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Consulting Marketing

3 Proven Online Marketing Techniques That Will Skyrocket Your Profits

Consider this for a moment. It is not necessary that every idea you ever get be originally your own. This is based on the premise, “build a better mousetrap and customers will beat a path to your door”. You don’t have to reinvent the wheel, so to speak, every time that you want to start a campaign or market your product or services.

Just look at what other successful marketers are doing and do it better. If you emulate the best practices of other successful online businesses then you are sure to come up with a winner! You can learn from other businesses’ successes and failures. Not only can you learn what to do, but you can learn a whole lot about what NOT to do.

By studying others’ favorable marketing techniques you can then effectively use those ideas in your own marketing strategy.

Here are 3 important tips for you to consider when you are formulating your marketing strategy.

Remember that the needs of your potential customers are your primary focus. How well do you know the wants and needs of your potential customers? You need to understand that no matter how valuable you believe your products and services can be for your customers, they will not appeal to everyone. Remember, you can please some of the people some of the time and the rest of the people the rest of the time, but you CANNOT please all of the people all of the time. Instead of trying to market your products to people who are not and probably never will be interested in what you’ve got, you should focus your marketing techniques on people who actually will be interested in what you have to offer. Would you try and market lifejackets to people who live in the middle of the Mojave desert? I don’t think so. Concentrate on sailors, for goodness sake!

Study your competition and learn as much as you can from your observations. What do your competitors do well? What do they not do so well? You should constantly be observing how your competitors are marketing. In most cases, if you can see the results of something then you can believe it. Rely heavily on your observations!

Be an expert in your field. Being an expert allows you the ability to market your products with the most effective method. How can you expect your customers to trust you and make purchases through you if you don’t know more about your product than your competitors? Every time I think about this it reminds me of that new carpet commercial that has been on television. You know the one… StainMaster vs. StainCaptain… now that’s funny! Learn about your products and services inside out. If they are products and services that you have developed on your own, you should carefully document every piece of knowledge possible about them. If they are third party products or services, you should read all documentation that is provided, test out the products and services so that you know how to use them inside and out. When you don’t know the answer you need to know how to find the appropriate experts of whom to ask questions whenever they may arise.

Forget about segments of the marketplace that are yet untapped. You may be able to go back later and find ways to reach out that will be effective to your overall marketing strategy. Until you’ve reached success with your target customer groups, you shouldn’t spend time looking at clients that are a long shot.

Become a good fisherman in the lake, then you can go out in the ocean.

In addition, use feedback to see where you can improve. Ask friends that know about what you are doing or current customers that you have for their opinions about what you do better. Ask them about how you can do it better. Proven online product marketing tips can come from everywhere.

By using the above proven online product marketing tips and others, you can be well on your way to achieving success for your business.

Are you ready for the e-commerce revolution? It’s coming. There’s no way to avoid it. That’s exactly why e-commerce is the new buzz word among businesses. You can take advantage of the opportunities just by vamping up your marketing techniques. Don’t you want your piece of the pie?…

No Picture
Consulting Marketing

3 Proven Online Marketing Techniques That Will Skyrocket Your Profits

Consider this for a moment. It is not necessary that every idea you ever get be originally your own. This is based on the premise, “build a better mousetrap and customers will beat a path to your door”. You don’t have to reinvent the wheel, so to speak, every time that you want to start a campaign or market your product or services.

Just look at what other successful marketers are doing and do it better. If you emulate the best practices of other successful online businesses then you are sure to come up with a winner! You can learn from other businesses’ successes and failures. Not only can you learn what to do, but you can learn a whole lot about what NOT to do.

By studying others’ favorable marketing techniques you can then effectively use those ideas in your own marketing strategy.

Here are 3 important tips for you to consider when you are formulating your marketing strategy.

Remember that the needs of your potential customers are your primary focus. How well do you know the wants and needs of your potential customers? You need to understand that no matter how valuable you believe your products and services can be for your customers, they will not appeal to everyone. Remember, you can please some of the people some of the time and the rest of the people the rest of the time, but you CANNOT please all of the people all of the time. Instead of trying to market your products to people who are not and probably never will be interested in what you’ve got, you should focus your marketing techniques on people who actually will be interested in what you have to offer. Would you try and market lifejackets to people who live in the middle of the Mojave desert? I don’t think so. Concentrate on sailors, for goodness sake!

