Category Small Business Marketing

Do you know how to make your email marketing campaigns profitable? This is something that I struggled with for a long time until I finally got the hang of it. I realized that short emails are best, and getting straight to the point is something that is the difference between sales, and non-sales.
To make a profitable email list, a few things need to be in order. In today’s lesson, we’re going to look at the most common ways to monetize your email list. All of these techniques are simple and easy to do, and it’s something that you will want to implement in your business today.
If you’re currently not using email marketing, you could be missing out on a lot of sales in your business. It’s just so integral in your business that not using it could mean a lot of loss sales for you.
But let’s get right into it. Here’s the first way to make money with your email list starting immediately:
1) Use confirmed opt-in
There is much debate about this, and some people have said that this has increased their conversion rates, while others say that there is no difference in terms of results when using confirmed opt-in. If you’re stuck in limbo about whether or not to use confirmed opt-in, I think you should test to see which one is more profitable for you.
But do you know what confirmed opt-in is? It’s simply having your new email subscriber confirm that they want to be on your list. After they sign up to your website, they will get an email that says “please confirm your subscription”. Then they will have to click a link to confirm that they want to be on your list.
To be honest with you, you will get a lot less subscribers using this technique, but it can potentially increase your conversion rates. This is something that is worth testing in your business today. Here’s another email marketing technique you will want to use.
2) Build a large list
With a large list, you can create your own meal ticket. If you can build up a list of like 5,000 subscribers, you’ll start to see sales coming in on a daily basis. This is something that you should be excited about. All of your hard work would finally pay off, and you can land yourself in the land of profitability.
Now building a large list isn’t easy. Well, I take that back… if you have the funds to advertise, building a large is incredibly easy. But if you’re operating with no funds, then you will have to build up a large list the old grunt work way. This is via free advertising. It works, but it’s just slow. Doesn’t mean that it doesn’t work… it just takes a lot of time.
These 2 tips for making your email marketing campaign a success are things that can put you into the profit zone. Success won’t come overnight, but with a …

It is true that not 100% of all businesses will work well with search engine marketing, however, we will look into the reasons why you must consider search engine marketing for your business.
Fast Active Searchers
In sales, is it easier to sell something to someone who may not want to buy your product or is it easier to sell something to someone who is actively looking for the products, services or solutions that you provide. When people are actively searching for you, how hard can it be for you to sell something! Talk about target marketing to super targeted visitors & it can all happen very quickly online!
Quick Inexpensive Research
The search engines are the most common thing people use to search for stuff, either they want some information, they want to buy something or they are seeking a solution to their problem. Now, you can simply reverse engineer & find out how much searches are there for a given keyword or phrase. Never in history can we find out the demand of a marketplace simply by using a few inexpensive or even free tools.
Fast Inexpensive Testing
For every marketing campaign to be profitable, you must first run a test. Where else can you get inexpensive web traffic to test your offers other than paid search engine. The best part, it can all happen in just in a few minutes. No other advertising media is that fast!
Summary
With active & targeted visitors, quick market research & super fast testing, search engine marketing is an important skill that you simply cannot ignore.…

