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General Article

You Have A Facebook Business Page, Now What?

You Have A Facebook Business Page, Now What?

You’ve set up your Facebook business page and now you need to make the most of it. The key to any small business social media marketing plan is to be active on your Facebook page. In order to attract fans, get more Facebook likes, and keep them engaging with you, you have to give them a reason to do so.

Social media marketing is an ongoing process. Your Facebook business page is your chance to show off your brand, and let people know what you are all about. It is more than just promoting yourself. You need to inform, entertain, and engage your followers.

Content will always be important so be sure to keep it relevant. You wouldn’t go into a bakery to buy your steak, and your fans won’t come to your page to hear about things that have nothing to do with your industry. People want to be “in the know” and to do that, they need to have current, relevant information. Whether you are running a contest, having a sale or other event, or have some interesting industry news, keep your fans informed.

Another way to engage your followers is to entertain them. Post a video or funny pic and challenge your fans to caption it. Run a contest and encourage your fans to share and invite friends. Get them to help spread the word about you. Be sure to reward them with a prize. Prizes don’t have to be extravagant. Make them relevant. People follow you because they are interested in your product or service, so why not reward them with something free from you.

Finally, ask questions and start conversations. What better way to give your fans a voice, than to ask them something. Let them know that their feedback is important to you. Nothing is appreciated more than feeling like you are being heard and included.

Small business marketing doesn’t have to be bland and boring. Remember to be informative, relevant, and bring some fun into it. Get fans interacting with your brand and they will share it. Everyone loves to be part of a good conversation and contests are a great way to keep people motivated to stay engaged with your brand. Be active on your page. There’s nothing worse for a fan than liking a page that never has anything to interact with. There was a reason they “liked” your page in the beginning and you need to give them a reason to keep coming back. One last thing to remember is the importance of keeping the “social” in your social media marketing!…

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General Article

The Easy Way to Put Your Time to the Fullest – Article Marketing Automation

The Easy Way to Put Your Time to the Fullest – Article Marketing Automation

The only drawback is that it requires the merchant to dedicate more of his time to it. This makes the merchants to juggle his hours in order to also devote some of his hours to his family and at the same time to enjoy his leisure hours. There are also instances where an individual is still tied up in a current employment and waiting for the right time to tender his resignation. The easiest way to put your time to the fullest and getting a lot of things done is through Article Marketing Automation.

Putting your articles in an adequate amount of locations to get it to the spotlight is the most time-consuming and wearisome part of marketing your article for your online business to take off. It requires just a small budget and is simple to do although the required time in grabbing the spotlight (so you get to be read) in the appropriate locations can occupy much of your time. Article Marketing Automation gives you the opportunity to have the easy way of putting your time to the fullest.

The role of Article Marketing Automation is primarily to assist you. To get you introduced to it, it is a conglomeration of self-regulating sites and blogs with the aim of handing out articles for the different members of Article Marketing Automation set-up.

What is good about article marketing automation? You get a good amount of sites where blogs can lead you to a bigger connection for your own site. The network keeps on growing and currently has more than 2,000 members.

Growing logically, it is the best cost efficient and time efficient method of writing articles for marketing. In just a matter of 3 weeks, it can help you land on the first page and as a matter of fact, trainings on this aspect are given out. Aside from giving you pertinent substance for the websites and blogs that you own, it also issues your articles extensively.

Article Marketing Automation works this way. You write an article or ask someone to do it for you, and then present it to the network of article marketing automation. It is trouble free and very straightforward. Once presented to the network, you article is allocated to different but applicable sites enabling you to have more publicity, connections and creating your influence and traffic.

It assists in giving you the proper training to use the network effectively and to get the results from your own hardships. By just a period of 2 – 3 months, this mechanization will push you to the top. To attain success in the field of article marketing is their aim and that is why they will give you the needed support you need.

It may be new to your ears but it is a fact that article marketing is the new and easiest method to pierce through Internet Marketing. It can assure you to become triumphant in a short span of time and helps you to reach to a big number of individuals to land you to the top.…

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Mobile Marketing

Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession

Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend.  I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing.  If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address.  Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…

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General Article

Strategic Business Partnerships Grow Small Businesses

Strategic Business Partnerships Grow Small Businesses

Developing strategic business partnerships should be part of every small business owner’s growth plan for the company. A strategic business partnership has several benefits for the companies involved including: access to existing customers, quick penetration into new markets, enhanced branding, and others that may not be so apparent such as cost reduction benefits from utilizing a partners employee base or getting price breaks from suppliers due to an increase in orders to fulfill new demand. The best business executives and small business owners understand that it is very difficult to execute growth plans alone and aligning with other companies that have mutual interests and a shared target demographic is the right solution. Building a successful business partnership has its difficulties and limitations as well, but the time spent in researching, negotiating, and finally implementing a new strategic business partnership can result in a tremendous return of investment that would rival any internal efforts in the same amount of time.

