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Consulting Marketing

2 Ways To Boost Your Direct Mail Marketing Efforts

If you’re like most of my friends when it comes to direct mail marketing, you probably have a few simple techniques to boost the overall response of your marketing efforts. I’ve been doing direct mail for the past 5 years, and I tell you that there are all sorts of things that you can do to boost your response and make more money.
These techniques don’t require a lot of thinking. The one thing that it will require is relevance to your offer. So if give you a tip, make sure that it blends in well with your whole sales letter. Are you ready to learn what these direct mail strategies are? Well goo for you! Here’s the first marketing tip that you can use to have success in your offline business.
1) Post it note
A post it note is the small, square-like adhesive that you can stick on your wall or refrigerator. And believe it or not, you can also attach one of these post it notes onto your sales letter. When doing this, it’s important that you do it right. The key is to make it sound like someone that they know.
For example, if your name is Lindsey, and I was to send a direct mail campaign out to you, my post it note would say something like this:
“Hey Lindsey! Check this out I think you will like it! – J”
See how small and subtle this is? And pay attention to how I ended the note. I ended it with the letter “J”. Who is “J”? Well, “J” is more than likely someone that they know. Now really think about it. Who doesn’t know someone named “J”? When your prospect see’s this post it note, they will think that it’s from something that they know, and because of it, you will more than likely improve the response rates of your direct mail campaign. Here’s another great strategy to use:
2) A one-dollar bill
How can you use a one-dollar bill in your marketing campaign? Well it’s simply really. Using a real one-dollar bill in your direct mail piece just might actually boost your response more than a post it note would. Why would you want to use a $1 bill? Because it’s a great attention getter.
In your sales letter, mention the attached one-dollar bill early on in the letter. You could start it off with something like this:
“I bet you’re wondering why I sent you a $1 bill. Well, I have done this for 2 reasons. For one…”
Then just state the reasons as to why you’re using a $1 bill, and how it connects with your offer.
These 2 things can definitely improve your sales and profits – you just have to go out there and start doing it today. These simple strategies are all that you need to know to have the most success with your direct mail campaign. Don’t believe me? Well give it a try and see how it works. What do you have to lose? This is something that you should be doing right away.
Good luck with using these tips to have more success in your business.…

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Consulting Marketing

List Building Tips – Your Free Report Stinks

Well, this is one article that I know is going to get a lot of people all riled up. So be it. If you’re one of those Internet marketers who gives away free reports in order to get people onto your list, I’m writing this to tell you that your free report stinks. You heard stinks. Want to know why it stinks? Well, keep reading and you’re going to get an earful.
Okay, where do I start? Well, why don’t I start with the biggest offender of the stinky free report? You didn’t even bother to write it. You heard me. You got some garbage material from who knows where and stuck your name on it. That’s not writing a free report. That’s just plain criminal. How about coming out with an original idea and giving THAT away? Yeah, there’s a novel concept for you.
Want to know why else your free report stinks? It stinks because it’s 7 lousy pages long. Heck, in some areas, that’s not even an article. How about putting at least a little effort into it? I’m not saying it has to be the length of War and Peace, but how about a good 15 to 20 pages? Certainly you can get up enough energy to give your subscribers THAT much.
Here’s another reason why your free report stinks. It’s nothing but a glorified sales letter. You know what I mean. Somebody opens up the report and they’re greeted with a whole lot of “Did you know that…” and so on and so on. And then finally, after you’ve asked all these questions about what the prospect knows and doesn’t know, you end the report with something lame like, “Well, if you want to find out the answers to these questions, go to…” and then you give them a URL. How about actually answering some of the questions in the report itself?
Add to all of the above the fact that the report is terribly formatted, has spelling and grammar mistakes, has no design whatsoever, and you can understand why people get your free report, chuck it in the trash and opt out of your list. That’s a look at your opt out rate. There’s a reason why it’s so bad.
So please, if you’re going to create a free report, please put a little effort into it.
Your subscribers will appreciate it.
To YOUR Success,
Steven Wagenheim…

