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Online Marketing

The Heart of an Entrepreneur

The United States of America was founded by entrepreneurs. Without the vision, persistence, innovation, and relentless pursuit of something better portrayed by the entrepreneur, our world would still be in the dark ages. So let’s learn about these very special people, and learn how to bring out the heart of the entrepreneur in you.
What exactly is an entrepreneur?
An entrepreneur is a person who has the ability to recognise opportunities of benefit to an enterprise, and the will and capacity to undertake appropriate innovative action while accepting the associated risks.
That is the technical definition anyway…
There are many qualities that make up a true entrepreneur, one of which is an unbreakable will. All successful entrepreneurs are willing to accept the risks involved in anything they undertake, learn from their “failures”, and capitalize on their gains. In fact, at the heart of the entrepreneur is the ability and willingness to actually be inspired by embrace learn from then move on to create something better.
In fact, the great Thomas Edison was quoted as saying, “I have not failed. I’ve just found 10,000 ways that won’t work.”, while he was going about the arduous work of inventing the electric light bulb.
say you want to be an entrepreneur…
Are you willing to persist long after all others have given up? Are you willing to work long, arduous hours? Are you able to see the good and locate the opportunity in any given situation? Are you able to deal with adversity? Can you handle being insulted and even laughed at by people who have no understanding what-so-ever about what it is you are trying to accomplish? Are you ready to listen to desperate attempts to “give you advice” from people in your life who are not qualified to give you advice in the area in which you are working?
If you are prepared to endure all this and still willing to do whatever it takes to succeed, congratulations, you have the heart of an entrepreneur.
The truth is, we all have an entrepreneur within us. It’s that creative individual in your head who is always looking into the future, always innovating, always looking for answers. The problem is that the entrepreneur has two annoying room mates who live inside the same head…these are the manager and the they tend to drive the entrepreneur nuts. In fact, none of these three room mates were designed to work together very well. So therefore a fourth person needs to enter the mix, and that is the mediator.
The entrepreneur, the manager and the worker can in fact work together as long as there is a mediator to keep them in balance, and to keep them out of each others way.
You see, the entrepreneur tends to work in the future…always innovating, inventing, planning, dreaming. The manager tends to work in the past…always being careful, organizing, demanding more productivity than before, keeping things in place, avoiding change. The worker tends to work in the present…always trying to finish everything, making sure things are done correctly, being the cause-point of activity. It is easy to see how the three can get into conflict, yet it is also easy to see how each is equally important in a business and in life.
Most people are living the life of the worker only. The entrepreneur and the manager has already been beaten out of them through the process of brainwashing that laughingly passes for “school” in our modern society. Our education system and the curriculum it teaches was carefully put in place by the corporate giants of the world with the purpose of producing an obedient, disciplined, work force that doesn’t rock the boat with “new ideas” and that will take orders and execute those orders without question. By making people wrong for possessing entrepreneurial and true managerial qualities, our school system, under the control of the corporate giants has managed to make people believe that risk is bad, that dreams and ideas are a waste of time, and that having a career is more “socially attractive” than owning a business.
So do you still want to be an entrepreneur? Good. The world needs more people like you and I. It needs more people with ideas who are not afraid to act on those ideas and bring them into reality. It needs people who are not afraid to be criticized, or even laughed at because of their “crazy ideals”.
Every great idea that has ever changed our world was laughed at by “normal”, “educated” people at one time or another. You see, the “normal”, “educated” people have been brainwashed into thinking that in order to get something done you need to know how to do that if you don’t know how to do something you should just give …

