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General Article

Email Advertising – 3 Common Mistakes

Email Advertising – 3 Common Mistakes

Email advertising is a very efficient way to promote your business and is a perfect example of online marketing automation. However many approach this strategy the wrong way which results in decreasing the marketing effectiveness of their messages.

3 of the most common errors committed that diminish the marketing effectiveness of an email campaign are discussed below!

Foregoing Relationship Building

In just about every case the only reason people opt in to your list is they feel they will benefit in some way! The last thing you want to do is flood their in-box with nothing more than sales pitches! Offer subscribers useful information and speak to them in a casual and sincere way and don’t regard them as a sales target. The best way to promote your business to these subscribers is to show them your willingness to be helpful and with no strings attached! By doing so your marketing effectiveness will increase when you do make an offer to them! Focus more on being helpful and less on making sales and in the long run you will be more profitable in doing so!

False Product Claims

What need do you have in hyping any product or service to the people on your list? Think about this for a moment! Firstly hype is typically used to capture a persons attention however if these people have subscribed to your list I believe you already have their attention! Secondly consider how you would feel or react if and when someone uses hype on you! Remember when you promote your business you are also promoting and branding yourself! Making false product claims is NOT the brand or image you want to have online!

Misleading Subject Line

By saying whatever you may think it takes to get people to open up your email, you will quickly lose their confidence in you! The worst of it is usually these subject lines bear little relevance to the content found within! Now in this case you’re branding yourself as an irritating liar, good going but this brand is no better and possibly worse than the one we discussed above! Always keep your subject lines relevant to the content of your message or people will simply unsubscribe! If your word is not taken as true or accurate your marketing effectiveness will suffer as a result!

Remember these people were good enough to join your list and for that you should be thankful so don’t abuse them or you will lose them!

Email advertising is a very effective way to promote your business and when done correctly is a shining example of online marketing automation. Many people however severely diminish their marketing effectiveness by using strategies that are far too aggressive. The discussion above reviews 3 of the most common mistakes marketers commit in their ‘bull rush’ to make a sale! Recognition needs to be given to the fact that the people on your list will remain subscribers and likely periodic buyers as well provided you don’t push them. Focusing on being helping and building relationship’s will likely serve to increase your marketing effectiveness for the times you do make product offers!…

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General Article

Marketing Automation And Lead Nurturing – Not Only For The Big Guys

Marketing Automation And Lead Nurturing – Not Only For The Big Guys

The common perception among marketing managers at relatively smaller companies is- we are too small to think about marketing automation or implementing a lead nurturing program. Many a times, it is difficult to break this perception although there are solutions available which suit the needs of smaller companies. It is very common to hear thoughts like ” we are interested in setting up lead nurturing program but we just have about 100 inbound leads in a year” or ” we don’t have the budget to invest in marketing automation technology so we will stick to email for the time being. If you believe in the same thought – I differ to this idea of lead nurturing being exclusively for the big guys.

It is true that a large company with thousands of leads from different sources needs some form of marketing automation to find which ones are ready to be engaged. The lead nurturing program is capable to deal with individual lead level. The question which pops up- can lead nurturing help to a one man marketing sales team armed with a list of 150 target accounts and 300 decision makers, the answer to this question is a big YES. Let us understand it with the help of an example- If email are sent to all the 150 target accounts, it is still very much possible to keep a track on the response and study their level of interest. Personalized emails can be send and according to the interest levels we can get in touch with the prospect or even not connect them till they are ready. It’s an effective way to keep in touch with your prospects who are not yet at the buying stage of the cycle.

So why does many believe that it’s out of reach or they are not big enough to make use of something like this? Is it the budget? Many of us read about how global giants managed to drive millions by nurturing their large databases, it doesn’t mean it is out of reach or expensive. It should be accessible and coast effective to both big and small companies.…