When it comes to making money on the internet, you should know that one of the best kinds of products that you can sell is “information products”. An information product is simply a product where you deliver nothing but information. Typically, information products range from ebooks, books, CD’s, DVD’s, newsletters, membership sites, and etc. It’s a very lucrative business.
Now making money in this business isn’t a cake walk. You have to put your time and dedication in if you want to see more new sales and traffic coming in. You can’t just create a product, create a website – and hope for people to come and visit your site. You have to drive people to your site.
Now it won’t happen overnight (unless you got a $50,000 advertising budget and you spend it all on PPC, solo ads, and advertising on high traffic blogs and websites). If you want to achieve online business success, you should know that it will take time before your business succeeds.
Internet marketing is something that you will want to master, and learning how to drive traffic to your website is something that is vital to your success. Now you don’t just want “hits”… you can get hits from anywhere on the internet. Instead, what you want is “targeted” traffic.
You can get targeted traffic from a wide variety of sources. You have joint venture marketing, article marketing, forum marketing, affiliate program marketing, video marketing, social marketing, and more. The more you can utilize these techniques to get you the traffic that you’re looking for, the more likely you are to have online business success.
The beauty of the web is that you don’t have to invest a lot of money to start making money. In fact, there’s a business model in particular that you can use to earn money on the internet… 100% free. But you will want to focus on placement of your products and ads, so that the layout is something that brings you the most income as possible.
To have success with information products (or any product for that matter), you have to have diligence, patience, and persistence. These 3 key factors are things that are very important to the overall goal of your success. Don’t believe in the notion that “if they build it they will come”. This isn’t the field of dreams here, this is reality. And the reality is that if you can’t drive people to your website, you probably won’t be earning a lot of money anytime soon.
Be sure to take these tips and use them in your internet business today. No matter what you sell online, you can make it profitable. Be persistent in your marketing efforts, and you will see that online business success can be yours within a short period of time.
Whether it’s information products or any other kind of product, make sure you follow proven methods to drive traffic, capture new sales, and earn more money simply and easily. These …

The purpose of this article is to not only assist the veteran marketer, but also the newbie or procrastinator. Hopefully this will get you off your proverbial “butt”. Many folks out there have bought the next “get rich quick online” system more than once. The sad truth is, many of these programs help, but few take the student to fruition. Most consumers of internet marketing programs start with great aspirations and quit with the first “glitch” in their system. If you are like most, you have probably stopped at the first challenge and looked for the next program for online riches.
First off, most programs seem to rely on an “inherent marketing or computer knowledge” by the consumer of their product. It is probably not intentional, but I believe many of the gurus forgot what it is like starting out.
Regardless what program or system you follow, these are some helpful tips for getting your business off the ground:
1. Break out the calendar! Use a cheap yearly calendar that you can hang on the wall in front of your computer.
2. There are certain steps that must be taken for every online business (domain, hosting, autoresponder,etc.). Scan through the program and find or make a list of tasks that must be accomplished. Write each on the calendar for the date you would like that step completed. I have found if you use dates that you know you have some free-time, the odds of completing that task rise significantly.
3. Don’t fall behind! When you write a goal date for a certain task, get it done. Don’t underestimate the time you will need, but at the same time, don’t sell yourself short.
4. Stay engaged! Read and participate in the online community. If you are dead tired and shot at the end of the day, at least read something online before going to bed. It is amazing how a day away from your business, turns to two days, which turns to weeks, or years!
5. Choose a mentor. A mentor should be someone who ” has been there, done that”. He or she should ideally be a person with a similar technology background and is truly invested in your success. Someone who takes you by the hand and shows you how to do it. To be successful long-term, you need to understand and learn how to replicate the steps.
6. This is the most important step! Obviously if you are looking into an internet or stay at home business, you are not satisfied with you current situation. Everyday you go to bed without any positive movement towards your goals, you are cheating not only yourself, but also your family.
You deserve more, and I am here to tell you that everything is possible with goals!
I hope you enjoyed my article.
Sincerely, Greg Roberts…

There are a large sum of business owners who absolutely hate the idea of marketing. They think it’s a tedious process, and for some people, they feel that marketing simply doesn’t work – so they just operate on referrals and walk in customers. If you run your business like this, your days are numbered.
Marketing is something that absolutely MUST be done if you want to improve your sales and profits. Without marketing, how do you expect your business to thrive in today’s economy? It simply won’t. The majority of referrals that you get will dwindle, and the amount of walk in customers will take a hit also. So the only way left to get customers into your business is to do marketing.
Now marketing doesn’t have to be hard to do. You can create a daily marketing plan that you can do everyday, just to make sure you’re on the right path towards getting response. I think your best efforts will lie in you trying to stick with easy techniques that are easy to implement. In fact, here’s a marketing technique that you can use to get customers in your door.
1) Val-Pak
The first time I looked into a Val-Pak catalog it was like a coupon explosion. I saw ads from all types of business owners offering some kind of deal, and the more I looked through it, the more “fired up” I became towards being interested in taking these people up on their offers.
You can do the same thing. Get your coupons inside of a Val-Pak magazine and see if it helps you to boost your sales. A lot of people receive these Val-Pak catalogs, and you never know who may be interested in your offer. Let’s take a look at another technique that you can use to get people into your doors.
2) Brochures
I’ve seen color brochures and black and white brochures, and they both have had success over themselves. The key to making brochures work is information. You can have pretty pictures and other nice images, but these things won’t sell the brochure on its own. You need descriptions.
Underneath each item in your brochure, mention what the image symbolizes and what it means to the brochure as a whole. People want to understand what it is that you’re talking about, so mention clear descriptions and offer people to get an insight about what item in your brochure is all about.
So the decision to make it black and white or to make it full color is up to you. Personally I would go with the full color brochure, but if you’re strapped for cash, the black and white brochure can work also. If you want to make a black and white brochure work for you, you have to add a lot more text to your brochure, because sometimes people can’t seem to “get the picture”.
If you can do this, then you’ll stand a great chance to making your brochure work. Also …