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Online Marketing

10 Great Strategies When You Establish An Online Business

Building an online business is an exciting time. There is so much to look forward to – and a lot to get wrong as well.
So here are my top 10 considerations to think about when you are first thinking about starting out:
Tip 1 – Select a niche you are keen on:
You will probably be spending quite a bit of time on your new online business, so select a niche that you enjoy, not one that you just consider will make the largest profit. There is money to be made in pretty much every niche if you approach it sensibly, so you may as well enjoy the ride.
Tip 2 – Don’t get ahead of yourself:
There is a lot to take on board when you are starting out online for the first time. Take it one point at a time and only think about developing a new area of expertise when you have mastered the last one, otherwise you will end up struggling with "information overload" and begin making mistakes.
Tip 3 – Be mindful of the LARGER picture:
Whatever niche you select will have a direct influence on the overall size of your marketplace. Decide upon a relatively small sector and you will reach fewer potential customers than if you specialize in a bigger marketplace. It does not mean that you are bound to make less profit in a less significant niche, but you ought to think about your long-term goals and how big you want to eventually make your internet business.
Tip 4 – You MUST be prepared to work hard at it:
Developing an internet marketing venture is identical to building any offline business – you need to be ready to commit the time, effort and work at the beginning if you are wanting to benefit from the rewards later on. Do not expect to do well by devoting only half an hour here and there on your new venture, it will call for a more dedicated and consistent approach if you want to be successful.
Tip 5 – Grasp the basics before you start:
Getting appropriate internet marketing coaching and advice before you start is crucial. Spend time learning as much as you possibly can before creating your first blog. It will prevent disappointment and heartache later on and considerably improve your likelihood of success.
Tip 6 – Get your finances planned properly:
Building an internet business can frequently be accomplished on a surprisingly small budget, but you need to be prepared to "speculate to accumulate" as the saying goes. Work out a sensible budget at the outset and be ready to spend this if the need arises. You might wish to invest in a paid advertising campaign, or subscribe to a niche membership site, or outsource your content creation for example. If you have not allocated a budget to underwrite this expense, this may cause your new business to suffer a bit.
Tip 7 – Learn to test every bit of marketing you do:
This is not difficult to do in an online business and many dedicated analytics services are available to assist you. Study what works best – and what is not offering the returns you are looking for. You could well be surprised at the results and this will allow you to fine-tune your online marketing campaign (and your budget) in the months ahead.
Tip 8 – Do not chop your prices:
It is occasionally tempting to cut your prices a bit in the hope that this will help to boost your turnover. It is not difficult to sell something for less than it is worth – the trick is to publicize products in which you have real faith and then ask a fair price for them. Your margins will be bigger and your customers will assume that they are getting a more valuable product at the same time.
Tip 9 – Look at affiliate marketing:
When you are growing your business online, you ought to be putting as much effort as possible into generating traffic, developing your reputation and gathering a targeted email list that you can continue to keep in contact with in the weeks and months ahead. This is much easier to do if you are not finding yourself distracted by product creation, customer service issues, refund requests and so on. Affiliate marketing eliminates these distractions and allows you to concentrate on what is crucial to your long-term success.
Tip 10 – Traffic is vitally important:
In your enthusiasm to start, the importance of getting hungry and targeted visitors to your website can frequently get forgotten – and of course a site without any visitors is not going to produce any money. Look at the various methods of driving potential buyers to your site and implement these …

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Online Marketing

3 Things You Don’t Want To Do When Doing Affiliate Marketing

Are you a fan of affiliate marketing? If not then you should be. Affiliate marketing is the lazy man’s dream. Wake up with sales in the inbox, no customer service, nice monthly cash flow, high sales prices, residual income, and etc. All of these things are real in the affiliate marketing business but you should know that reaching this goal is harder than it seems.
Affiliate marketing is extremely easy to get into, which is why a lot of people fail. They think just because it’s easy to get into, it must be just as easy to make money. This is the wrong way to think about things. If you’re currently into affiliate marketing and aren’t seeing the sales and profits that you desire, then more than likely you’re making some of the mistakes that I have listed in this article.
In this article, you will learn the top mistakes that newbies make when starting out online. It would be in your best interest to not commit these mistakes and to avoid them at all costs. Here’s the first mistake that newbies make.
1) Picking a losing product
I don’t mean to bad talk anyone’s product but you shouldn’t promote something that isn’t proven to sell. You want to pick hot products that are proven to sell time and time again. If you’re in a marketplace such as , they have tracking statistics that let you know how well a certain product is selling. Use this information to your advantage to find winning products that sell repeatedly. Here’s the next mistake beginners make.
2) Picking a product become of commission
You should never pick a product just because it offers a large commission. Is it proven to sell? Does it have testimonials on the sales page? Does it offer a money back guarantee? All of these questions are things that you have to ask before you get started promoting products.
You should never pick a product just because it offers a large commission. If you’re just starting out, it’s probably in your best interest to stick to a product that sells at a low product price and that offers around a 50% commission rate. You want to start out with a product like this so that you can get immediate sales and see that the process is indeed working for you. Here’s another mistake that beginners make.
3) Not having a website
You need your own website if you want to be successful. No matter what the gurus have told you, you need to have your own website. How are you going to do all of the things that the gurus recommend if you don’t have your own website?
With a website, you can start your own email newsletter, do product reviews, start a blog, and even have your own voice. All of these things are available to you when you do affiliate marketing, so keep this in mind before you start marketing your products.
Take these tips and use them today to start having success with affiliate marketing.
Good luck with having the success that you desire with affiliate marketing.…

