No Picture
Small Business Marketing

Use Val-Pak And Brochures To Market Your Business

There are a large sum of business owners who absolutely hate the idea of marketing. They think it’s a tedious process, and for some people, they feel that marketing simply doesn’t work – so they just operate on referrals and walk in customers. If you run your business like this, your days are numbered.
Marketing is something that absolutely MUST be done if you want to improve your sales and profits. Without marketing, how do you expect your business to thrive in today’s economy? It simply won’t. The majority of referrals that you get will dwindle, and the amount of walk in customers will take a hit also. So the only way left to get customers into your business is to do marketing.
Now marketing doesn’t have to be hard to do. You can create a daily marketing plan that you can do everyday, just to make sure you’re on the right path towards getting response. I think your best efforts will lie in you trying to stick with easy techniques that are easy to implement. In fact, here’s a marketing technique that you can use to get customers in your door.
1) Val-Pak
The first time I looked into a Val-Pak catalog it was like a coupon explosion. I saw ads from all types of business owners offering some kind of deal, and the more I looked through it, the more “fired up” I became towards being interested in taking these people up on their offers.
You can do the same thing. Get your coupons inside of a Val-Pak magazine and see if it helps you to boost your sales. A lot of people receive these Val-Pak catalogs, and you never know who may be interested in your offer. Let’s take a look at another technique that you can use to get people into your doors.
2) Brochures
I’ve seen color brochures and black and white brochures, and they both have had success over themselves. The key to making brochures work is information. You can have pretty pictures and other nice images, but these things won’t sell the brochure on its own. You need descriptions.
Underneath each item in your brochure, mention what the image symbolizes and what it means to the brochure as a whole. People want to understand what it is that you’re talking about, so mention clear descriptions and offer people to get an insight about what item in your brochure is all about.
So the decision to make it black and white or to make it full color is up to you. Personally I would go with the full color brochure, but if you’re strapped for cash, the black and white brochure can work also. If you want to make a black and white brochure work for you, you have to add a lot more text to your brochure, because sometimes people can’t seem to “get the picture”.
If you can do this, then you’ll stand a great chance to making your brochure work. Also with Val-Pak, you can give your customers a great deal without spending much money. To see if you can benefit, visit Val-Pak’s website for more details.…

No Picture
Marketing Guides

Helpful Tips For Using Email To Market

It’s crucial that you don’t flood subscribers with emails they’ll have no interest in reading. It’s important that every message you send commands your readers’ attention. If you continue to send relevant information, your base will become interested in what you are sending. This article can help you build better email marketing messages which your customers will wish to read.

Each email should have one clear message. You don’t want your consumers to be overwhelmed or bored by the content in your email. Compose a single message, keeping it fairly short and concise. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Email marketing makes your readers feel more valued, as well as encourages them to invite friends. Indeed, a referral program can be a good method to grow your customer base and subscriber list.

Avoid sending out important marketing messages too close to major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are some exceptions. These could include Black Friday emails or emails related to other specific events.

Email marketing can be made more effective by giving your customers options. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. Giving your customers more control over the process will make them more comfortable.

Branding is something that extends throughout your business, even down to email marketing. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. That way, you can take advantage of immediate familiarity on the part of your audience.

Encourage your customers to buy from you by offering rewards in your emails. Give them a persuasive reason to conduct business with you. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.

Call to action wording is essential to a successful email campaign. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. If you have links, make them obvious and include the instructions on how they should be used. You can echo these parts in both the bottom and top part of your message.

Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless messages. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Offer your reader information they need, such as answers to questions, or information about upcoming promotions.

As you have seen, it is crucial that an email marketing strategy sparks interest in your consumers. If people view your emails as spam, they are sure to opt out of your list promptly. Put your newfound knowledge into action so that you can provide valuable content to those customers on your mailing list.…

No Picture
Marketing Strategy

How To Market Successfully Using Social Media

Promoting through social media sites is a new way that offers a lot to your business, for free. It doesn’t take a lot of money to promote your business on social media sites, especially not when considering how effective the promotion can be. This article contains useful tips, so you can get started with social media marketing.

It is important to remember to frequently add new and different content to your twitter feed. Send out tweets that contain suggestions and advice that have to do with your business. If you combine these practical tweets with more assertive messages, you will create an mix of posts that is appealing to your followers.

Make sure that the top of all your blog postings have a share button for Facebook. This will let people who visit your blog share what they see with their friends. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.

Put a Facebook “like” button somewhere on the homepage of your website. When they click on the box, they will be “liking” you on Facebook. People can do this without navigating away from the page. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.

Create special offers for social media followers. Encourage them with something they won’t be able to get from someone else. You can run a contest, for example. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. Or, you can simply make exclusive announcements via social media.

If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Post links or stories from outside providers that are related to your niche or industry. Aim to bring in new followers through contests, photos and question and answer sessions. Engage your readers in order to encourage their voices to enter into your conversation about your business. Product engagement is preferable to simple product placement. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.

If you are not able to understand and connect with your target audience, your social media networking efforts will be in vain. Consider why these individuals access social media and what they hope to gain from their participation.

Use social networks to get people to come to your stores. Inform them of new discounts and locations that are taking place. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. People will interact with you on social networks if they perceive it as interesting.

As you now know, businesses all over the world are learning to capitalize on the growth of social media. Even the most modest input of time and effort can produce excellent results. Take advantage of the suggestions you’ve read here, and you’ll see for yourself how social media can help your business grow.…