Do you get Junk Mail? What is your common response to Junk Mail? Like most people you probably throw it out with the rest of the trash. With this tip you will be able to turn Junk Mail from trash to cash. A strategy known as “reverse mailing”.
This simple strategy involves sending a “unique” opportunity to a list of Junk Mail senders. What makes this list so great are two things:
1. About 90% of the people sending you Junk Mail won’t stick with their program because they are looking for the next big thing online.
2. The rest are successful promoters and they are open to great opportunities as well.
The moral of the story is they are both buyers! You can decide which one is more valuable.
Despite this please keep in mind you won’t be able to send just anything to your newly compiled junk mail list. What they will want is something new and different, with obvious money making potential. You should probably avoid MLM opportunities because of the bad reputation it has developed over the years. So, unless you know of a really good one perhaps you should promote something else.
To get started quickly make approximately 100 – 200 copies of your sales letter. Print each page, double-sided. Make sure there are no errors, you want to appear professional. Send your opportunity to you Junk list and wait for the money to come pouring in.
Let’ summarize:
1. Put together a simple Ad sheet.
2. Strongly suggest you mail and/or include a Free Advertising Coupon to bring in new and repeat business.
3. Consider a Bulk Rate mailing permit to save on postage.
4. Start “Reverse Mailing” or advertise in Opportunity publications.
5. Make copies of your Ad sheet and mail them to those who inquire for a free copy and those that send you opportunity offers.
6. Join an inexpensive business program that can compliment your Ad sheet and then send them offers along with the Free Ad sheet coupon to people that send you junk mail.
And that’s it! Once set up you can start making money in about a week with this strategy.…

If you already operate a website, or plan on starting one, incorporating affiliate marketing can be an effective way to further monetize the website. Before you begin, you will want to gather as much information on the subject as you can. This article will share techniques and information that other affiliate marketers have found effective.

As an affiliate marketer, partner yourself with affiliates that offer things that you are actually motivated to sell. This is, pick products or services that you like. Diversifying your affiliate network will prevent you from putting all your eggs in one basket. However don’t get involved with every affiliate marketing opportunity that you come across. It is important to make sure that they all offer products and services that you are comfortable selling.

For the most profitable affiliate marketing program, retain only those affiliates who have proven they can make you money. Check thoroughly on the performance of all of your affiliates on a regular basis. If an affiliate is not working, then cut them loose to make room for a more ambitious partner.

If you are working with the most common products, you may have trouble selling. You want to support quality products; remember that popularity does not necessarily equate to quality. The competition that you will face when choosing to market an extremely popular product will be intense. Profit may not be possible.

Many affiliate marketer go overboard, trying to do too much. They work endless promotions, have too many products to sell and work 25 hours a day. There is such a thing as working too hard. Do not have the mindset that you need to maximize everything. Be careful and take your time finding your strategy.

The best affiliates are ones that offer a variety of services or goods. A company that regularly manufactures various commodities is most likely reliable and well-established, which increases your chances of getting repeat customers and steady commissions. Fly by night products and fads are things you should stay away from.

Remember to always link your site with those within a similar niche. Unless you link to another sports-related affiliate, the link will not be very effective or beneficial. If the site has relevant links, people will be more likely to access them.