Study your competition and learn as much as you can from your observations. What do your competitors do well? What do they not do so well? You should constantly be observing how your competitors are marketing. In most cases, if you can see the results of something then you can believe it. Rely heavily on your observations!

Be an expert in your field. Being an expert allows you the ability to market your products with the most effective method. How can you expect your customers to trust you and make purchases through you if you don’t know more about your product than your competitors? Every time I think about this it reminds me of that new carpet commercial that has been on television. You know the one… StainMaster vs. StainCaptain… now that’s funny! Learn about your products and services inside out. If they are products and services that you have developed on your own, you should carefully document every piece of knowledge possible about them. If they are third party products or services, you should read all documentation that is provided, test out the products and services so that you know how to use them inside and out. When you don’t know the answer you need to know how to find the appropriate experts of whom to ask questions whenever they may arise.

Forget about segments of the marketplace that are yet untapped. You may be able to go back later and find ways to reach out that will be effective to your overall marketing strategy. Until you’ve reached success with your target customer groups, you shouldn’t spend time looking at clients that are a long shot.

Become a good fisherman in the lake, then you can go out in the ocean.

In addition, use feedback to see where you can improve. Ask friends that know about what you are doing or current customers that you have for their opinions about what you do better. Ask them about how you can do it better. Proven online product marketing tips can come from everywhere.

By using the above proven online product marketing tips and others, you can be well on your way to achieving success for your business.

Are you ready for the e-commerce revolution? It’s coming. There’s no way to avoid it. That’s exactly why e-commerce is the new buzz word among businesses. You can take advantage of the opportunities just by vamping up your marketing techniques. Don’t you want your piece of the pie?…

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Consulting Marketing

Google AdWords – 3 Mistakes People Make

With beginners to Google AdWords, it’s easy to make a lot of mistakes. If you’re a newbie, you’ve probably heard of tremendous success stories on how Google AdWords can make you rich and incredibly profitable. But you should know that the reality, is much darker than the fantasy.
In short, what I mean is that you can try your luck at Google AdWords, but without the proper guidance and advice… you will more than likely lose a lot of money in the process. So before you embark on your pay per click adventures, make sure you don’t follow any one of the following mistakes when using Google AdWords. Here’s mistake number 1:
1) Using the display or content network to advertise “everywhere”
This is one of the biggest mistakes that people to Google AdWords do all the time. And in fact, even I was guilty of making this mistake. Even though you will see big companies advertising their products and services all over the internet, it doesn’t mean that you should go out and do the same thing. These companies have major advertising budgets, and you have no idea of how they are making their money.
The content network should be used as an ezine ad. What you want to do is find websites in your niche who are running Google AdSense ads on their website, and list these sites individually in the content network URLs to advertise on. This is a much better way of marketing using the content network instead of just opting to have your ad listed all over the place – on non-related website. Here’s another mistake people make:
2) Having low quality landing pages
If you’re going to advertise on AdWords, you will need a good and relevant landing page. Sometimes, Google doesn’t even accept “squeeze pages”… they want landing pages that are full of content. This doesn’t necessarily mean that you should create a sales letter styled website – because they hate this also. Here’s the last mistake that people who use Google AdWords make.
3) Making your daily budget high
If you are making a profit or at least breaking even, I have no problem with making your daily ad budget high. But if you are losing money and are spending $10 to $20 a day on a campaign that isn’t profitable… you have to change something within your marketing strategy.
Maybe you should test a new niche, or change the price of your product if you want to test things. If it’s not working, it’s not working, and a high daily advertising budget will only cause you to go broke. I don’t recommend it to any beginner who are limited funds but thinks that AdWords will be their meal ticket to riches.
These 3 mistakes that people make on Google AdWords are things that need to be considered before the next time you go out and start trying to make your advertising campaign a success. Test first, then proceed if profitable. That’s my motto, and it should be yours too.
Good luck with avoiding these 3 mistakes in your AdWord’s campaign today.…

