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Online Marketing

Having A Tweet Tooth

Many people initially thought the world had gone bonkers when Twitter was introduced, with some folks clearly thinking that they would rather have their toenails pulled out, one by painful one, than to join in the ‘Me Me MEEE!’ behavior of Twitter.
Frankly, it is kind of true that Twitter is one of the most narcissistic tools in the world but here is the deal – it is also through Twitter that we find old friends and make new ones. It is through Twitter that businesses make conversations with their customers and it is also where they get connected to people who had problems with their services and products (and make good of the complaint).
Through Twitter, we know precisely where reporters and journalists are whenever they head out on dangerous missions in war-torn countries. It is also where we keep in touch with our favorite celebrities and find humor in the way they sometimes ‘Twight’ unashamedly online. We also used to Twitter to find survivors of natural disasters and connect friends and family members when they were in trouble.
All in all, there are pros and cons to using Twitter. Just in case you don’t know, you can go private with the Direct Message tool. You don’t REALLY have to tell the world EVERYTHING.
Despite all the initial chagrin shown by some less-than-ready-to-tweet people of yesterday, Presidents now Tweets, beat that. So, in short, I think it is about time people got on with is the new world that we are living in and instead of groaning about it, get in. Use the pros and try your best not to get swept up by the cons. Business executives (especially those in the branding, advertising, PR and marketing division of a company) should be thankful for Twitter, really.
More so if you are small company. The internet will only become bigger, not smaller and for small to medium-sized business to avoid being left out of the loop, you need to get into the habit of reaching out to your consumer and potential target market with Twitter. Twitter has become more than a girly-want to-be-famous kind of game.
With the Mention feature on Twitter, large companies and brand names know who, why and what their customers are saying. If the chance presents itself, staff can initiate an atonement exercise by placating and calming the frustrated customer down. If the big guys are doing it, it has got to mean something.
If these large brand names, public figures and celebrities are doing it, I am quite sure Twitter (regardless of whether it evolves or not, in the future) is here to stay.…

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Sales and Marketing

Great Affiliate Marketing Tips To Generate More Sales

This means that you will have to think of some brand new techniques to sell the products. The following article contains just a handful of the most proven affiliate marketing strategies.
Maximize business profits by signing up with affiliate marketing companies. Affiliate programs have been shown to generate much more site traffic than passive methods such as banner advertisements. Each prospective affiliate program should be carefully assessed based upon its popularity, ease of use, and compensation plan.
You can make good money through affiliate marketing, but that is only the case if you know what you’re doing. Having a high search ranking is an important aspect of running a website or blog. Completing this will allow you to have better affiliate links which leads to more money.
A few quality tips from a reliable book on affiliate marketing is much more valuable than information that is available from a multitude of sources. While you are establishing your business, you must be willing to work without compensation. Be aware that reading too many books could be considered a stalling tactic. Get the tips you need, stop reading and put them to use.
If you run a specialty goods store, such as a sports store, your customers are coming there with the idea of purchasing sports products. Your affiliate links will not be useful unless they are specific to your overall site content. It is more likely that you will get clicks on links that are related to the information contained no your site.
Only put your stamp of approval on products you believe in. The products you promote are a reflection of your website and yourself. Customers and clients will build their trust for you in accordance with the products you promote. Selecting good products and pricing them fairly is among the best ways to retain your customers.
Use a reputable tracking service that provides accurate reports of what you are owed. Affiliates have been known to incorrectly track sales, which can cause a loss of profits for you. If you have a good tracking system in place, you will be spared both the frustration and heartache that comes from losing out on money you should have received. While there may be some costs involved, you will find that it is well worth it.
If you rely on one or more affiliate partners for your revenue stream, communicate with them as often as possible. By increasing communication, you will do better in business and increase profits. Your most profitable affiliate marketing partners are pearls beyond price, and you should be willing to take extraordinary measures to cultivate and care for them.
Those affiliates in California who were suspended in 2011 can re-install their links now. There was a law that made California get rid of California affiliates but it has since been changed. If this change applies to you, sign up again.
These techniques are used because they’re an effective method of bringing in customers. Use it for your position and go from there.…

