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Online Marketing

The Heart of an Entrepreneur

The United States of America was founded by entrepreneurs. Without the vision, persistence, innovation, and relentless pursuit of something better portrayed by the entrepreneur, our world would still be in the dark ages. So let’s learn about these very special people, and learn how to bring out the heart of the entrepreneur in you.
What exactly is an entrepreneur?
An entrepreneur is a person who has the ability to recognise opportunities of benefit to an enterprise, and the will and capacity to undertake appropriate innovative action while accepting the associated risks.
That is the technical definition anyway…
There are many qualities that make up a true entrepreneur, one of which is an unbreakable will. All successful entrepreneurs are willing to accept the risks involved in anything they undertake, learn from their “failures”, and capitalize on their gains. In fact, at the heart of the entrepreneur is the ability and willingness to actually be inspired by embrace learn from then move on to create something better.
In fact, the great Thomas Edison was quoted as saying, “I have not failed. I’ve just found 10,000 ways that won’t work.”, while he was going about the arduous work of inventing the electric light bulb.
say you want to be an entrepreneur…
Are you willing to persist long after all others have given up? Are you willing to work long, arduous hours? Are you able to see the good and locate the opportunity in any given situation? Are you able to deal with adversity? Can you handle being insulted and even laughed at by people who have no understanding what-so-ever about what it is you are trying to accomplish? Are you ready to listen to desperate attempts to “give you advice” from people in your life who are not qualified to give you advice in the area in which you are working?
If you are prepared to endure all this and still willing to do whatever it takes to succeed, congratulations, you have the heart of an entrepreneur.
The truth is, we all have an entrepreneur within us. It’s that creative individual in your head who is always looking into the future, always innovating, always looking for answers. The problem is that the entrepreneur has two annoying room mates who live inside the same head…these are the manager and the they tend to drive the entrepreneur nuts. In fact, none of these three room mates were designed to work together very well. So therefore a fourth person needs to enter the mix, and that is the mediator.
The entrepreneur, the manager and the worker can in fact work together as long as there is a mediator to keep them in balance, and to keep them out of each others way.
You see, the entrepreneur tends to work in the future…always innovating, inventing, planning, dreaming. The manager tends to work in the past…always being careful, organizing, demanding more productivity than before, keeping things in place, avoiding change. The worker tends to work in the present…always trying to finish everything, making sure things are done correctly, being the cause-point of activity. It is easy to see how the three can get into conflict, yet it is also easy to see how each is equally important in a business and in life.
Most people are living the life of the worker only. The entrepreneur and the manager has already been beaten out of them through the process of brainwashing that laughingly passes for “school” in our modern society. Our education system and the curriculum it teaches was carefully put in place by the corporate giants of the world with the purpose of producing an obedient, disciplined, work force that doesn’t rock the boat with “new ideas” and that will take orders and execute those orders without question. By making people wrong for possessing entrepreneurial and true managerial qualities, our school system, under the control of the corporate giants has managed to make people believe that risk is bad, that dreams and ideas are a waste of time, and that having a career is more “socially attractive” than owning a business.
So do you still want to be an entrepreneur? Good. The world needs more people like you and I. It needs more people with ideas who are not afraid to act on those ideas and bring them into reality. It needs people who are not afraid to be criticized, or even laughed at because of their “crazy ideals”.
Every great idea that has ever changed our world was laughed at by “normal”, “educated” people at one time or another. You see, the “normal”, “educated” people have been brainwashed into thinking that in order to get something done you need to know how to do that if you don’t know how to do something you should just give …

