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Business Marketing

The Essential Affiliate Marketing Do’s and Don’ts Tried and Tested

Hey,
Now if you like me have tried affiliate marketing or are currently trying but not getting anywhere fast and the dream of working from your laptop on a beach seems impossible I’m here to say it isn’t!
OK let’s shed some light on the topic and point you in the right direction. You see affiliate marketing is simply a case of directing someone who is looking for a product or service to that exact product or service or a better one. Now in essence this sounds very easy but in actual fact if not done properly it can seem impossible, the art of good affiliate marketing lies in 3 words quality, capture and conversion.
First things first you need to qualify your leads coming to you site, there is no point in having 1000 visitors a day to your site affiliating make money online products and the visitors want gardening products or lose weight now products those visitors are all wasted! It is vital that thorough keyword research is done to make sure you are targeting the right keywords and those keywords have good traffic levels each month, this way you are qualifying each visitor to your site.
When I began affiliate marketing all I used to do is direct visitors directly to the vendor’s sales page via my affiliate link, if you do this without sending them to a squeeze page to capture at least their name and email you are missing out on building an email list which in this business is vital!
Now conversion this will either make you an online success or just another person that make $20 a month online. Making sure your squeeze page converts highly is essential and using even simple tools like Google analytics split test software is essential and here’s why. If you are sending 100 people per day to your site and are getting a 3% conversion rate that means 3 in every 100 people will enter their details and go onto the site you are affiliating for. Which breaks down to 3 conversions a day times 30 equals 90 name and email address a month plus the affiliate commission you make on each of them. Now if we up this conversion by just 1% we now have, 4 x 30 = 120. That’s an extra 30 people entering your business earning you commission and 30 more people you have to market to again and again and again.
When we add all these elements together and we have a highly qualified visitor going to a squeeze page and capturing their details which highly converts and makes them want to buy or affiliate product, then and only then does that dream of being on the beach with your laptop become achievable forget these vital elements and you might as well forget the internet lifestyle dream!…

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What is Marketing

Hot HTML Formatting Tips For Your Business

Despite its effectiveness, HTML email marketing is a trend many businesses are afraid to tackle. This is with good reason too. While HTML can enhance email messages by making them easier to read, it can also lead to increased costs in terms of creation, as well as numerous compatibility issues. Fortunately, there are a few ways to deal with these problems and make the most of your email marketing campaign. Here are a few formatting tips that should come in handy when designing your HTML messages.
Go with a Simple Layout
HMTL email layouts range from simple and intuitive to advanced and incredibly complex. If you want the best results for your business, we suggest keeping things as simple as possible. This will help you save a lot of time and spare yourself of a headache in the process. It will also help to ensure that emails can be read faster and easier by your customers.
Good Coding Practices
The overall effectiveness of an HTML email marketing campaign mainly boils down to the quality of the coding. Sometimes it is just that simple. Therefore, you need to ensure that whoever is handling your design creations is proficient at HTML programming. Whether it is you or someone else, always make sure they are working with clean code and double check for any errors that may have been overlooked. This will also aid in better performance when your recipients go to read the message.
Adequate Amount of White Space
If you are using HTML to create your emails, then it is absolutely critical to have a proportionate amount of free white space in the layout. There is a very fine line between having too much and too little, but it must be determined in order to maintain a professional appearance. If you cannot find a way to balance this out, then excessive white space will make your messages look bland and unappealing while too little will make them appear congested and untidy. You should play around with the template until you find the balance that gives your emails the perfection you desire.
Give Your Customers a Choice
Your customers will really feel valued if you give them the option to choose between HTML or text emails. You have to consider that some email clients do not support HTML and others may not properly display the contents of the message. For this reason, it is better to play it safe and provide your customers with the power of choice. While this will call for a little more work, it could be worth it in terms of maintaining a high level of customer satisfaction.
Test and Review
It is a good rule of thumb to always test and review your HTML email before launching the marketing campaign. You might want to check to see how it looks on various devices for the benefit of your recipients who may read their email on a PDA or mobile phone. Once you have been assured that no problems exist, you can go ahead and distribute your mail without any concerns.…

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Consulting Marketing

3 Proven Online Marketing Techniques That Will Skyrocket Your Profits

Consider this for a moment. It is not necessary that every idea you ever get be originally your own. This is based on the premise, “build a better mousetrap and customers will beat a path to your door”. You don’t have to reinvent the wheel, so to speak, every time that you want to start a campaign or market your product or services.