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Sales and Marketing

Internet Marketing – Paying For Advertising

Are you currently advertising your website online? I mean paid advertising. Are you using paid advertising to drive traffic to your site and to get more new sales? If so, then hopefully you are getting good results from your efforts. While advertising is excellent, not all forms of paid advertising are created equal.
There are some forms of paid advertising that is effective, and some that are just flat out not good. Even if you’re advertising right now to get traffic (and NOT targeted traffic… I’m talking about traffic that makes it look like you’re succeeding online)… you have to make sure that you are getting sales and seeing results from your advertising efforts.
One form of paid advertising that I like to invest in is pay per click advertising (PPC). With pay per click, you bid on certain keywords that you would like to rank high for in the “sponsored listings” section of the search engines. Depending on your niche, you could either spend a lot on some keyword phrases, or you can pay a little.
Nevertheless, pay per click advertising can be a great way to bring new sales to your website. The top players in the pay per click game are Google AdWords, and Bing Ads (Yahoo and Bing combined). Despite the combination of Bing Ads, Google AdWords is still larger… by a lot.
But the traffic from Bing Ads is still good. You will want to monitor your costs and make sure that you’re actually turning a profit or getting a lot of leads from your advertising efforts. If it helps, you may find it beneficial to start off with a low pay per click bid (around 10 cents), and monitor your results from there.
Pay per click advertising is a very addictive thing to use. You will find yourself tweaking things here and there, changing your landing page, deleting keywords, creating new ads, and etc. The bottom is that, if after 2 changes your results haven’t picked up, it’s time to let the campaign go, and move into a different niche.
Even though PPC is good, you don’t want to bet the farm on something that is untested. Make sure your product price point is good so that you can make up for any money loss when acquiring the customer. Also, make sure to make the decision as to whether or not go hard and spend more on PPC – despite going negative on the initial sale, or slow things up a big to just break even or make a small profit on each sale.
I like PPC, but it isn’t the only good form of advertising online. I also like to do ezine advertising. This is the process of contacting ezine and email list owners and seeing if you can buy an advertising slot in their publication. This works very well, and there are a ton of ezine and email list owners who will take you up on your offer.
You can find ezines like this in something called the “Directory Of Ezines” (DOE). It costs $197 to join, but in consideration for the longevity of your business… it’s a smart investment.
Be sure to use these advertising sources to promote your business online and start making the money that you hope to achieve simply and easily.
Good luck with advertising your website online.

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Sales and Marketing

Content Marketing: Announcing 4 Powerful Content Marketing Tips

Whenever someone purchases an information product online, there are two things that they will take into consideration. First, they will confirm that your reputation is solid. Second, they will confirm that you are an expert in your niche. For an example, if you were going to buy a horror book, would you rather buy it from Stephen King or an unknown author?
How can you position yourself as an expert? And how can you go about improving your reputation? Fortunately, the answer to both of these questions can be answered with one answer. The answer is content marketing. You should give your prospects enough information to achieve two things. One, they should be convinced that you are an expert. Two, you should answer their questions. It is best to leave them wanting more information, so don’t give away everything that you’ve got.
As promised, here are 4 Content Marketing Tips that will help you.
Content Marketing Tip # 1- Do Your Due Diligence. Research, Research, Research
Are you prospects looking for in-depth information about a specific topic? Or are they looking for a how-to guide? Do they want answers to specific questions? These are the questions that you should be asking yourself before you decide to start writing about anything! Your objective is to provide content that is as targeted as possible. You will be highly effective if you do your research and it is that simple. Are you unfamiliar with how to go about finding out what your prospects want? Try logging on to and read the reviews that customers write. This information is literally invaluable.
Content Marketing Tip #2 – Let Your Personality And Sense Of Humor Shine Through Your Words
As you are probably well aware, people tend to do business with those that they know, LIKE and trust. Your goal should be to answer your prospects questions while making them laugh or at least smile. I realise that this article is not the funniest article that you have ever come across, but you get the picture right?
Content Marketing Tip #3- Go Above And Beyond
You are probably also aware that word-of-mouth advertising is extremely effective. Do everything that you can to give your prospects and customers significantly more value than they expect. The more value that you can provide in exchange for their money, the better. Try to over-deliver and under-promise.
Content Marketing Tip #4- Avoid Being Inconsistent At All Costs
Inconsistency is the number one cause of failure with content marketing. A formidable number of marketers think that providing content from time to time is acceptable. Nothing could be further from the truth. If you have a blog, update it daily. Try going on forums and posting on a regular basis. Another thing that you could do to be more consistent is to hold weekly webinars.
These are the four content marketing tips you can begin to carry out immediately. If you choose to do so, you will experience more traffic, more sales, a better reputation and you will be known as an expert in your niche.…