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Mobile Marketing

3 Article Marketing Mistakes That Must Be Avoided

Article marketing has long been accepted as the best way to drive traffic to your website for free. In just about every affiliate marketing manual, there is a section that discusses the basics of writing and submitting articles.
However, most of these manuals don’t tell the whole story. They make it look like a very simple process. Unfortunately, this just isn’t true. In most of the tutorials, the only instruction you get is to “write a 300-500 word article and submit it to several free directories”. I’m unsure why the most important details are often left out.
The fact is if you blindly follow those instructions it won’t be long before several directories delete your account. At the very least, your articles will constantly be rejected. This will undoubtedly lead to discouragement and frustration. Here are some important tips that will ensure your articles get accepted.
1. Only Submit Original Content
This is probably the golden rule of article marketing. Write your own content and make it original. It’s perfectly alright to consult other resources for information, however. Nobody knows everything there is to know about any given subject.
If you do consult outside resources to get information, do not copy anything written word for word. Interpret the information as you see it and then write it down in your own words. Plagiarism is morally and legally wrong, and it can get you into lots of trouble.
If you use any information that came from the research of another, the source must be cited in the article. If it’s a research paper or book, it’s a good idea to contact the author and ask for permission to write about their ideas or discoveries.
2. Avoid Duplicate Content
There is an ongoing argument between search engine optimization experts as to whether or not you can be penalized for submitting duplicate content. Many contend your article won’t be indexed, but there really isn’t evidence to corroborate this belief.
However, one thing that is certain is that most article directories don’t appreciate duplicate content, and some can even suspend or delete your account if you submit too much of it.
The article directories are in the business of providing unique, original, and informative content to webmasters who need it. Many article directories also rely on paid advertising revenue to survive. If the majority of their articles contain duplicate content then webmasters will stop using them to obtain content. They also fear the search engines may blacklist them and they could lose much of their advertising revenue due to loss of traffic.
I don’t recommend submitting the same article to more than one directory, but if you must, re-write it first. Don’t just change a word here and there. It’s certainly alright to keep the subject of the article intact, but the words and sentences should all be changed so the article is completely new.
I think you’ll find that by submitting so much original content, more of your articles will get indexed and you’ll see a lot more targeted search engine traffic to your websites and landing pages.
3. Proofread Your Articles
I know this may sound obvious, yet many authors skip this step to save time. An article directory is a place for finished content. It should be grammatically correct and not contain misspellings. I understand one word can slip through here and there, and that isn’t really a concern.
If your articles are poorly worded with lots of misspellings, it won’t be long before the article directory editors decide your writing quality isn’t high enough. Even though your articles may have great subject matter, they still could be rejected for grammar. If too many articles like this are submitted, you may find your account closed one day.
I recommend proofreading your article at least twice before submission. You can find many free spellcheckers online and all you have to do is plug in your article and click “go”. The software will usually identify misspelled words and even offer suggestions for correction.
However, this won’t help with grammar. The only thing that is foolproof is to read your article all the way through. Pretend you are a visitor who was searching for information and landed on your article. Ask yourself what they would think and how they would perceive your work.
Article marketing is not easy. As you can see, it’s much more involved than just “writing and submitting 300-500 word articles”. If you want the reader to click through to your site, you need to write original, quality content.
Many article directories are raising their standards. There are so many new people practicing article marketing that the influx of new articles is staggering. The directories will soon start taking only the best articles. Follow these tips and you can be sure …

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Mobile Marketing

Social Networking Tips – Are You Spending Too Much Time on Twitter?