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Consulting Marketing

Direct Response Marketing And How It Works

When it comes to marketing, everybody has their own opinion on how to do your marketing correctly. There are many different books on the matter, advice on the internet, and even from colleagues in the business arena. But I’m here to tell you that the only kind of marketing that works is direct response marketing.
With direct response marketing, you know right away if your ad is a success or a failure. I wouldn’t give up on the hopes of your dreams due to the market being the way that it is today. There are still ways to bring your business back into order, so that you can still be able to work for yourself instead of someone else.
After your business is built, you can rely on the principle that “if they build it they will come”. This is nonsense. If you build it, you need to do marketing to make them come. This is easier than you think this is, and in this article, this is something that I want to focus on.
Now I mentioned that direct response marketing is the only kind of marketing that will work for you. Why do I say that? Well simply because direct response is fast, testable, accountable, and accurate. After you run your ad, you know immediately whether your ad will work or if it won’t.
With direct response, you eliminate the guess work. There’s no guessing at figures and hoping that you will see the results that you desire. Instead, you know almost everything there is to know about your business. You know what’s working, what isn’t working, what needs to be changed, and etc. Direct response marketing is simply the way to go.
The problem with “brand advertising” is that no one knows who you are, and they won’t care about knowing who you are. So if you’re in a location where you think that people will automatically flock to your place of business, then you’re wrong. You have to do some form of advertising to get the word out about your business.
Marketing isn’t as hard as people think it is. All marketing is about is getting your message to as many channels as possible. Once you have that down packed, it should be easy to get customers. But sadly, most business owners aren’t comfortable with this reality.
The reality of any business is that you have to keep working to get your product out there, so that as many people as possible will see it. This isn’t hard to do, especially with the amount of marketing strategies that can be implemented in your place of business. So give yourself some marketing strategies to try.
You have direct mail, display advertising, classified advertising, and all sorts of other marketing techniques at your disposal. Hopefully you are using each strategy to the max so that you can earn as much money as possible from your business.
Hopefully you will take these tips to heart and will start to see improvements in your sales and profits today.
Good luck with making marketing work for you.…

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Consulting Marketing

Ways To Start And Promote Your Own Affiliate Program

Do you have an affiliate program? Do you want more affiliates to sign up and start promoting your product? If you answered “yes” to both of these questions, then I think today’s lesson will be useful for you. Getting more affiliates is an easy thing to do, and I will show you some quick and easy ways to get more affiliates simply and easily.
If you want more affiliates, you need your own website. Don’t use a blog or a URL shortener to hide your affiliate links. Get a real website so that you can build an affiliate sign up page that is presentable and attractive. With your own website, you give potential affiliates a good representation of what they can expect when they promote your product.
Now hopefully the product that you’re promoting is your own product that you created. And hopefully, it’s in a niche that has very little competition. If your product meets these qualifications, then good for you! It won’t be too hard to get people to start promoting your product.
Be sure to list on your affiliate sign up page all the benefits of signing up. Let them know the price of your product, its conversion rates, marketing tools they will have access to, and the affiliate program network that you are using to host your product for affiliates. Once you create your sign up page, go and submit them to the affiliate directories.
There are a ton of these directories all across the internet. Simply go to Google and type in “affiliate directories”, and a lot of these directories will be right there on the first page of Google. And as you proceed to the second and third page of Google… you will see even more affiliate directories. So create your sign up page and start submitting to them.
There are 2 very popular affiliate networks that you will want to join so that you can get affiliates for free promoting your product immediately. These 2 networks are and . There’s a fee to pay to enter these 2 networks, but they are more than worth it because you can get a multitude of people promoting your products for you without you doing anything.
And the more your products sell on these networks, the more popular they will become, and the higher your rankings will be on the search results, when someone types in a query related to your product. Imagine being on top of the search results because your product is a hot seller. You’d get a ton of affiliates because your product is proven to sell!
This should make you excited, because this is a fast and easy way to get new affiliates without shelling out a lot of money or wasting a lot of time to do so. If this is your first time being introduced to affiliate programs and affiliate marketing, then you should know that it’s an exciting thing to be apart of – especially when the money is rolling in.
On each affiliate sale that you get, make sure that you put your customers into a backend marketing funnel. This will assure that you get more sales from this one person over and over again – because this is where 80% of your total business profits will come from. So make sure you have a backend marketing strategy ready as soon as you get a new order.
These affiliate program and affiliate marketing tips are things that you can go out and do right now on the internet today. I highly suggest you start using these tips to make an impact on your business.
Good luck with using these tips to start your own affiliate program.…

