Google AdWords – 3 Mistakes People Make
With beginners to Google AdWords, it’s easy to make a lot of mistakes. If you’re a newbie, you’ve probably heard of tremendous success stories on how Google AdWords can make you rich and incredibly profitable. But you should know that the reality, is much darker than the fantasy.
In short, what I mean is that you can try your luck at Google AdWords, but without the proper guidance and advice… you will more than likely lose a lot of money in the process. So before you embark on your pay per click adventures, make sure you don’t follow any one of the following mistakes when using Google AdWords. Here’s mistake number 1:
1) Using the display or content network to advertise “everywhere”
This is one of the biggest mistakes that people to Google AdWords do all the time. And in fact, even I was guilty of making this mistake. Even though you will see big companies advertising their products and services all over the internet, it doesn’t mean that you should go out and do the same thing. These companies have major advertising budgets, and you have no idea of how they are making their money.
The content network should be used as an ezine ad. What you want to do is find websites in your niche who are running Google AdSense ads on their website, and list these sites individually in the content network URLs to advertise on. This is a much better way of marketing using the content network instead of just opting to have your ad listed all over the place – on non-related website. Here’s another mistake people make:
2) Having low quality landing pages
If you’re going to advertise on AdWords, you will need a good and relevant landing page. Sometimes, Google doesn’t even accept “squeeze pages”… they want landing pages that are full of content. This doesn’t necessarily mean that you should create a sales letter styled website – because they hate this also. Here’s the last mistake that people who use Google AdWords make.
3) Making your daily budget high
If you are making a profit or at least breaking even, I have no problem with making your daily ad budget high. But if you are losing money and are spending $10 to $20 a day on a campaign that isn’t profitable… you have to change something within your marketing strategy.
Maybe you should test a new niche, or change the price of your product if you want to test things. If it’s not working, it’s not working, and a high daily advertising budget will only cause you to go broke. I don’t recommend it to any beginner who are limited funds but thinks that AdWords will be their meal ticket to riches.
These 3 mistakes that people make on Google AdWords are things that need to be considered before the next time you go out and start trying to make your advertising campaign a success. Test first, then proceed if profitable. That’s my motto, and it should be yours too.
Good luck with avoiding these 3 mistakes in your AdWord’s campaign today.