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Business Marketing

Affiliate Marketing For Beginners – Why Some Make No Money Online

When it comes to making money online one of the most popular ways without a doubt is affiliate marketing. This is true because affiliate marketing is one of the easiest and least expensive online businesses to start. Even though a lot of money can be made, many affiliates struggle to make any money and find themselves throwing in the towel. This doesn’t have to be you.. In this article I am going to share with you some reasons why some fail at affiliate marketing.
Before I get into why people fail, let me make one thing clear. Affiliate marketing is a real way to make money via the internet. There are many people making a full time income by doing nothing but promoting other people’s products. There is no reason why this can’t be you. Here are some of the reasons why many affiliates make no money.
Not enough knowledge on the method itself. There is a lot to be learned when it comes to earning big bucks as an affiliate marketer. Before you get started promoting anything you should really do your research. Many people jump right into trying to make money without really taking time to learn the true art of promoting stuff online. This is definitely a big mistake. Learn as much as you can before you start your venture.
Choosing the wrong products to promote. Choosing the wrong products to be an affiliate of is a recipe for disaster. Those who are making money know how to pick products that people want to buy. You can be the best marketer in the world but if you are promoting something that people won’t buy you wont make any money, period.
Quitting to soon. It is possible to make some money pretty quickly but being able to generate a full time income in 1 month is unlikely. You have to be willing to put some time in before you can start making a full time income. Many people quit before they ever know if they were going to make it or not. Quitting is not an option for those who want to succeed in this business.…

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General Article

Expanding Your Knowledge Of Landscaping To Improve Your Home

Does your home appear dull and lifeless? If so, landscaping can provide many benefits. Just a token amount of landscaping can really make an old home look like a stunning piece of art. The tips in this article will guide you down the path to yard rejuvenation, so read on.

Try sketching out your ideas on paper prior to starting any landscaping project. When you make a sketch, you get a visual of your ideas and you will get a more realistic idea of what tools will be needed to finish the job. You can also adjust the sketch more easily than you can the yard after you have made the alterations.

If your landscaping plans include an outdoor kitchen, it pays to use granite as your primary material. Although granite may be expensive, it has many advantages including less maintenance and the ability to place hot pots on it without damaging the surface.

When planting your garden, ensure you have focal points for all seasons. Select different plants that flower in different seasons, paying attention Home Improvement Contractors to what will grow well in your area. You can also pick trees with nice foliage or evergreens which make your yard look alive all year long.

Select plants wisely, because that could seriously affect the result of your overall landscaping project. You want to avoid things like putting plants that need lots of sunlight in a shady area. Don’t plant trees if there is not enough room for growth. A little extra effort means that you will have beautiful, healthy plants.

Now that you are aware of the advice presented here, your yard can be a beautiful and exciting place. You can make your home look very vibrant and as though it was part of a film. Take advantage of this advice and you are on your way to a spruced up home.…

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Marketing Automation

Television Advertising Made Simple

If you want to make more money in your business, one great way of doing it is with television advertising. TV advertising is something that a lot of business owners attempt to do, but only a few of them have success with it. If you would like to propel and take your business to the next level, then I think TV advertising would be in your best interest.
Why do I recommend TV advertising? Well simply because it works. There are all kinds of business owners in my city who are using TV to promote their products and services. And they do have a special technique for making it work for them. It’s all within the marketing approach when they come across your ad.
You see television advertising is merely regular advertising – but it’s just on TV, and not in print. So you should practice the same principles of direct response marketing when putting your pitch on the TV screen. Direct response simply means that instead of brand advertising and “getting your name out there”, you’re holding your advertising accountable and are testing and tracking your results.
But before you run your first ad on TV, you should do your homework. Find out which competitors have run TV ads in the past, and who are running these ads now. You want to see which business owners are still running their TV ads, because more than likely, if they’re running it for a long time, more than likely it’s being successful for them. So this is something that you will want to look at.
Once you’ve determined which advertisers in your niche are having success with their TV advertising, you want to emulate the successful parts of their ad. This means that you should find the best points about their ads as possible, all while making your ad unique. This is a classic form of doing your homework.
So what should you say in your television ad? Well you want to have a strong introduction, a strong story or sales message, and a powerful close. Your goal is to keep your viewers “locked in” to what they are saying, and to prevent them from turning the channel on you.
One thing that you will want to make sure of is to offer more than one mode of response. Include your website address, phone number, and fax, and even mailing address. You never know which way your prospect wants to respond to you. So offer more than one way to contact you.
Television advertising is everywhere nowadays. They’re 30-second to 1-minute ads in the day time, and then 30-minute infomercials that come on late at night. You should make it a point to study these ads and see what makes them so successful.
If you can follow out this plan, your chances of business success will put you on top of the pile. Trust me, I would know. I’ve seen tons and tons of people have success with television advertising, and now it’s time that you start using it yourself.
Good luck with making these tips work for you today.…

