Attraction Marketing: Does It Work or Not?
Attraction marketing refers to a set of marketing strategies that enables you to draw people towards your site, and it’s a concept that relies more on your trustworthiness than on the services or products you’re providing. If you’ve already set up a good name and image for yourself, attraction marketing can be a very efficient tool. But, it only works if you can send across the right message.
Such marketing strategies have to be developed step by step, in time. They require a network marketer to pay attention to his /her clients and prospects and particularly on websites where he/she has the opportunity to meet people that share the same interests. Attraction marketing is all about connecting people with matching interests and needs. The relationships are built on shared interests and not on the desire to make a sale or advertise a product.
This marketing technique will give each network marketer better results than other strategies, because once a connection is set up, a client will keep on returning to the seller since he sees him as a friend and he can blindly trust on him. These are long-lasting relationships that have the tendency to develop better results. It might not be easy to initiate a first connection, because trust building is time-consuming, but, once this is accomplished, there really is no limit on what you can do.
Any network marketer can benefit from this method, because, this industry especially needs constant contact and co-operation for it to grow into a successful business. If a company gets established like where you care for each other and trust strongly to each other, it’s going to be a good sign for you since you would be able cooperate better and strive to accomplish the common goals. This is highly beneficial for a network marketer, as it makes communication and disclosure easier in any interaction with potential clients or buyers.
Attraction marketing is a powerful tool in any kind of business, but, more so when it comes to network marketing. Gaining trust among your group of prospects and friends is a long and demanding process. You can search for prospects on social websites or around your home. The key is to make them feel like they’re your friends and not your clients. Thus, ongoing communication and sharing is very important. You’re not trying to make a sale; all you are doing is providing them with a solution for their problem.
The concept is pretty much the same – you’ll end up selling them your products, but, the difference is that you’re offering them something that they actually need. A regular network marketer usually does not care whether the product that he is selling going to help his client or not. This is the difference between attraction marketing and basic marketing techniques, which are directed towards general public.
As always, offer solutions to their wants, needs, and desires first. This positions you as an expert in the eyes of your prospects.