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Marketing Concept

Article Marketing Tips for List Building

Being an online marketer and advertiser, you most likely understand the value of building a huge customer base and your sales will be dependent on the number of people patronizing your website. The only way to ensure yourself of consistency in sales in your online business is to convince more people to subscribe to what you are saying, convince more people to sign up on your website and create a long consumer base and in this front, article writing can help you in more ways than one.
The very first thing that you need to do (and this is the eternal rule in online advertising) is make sure that you maintain very interesting and ever changing content in your articles to make sure that you have a continuing influx of interested readers because the moment that you are able to capture a specific group of people, they will become addicted to what you have to say especially if your first articles are interestingly presented with wit and humor combination. The first thing that they will do is talk about you and wait in awe and anticipation on the next episodes of your articles, using word of mouth to advertise your website. Know what your target audience wants and what they usually search for and hinge your articles on the keywords that they regularly use.
Aside from getting the pulse of the people you are trying to target, you have to write more and more articles, as many as you can because just like any selling game, the more attempts you make, the more appointments you keep, the more people you sell to, the bigger your sales output would be even if you do not make an actual sale on the first point of contact that you make. Selling is always a numbers game and the more your attempts are, the more sales you will be able to close.
More articles mean wider exposure so if you have extra money, hire people to write more articles for you, in that way you are increasing your article submission by more than double which means your exposure is also increased exponentially and you know what happens when more people look at your website or read your articles. That way, you would not spend all your hours just writing and submitting articles but in the process make sure that you are hiring those with good article writing track records and those who can produce more in a short period of time.
At the same time, ensure that the articles that you are submitting are of top caliber and very informative so that you can convince more people to read on and eventually buy what you have to sell.…

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Small Business Marketing

Goal Setting Tips For The Internet Marketer

The purpose of this article is to not only assist the veteran marketer, but also the newbie or procrastinator. Hopefully this will get you off your proverbial “butt”. Many folks out there have bought the next “get rich quick online” system more than once. The sad truth is, many of these programs help, but few take the student to fruition. Most consumers of internet marketing programs start with great aspirations and quit with the first “glitch” in their system. If you are like most, you have probably stopped at the first challenge and looked for the next program for online riches.
First off, most programs seem to rely on an “inherent marketing or computer knowledge” by the consumer of their product. It is probably not intentional, but I believe many of the gurus forgot what it is like starting out.
Regardless what program or system you follow, these are some helpful tips for getting your business off the ground:
1. Break out the calendar! Use a cheap yearly calendar that you can hang on the wall in front of your computer.
2. There are certain steps that must be taken for every online business (domain, hosting, autoresponder,etc.). Scan through the program and find or make a list of tasks that must be accomplished. Write each on the calendar for the date you would like that step completed. I have found if you use dates that you know you have some free-time, the odds of completing that task rise significantly.
3. Don’t fall behind! When you write a goal date for a certain task, get it done. Don’t underestimate the time you will need, but at the same time, don’t sell yourself short.
4. Stay engaged! Read and participate in the online community. If you are dead tired and shot at the end of the day, at least read something online before going to bed. It is amazing how a day away from your business, turns to two days, which turns to weeks, or years!
5. Choose a mentor. A mentor should be someone who ” has been there, done that”. He or she should ideally be a person with a similar technology background and is truly invested in your success. Someone who takes you by the hand and shows you how to do it. To be successful long-term, you need to understand and learn how to replicate the steps.
6. This is the most important step! Obviously if you are looking into an internet or stay at home business, you are not satisfied with you current situation. Everyday you go to bed without any positive movement towards your goals, you are cheating not only yourself, but also your family.
You deserve more, and I am here to tell you that everything is possible with goals!
I hope you enjoyed my article.
Sincerely, Greg Roberts…

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General Article

Marketing Automation – Fixing Your Follow-Up Failure With Technology

Marketing Automation – Fixing Your Follow-Up Failure With Technology

People buy when they’re ready to buy – not before. 67% of the prospective buyers that tell you no today will be ready to buy in the next year. ~ Gartner Research. So how will you be ready when they are? By following up, that’s how. Sadly many businesses do a poor job of marketing follow up, and in this article you’ll learn the startling facts of just how bad it is, but more importantly you’ll discover just how easy it is to fix your follow up failure and double your sales. 

Why companies don’t follow up:

They forget

They focus ONLY on hot leads

They let unconverted leads languish

They think prospects will call back

They don’t want to be pushy

AND they don’t realize the potential impact follow-up can have on their profits!

While 67% of prospects will be ready to buy within 12 months, 80% will buy within 2 years. Will you still be there when they’re ready to buy?

5 Common follow-up mistakes:

No follow-up at all

Weak follow-up

Irrelevant follow-up

Jumping to a sales pitch

No centralized database

How many touches does it take to close a sale?

2% close on the 1st touch

3% on the 2nd

4% on the 3rd

10% on the 4th touch

81% close on (or after) the 5th touch!!!

