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Online Marketing

Tips For Reactivating Past Customers And Selling To New Ones

Getting more new customers for your business is something that is hard to do. You have to know how much you can afford to spend on an ad because of something called the “average lifetime value”. You will also need to know what your cost per lead is, and what your cost per sale is.
If you don’t know the figures for the examples that I’ve stated above, then your business is on hanging on a thin piece of ropes. Take a look at all of your customers and see how many of them have bought from you more than one time. It’s these people that you will want to start with when it comes to bringing them back into your business.
You will also want to send letters to customers who have bought once, but haven’t purchased anything recently. With these people, you will want to send them a reactivation letter to get them out of their dormant state, and get them back into your business.
Where could you start with a reactivation letter? Well one way to get inspiration is in something called a “swipe file”. Your swipe file is a collection of winning ads and sales letters that you can modify and use in your business. There are a ton of swipe files on the internet for a low cost, so I suggest you begin your search here.
If you’re wondering what you could say when doing your reactivation letter, here are a few tips.
1) Tell them that you miss them
Let your customers know that it has been months (or even years) that you last heard from them, and tell them that you would like to hear from you again. Give them your email address so that they can contact you in a low sales presence atmosphere. Ask them if they are doing ok, and that you would like to see them come to your business again. This is a great way to start.
I once saw a guy write a reactivation letter where his entire premise was to make these people laugh. His letter was so clever that I almost called the number too! Lol… in all seriousness though, writing a reactivation letter doesn’t have to be hard to do. Here’s another quick tip for improving your sales and profits.
2) Contact your customers
Your one-time customers aren’t the only people that you should be mailing to. You should also send a letter to your recurring customers every month, just to keep them in the loop, and to get them to buy more of your products. This is where 80% of all your sales and profits will come from. So ignoring these group of people isn’t something that you will want to do.
Both of these tips for contacting your customers to make more sales are very simple to put into action. These are strategies that I use myself, so you can lay rest assured that they will work for your business also.
Good luck with using these 2 tips for improving your sales and profits.…

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What is Marketing

Get Your Business Trending And Your Customers Buzzing Using Social Media

Social media is responsible for changing much of how people interact with each other. People use sites like Twitter and Facebook to share their own content or content created by someone else. When used properly, social media is an incredibly powerful advertising tool. Keep reading for smart ways to make the most of social media marketing.

Twitter can be a great way to promote your business. When you take time and learn how Twitter operates, you can have your business looked at by a lot of people. Take your time and study how to use hashtags, keywords and everything else involved with Twitter.

Look closely at any social marketing companies you may want to hire to expand your presence. A lot of these firms actually conduct deceitful practices, so they can con business owners that are not familiar with Internet marketing. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.

Tell all your customers that you plan to use social media in your marketing campaign. Once they start following your page, all of their social media friends and followers will soon know they are following you. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. It is like a referral, so it is a lot more meaningful than a simple paid ad.

Make a plan before you go forth in social media marketing. Decide who will be in charge of managing the pages, the kind of layout you desire and the amount of time you are interested in investing in it. As with any other type of marketing campaign, make sure you establish a set timeline for your goals. Stay dedicated and continue to refine your plan.

Figure out how much you want to engage with your customers. A well-designed social media marketing strategy will allow your business to drive sales through its interactions with customers. To establish rapport with your target market, you should take the initiative to make the first move. Pay attention to you customer’s responses, and you will know how to proceed.

It takes time and research to put together an effective plan for using social media as a marketing tool. It is unlikely you will attract a huge following in a short time. It is possible and has been done before, but it is highly unlikely that your social media profiles will go viral the moment that you set them up. Your followers will increase as time goes on.

To conclude, human socialization has changed due to social media. Facebook, Twitter, and other sites give people the ability to share information in real-time. This makes social media an awesome tool when used correctly. Remember to use the tips from this article to market successfully through social media.…

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Marketing Management

How To Keep Loyal Customers Loyal Using Email Marketing

Never underestimate the power of email marketing. Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Read the following tips and make your email marketing work for you.

Never send out emails that are unsolicited. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.

Make sure to email only people you know. Most people treat email from unknown parties as spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They’re likely to delete your email, wasting everyone’s time.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t, you could get a lot of spam complaints or lose customers for good.

Only make one clear message for each email you send. This can help to keep your customers from becoming bored or confused by information overload. Formulate one text only, and make sure it is brief and concise. Your clients will be happy to not have too much information.

Use a number of different resources to learn everything that you possibly can about how to successfully utilize email marketing. Don’t just check online, but head to your local library or bookstore too. Some areas even offer classes to help you improve your knowledge.

Use A/B testing to view the subject line. Send half of your messages with one subject, and half with the other. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.

Try to send only one email campaign message each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.

Give your customers a reason to answer the call to action in your email message. Give them a little extra encouragement to give you their business. For instance, advertise a discount, free shipping or a free sample with every purchase.

A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! This can be a waste of your time!

Marketing emails continue to be a valuable tool. If you use the advice in this article and keep learning new techniques for improving and innovating your email marketing plan, email marketing will work for you for years.…