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Sales and Marketing

Article Marketing Tips and Tricks

Article marketing tips and tricks are necessary if you want to be successful. Online you will have many people competing with you especially if you are competing in a highly competitive niche such as weight loss or how to make money.

Article Marketing Tips and Tricks

Create your own website so you can submit your articles to the best article directories such as EzineArticles which will not allow you to link directly to an affiliate link.

Write articles that connect to what your reader is looking for. If you appeal to your readers then you will gain their trust which makes them more likely to buy a product through your website.

Offer your readers expert advice that they will not find anywhere else. This will draw in their curiosity and make them want to click on your link.

Pick your keywords carefully. This is how the readers will find your articles so you want to pick words that are searched often but at the same time you do not want to have too much competition because it will be harder for people to find.

Write at least 3 articles a day. One of the main problems people have is that they write an article and then wait too long to write the next one. Each time you write you are getting your link out there for more people to read. Just keep on going and you will get more views each time you write.

Article marketing tips and tricks are the best things you can do to get your articles out there and read more which will increase your sales.It appears that your web host has disabled all functions for handling remote pages and as a result the BackLinks software will not function on your web page. Please contact your web host for more information.…

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Mobile Marketing

Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession

Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend.  I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing.  If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address.  Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…

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Small Business Marketing

Tips on Promoting Your Business Opportunity Online and Offline – Part I

Do you get Junk Mail? What is your common response to Junk Mail? Like most people you probably throw it out with the rest of the trash. With this tip you will be able to turn Junk Mail from trash to cash. A strategy known as “reverse mailing”.
This simple strategy involves sending a “unique” opportunity to a list of Junk Mail senders. What makes this list so great are two things:
1. About 90% of the people sending you Junk Mail won’t stick with their program because they are looking for the next big thing online.
2. The rest are successful promoters and they are open to great opportunities as well.
The moral of the story is they are both buyers! You can decide which one is more valuable.
Despite this please keep in mind you won’t be able to send just anything to your newly compiled junk mail list. What they will want is something new and different, with obvious money making potential. You should probably avoid MLM opportunities because of the bad reputation it has developed over the years. So, unless you know of a really good one perhaps you should promote something else.
To get started quickly make approximately 100 – 200 copies of your sales letter. Print each page, double-sided. Make sure there are no errors, you want to appear professional. Send your opportunity to you Junk list and wait for the money to come pouring in.
Let’ summarize:
1. Put together a simple Ad sheet.
2. Strongly suggest you mail and/or include a Free Advertising Coupon to bring in new and repeat business.
3. Consider a Bulk Rate mailing permit to save on postage.
4. Start “Reverse Mailing” or advertise in Opportunity publications.
5. Make copies of your Ad sheet and mail them to those who inquire for a free copy and those that send you opportunity offers.
6. Join an inexpensive business program that can compliment your Ad sheet and then send them offers along with the Free Ad sheet coupon to people that send you junk mail.
And that’s it! Once set up you can start making money in about a week with this strategy.…

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Mobile Marketing

Internet Marketing Tips – Keeping Your Head When Everyone Around You Is Losing Theirs

