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Small Business Marketing

Internet Marketing Advice No Matter What You Are Selling

When it comes to making money on the internet, you should know that one of the best kinds of products that you can sell is “information products”. An information product is simply a product where you deliver nothing but information. Typically, information products range from ebooks, books, CD’s, DVD’s, newsletters, membership sites, and etc. It’s a very lucrative business.
Now making money in this business isn’t a cake walk. You have to put your time and dedication in if you want to see more new sales and traffic coming in. You can’t just create a product, create a website – and hope for people to come and visit your site. You have to drive people to your site.
Now it won’t happen overnight (unless you got a $50,000 advertising budget and you spend it all on PPC, solo ads, and advertising on high traffic blogs and websites). If you want to achieve online business success, you should know that it will take time before your business succeeds.
Internet marketing is something that you will want to master, and learning how to drive traffic to your website is something that is vital to your success. Now you don’t just want “hits”… you can get hits from anywhere on the internet. Instead, what you want is “targeted” traffic.
You can get targeted traffic from a wide variety of sources. You have joint venture marketing, article marketing, forum marketing, affiliate program marketing, video marketing, social marketing, and more. The more you can utilize these techniques to get you the traffic that you’re looking for, the more likely you are to have online business success.
The beauty of the web is that you don’t have to invest a lot of money to start making money. In fact, there’s a business model in particular that you can use to earn money on the internet… 100% free. But you will want to focus on placement of your products and ads, so that the layout is something that brings you the most income as possible.
To have success with information products (or any product for that matter), you have to have diligence, patience, and persistence. These 3 key factors are things that are very important to the overall goal of your success. Don’t believe in the notion that “if they build it they will come”. This isn’t the field of dreams here, this is reality. And the reality is that if you can’t drive people to your website, you probably won’t be earning a lot of money anytime soon.
Be sure to take these tips and use them in your internet business today. No matter what you sell online, you can make it profitable. Be persistent in your marketing efforts, and you will see that online business success can be yours within a short period of time.
Whether it’s information products or any other kind of product, make sure you follow proven methods to drive traffic, capture new sales, and earn more money simply and easily. These are things that can be easily done in your business.
Good luck with using these tips to have success in your internet business today.…

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Online Marketing

Tips For Reactivating Past Customers And Selling To New Ones

Getting more new customers for your business is something that is hard to do. You have to know how much you can afford to spend on an ad because of something called the “average lifetime value”. You will also need to know what your cost per lead is, and what your cost per sale is.
If you don’t know the figures for the examples that I’ve stated above, then your business is on hanging on a thin piece of ropes. Take a look at all of your customers and see how many of them have bought from you more than one time. It’s these people that you will want to start with when it comes to bringing them back into your business.
You will also want to send letters to customers who have bought once, but haven’t purchased anything recently. With these people, you will want to send them a reactivation letter to get them out of their dormant state, and get them back into your business.
Where could you start with a reactivation letter? Well one way to get inspiration is in something called a “swipe file”. Your swipe file is a collection of winning ads and sales letters that you can modify and use in your business. There are a ton of swipe files on the internet for a low cost, so I suggest you begin your search here.
If you’re wondering what you could say when doing your reactivation letter, here are a few tips.
1) Tell them that you miss them
Let your customers know that it has been months (or even years) that you last heard from them, and tell them that you would like to hear from you again. Give them your email address so that they can contact you in a low sales presence atmosphere. Ask them if they are doing ok, and that you would like to see them come to your business again. This is a great way to start.
I once saw a guy write a reactivation letter where his entire premise was to make these people laugh. His letter was so clever that I almost called the number too! Lol… in all seriousness though, writing a reactivation letter doesn’t have to be hard to do. Here’s another quick tip for improving your sales and profits.
2) Contact your customers
Your one-time customers aren’t the only people that you should be mailing to. You should also send a letter to your recurring customers every month, just to keep them in the loop, and to get them to buy more of your products. This is where 80% of all your sales and profits will come from. So ignoring these group of people isn’t something that you will want to do.
Both of these tips for contacting your customers to make more sales are very simple to put into action. These are strategies that I use myself, so you can lay rest assured that they will work for your business also.
Good luck with using these 2 tips for improving your sales and profits.…