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Consulting Marketing

Google AdWords – 3 Mistakes People Make

With beginners to Google AdWords, it’s easy to make a lot of mistakes. If you’re a newbie, you’ve probably heard of tremendous success stories on how Google AdWords can make you rich and incredibly profitable. But you should know that the reality, is much darker than the fantasy.
In short, what I mean is that you can try your luck at Google AdWords, but without the proper guidance and advice… you will more than likely lose a lot of money in the process. So before you embark on your pay per click adventures, make sure you don’t follow any one of the following mistakes when using Google AdWords. Here’s mistake number 1:
1) Using the display or content network to advertise “everywhere”
This is one of the biggest mistakes that people to Google AdWords do all the time. And in fact, even I was guilty of making this mistake. Even though you will see big companies advertising their products and services all over the internet, it doesn’t mean that you should go out and do the same thing. These companies have major advertising budgets, and you have no idea of how they are making their money.
The content network should be used as an ezine ad. What you want to do is find websites in your niche who are running Google AdSense ads on their website, and list these sites individually in the content network URLs to advertise on. This is a much better way of marketing using the content network instead of just opting to have your ad listed all over the place – on non-related website. Here’s another mistake people make:
2) Having low quality landing pages
If you’re going to advertise on AdWords, you will need a good and relevant landing page. Sometimes, Google doesn’t even accept “squeeze pages”… they want landing pages that are full of content. This doesn’t necessarily mean that you should create a sales letter styled website – because they hate this also. Here’s the last mistake that people who use Google AdWords make.
3) Making your daily budget high
If you are making a profit or at least breaking even, I have no problem with making your daily ad budget high. But if you are losing money and are spending $10 to $20 a day on a campaign that isn’t profitable… you have to change something within your marketing strategy.
Maybe you should test a new niche, or change the price of your product if you want to test things. If it’s not working, it’s not working, and a high daily advertising budget will only cause you to go broke. I don’t recommend it to any beginner who are limited funds but thinks that AdWords will be their meal ticket to riches.
These 3 mistakes that people make on Google AdWords are things that need to be considered before the next time you go out and start trying to make your advertising campaign a success. Test first, then proceed if profitable. That’s my motto, and it should be yours too.
Good luck with avoiding these 3 mistakes in your AdWord’s campaign today.…

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Marketing Website

Television (TV) Advertising To Reach More People

Marketing can take upon a whole variety of forms. You can do it on the internet, magazines, newspapers, and even joint ventures. This is something that you should look into if you want to improve your sales and profits. But unfortunately, a lot of the marketing methods that you think would work now is slowly because a technique that is futile in nature.
But there is one kind of advertising that people are looking into as another form of marketing. This form is television advertising. Depending on where you run your television ad, it can really cost you a lot of money. But if you’re in a local area and want to run your TV ad locally, it won’t cost as much.
When running TV ads, you have to follow the same conventions of direct response marketing. Lead with a big headline, show the viewer what’s in it for them; and have a strong close with your phone number and website address. Now if this sounds simple, it is, but there’s one thing that you need to do to: you have to get them to put the remote down.
Getting viewers to do such a thing is tough. Most of them are just flipping through the channels looking for something watch, and can care less about the ads that we see on TV. But for that 1 scanning viewer, you will want to capture their attention with a riveting headline that will get them to start taking your TV ad seriously.
You have all kinds of elements that you have to be aware of when thinking about running a TV ad. You need testimonials, before and after pictures, a good pitch person, the ultimate benefit, and much more. Using these strategies, you’ll be able to have the foundations of a good TV ad.
Now obviously your offer will want to be good also. No matter what you sell, price it from $10 – $30, and then when they buy, try to upsell them immediately with your $2000 product. This is how the pros do it. Even if you don’t have a $2000 product, if you have a product that is high priced and relates to the item that they just bought, consider selling them that.
A good television ad can bring you a lot of new customers overnight. I can remember a pawn shop offering PlayStation 2’s for $100. I saw the ad at around 3am in the morning, and told myself I would go down there to buy one. But when I got there, they were all sold out!
Needless to say I was upset, but this brings on a simple marketing strategy that I think you can learn from.
If that ad was shown in the newspaper, I thought that it would have been sold out overnight. But since it was on TV broadcasting to the masses, I think this is the factor that made the campaign a success.
Before you rule out TV advertising, think about the effect that it can have on your bottom line. You can earn a lot of money in the process, all while building your backend income to those people who bought from you before. So if you’re not using TV advertising to your advantage today, you’re missing out on a ton of new customers in your business.…