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Consulting Marketing

Advice For Familiarizing Yourself With Affiliate Marketing

Partnering with an affiliate marketing company is a great method of creating a second stream of income on your website. However, in order to be successful you need to be aware of certain information. This article will provide some tips that others have found helpful in their endeavors.

You should always be honest when participating in affiliate marketing, and you will find that the people who visit your site will be affected in a positive way. When you’re honest good things come back to you, this is true with affiliate marketing as well. There’s a good chance that when your readers understand the reason behind your affiliate marketing, they’ll respond better to the links you post on your website.

To make the most of your affiliate marketing efforts, concentrate on the affiliates that generate the most money, and ditch unprofitable ones. Be sure to review your affiliate’s performance on a regular basis. Getting rid of poor performing affiliates gives you a chance to make more money with a new affiliate.

You should try to utilize secret links. Using the techniques that layer links are only shady if you don’t offer transparency to your customers. Be transparent about your use of links and take advantage of their use. Give readers a bit of information and context for each link so they know what to expect and have no surprises.

One solid piece of advice for potential affiliate marketers is to seek out companies with successful, long-term products. A company that regularly manufactures various commodities is most likely reliable and well-established, which increases your chances of getting repeat customers and steady commissions. Fad products might work for a while but you will not be able to build a lasting business on these.

A lot of people eventually will opt-out, and you will need to search for new customers. Once you’ve established yourself, you can send potential customers only emails that have proven themselves.

Stick with reputable, generous affiliate companies. You should look for affiliate vendors who offer commissions of 20% or higher on their products. Your efforts will be rewarded with a higher pay if your company is one that recognizes your work.

Consider carefully the products you place in your links while setting them up. Once you have your affiliate links arranged properly, you should be earning more profits.

Different affiliate programs have different benefits. Each program offers their own unique products and varying levels of flexibility.

Know your audience when you’re looking for new affiliates. You will not only boost visits but you will be speaking to your audience. You will let them know you know what they want.

The article above has hopefully provided you with some helpful information to help you on the road to becoming a success at affiliate marketing. Keep staying current with marketing trends to achieve the best results. Affiliate marketing is a wonderful way to make extra income, in addition to the money you already make on your products. This helps knock out two things at once. “…

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Consulting Marketing

Tested Ideas To Ramp Up Your Affiliate Marketing

This is excellent timing! You likely have many questions on where and how to start, and this article will help you. The advice that follows will give you all the information you need for achieving success in your affiliate marketing venture.

This is something that you or people you choose to affiliate with never take place in this practice. In the best possible situation, this is still very irritating to consumers. The most negative consequences being viruses or tracking chains.

Marketing the currently popular products available on the internet may actually hurt your affiliate status. Market quality is important, but quality doesn’t mean oversaturation. The competition that you will face when choosing to market an extremely popular product will be intense. You might not turn a profit.

Consider using secret links. You can use techniques to infiltrate the text with affiliate links without being obvious about it. Use them, by avoid being dishonest about them. Avoid surprising your readers by allowing them to see the context used behind the link.