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Consulting Marketing

2 Ways To Boost Your Direct Mail Marketing Efforts

If you’re like most of my friends when it comes to direct mail marketing, you probably have a few simple techniques to boost the overall response of your marketing efforts. I’ve been doing direct mail for the past 5 years, and I tell you that there are all sorts of things that you can do to boost your response and make more money.
These techniques don’t require a lot of thinking. The one thing that it will require is relevance to your offer. So if give you a tip, make sure that it blends in well with your whole sales letter. Are you ready to learn what these direct mail strategies are? Well goo for you! Here’s the first marketing tip that you can use to have success in your offline business.
1) Post it note
A post it note is the small, square-like adhesive that you can stick on your wall or refrigerator. And believe it or not, you can also attach one of these post it notes onto your sales letter. When doing this, it’s important that you do it right. The key is to make it sound like someone that they know.
For example, if your name is Lindsey, and I was to send a direct mail campaign out to you, my post it note would say something like this:
“Hey Lindsey! Check this out I think you will like it! – J”
See how small and subtle this is? And pay attention to how I ended the note. I ended it with the letter “J”. Who is “J”? Well, “J” is more than likely someone that they know. Now really think about it. Who doesn’t know someone named “J”? When your prospect see’s this post it note, they will think that it’s from something that they know, and because of it, you will more than likely improve the response rates of your direct mail campaign. Here’s another great strategy to use:
2) A one-dollar bill
How can you use a one-dollar bill in your marketing campaign? Well it’s simply really. Using a real one-dollar bill in your direct mail piece just might actually boost your response more than a post it note would. Why would you want to use a $1 bill? Because it’s a great attention getter.
In your sales letter, mention the attached one-dollar bill early on in the letter. You could start it off with something like this:
“I bet you’re wondering why I sent you a $1 bill. Well, I have done this for 2 reasons. For one…”
Then just state the reasons as to why you’re using a $1 bill, and how it connects with your offer.
These 2 things can definitely improve your sales and profits – you just have to go out there and start doing it today. These simple strategies are all that you need to know to have the most success with your direct mail campaign. Don’t believe me? Well give it a try and see how it works. What do you have to lose? This is something that you should be doing right away.
Good luck with using these tips to have more success in your business.…

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Consulting Marketing

List Building Tips – Your Free Report Stinks

Well, this is one article that I know is going to get a lot of people all riled up. So be it. If you’re one of those Internet marketers who gives away free reports in order to get people onto your list, I’m writing this to tell you that your free report stinks. You heard stinks. Want to know why it stinks? Well, keep reading and you’re going to get an earful.
Okay, where do I start? Well, why don’t I start with the biggest offender of the stinky free report? You didn’t even bother to write it. You heard me. You got some garbage material from who knows where and stuck your name on it. That’s not writing a free report. That’s just plain criminal. How about coming out with an original idea and giving THAT away? Yeah, there’s a novel concept for you.
Want to know why else your free report stinks? It stinks because it’s 7 lousy pages long. Heck, in some areas, that’s not even an article. How about putting at least a little effort into it? I’m not saying it has to be the length of War and Peace, but how about a good 15 to 20 pages? Certainly you can get up enough energy to give your subscribers THAT much.
Here’s another reason why your free report stinks. It’s nothing but a glorified sales letter. You know what I mean. Somebody opens up the report and they’re greeted with a whole lot of “Did you know that…” and so on and so on. And then finally, after you’ve asked all these questions about what the prospect knows and doesn’t know, you end the report with something lame like, “Well, if you want to find out the answers to these questions, go to…” and then you give them a URL. How about actually answering some of the questions in the report itself?
Add to all of the above the fact that the report is terribly formatted, has spelling and grammar mistakes, has no design whatsoever, and you can understand why people get your free report, chuck it in the trash and opt out of your list. That’s a look at your opt out rate. There’s a reason why it’s so bad.
So please, if you’re going to create a free report, please put a little effort into it.
Your subscribers will appreciate it.
To YOUR Success,
Steven Wagenheim…