Everybody loves Twitter. I get. Heck, even I spend some time on it each day. The operative word being “some.” I do not live there. I do not make it my home away from home like some of you marketers do. And the question that has to be asked is this. Even if you are getting a following on Twitter and making some cash from doing so, are your efforts worth the time spent when maybe you could be doing something else that would bring you a bigger return? This article takes a look at that issue.
I’m going to throw some hypothetical figures at you here in order to illustrate my point. These are in no way meant to reflect actual reality because the truth is, everybody is going to be different. But this should give you some idea of whether or not your time is being utilized properly.
Let’s for argument sake say that you spend two hours a day on Twitter chatting with your followers and getting new followers. Okay, great. Let’s say that those two hours a day, after a 30 day period, bring you in an additional $500 a month. That comes out to about $17 a day more or less. So you’re working two hours to make an additional $17 or at a rate of about $8.50 an hour. Now I don’t know about you, but I can make more than that working at a McDonalds.
Now, I know what you’re going to say. If you didn’t spend that two hours, you’d have $500 less at the end of the month. if you were to spend those two hours a day writing articles and submitting them to directories instead. With the proper niche research, two hours of article writing a day could easily mean an extra $1,000 a month. That’s twice as much income as what you’re making chatting on Twitter.
Don’t get me wrong. I’m not saying that you shouldn’t use Twitter. I use it. I use it all of about five minutes a day and that’s been good enough to increase my blog readership by four times. But I’m not going to put an exorbitant amount of time into Twitter when I know that for that same amount of time, I could be doing something that will bring me more money.
Too many people don’t value their time, and that’s the problem. They look at their time as free. It’s not. In fact, once you’ve spent your time on something, you can never get it back. Money, you can always get back from a decent return on your investment.
Think about this the next time you decide to fritter away your day on Twitter.
To YOUR Success,
Steven Wagenheim…

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Sales and Marketing

Article Marketing Tips – Nobody Cares About Your Crap

I can see the hate email pouring in from this one. Well, quite honestly, I couldn’t care less. In fact, I’ll even post my email address at the end of this article so you can tell me what a jackass I am. In the meantime, you might want to read this before you even consider getting into article marketing. Why? Because the rules have changed and, quite honestly, nobody cares about your crap.
You’re probably wondering where this rant is coming from. Well, here is the back story so you can understand where this is coming from. It certainly isn’t from a relaxing evening at Sardi’s. Oh, and by the way, from what I hear, the scallops there aren’t all that great. But back to the main topic at hand.
So I’m at the Warrior Forum and some idiot asks if article marketing still works and wants to see PROOF that it works. He wanted one of the best article marketers on the planet, one Alexa Smith, to reveal one of her hard fought for niches in order to PROVE that she’s not full of it.
Well, I couldn’t help but stick my nose into this confrontation and give this pigs feet for brains moron a piece of my mind. For starters, since Alexa’s not trying to sell him anything, she doesn’t have to PROVE to him anything. I then went on to give him the straight poop about article marketing. And if you’re smart, you’ll make a note of all of this.
The biggest problem with article marketers is that they think they can write about any old crap, slap it up on an article directory, and it’ll bring in LOADS of traffic. My friend, those days died along with the Ford Pinto and Circuit City. Today, it’s a whole new ball game. So, I’m going to give you a list of things that you better do if you’re going to have ANY chance at all of making it as an article marketer.
1. You have to write about stuff that people actually care about.
2. You have to write in a way that is engaging and doesn’t put your reader to sleep. You can be controversial and even a little arrogant like me, but for crying out loud, don’t be a snooze fest. In short, LEARN HOW TO WRITE.
3. Don’t make your writing sound like you’re trying to sell something to your reader. People don’t want to be sold stuff. They’re looking for information when they’re looking for articles. The selling stuff part comes in your signature or at your web site. Just give them info that they can actually USE. For crying out loud, help them to solve their problem or at least give them more insight into their problem.
4. Don’t just rely on article directories. I’m sorry, I love these guys but Google has basically said, if you rely solely on them, you’re not going to get the optimal results. Put your articles on YOUR sites first. Build up your OWN virtual real estate before you build up somebody else’s.
5. Look for exclusive syndication deals with big sites that are looking for content. Trust me, they’re out there. You just have to go out and find them. News flash… not everybody likes to write. And a lot of web masters HATE to write. So make them an offer. You’ll be surprised at some of the takers you’ll get.
6. Look to getting your stuff published in magazines. Yeah, real magazines. Who’d a thunk it? Not easy? No, not if you write the crap that most article marketers throw together. If you’re going to write that kind of garbage and expect people to take you seriously, you’re better off buying a pair of dark glasses, an accordion, a tin cup, and a monkey named Guido. Find yourself a street corner somewhere in New York or Paris and you’ve got it made. But PLEASE… don’t write any articles if that’s the kind of garbage you’re going to spew out.
There’s more, but I’ll stop there. Want more info? Want to actually have some success with your article marketing? Check out below my John Hancock.
Or you can just go out and get that tin cup, accordion and monkey.
Just don’t forget to feed him.
To YOUR Success,
Steven Wagenheim…