When you are selecting an affiliate company to work with, pick one who supports their affiliates and provides help to sell the product. Affiliate companies may seem dumber than they really are. They do the research and figure out what actually works to turn visitors into customers. What sets a good affiliate company apart from the rest is the willingness to share that information with their clients, in order to maximize both product sales and commissions.

The article above has hopefully provided you with some helpful information to help you on the road to becoming a success at affiliate marketing. However, don’t stop reading now because new marketing techniques are made public every single day. Ensure you spend as much time marketing your …

Attracting visitors with interesting content can lead to money in your pocket when you also place affiliate marketing ads on your website. Use the advice and user tips in this article to your advantage to help you promote your affiliate website successfully.

Things that are very wanted will be a deal breaker for your success. Of course, you should want to market high quality goods, but that doesn’t mean they have to be the most popular. You can expect fierce competition if you decide to get involved with highly sought after items. Which means you may not see a profit.

Certain text programs exist and allow the affiliate marketer to make additional profits in a newer method. Although this service is not very common, many affiliates have used it to keep clients informed and updated about products.

When visitors come to your sports-focused website, they are expecting information about sports. An affiliate link would be useless if it was not related to sports. Your readers will be primarily interested in clicking links that are relevant to the rest of your site.

Make sure you are only linking to quality products. You should take time to investigate how to arrange affiliate links in the most effective manner. An efficient and appealing design may lead to higher profits.

Affiliate programs are not carbon copies of each other. Programs vary by product and degree of flexibility.

You should be truthful about what you are doing in your business. Let your customers know who you deal with and let them know what you are all about. If people who visit your site have any inclination that you aren’t being 100% honest about who you are affiliated with, they know how to go around your site and to the merchant directly instead.

It is important that your readers trust you. If your readers begin to like you, they will try to support you through your affiliate marketing attempts.

As with any business, the more you are familiar with affiliate marketing, the more successful you will be. Try to get your website as high in search engine rankings as you possibly can. Do this, and you will get more traffic, better affiliates, and higher profits.

These types of statistics can be invaluable to you. This is because these statistics show you the traffic through your site and the number of sales conversions.

Be up front with readers about your affiliations. Your honesty will be appreciated, and your readers will be more likely to click on your affiliate advertisements.

Write an ad by hand and then scan it in to your website. Personal touches are welcomed by consumers. They increase business and make your site feel “real”, appealing to a diverse audience. You can hire a freelancer if you have bad handwriting.

Affiliate marketing is extremely rewarding, as your sites become a huge asset and make you serious profits now, and into the future. But, be prepared to spend a good amount of time up-front to come …

Do you do business on the Internet? Are you hunting any new marketing approaches to help improve your online advertising performance? If you are, video marketing may be for you. Posting online videos can help you attract a whole new generation of customers, which can lead to more sales. Continue reading for details.

Ensure that your marketing videos are to the point and as brief as possible. No one wants to wait for you to spill the beans. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.

Video marketing allows you to reach your audience in a very real way. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. Those who have their questions asked should get a coupon or other reward.

Videos only go viral for quality content. It is not always the best technical video that garners the most views. People are happy to watch something if it contains information which is relevant and important to their lives. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.

Make sure all your videos are 20 minutes or less. If you want to show how to use your product, you can use around 20 minutes. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

If you wish to have a good video, a high production value isn’t always necessary. It isn’t necessary to have professional gear for your videos. You really don’t even need to write a script or be too confident. Speak directly to the camera and be yourself. There are even times when all of this isn’t necessary. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.

Interesting content is king. When you are shooting videos, make them as intriguing and compelling as possible. While a hosted video improves traffic, bad videos do not. People need videos that contain substance, nobody enjoys watching long commercials. The more interesting your videos, the more traffic you will attract.

With any video that you make, it is important to have your viewers respond in some way. The “call to action” is a must. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. The key to success is to make these actions easy for your viewers.

Videos that are on the Internet are very popular, so you should jump on the band wagon. Enterprises able to use video marketing to their advantage are booming these days. Use the tips and techniques from …