Try and stick with companies who are generous and proven in the affiliate marketing business. One rule of thumb is to make sure you do not do business with a company that provides a profit of less than twenty percent. The best companies offer their affiliates good percentages of sales.

Some affiliate sites are better than others. Some affiliate marketing sites can be set up poorly and make it hard to find what you’re searching for. Although this isn’t perfect, a badly designed affiliate website won’t keep a proactive webmaster down for long. This gives your readers confidence in your products and encourages them to buy from your company.

Work to engender trust among your visitors. If you build trust, customers are likely to support you and your affiliates by clicking the referral links on your page.

When choosing affiliate partners, make sure companies you work with have an impressive sales conversion ratio. Try using a one percent ratio as a benchmark.

Using real-time statistics can be very helpful. Those statistics let you to see the number of site visitors and the number of people who are purchasing.

The newest affiliate marketing programs are leaning away from the concept of commissions that have no time limits. They are an excellent deal, though, so be on the lookout for such programs. Your commission will be obtained every time your affiliate has made a sale that has resulted from a customer you have referred. Be aware that commissions are paid out when customers make purchases during a specifically agreed upon time line. And this is why they are so worthwhile.

If you’re into affiliate marketing, make sure to make content sent to your mailing list appealing and useful. Receiving email used to be a novel experience back in the Internet’s early days. These days, people do all what they can to prevent spam from reaching their email address, so making a friendly newsletter can greatly help.

You should be more prepared to be an effective affiliate marketer now. If you considered yourself ready before, then you should be a pro now. Get started today with your affiliate marketing website, and use the tips and advice you received in this article.…

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Consulting Marketing

Advice For Familiarizing Yourself With Affiliate Marketing

Partnering with an affiliate marketing company is a great method of creating a second stream of income on your website. However, in order to be successful you need to be aware of certain information. This article will provide some tips that others have found helpful in their endeavors.

You should always be honest when participating in affiliate marketing, and you will find that the people who visit your site will be affected in a positive way. When you’re honest good things come back to you, this is true with affiliate marketing as well. There’s a good chance that when your readers understand the reason behind your affiliate marketing, they’ll respond better to the links you post on your website.

To make the most of your affiliate marketing efforts, concentrate on the affiliates that generate the most money, and ditch unprofitable ones. Be sure to review your affiliate’s performance on a regular basis. Getting rid of poor performing affiliates gives you a chance to make more money with a new affiliate.

You should try to utilize secret links. Using the techniques that layer links are only shady if you don’t offer transparency to your customers. Be transparent about your use of links and take advantage of their use. Give readers a bit of information and context for each link so they know what to expect and have no surprises.

One solid piece of advice for potential affiliate marketers is to seek out companies with successful, long-term products. A company that regularly manufactures various commodities is most likely reliable and well-established, which increases your chances of getting repeat customers and steady commissions. Fad products might work for a while but you will not be able to build a lasting business on these.

A lot of people eventually will opt-out, and you will need to search for new customers. Once you’ve established yourself, you can send potential customers only emails that have proven themselves.

Stick with reputable, generous affiliate companies. You should look for affiliate vendors who offer commissions of 20% or higher on their products. Your efforts will be rewarded with a higher pay if your company is one that recognizes your work.

Consider carefully the products you place in your links while setting them up. Once you have your affiliate links arranged properly, you should be earning more profits.

Different affiliate programs have different benefits. Each program offers their own unique products and varying levels of flexibility.

Know your audience when you’re looking for new affiliates. You will not only boost visits but you will be speaking to your audience. You will let them know you know what they want.

The article above has hopefully provided you with some helpful information to help you on the road to becoming a success at affiliate marketing. Keep staying current with marketing trends to achieve the best results. Affiliate marketing is a wonderful way to make extra income, in addition to the money you already make on your products. This helps knock out two things at once. “…