Find New Customers in Target Markets

The cost of acquiring a new customer is never cheap. However; by aligning with the right partners that can deliver clients a small business can then focus on providing a high level of customer service and getting the most out of what strategic business relationships provide. After a company’s executives have decided that forming business partnerships is the right path for the business, it’s important to research and identify a strategic business partner that can either lead you to many future business partners or has a large existing customer base in the area you intend to service. Just because a company has a large number of customers and they’re in a similar industry does not always mean they will be the right choice. The potential new customers need to be in a geographic location that you can easily service unless the partner is willing to take on additional roles and responsibilities, which could range from sales calls to product delivery to customer service.

Strengthen Brand and Marketing Capabilities

The right strategic business partner should elevate the business’s brand and reputation in the industry that it services. When researching and identifying a partner make sure to take note of how the other company is viewed by its customers, competitors, and the market in general as any positive or negatives will rub off on your brand due to the execution of a business partnership. This can be the quickest way for a small business to achieve name recognition within its industry, by developing a relationship with a large business that already commands respect and is known for delivery high quality products and services with excellent customer care. It is critical during negotiations to fight for co-branding, which may be difficult depending on the nature of the business relationship. If a major concern is being overshadowed by a partner in marketing due to their size and resources than it’s important to make those concerns known prior to moving forward. However, for many small business owners the right strategic partner may be simply white labeling the product or service and not co-branding at all in order to provide a seamless experience for their customers. If the revenue numbers are going to be high enough does it really matter, whether or not the end customer knows the brand?

Growing a business is never easy, but with great partners it can be much more rewarding experience. A small business owner that embraces the ideas of forming strategic business partnerships that are mutually beneficial is much more likely to succeed than the one that wants to go it alone or do it their own way every time.…

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General Article

New Business: Tips That Will Help Pt 1

New Business: Tips That Will Help Pt 1

Whether you are thinking about starting a new business or have in fact started a new business, there are many things you can do both right and wrong that will either help or hinder your progress. It is very easy to do the wrong things and suddenly find yourself back at square one again with a failed business behind you. However, it is just as easy to learn the right things and steps to do, to make your business a winner and stick in the hearts and minds of your customers.

Below are ten tips that have proven to be effective with helping in business, some learnt through interactions with others, some learnt the old fashioned hard way.

Expectation management. If you set expectations correctly with your customers and then exceed them you’ll always be the hero, even if these were set very low to start with. Think EasyJet.

Don’t be scared to say ‘no’ to customers when they ask for credit or extended terms. Cash flow is the life blood of all SME businesses so, keep control, pay suppliers on time and don’t let customers steal extra credit days.

3Hs: Hardworking, Helpful and Honest creates good working relationships throughout.

People like to know they are being thought of. Immediately after a meeting (the same day ) find contacts on Twitter and LinkedIn and connect to them and you will stick in their memory for longer.

Focus on what you do best. Every business person has their strengths and weaknesses. Great sales people are not always the best at paperwork and administration. Recognise your weaknesses and think about how you can outsource those tasks.

Invest in your employees. A happy work force is a productive work force. Staff need to be kept motivated. Clearly define their role in the business and make them feel part of a team.

Cash is king, keep it flowing. More businesses fail because of poor cash flow management than any other reason.

By all means, utilise the web for e-marketing, budget the balance right. Your Twitter and Facebook fans and followers don’t want to see lots of similar updates from you in a small space of time.

Don’t complain about competition. Use it as a way to guide your business ahead. In particular, in the technology area, don’t stand still. Constantly learn new skills and techniques and use these to create new products and services that your rivals are too slow to master.

Instead of having a seminar that sells someone something, educate them on a subject that is relevant. Improving someone’s knowledge is a more powerful tool than trying to sell them a product.…