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Mobile Marketing

Network Marketing Tips – For Momentum, This Works Like Crazy

There’s way to much noise out there in the internet wonderland, in case you haven’t noticed. Everyone’s yelling and screaming about what it takes to become a success in network marketing. Well, as I see it, as I discussed in a previous article, having the correct mind set is the first and foremost when it comes to success in this great industry.
In other words, it will really make or break you. However, MOMENTUM is the next best on the list. Why? because what good is a great mind set if you’re doing the minimums or nothing, for that matter? In essence, “peak” states of mind mean nothing without “peak” performance.
In case you didn’t know, taking action alone won’t lead you to success, taking it to the next level will, and that, my friend, is…momentum! You’re about to discover the three tips to take your network marketing business to the pent house. These three tips development, field development, and massive action!
Self Development
Well, let’s assume that you’re doing what it takes on a daily basis to keep your mind set in check. You know, running your energy in a quiet place everyday visualizing what you want to be, do, and have, as I eluded to in a previous article. That’s all well and good, but, what are you feeding your mind to maintain and expand upon that?
You see, you must be setting aside time each day to read books, listen to audio, and watch videos regarding self development. You can choose the best way to interpret the above mentioned or any combination there of. Of course, the best is to internalize this mind set stuff is to implement all three methods; read, listen, and order to increase your network marketing momentum.
Do whatever works for you, but, just do it! Start off indulging in self development for at least thirty minutes a day and increase it as you retain more information.
Field Development
Are you feeling better now after saturating your mind with all of that good stuff from all of the great minds of the past and present? Now here’s where it starts to become intense. You must always block out time in your day to “hone” in on your craft.
This is what will separate you from the pack. In so many words, you must ALWAYS be studying about your industry and specific marketing strategy or strategies, period! Do not just depend on your company provided sales and marketing materials.
That’s a great place to start, don’t get me wrong, but, again, in order for you to excel beyond your wildest dreams, you’ll have to assimilate, manifest, and APPLY information from other colleagues, systems, and companies. Which leads us to the final and most powerful tip.
Massive Action
This is where the rubber meets the road. This is what separates eagles from seagulls. This is what separates good from this is what separates you from the masses. It doesn’t matter what marketing strategy you’re using, you must take massive action in order to get the momentum going.
So, no matter what you’re doing, one up it, double it, or go crazy (tasmanian devil) and triple it and all you’ll see behind you is the dust you left your colleagues in. Yeah! Baby! You’ll be the Daddy from Cincinnati when it’s all said and done. John Reese said it best…”momentum is that powerful force that creates wealth in your life.
Well, you have a choice to make, my friend, and of course, massive action which leads to momentum comes with a high price tag; are you ready to let go and make your network marketing dreams a reality? Break on through to the other side.…

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Small Business Marketing

Search Engine Marketing Tips – 3 Reasons Why You Must Do It

It is true that not 100% of all businesses will work well with search engine marketing, however, we will look into the reasons why you must consider search engine marketing for your business.
Fast Active Searchers
In sales, is it easier to sell something to someone who may not want to buy your product or is it easier to sell something to someone who is actively looking for the products, services or solutions that you provide. When people are actively searching for you, how hard can it be for you to sell something! Talk about target marketing to super targeted visitors & it can all happen very quickly online!
Quick Inexpensive Research
The search engines are the most common thing people use to search for stuff, either they want some information, they want to buy something or they are seeking a solution to their problem. Now, you can simply reverse engineer & find out how much searches are there for a given keyword or phrase. Never in history can we find out the demand of a marketplace simply by using a few inexpensive or even free tools.
Fast Inexpensive Testing
For every marketing campaign to be profitable, you must first run a test. Where else can you get inexpensive web traffic to test your offers other than paid search engine. The best part, it can all happen in just in a few minutes. No other advertising media is that fast!
Summary
With active & targeted visitors, quick market research & super fast testing, search engine marketing is an important skill that you simply cannot ignore.…