This is probably one of the most difficult articles I’ve ever had to write. And a lot of people will wonder what this has to do with Internet marketing. The truth is, it has so much to do with Internet marketing that it may be the most important lesson you will ever learn if you want to be successful in this business. I would pay very close attention to this article. It may just save your business.
Unless you’ve been living under a rock, you know that just recently we had another terrible mass murder in our public schools. No need to rehash it. We all know what happened and how tragic it was.
What followed was almost as tragic, but quite predictable. We saw both sides of the argument for gun control come out with a ferocity that would make a mother lion cower in the corner. Horrible things were said on both sides TO both sides. Friendships were almost destroyed over this issue. It got ugly… very ugly. But it always does when something like this happens.
And, as what usually happens, Internet marketers couldn’t help but put their two cents in as well. Some tried to remain neutral. Others took one of the two sides with all the passion of that same mother lion protecting her cub. And inevitably, things were said that couldn’t be taken back. Lists of 10,000 were suddenly down to 5,000. Sales virtually stopped overnight. Blog posts had more comments than Carter has liver pills. In short, the chaos was beyond comprehension and businesses were almost destroyed.
Just because somebody couldn’t keep their head in the midst of all the suffering.
There is nothing wrong with having an opinion on something. There is nothing wrong with feeling strongly about something. There is nothing wrong with being passionate about something and displaying that passion for all to see. Just understand that unless you do it in a constructive and semi restrained fashion, you are likely to see a fallout that could seriously impact your business.
As Internet marketers, we have an obligation to our prospective customers. Think about this. How likely is somebody to purchase from you if you go off like a mad man about whatever the topic of the day is. Aren’t you, as a marketer, obligated, if not to the public but to yourself, to keep your emotions in check and stick to facts and the “selling” points of the argument?
“How To Win Friends And Influence People” is a great book. Everybody should read it. In a nutshell, it basically says that you catch more flies with honey than with vinegar. It’s a lot easier to get somebody to do something for you when you compliment them and/or make them feel good than if you berate them and make them feel like an idiot. The latter just makes them fight back.
It’s easy to get caught up in these kind of arguments. What happened this past week was a tragedy and nobody who either supports or opposes new gun laws wanted to see what happened, happen. Nobody is happy about this. Lots of people who own guns themselves are sick about what happened. But as a friend of mine who I respect very much told me, separate what happened from the issues. It’s not easy to do but it’s CRITICAL that we do it.
That same thing applies to our Internet marketing. If we’re going to take a stand on social issues and mix them with our marketing message (maybe we have a web site about guns) we have to make sure that we detach our raw emotions from the issues at hand. Nobody listens to a raving lunatic except to point out that he’s a raving lunatic. But people DO listen to marketers who make valid and well thought out points, even if they don’t agree with them.
One of the things I do as a marketer, when I’m trying to make a point on an issue is end with something like, “Maybe I’m wrong, but after careful thought about the issues, this is my opinion. What do you think?”
Trust me, it works. You might get people respond back that they don’t agree with you, but you won’t have them coming back at you calling you a radical idiot, unless of course they simply don’t practice “winning friends” themselves, in which case, you can’t win those arguments. So just move on.
I don’t know what the answer to the latest crisis is. I’m not sure anybody does. We live in a very evil world with a lot of very evil people. We’ve had murder ever since Cane killed Able. There is nothing new here. We’re just getting a lot better and a lot more efficient at doing it, …

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Sales and Marketing

Learning Is Key When It Comes To Social Media Marketing

Marketing campaigns that make use of social media are some of the most effective ways to promote your company over the Internet. On the other hand, a lot of business owners have no idea how to properly initiate marketing campaigns, define a target demographic or even how to properly execute their marketing resources. For insight into building an effective social media marketing strategy, keep reading.

If you are using Twitter as a branch of your marketing plan for social media, make certain your tweets are varied in content. Send out tweets with advice and insights relevant to your niche. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.

Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. Keep your messages simple if you want to be successful and increase sales with social media marketing. To establish rapport with your target market, you should take the initiative to make the first move. At that point you’ll find that your customers show you want they want from you, you just have to give it to them!

Don’t be afraid to get help with your marketing. This market is large and many designers and consultants can create a website and social media strategy that works for you. Although they are expensive, they can be well worth the price. Therefore, it is important to include this expense in your budget.

Place buttons all over your pages. Have them on your blog, emails, and anything else you can think of. Try to add your links to other profiles as well to encourage multiple sources of traffic for your site.

If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. Including links in your blog to other bloggers content that is well written and interesting, can really help keep your readers happy and coming back. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.

When you post something to Twitter, it is a good idea to add a tag. Using hash tags makes your updates immediately available to your followers. Be careful when selecting tags and seek out groups your target demographic are likely to join.