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Small Business Marketing

Use Val-Pak And Brochures To Market Your Business

There are a large sum of business owners who absolutely hate the idea of marketing. They think it’s a tedious process, and for some people, they feel that marketing simply doesn’t work – so they just operate on referrals and walk in customers. If you run your business like this, your days are numbered.
Marketing is something that absolutely MUST be done if you want to improve your sales and profits. Without marketing, how do you expect your business to thrive in today’s economy? It simply won’t. The majority of referrals that you get will dwindle, and the amount of walk in customers will take a hit also. So the only way left to get customers into your business is to do marketing.
Now marketing doesn’t have to be hard to do. You can create a daily marketing plan that you can do everyday, just to make sure you’re on the right path towards getting response. I think your best efforts will lie in you trying to stick with easy techniques that are easy to implement. In fact, here’s a marketing technique that you can use to get customers in your door.
1) Val-Pak
The first time I looked into a Val-Pak catalog it was like a coupon explosion. I saw ads from all types of business owners offering some kind of deal, and the more I looked through it, the more “fired up” I became towards being interested in taking these people up on their offers.
You can do the same thing. Get your coupons inside of a Val-Pak magazine and see if it helps you to boost your sales. A lot of people receive these Val-Pak catalogs, and you never know who may be interested in your offer. Let’s take a look at another technique that you can use to get people into your doors.
2) Brochures
I’ve seen color brochures and black and white brochures, and they both have had success over themselves. The key to making brochures work is information. You can have pretty pictures and other nice images, but these things won’t sell the brochure on its own. You need descriptions.
Underneath each item in your brochure, mention what the image symbolizes and what it means to the brochure as a whole. People want to understand what it is that you’re talking about, so mention clear descriptions and offer people to get an insight about what item in your brochure is all about.
So the decision to make it black and white or to make it full color is up to you. Personally I would go with the full color brochure, but if you’re strapped for cash, the black and white brochure can work also. If you want to make a black and white brochure work for you, you have to add a lot more text to your brochure, because sometimes people can’t seem to “get the picture”.
If you can do this, then you’ll stand a great chance to making your brochure work. Also with Val-Pak, you can give your customers a great deal without spending much money. To see if you can benefit, visit Val-Pak’s website for more details.…

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Sales and Marketing

Article Marketing Tips and Tricks

Article marketing tips and tricks are necessary if you want to be successful. Online you will have many people competing with you especially if you are competing in a highly competitive niche such as weight loss or how to make money.

Article Marketing Tips and Tricks

Create your own website so you can submit your articles to the best article directories such as EzineArticles which will not allow you to link directly to an affiliate link.

Write articles that connect to what your reader is looking for. If you appeal to your readers then you will gain their trust which makes them more likely to buy a product through your website.

Offer your readers expert advice that they will not find anywhere else. This will draw in their curiosity and make them want to click on your link.

Pick your keywords carefully. This is how the readers will find your articles so you want to pick words that are searched often but at the same time you do not want to have too much competition because it will be harder for people to find.

Write at least 3 articles a day. One of the main problems people have is that they write an article and then wait too long to write the next one. Each time you write you are getting your link out there for more people to read. Just keep on going and you will get more views each time you write.

Article marketing tips and tricks are the best things you can do to get your articles out there and read more which will increase your sales.…

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Mobile Marketing

Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession

Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend.  I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing.  If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address.  Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…