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Online Marketing

10 Great Strategies When You Establish An Online Business

Building an online business is an exciting time. There is so much to look forward to – and a lot to get wrong as well.
So here are my top 10 considerations to think about when you are first thinking about starting out:
Tip 1 – Select a niche you are keen on:
You will probably be spending quite a bit of time on your new online business, so select a niche that you enjoy, not one that you just consider will make the largest profit. There is money to be made in pretty much every niche if you approach it sensibly, so you may as well enjoy the ride.
Tip 2 – Don’t get ahead of yourself:
There is a lot to take on board when you are starting out online for the first time. Take it one point at a time and only think about developing a new area of expertise when you have mastered the last one, otherwise you will end up struggling with "information overload" and begin making mistakes.
Tip 3 – Be mindful of the LARGER picture:
Whatever niche you select will have a direct influence on the overall size of your marketplace. Decide upon a relatively small sector and you will reach fewer potential customers than if you specialize in a bigger marketplace. It does not mean that you are bound to make less profit in a less significant niche, but you ought to think about your long-term goals and how big you want to eventually make your internet business.
Tip 4 – You MUST be prepared to work hard at it:
Developing an internet marketing venture is identical to building any offline business – you need to be ready to commit the time, effort and work at the beginning if you are wanting to benefit from the rewards later on. Do not expect to do well by devoting only half an hour here and there on your new venture, it will call for a more dedicated and consistent approach if you want to be successful.
Tip 5 – Grasp the basics before you start:
Getting appropriate internet marketing coaching and advice before you start is crucial. Spend time learning as much as you possibly can before creating your first blog. It will prevent disappointment and heartache later on and considerably improve your likelihood of success.
Tip 6 – Get your finances planned properly:
Building an internet business can frequently be accomplished on a surprisingly small budget, but you need to be prepared to "speculate to accumulate" as the saying goes. Work out a sensible budget at the outset and be ready to spend this if the need arises. You might wish to invest in a paid advertising campaign, or subscribe to a niche membership site, or outsource your content creation for example. If you have not allocated a budget to underwrite this expense, this may cause your new business to suffer a bit.
Tip 7 – Learn to test every bit of marketing you do:
This is not difficult to do in an online business and many dedicated analytics services are available to assist you. Study what works best – and what is not offering the returns you are looking for. You could well be surprised at the results and this will allow you to fine-tune your online marketing campaign (and your budget) in the months ahead.
Tip 8 – Do not chop your prices:
It is occasionally tempting to cut your prices a bit in the hope that this will help to boost your turnover. It is not difficult to sell something for less than it is worth – the trick is to publicize products in which you have real faith and then ask a fair price for them. Your margins will be bigger and your customers will assume that they are getting a more valuable product at the same time.
Tip 9 – Look at affiliate marketing:
When you are growing your business online, you ought to be putting as much effort as possible into generating traffic, developing your reputation and gathering a targeted email list that you can continue to keep in contact with in the weeks and months ahead. This is much easier to do if you are not finding yourself distracted by product creation, customer service issues, refund requests and so on. Affiliate marketing eliminates these distractions and allows you to concentrate on what is crucial to your long-term success.
Tip 10 – Traffic is vitally important:
In your enthusiasm to start, the importance of getting hungry and targeted visitors to your website can frequently get forgotten – and of course a site without any visitors is not going to produce any money. Look at the various methods of driving potential buyers to your site and implement these …