A catchy title is important when you are posting video on YouTube or other media outlets. Add strong keywords to your titles so your videos are easier to find. If the video has real value, it should be easy to find by attaching significant keywords that you know your visitors will use.

Set up your account so that all posts that you make are shown on your company LinkedIN page immediately. You can post an article, and it will appear as LinkedIn updated. This will not only save time, but will also garner you more exposure.

Hopefully, you have learned some information you can use to amp up your marketing efforts. A good social media campaign can boost your sales and increase your popularity.…

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Sales and Marketing

Stellar Advice On How To Do Video Marketing

Video marketing is in its infancy, yet it has already become so popular. People all over the world are able to watch streaming video now that more people have access to broadband connections. Take advantage of videos, and use this article to learn about video marketing.

Viral videos need to have awesome content. You need not have expensive video equipment for your video to be viewed by millions of people. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. Purchase the best quality video camera you can comfortably afford to produce your video content.

Within the video, add a screenshot depicting your website. This technique will allow your viewers to see your website in action. Screenshots may be used for how-to videos too. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

Focus on a certain topic and choose a descriptive title filled with keywords. A relevant and powerful title can help draw viewers to the videos. The title is one of the most important factors, and without a proper title, the viewers won’t know what to expect. Use creative, relevant titles on all of your videos.

Remember that coming up with your video content is just half the battle. The other half is spreading the word about your videos. Paying attention to your statistics can really help you to increase traffic to your site. Although it’s important to create solid content, you should also ensure that people are aware of it.

Hire the right people to ensure high quality video content. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Expensive video equipment is really not necessary to produce a quality video. As long as your video is focused and well-balanced, you can use standard equipment. A fancy script is not really necessary either, nor are boatloads of confidence required. You should try being natural and speaking as you normally do. In fact, you may not have to do this at all. Powerpoint presentations and screen capture sequences may be able to fit the bill.

A popularly searched topic online these days involves how-to’s. A great way to reach your target audience is to create tutorials related to your business. Once they see you’re an expert, they’ll want to see what else you have to offer.

Provide quality content. Interesting, fun, newsworthy content keeps people coming back for more information about your business. You may be able to boost your views with a video hosting site, but it won’t really work out if you have boring videos. Folks like engaging content that contains solid information. Interesting videos ultimately increase traffic.

It’s simple to get into video marketing. You just need to devote sufficient time to learning about it. This article is a great start. Try it out today!…

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Mobile Marketing

Improve Your Business Through Video Marketing – Some Tips For You

In today’s demanding world of business, you need every advantage you can get. There is no doubt that video marketing has the ability to set your business apart from the crowd. In this article, there are video marketing tips that can be used in conjunction with your business.

If your marketing video is more than 20 minutes in duration, you might run into problems. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

Spending a lot of money and time on a video does not mean it will yield better results. High production values don’t necessarily translate to good returns. Large corporations often use videos produced by their employees, rather than hiring actors and directors.

Working as part of a team can be a smart way to develop video content. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Anyone who contributes should be given due credit, even if their input was minimal.

Don’t forget about YouTube. This is where you should base your campaign from. The hosting is free! In addition, your videos will be on third most-visited website out there. This means your video is out there to be seen here.

If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. The link should be in the video player. This way, should someone embed it or share it somewhere, the video and link stay together.

If you are hosting the video on your website, have a subscription form for your mailing list right below the video. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.

When you go to a convention or other event, bring along the recording camera. There will probably be some chances to interview other experts and document your experiences. If you are presenting your products or talking in public, have someone record it.

You should think of a creative and catchy way to greet and send your viewers off. To start, you should identify yourself and your company, and the purpose of the video. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.

If your customers seem to ask the same questions, make a video which answers those questions. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. By doing this, your customers don’t have to read over your website if they don’t want to. They can choose the learning method they desire.

Making a video to promote your business can make things a bit simpler for you. Use the tips you’ve learned in this article and try getting creative. Your video is really an extension of your business, so it is something that you really want to put a lot of effort into. It might be the next “boom” for your business!…