the same – you’ll end up selling them your products, but, the difference is that you’re offering them something that they actually need. A regular network marketer usually does not care whether the product that he is selling going to help his client or not. This is the difference between attraction marketing and basic marketing techniques, which are directed towards general public.
As always, offer solutions to their wants, needs, and desires first. This positions you as an expert in the eyes of your prospects.…

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Marketing Strategy

Social Media Marketing And Creating A Solid Plan

The popularity of social media marketing reflects the time we live in. Yes, traditional marketing methods can still move the needle, but social media can be exponentially more effective in generating web traffic. If you are not sure where to start with social media marketing, the following advice should be of assistance to you.

Be wary of hiring a social media marketing company. Media companies of this nature are often scam operations out to bilk novice marketing businesses. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. They can show you impressive viewership counts for your advertising, when in fact you’ve sunk serious money into having your ad watched repeatedly by a software program.

Invite your friends, family and co-workers to your page to get your name out there. This can increase the awareness for your business so that you can get on the map.

Is a relationship with you and your business something your customers want? If you want social media to simply be a sales channel, then just buy some advertising on social media sites to simplify things. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” Your customers will let you know where to go from there.

Be sure that you are updating your social network site frequently. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers. The optimal frequency for updates is several times per week.

Try playing games on Facebook. You might want to consider creating a custom game of your own that relates to your business. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. Think about having a professional designer create a game for your business.

Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. If your tweets are short, you can send out several updates from one event.

Come up with good titles for your posts. Include important keywords that people searching for your type of content will recognize. The more helpful your videos come across as, the more views they’re ultimately going to receive. And keywords can help with users finding them.

Remember that social media is social. It is not just a place to advertise your products and services. You can become better acquainted with your customers by using social media. Customers can interact with both you and the brand. Social marketing is, of course, a great way to extol the virtues of your products, but you should look at it as more of a form of great customer relations.

Now you know that it doesn’t need to be hard to use social media marketing. As you’ve learned from the article above, most of the tips associated with this type of marketing are fairly self-explanatory. The only thing you have to worry about is applying this advice correctly in order to achieve the best possible results from your social media campaign.…