Why It’s Important To Stay On Top Of The Marketplace In Business
How are you going about marketing your products and services? Are you copycatting your competitors’ ads, or are you creating them yourself? Have you played customer to see what your competitors are doing to sell more of their products to you? If not, then you will want to start doing those things today.
To make more money in your business, you have to stay on top of marketplace. This way you won’t be surprised by the sweeping changes that occur in your industry. To stay on top of the marketplace, you will want to subscribe to some of your trade journals magazines, and you will also want to subscribe to a marketing magazine. A good one is the “Direct Marketing Association” (DMA).
This way you’ll be on top of the marketplace in 2 ways. The first way is by seeing what the latest issues are in your niche, and the second way is to stay on top of the marketing arena so that you can know what has changed in the world over marketing your products and services.
In today’s article, we’re going to take a look at how you can make more money in your business – despite being hit hard by another change in the marketplace. Here’s the first tip:
– Beware of any “Panda” updates
In the world of internet marketing, there was a recent event that took a BIG toll on website owners. Businesses who thought they could market in only one way found themselves out of business immediately. So what do I mean by “panda” update. Well, here’s what it is:
The Panda update was a shot at content farms. By content farms, I’m talking about article directories, blogs, and any kind of content arena that has people submitting more and more of their content to their website. But the panda update changed all of that.
Some sites took a 30% hit in traffic, and some websites were affected even more. The panda update was performed by Google, and it’s something that still has a lot of business owners shaking in their shoes.
Are there any “Panda” updates in your offline business? Are there any situations in the way that you market your business that could cause your business to take a hit also in sales and profits? Well this is something that you want to think about.
If you want to stay afloat even with major traffic hits like the Panda, then you should do whatever you can to bounce back from it. In the internet world, it’s getting harder and harder to promote yourself without risking any duplicated content tags on your articles. So submitting your content to just one site will help you to do just that.
This is why you can’t just rely on one form of marketing your business – because at any time, it might just take a hit that could affect you and your company.
Do what you can to stay on top of any changes in the …