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Online Marketing

Affiliate Marketing Tips – Is Video Right For Your Product?

There are many ways to promote an affiliate product. One of those ways is through the use of video. But is video right for your product? How can you tell? This article is going to take a brief look at this subject to see if we can come up with a viable answer.
If you’ve been following the fads that have come and gone on the Internet, you know that one of the big new things is video. Everybody and their grandmother is uploading videos to YouTube to hawk one thing or another. Now don’t get me wrong. I’m not saying that video is bad. It’s not. It’s great. I use it myself for a number of products. However, there are certain things that lend themselves more to video than others.
Essentially, you want to use video for products that are more visually and/or sound oriented. For example. Let’s say I am promoting a book on songwriting and I want to show people what I’ve learned from the book in order to convince them to buy it. Wouldn’t I have more success if I made a video of me actually using the information to write a song right in front of the viewer’s eyes? Imagine actually playing the song right on the video itself. Think this won’t greatly help sell the product? Trust me, it will.
Now, another great use of video is with the testimonial. Lots of people are very skeptical about buying things off the Internet. The dot com bust of the 90s saw to that. So, making a video of you talking about a product does a couple of things. For starters, it allows the viewer to see that you’re an actual person. You’re no longer a faceless name on the Internet. This helps build trust. For another, they can then see how sincere you are by the way you speak (providing you are sincere). One of my videos endorsing Nitro Marketing Blueprint has been one of my most successful because people can really see how excited I am about the product. You can’t fake that kind of enthusiasm.
Video can probably work very well for most affiliate products. The only way to really tell is to test it out. Create one, watch it and see if you believe what you just saw. Be objective. If you feel the video will help the sales process, go with it. If not, it’s probably best to can the idea. Ultimately, it’s a judgment that you’ll get better at making as time goes by.
To YOUR Success,
Steven Wagenheim…

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Online Marketing

Tips For Reactivating Past Customers And Selling To New Ones

Getting more new customers for your business is something that is hard to do. You have to know how much you can afford to spend on an ad because of something called the “average lifetime value”. You will also need to know what your cost per lead is, and what your cost per sale is.
If you don’t know the figures for the examples that I’ve stated above, then your business is on hanging on a thin piece of ropes. Take a look at all of your customers and see how many of them have bought from you more than one time. It’s these people that you will want to start with when it comes to bringing them back into your business.
You will also want to send letters to customers who have bought once, but haven’t purchased anything recently. With these people, you will want to send them a reactivation letter to get them out of their dormant state, and get them back into your business.
Where could you start with a reactivation letter? Well one way to get inspiration is in something called a “swipe file”. Your swipe file is a collection of winning ads and sales letters that you can modify and use in your business. There are a ton of swipe files on the internet for a low cost, so I suggest you begin your search here.
If you’re wondering what you could say when doing your reactivation letter, here are a few tips.
1) Tell them that you miss them
Let your customers know that it has been months (or even years) that you last heard from them, and tell them that you would like to hear from you again. Give them your email address so that they can contact you in a low sales presence atmosphere. Ask them if they are doing ok, and that you would like to see them come to your business again. This is a great way to start.
I once saw a guy write a reactivation letter where his entire premise was to make these people laugh. His letter was so clever that I almost called the number too! Lol… in all seriousness though, writing a reactivation letter doesn’t have to be hard to do. Here’s another quick tip for improving your sales and profits.
2) Contact your customers
Your one-time customers aren’t the only people that you should be mailing to. You should also send a letter to your recurring customers every month, just to keep them in the loop, and to get them to buy more of your products. This is where 80% of all your sales and profits will come from. So ignoring these group of people isn’t something that you will want to do.
Both of these tips for contacting your customers to make more sales are very simple to put into action. These are strategies that I use myself, so you can lay rest assured that they will work for your business also.
Good luck with using these 2 tips for improving your sales and profits.…