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Marketing Guides

Internet Marketing And What It Means For You

What’s your definition of “internet marketing”? I ask this question because the proper answer to this question should be the catalyst of your online marketing efforts. Many people strive to have success with internet marketing, but unfortunately, their attempts fail them. This is mostly because of the notion that they believe the hype that’s in the internet marketing world.
If you want to have online business success, you really do need to be a marketing expert. It’s not enough to just sit back and wait for people to find you. This passive approach to internet marketing won’t get you anywhere. It’s in your best interest to learn as much about internet marketing that you possibly can.
But you should know that marketing your products and services online isn’t a hard thing to do. The bulk of a lot of people’s traffic and sales come from paid advertising. One in particular is pay per click advertising (PPC). The 2 biggest players in the PPC game is Google AdWords and Microsoft Adcenter. Both competitors are good, but you should know that AdWords is still larger.
If you have the funds to run multiple advertising campaigns, I think it will be in your best interest if you put it into use in your business. You can do pay per click, advertising on blogs, advertising on high traffic websites, and even advertising for new affiliates – to promote your latest product for you… on autopilot.
If you can make paid advertising work for you, and make you profitable (or at least break even)… you should continue to use it to the best of your ability. But if you’ve tried paid advertising in the past and it hasn’t worked out well for you, then maybe you should try something different.
And when I say “different”, I mean that you should consider using free marketing methods to bring you the traffic and sales that you are looking for. There are all kinds of free marketing techniques that you can use to boost your traffic count and your profit margins simply and easily.
For example, you have social marketing, forum marketing, article marketing, video marketing, podcasts, press releases, blogging, affiliate marketing, classified advertising, and even rss marketing. All of these techniques (and more) can bring you the traffic that paid advertising can bring to you also – but it does take some time and work.
The benefit of paid advertising is that you get to see results quickly. With free marketing, it will take a lot of content creation and distribution to see the results that paid advertising can bring. If you’re short on cash, you more than likely will want to start here. But an upside to it is that you get to earn 100% profits on each sale that you get.
Learn more about internet marketing that you possibly can. You will find that it’s in your best interest to do so, and that you can have the early success in your internet business that you are looking for.
Good luck with marketing your website online today.…

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General Article

Article Marketing Automation – More Than Just Submission to Article Directories

Article Marketing Automation – More Than Just Submission to Article Directories

Article marketing automation can help you save time and money, especially if you outsource your article writing work. This is because a single article gets submitted to multiple article directories under the same author name. This means no content duplication plus wider exposure to your target readers, more so since these directories have content syndication members regularly taking published content and syndicating it on their sites. This then means more exposure and backlinks for you and your sites.

Article marketing is a content marketing strategy. It can direct target readers back to your sites when your article content is properly written. It can also get more target viewers reading your articles because your published articles can have high search engine rankings for your target terms.

Usually, you submit articles to directories which publish your articles for free. Many think that article marketing will bring more visitors to the website: true, but not directly. Most directories do not send you a lot of traffic. What they do give is a keyword anchored link back to your site. It’s a well-known SEO tradition that the more keyword anchored back links point to your site the better it will rank in search engine results.

Article marketing automation is a new strategy for article marketing and the biggest break for anyone who likes their online business as automated as possible. Aside from just submitting to directories, it is also a link building service, or a source of free content for bloggers and a bum marketing tool (content marketing without a website). As a one-way link service, most directories frequently permit 3 links to be placed into the resource/bio box section of each article you write while there are others which allow your links to be placed in the body of your articles.

Backlinks are important for your SEO/SEM campaigns. Search engines like Google keep track of the links pointing to the content pages of websites, and when it finds a lot of links on high PR dofollow pages of sites with high domain authority, it considers the linked page to be important and relevant to the keywords used as anchors of the links. This then means higher search engine rankings for your content pages after relevant keyword searches.

Article marketing automation can automatically submit your articles to directories as well as to blogs relevant to your keywords. For example: if your article is about dog grooming, then it is posted on blogs about pets and petcare. If you write about cooking, your article will be posted on blogs about food and health.

With automated article marketing, your articles are distributed without requiring much manual work. This means you could get more traffic from your work since you can write more articles and have them submitted to article directories and blogs or other sites without wasting time submitting them manually.

Article marketing automation also ensures that your article is slightly different each time it is submitted to a directory, blog or site. This means your article will appear in several online places as distinct and unique articles. Therefore, each link in every post will matter. It will not be omitted by Google and other search engines from results of relevant searches because of its uniqueness.…