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Consulting Marketing

Direct Response Marketing And How It Works

When it comes to marketing, everybody has their own opinion on how to do your marketing correctly. There are many different books on the matter, advice on the internet, and even from colleagues in the business arena. But I’m here to tell you that the only kind of marketing that works is direct response marketing.
With direct response marketing, you know right away if your ad is a success or a failure. I wouldn’t give up on the hopes of your dreams due to the market being the way that it is today. There are still ways to bring your business back into order, so that you can still be able to work for yourself instead of someone else.
After your business is built, you can rely on the principle that “if they build it they will come”. This is nonsense. If you build it, you need to do marketing to make them come. This is easier than you think this is, and in this article, this is something that I want to focus on.
Now I mentioned that direct response marketing is the only kind of marketing that will work for you. Why do I say that? Well simply because direct response is fast, testable, accountable, and accurate. After you run your ad, you know immediately whether your ad will work or if it won’t.
With direct response, you eliminate the guess work. There’s no guessing at figures and hoping that you will see the results that you desire. Instead, you know almost everything there is to know about your business. You know what’s working, what isn’t working, what needs to be changed, and etc. Direct response marketing is simply the way to go.
The problem with “brand advertising” is that no one knows who you are, and they won’t care about knowing who you are. So if you’re in a location where you think that people will automatically flock to your place of business, then you’re wrong. You have to do some form of advertising to get the word out about your business.
Marketing isn’t as hard as people think it is. All marketing is about is getting your message to as many channels as possible. Once you have that down packed, it should be easy to get customers. But sadly, most business owners aren’t comfortable with this reality.
The reality of any business is that you have to keep working to get your product out there, so that as many people as possible will see it. This isn’t hard to do, especially with the amount of marketing strategies that can be implemented in your place of business. So give yourself some marketing strategies to try.
You have direct mail, display advertising, classified advertising, and all sorts of other marketing techniques at your disposal. Hopefully you are using each strategy to the max so that you can earn as much money as possible from your business.
Hopefully you will take these tips to heart and will start to see improvements in your sales and profits today.
Good luck with making marketing work for you.…

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Consulting Marketing

Ways To Start And Promote Your Own Affiliate Program

Do you have an affiliate program? Do you want more affiliates to sign up and start promoting your product? If you answered “yes” to both of these questions, then I think today’s lesson will be useful for you. Getting more affiliates is an easy thing to do, and I will show you some quick and easy ways to get more affiliates simply and easily.
If you want more affiliates, you need your own website. Don’t use a blog or a URL shortener to hide your affiliate links. Get a real website so that you can build an affiliate sign up page that is presentable and attractive. With your own website, you give potential affiliates a good representation of what they can expect when they promote your product.
Now hopefully the product that you’re promoting is your own product that you created. And hopefully, it’s in a niche that has very little competition. If your product meets these qualifications, then good for you! It won’t be too hard to get people to start promoting your product.
Be sure to list on your affiliate sign up page all the benefits of signing up. Let them know the price of your product, its conversion rates, marketing tools they will have access to, and the affiliate program network that you are using to host your product for affiliates. Once you create your sign up page, go and submit them to the affiliate directories.
There are a ton of these directories all across the internet. Simply go to Google and type in “affiliate directories”, and a lot of these directories will be right there on the first page of Google. And as you proceed to the second and third page of Google… you will see even more affiliate directories. So create your sign up page and start submitting to them.
There are 2 very popular affiliate networks that you will want to join so that you can get affiliates for free promoting your product immediately. These 2 networks are and . There’s a fee to pay to enter these 2 networks, but they are more than worth it because you can get a multitude of people promoting your products for you without you doing anything.
And the more your products sell on these networks, the more popular they will become, and the higher your rankings will be on the search results, when someone types in a query related to your product. Imagine being on top of the search results because your product is a hot seller. You’d get a ton of affiliates because your product is proven to sell!
This should make you excited, because this is a fast and easy way to get new affiliates without shelling out a lot of money or wasting a lot of time to do so. If this is your first time being introduced to affiliate programs and affiliate marketing, then you should know that it’s an exciting thing to be apart of – especially when the money is rolling in.
On each affiliate sale that you get, make sure that you put your customers into a backend marketing funnel. This will assure that you get more sales from this one person over and over again – because this is where 80% of your total business profits will come from. So make sure you have a backend marketing strategy ready as soon as you get a new order.
These affiliate program and affiliate marketing tips are things that you can go out and do right now on the internet today. I highly suggest you start using these tips to make an impact on your business.
Good luck with using these tips to start your own affiliate program.…