When do most companies stop following up?

48% quit on the 1st touch

24% on the 2nd

12% on the 3rd

6% on the 4th

10% quit on the 5th touch

Imagine what would happen if you simply followed up with even 20% more of your leads. Can you see what this would mean to your profits. Remember, there is no additional costs in lead generation, this is merely “harvesting” more of the profits by using follow-up marketing.

Here’s a typical follow-up sequence for new prospects:

Send the info they requested immediately. (email)

Send a letter with more valuable info. (letter)

Call to see if you can answer any questions. (call)

Send a value-added email with tips/education. (email) 

Send a promo offer to stimulate action. (email) 

Follow-up with a limited time promo. (postcard)

Call with a final reminder for promo. (voice broadcast)

Offer subscription to future marketing offers and other value added content. (email)

Of course you can get as creative as you want with your sequences, but the above example should get you started.

Fix Your Follow-Up Failure Plan

Get organized – tag customers and prospects. Segment your data.

Integrate your shopping cart and e-commerce into a follow-up system

Add upsells to the follow-up process

automate process to save human interaction and avoid errors.

Offer free report or other high incentive optin piece

Add an automated affiliate referral program

Fixing Your Follow-Up Failure 

Converts more leads into sales

Gets repeat sales from customers

Grows your business without growing your staff

If you want to learn more about fixing your follow up, I’d encourage you to watch the full video presentation available at the website mentioned below.…

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General Article

Using Social Media to Connect With Customers – Meet Them on Their Turf

Using Social Media to Connect With Customers – Meet Them on Their Turf

It’s not all fun and games when it comes to social media. The intention of social media, initially, was to bring people together in a social environment, allowing friends and family to associate online in a way that gives everyone the opportunity to communicate. However, this type of environment can do a lot more than just let friends chat with each other. It is also a great vehicle for businesses to connect with people on their own ground. Much like taking a business promotion to the general public, using social media to connect with customers is a great way to bring your business to a place where people feel comfortable.

Your business can have a Facebook page or a Twitter page where you can connect with customers on a friendlier and less professional basis. Using social media to connect with customers also gives you a forum to discuss the latest happenings, offer exclusive deals, and let people get to know your business on a personal level instead of always being professional about your operations. People like to know that they’re understood and appreciated, and social media is a great way for your business to show them just that.

It wasn’t long ago that people started noticing the website addresses on the bottom of every TV commercial, at the end of radio ads, and in other business advertisements and marketing campaigns. Today, it’s not uncommon to see a business promoting their Facebook page or their Twitter account, where anyone can become a fan or follow their business activities. A lot of companies even offer special incentives to people who visit their social media websites. This is a way to drive traffic and get people’s attention, and for now it is working.

If your business is looking for a better way to communicate with customers, It is a great alternative to traditional business marketing and communication. It allows you to get on their level, become a real person to them, and show them how great your business is without them feeling like they are even dealing with a business at all. All the benefits of this have made it a great tool for businesses that are looking to create a better relationship with customers. As time goes on and more people depend on this social outlets, businesses will continue to reap the rewards of using this to connect with customers.…

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Marketing Ideas

Why It’s Important To Stay On Top Of The Marketplace In Business

How are you going about marketing your products and services? Are you copycatting your competitors’ ads, or are you creating them yourself? Have you played customer to see what your competitors are doing to sell more of their products to you? If not, then you will want to start doing those things today.
To make more money in your business, you have to stay on top of marketplace. This way you won’t be surprised by the sweeping changes that occur in your industry. To stay on top of the marketplace, you will want to subscribe to some of your trade journals magazines, and you will also want to subscribe to a marketing magazine. A good one is the “Direct Marketing Association” (DMA).
This way you’ll be on top of the marketplace in 2 ways. The first way is by seeing what the latest issues are in your niche, and the second way is to stay on top of the marketing arena so that you can know what has changed in the world over marketing your products and services.
In today’s article, we’re going to take a look at how you can make more money in your business – despite being hit hard by another change in the marketplace. Here’s the first tip:
– Beware of any “Panda” updates
In the world of internet marketing, there was a recent event that took a BIG toll on website owners. Businesses who thought they could market in only one way found themselves out of business immediately. So what do I mean by “panda” update. Well, here’s what it is:
The Panda update was a shot at content farms. By content farms, I’m talking about article directories, blogs, and any kind of content arena that has people submitting more and more of their content to their website. But the panda update changed all of that.
Some sites took a 30% hit in traffic, and some websites were affected even more. The panda update was performed by Google, and it’s something that still has a lot of business owners shaking in their shoes.
Are there any “Panda” updates in your offline business? Are there any situations in the way that you market your business that could cause your business to take a hit also in sales and profits? Well this is something that you want to think about.
If you want to stay afloat even with major traffic hits like the Panda, then you should do whatever you can to bounce back from it. In the internet world, it’s getting harder and harder to promote yourself without risking any duplicated content tags on your articles. So submitting your content to just one site will help you to do just that.
This is why you can’t just rely on one form of marketing your business – because at any time, it might just take a hit that could affect you and your company.
Do what you can to stay on top of any changes in the marketplace. The more you can do this, the more you can adapt to the changing world of business.
Good luck with using these tips to make more money in your business.…

