Tag: brochures

There are a large sum of business owners who absolutely hate the idea of marketing. They think it’s a tedious process, and for some people, they feel that marketing simply doesn’t work – so they just operate on referrals and walk in customers. If you run your business like this, your days are numbered.
Marketing is something that absolutely MUST be done if you want to improve your sales and profits. Without marketing, how do you expect your business to thrive in today’s economy? It simply won’t. The majority of referrals that you get will dwindle, and the amount of walk in customers will take a hit also. So the only way left to get customers into your business is to do marketing.
Now marketing doesn’t have to be hard to do. You can create a daily marketing plan that you can do everyday, just to make sure you’re on the right path towards getting response. I think your best efforts will lie in you trying to stick with easy techniques that are easy to implement. In fact, here’s a marketing technique that you can use to get customers in your door.
1) Val-Pak
The first time I looked into a Val-Pak catalog it was like a coupon explosion. I saw ads from all types of business owners offering some kind of deal, and the more I looked through it, the more “fired up” I became towards being interested in taking these people up on their offers.
You can do the same thing. Get your coupons inside of a Val-Pak magazine and see if it helps you to boost your sales. A lot of people receive these Val-Pak catalogs, and you never know who may be interested in your offer. Let’s take a look at another technique that you can use to get people into your doors.
2) Brochures
I’ve seen color brochures and black and white brochures, and they both have had success over themselves. The key to making brochures work is information. You can have pretty pictures and other nice images, but these things won’t sell the brochure on its own. You need descriptions.
Underneath each item in your brochure, mention what the image symbolizes and what it means to the brochure as a whole. People want to understand what it is that you’re talking about, so mention clear descriptions and offer people to get an insight about what item in your brochure is all about.
So the decision to make it black and white or to make it full color is up to you. Personally I would go with the full color brochure, but if you’re strapped for cash, the black and white brochure can work also. If you want to make a black and white brochure work for you, you have to add a lot more text to your brochure, because sometimes people can’t seem to “get the picture”.
If you can do this, then you’ll stand a great chance to making your brochure work. Also …