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Online Marketing

Having A Tweet Tooth

Many people initially thought the world had gone bonkers when Twitter was introduced, with some folks clearly thinking that they would rather have their toenails pulled out, one by painful one, than to join in the ‘Me Me MEEE!’ behavior of Twitter.
Frankly, it is kind of true that Twitter is one of the most narcissistic tools in the world but here is the deal – it is also through Twitter that we find old friends and make new ones. It is through Twitter that businesses make conversations with their customers and it is also where they get connected to people who had problems with their services and products (and make good of the complaint).
Through Twitter, we know precisely where reporters and journalists are whenever they head out on dangerous missions in war-torn countries. It is also where we keep in touch with our favorite celebrities and find humor in the way they sometimes ‘Twight’ unashamedly online. We also used to Twitter to find survivors of natural disasters and connect friends and family members when they were in trouble.
All in all, there are pros and cons to using Twitter. Just in case you don’t know, you can go private with the Direct Message tool. You don’t REALLY have to tell the world EVERYTHING.
Despite all the initial chagrin shown by some less-than-ready-to-tweet people of yesterday, Presidents now Tweets, beat that. So, in short, I think it is about time people got on with is the new world that we are living in and instead of groaning about it, get in. Use the pros and try your best not to get swept up by the cons. Business executives (especially those in the branding, advertising, PR and marketing division of a company) should be thankful for Twitter, really.
More so if you are small company. The internet will only become bigger, not smaller and for small to medium-sized business to avoid being left out of the loop, you need to get into the habit of reaching out to your consumer and potential target market with Twitter. Twitter has become more than a girly-want to-be-famous kind of game.
With the Mention feature on Twitter, large companies and brand names know who, why and what their customers are saying. If the chance presents itself, staff can initiate an atonement exercise by placating and calming the frustrated customer down. If the big guys are doing it, it has got to mean something.
If these large brand names, public figures and celebrities are doing it, I am quite sure Twitter (regardless of whether it evolves or not, in the future) is here to stay.…

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Online Marketing

Solid Email Marketing Advice That Is Proven!

This is the perfect place to learn how to draw more people into your network. Several people aren’t sure how to add new people to a subscription list.

Ensure that every email address on your list has given explicit permission to receive emails from your business. People will not take your business seriously if you send spam. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.

You should have people who would like to receive your emails double opt-in. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.

You want every email campaign to have feedback that is passive as well as active. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Passive feedback is very subtle and may not even be obvious to your customers. There are many tools and software programs available that will tell you the links that get the most attention.

Give your customers some type of incentive in your emails. They are more likely to purchase from you if they are given an adequate reason to. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.

Make sure everyone on your marketing list has given you permission to email them. If not, consumers will think you are spammer and throw your communications in the trash. Your email provider might even drop you due to a mass amount of complaints being filed by consumers.

Give your promotions a personal touch by changing your usual format. For instance, if you usually send HTML emails, try using text format for a change. When composed well, plain text messages can strike your readers as more intimate, opening your subscribers hearts a little more towards you and your offerings.

Your emails should contain calls to action. Your readers need to understand what they need to do by you simply telling them in your emails. Be sure that any links you have in your emails are easily found and explain how they are to be used. You may repeat those sections by putting them in the beginning and the end of a message.

A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. It just wastes time!

Use a personal tone in all email marketing campaigns. Customers respond better to personal messages than bland, generic ones. Messages that are sent from a President, CEO or other prominent figure of a company will leave a strong impression on customers.

Now that you’ve gained all of this information, you can implement it and begin to do some email marketing. It is important that you understand ALL of the information given to you.…