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Marketing Management

Using SEO And Video Marketing When Marketing Your Products Online

Some people have come up with all kinds of different ways to get traffic to a website. Some people use formulas, theorems, flow charts, and just raw knowledge to get traffic to their website. Personally, I don’t think getting traffic is an art or science… instead, I think it’s just something that can be easily done if you put your mind to it.
So if you’re brand new to internet marketing and don’t know how to get more traffic to your website, then I think you will stand to benefit from today’s lesson. I would like to show you some easy ways to get traffic to your website for free, and you don’t even have to spend a lot of time doing these strategies either. Here’s the first strategy that you can use to get traffic to your website today:
1) SEO
SEO stands for “search engine optimization”, but I just like to call it search engine marketing. No matter what you call it, it can be a great way to get a lot of traffic to your website. Now some people have SEO down to a science, and know how to rank high for a particular keyword term in a matter of days. And because of it, they get instant traffic to their website because of it.
The 3 biggest search engines on the internet are Google, Yahoo, and Bing – and all of these strategies can deliver for you a ton of traffic on a daily basis. You will definitely want to try and rank high for obscure keyword terms so that you can capitalize on all of this traffic that you could be getting.
Here’s another great way to get traffic to your website:
2) YouTube
YouTube is the number 3 ranked website on the internet today in terms of traffic. They get millions of hits each and everyday to their website from people looking to hear music, and from people looking for information that they can use for a particular reason. You will want to be right there with the information that they are looking for.
You can definitely get a lot of traffic from YouTube. It’s an easy way to promote your business, and it’s very user friendly. You will want to make sure that your website URL is listed at the bottom of your videos, and also is displayed first in the description of your video – so that it can turn into a clickable link.
You can use a camcorder, webcam, or even a sell phone to create your videos. But if you want the most quality, use a camcorder. It may sound expensive, but it’s a great way to produce the high quality videos that you are looking for. If I had to guess, I would say that you can get a good camcorder for around $100… which isn’t too bad.
YouTube and search engine optimization are 2 great traffic strategies that you can use to make more money in your online business today. The more you implement these techniques, the more you’ll be able to earn the profits that you’re looking for in your business. Take it from me, I would know.
Good luck with using these tips to earn the kind of money that you’re looking for in your internet business.…

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General Article

Are You Making The Right Use Of Marketing Automation Solution?

Are You Making The Right Use Of Marketing Automation Solution?

Marketing automation solution is often looked upon as the panacea to all the sales and marketing woes. To most of the marketers it is like a ‘set it and forget it’ kind of solution that can move the leads swiftly through the sales cycle with no extra effort required. But unfortunately what they don’t realize is that using the solution alone will not suffice. In fact most of the organizations fail to realize the full value of the investment made in marketing technology. The truth is that if you are going to depend solely on an automated tool to nurture your contacts and leads, you are in for some big trouble.

Using barely marketing automation solution to grow contacts list

One major disadvantage of using only an automated solution for the purpose of adding new contacts to your database is that you will run out of people you can direct your marketing efforts to in a while. Generally, email marketing lists keep losing its relevance to some degree with every passing year, retaining on average 75% of the members after each year due to overturn at companies. With people swapping jobs and companies undergoing management changes, the current email addresses no longer remain valid after sometime. As a result you end up having a pretty deflated email marketing list that you cannot rely on to generate leads.

Merging marketing automation solution usage with sales efforts

Marketing automation in itself is not bad. But you need to concentrate on filling the top of your sales funnel by luring and adding net new contacts to your database while optimizing marketing automation efforts simultaneously. Practicing inbound marketing is the best way to achieve your target. You can create interesting and search engine friendly content that addresses your prospects’ needs and queries and use social media to promote that content and extend your reach. Convert the visitors into prospects or leads using proper call-to-action and land pages. They will make up for the 25% of members that you lose to list expiration each year.

Using marketing automation solution in all its complexity

Even if you are focused on growing your email marketing list alongside the automated solution usage, unfortunately, most organization fail to make optimum use of marketing automation solution; barely leveraging the complex features like lead intelligence, contacts’ behavioral traits, etc that can be utilized to plan and craft segmented and personalized marketing campaigns. Rather, they go with a one-size-fits-all approach that results in a series of spam mails that lack targeting. And this is mainly due to dearth of integration between their marketing channels.

Conclusion

Marketing automation solution is a crucial element for every organization to grow market share. If the marketing automation solution, marketing database and marketing analytics tools are properly integrated you can easily segment your communication in the best possible way to address your contacts’ needs and interests. So what you need to do is include technology marketing into your inbound marketing plan in order to be successful. Leveraging marketing automation solution in a comprehensive way is what is required to be precise.…