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Digital Marketing

Best 9 Tips – Learn to Purchase Carefully and Earn Online

There are enough individuals amongst us who have failed to earn in their own attempts at online ventures. In fact, too many of them will tell you that they cannot provide enough income to leave their day job. The statistics from several authorities prove this. Yet the net has delivered the greatest portion of millionaires and high income earners to our planet!
If you have put in the correct time and effort, the obvious question is why are you not getting the results that were advertised or earning the money that you anticipated? Did you discover that real life was not like the commercial you fell for and purchased? Do not be one of them!
To get the results you cannot have gaps in your knowledge, particularly when you are trying to bring the online market with its millions of buyers to you! The formula is: Know How = Money!
There is no doubt at all that the worldwide internet provides the greatest opportunities for wealth creation and residual (passive) income… earn while you are asleep! It also provides a sure place for the average Joe, like you and me, to fail.
If the product offerings on the web trained you thoroughly, then why are you not succeeding to earn online? The obvious question that you should ask yourself is about the product information that you purchased and its reliability. Did it provide you with ALL the details that you needed to make a success of your online venture?
The result you do not want is to have a poor stream of income or none at all.
If you are looking to purchase the best training or any other product or service to earn online then these would be my best tips for you right now. Try these tips yourself on the link at the end of this article.
1. Do not only look at and decide to go with any purchase online based purely on the advertised earnings.
2. Do you get an iron clad 60 day guarantee? If you do not, do not buy it. Use this guarantee to claim your refund if you cannot understand or work easily with what you ordered.
3. What type of training is offered? Is there an upfront real-time sampler video that will actually provide you with a true peek at the training and HOW to work the product? Do not buy it if this is withheld before you must pay.
4. Does the item you wish to purchase offer you a direct contact line to a real person or trainer that you can actually speak to, or is it supported only by email contact? Think carefully here.
5. Does this potential purchase provide you with every single way about how to use the product or service on the web to multiply your income? Here is the catch, many do not! Most, usually mention a few methods, however, they do not show you in depth how to really apply these methods fully to create multiple income streams to keep your money flowing.
6. After your payment is complete most programs will give you access. Great! However, you are left very alone to attempt your specific choice of marketing without the exact details of HOW to do it correctly. Not everyone is a guru and to assume that you will manage, is the first mistake they make… and so do you. You both lose sales by the dozen because of this.
7. Find out what you will need to spend additionally on other services to successfully accomplish your earnings with the product e.g. buy a website or another software program to make this work. In other words, understand that what your total spend will be to succeed with your online marketing.
8. Do not assume that you can pull it off alone without training. Most average newbies do not understand the technical words and practices used in the online game and its many methodologies. As simple as these applications are once you understand them, they can be very challenging and baffling for a newcomer.
9. Find a real online learning program as I have, one that can give you ALL the secrets that insiders do not pass on. It does not matter what your business type is or how little you know. This type of learn-to-earn material works like a bomb. It is enormously comprehensive and helpful…. the full A to Z! It covers everything that you need to know for real fast. It actually shows you step by step how to do the whole lot online correctly. No document to read. All facts are visually presented with a fantastic tutor who answers everything for you, step by step and gets you up online within hours….. confidently.
Make the money that you hoped …

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General Article

Trusted Authority – Why You Need Clarity and Commitment

Trusted Authority – Why You Need Clarity and Commitment

Being committed to a goal means more than keeping it in mind. It means being committed to doing what it takes to get there and to improving what you have to improve to help yourself along the way. There are something’s you can do to determine whether or not you’re on the right path and, if you’re not, to correct that so that you multiply your success.

Your Situation

Part of being committed to achieving a goal is making an accurate self-assessment. If you’re committed to being the trusted authority but you’re not there yet, you have to figure out why that is the case. Maybe you haven’t been in business that long and that, of course, may be part of the reason, but it can also become an excuse.

If you take a look at Richard Branson, you’ll see someone who is widely regarded as the authority in airlines. Remember that this is a field that, more often than not, has been marked by raging failures more than it has by inspiring success stories. Branson, however, became the authority by showing that he knew how to make an airline work. His passengers are happy, he’s happy and people who have invested in his companies are most certainly happy. This makes him a trusted authority.

Now, you have to ask yourself how he got there. How do you benefit from the Branson Effect that catapulted him to the top. First, remember that he wasn’t catapulted and, if he was, he built the catapult that got him there!

Being the Trusted Authority

It starts with commitment. You have to be utterly and completely committed to your goal. This doesn’t mean steam-rolling over every part of your life that isn’t directly related to your business goals. In fact, successful entrepreneurs usually have a lot more time to enjoy their lives outside of work. On top of that, they typically love what they do for a living and that makes it a winning situation all around. One of the things that you’ll be committing yourself to is a happy, fulfilling existence, which shouldn’t be hard for anyone to do!

If you’re not fully committed, you’re entering the world of entrepreneurship at a significant disadvantage. Being realistic helps you to be committed. As an example, you cannot commit to never being held back; some things will try to hold you back. What you can commit to, however, is taking on every challenge and making sure that you overcome them.

When you’re clear on your goals, you’re committed to realizing them and when you’re true to yourself, you have the basic formula for success. Getting there is sometimes hard, but it starts by recognizing when you’re going astray and making sure that you take measures to keep your goals in sight and making sure that you don’t let the occasional struggle overwhelm you. Commit to keeping your focus on where you want to go and, chances are, you’ll find yourself building your reputation as the trusted authority faster than you ever thought possible.…