Just look at what other successful marketers are doing and do it better. If you emulate the best practices of other successful online businesses then you are sure to come up with a winner! You can learn from other businesses’ successes and failures. Not only can you learn what to do, but you can learn a whole lot about what NOT to do.

By studying others’ favorable marketing techniques you can then effectively use those ideas in your own marketing strategy.

Here are 3 important tips for you to consider when you are formulating your marketing strategy.

Remember that the needs of your potential customers are your primary focus. How well do you know the wants and needs of your potential customers? You need to understand that no matter how valuable you believe your products and services can be for your customers, they will not appeal to everyone. Remember, you can please some of the people some of the time and the rest of the people the rest of the time, but you CANNOT please all of the people all of the time. Instead of trying to market your products to people who are not and probably never will be interested in what you’ve got, you should focus your marketing techniques on people who actually will be interested in what you have to offer. Would you try and market lifejackets to people who live in the middle of the Mojave desert? I don’t think so. Concentrate on sailors, for goodness sake!

Study your competition and learn as much as you can from your observations. What do your competitors do well? What do they not do so well? You should constantly be observing how your competitors are marketing. In most cases, if you can see the results of something then you can believe it. Rely heavily on your observations!

Be an expert in your field. Being an expert allows you the ability to market your products with the most effective method. How can you expect your customers to trust you and make purchases through you if you don’t know more about your product than your competitors? Every time I think about this it reminds me of that new carpet commercial that has been on television. You know the one… StainMaster vs. StainCaptain… now that’s funny! Learn about your products and services inside out. If they are products and services that you have developed on your own, you should carefully document every piece of knowledge possible about them. If they are third party products or services, you should read all documentation that is provided, test out the products and services so that you know how to use them inside and out. When you don’t know the answer you need to know how to find the appropriate experts of whom to ask questions whenever they may arise.

Forget about segments of the marketplace that are yet untapped. You may be able to go back later and find ways to reach out that will be effective to your overall marketing strategy. Until you’ve reached success with your target customer groups, you shouldn’t spend time looking at clients that are a long shot.

Become a good fisherman in the lake, then you can go out in the ocean.

In addition, use feedback to see where you can improve. Ask friends that know about what you are doing or current customers that you have for their opinions about what you do better. Ask them about how you can do it better. Proven online product marketing tips can come from everywhere.

By using the above proven online product marketing tips and others, you can be well on your way to achieving success for your business.

Are you ready for the e-commerce revolution? It’s coming. There’s no way to avoid it. That’s exactly why e-commerce is the new buzz word among businesses. You can take advantage of the opportunities just by vamping up your marketing techniques. Don’t you want your piece of the pie?…

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Difinition of Marketing

Martial Arts Business Internet Marketing Reminders

Just about sixty-three percent of consumers will go to the internet to do research about your martial arts business before they contact you. About eighty-percent will start with a search engine.
Once they land on your site your you have about three seconds to capture their attention. If you don’t have some sort of lead generating and capture device your prospective martial arts student will go right on to the next martial arts business and forget about you.
Use compelling offers and give good value to get a lead into your marketing funnel.
When it comes to search engines.
To stay ahead on Internet Marketing trends it’s best to watch the big boys…
The big boys like Google of course – but also big internet retailers. Why? Because the competition for search engine placement is fierce for these companies.
Competing in your local area for search engine placement is easy compared to what these companies fight for!
So here’s what happened…
Back in April of 2010 Google made changes to their algorithm. One retailer, Ham-Go Dot Com, dropped from 5000 visitors per day to just 1200! OUCH!
Search Engine Optimization is something that needs to be kept up on if you want your martial arts business to remain visible.
Why?
– Changes like the one described above.
– New Competition coming into the market.
– And competitors who get savvy.
An 80% drop in your web traffic would not be good thing.
Of course – and 80% increase would be nice wouldn’t it?? So be sure your website for your martial arts school is based on solid marketing principles. Then, maintain your search engine strategy.…

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Consulting Marketing

3 Proven Online Marketing Techniques That Will Skyrocket Your Profits

Consider this for a moment. It is not necessary that every idea you ever get be originally your own. This is based on the premise, “build a better mousetrap and customers will beat a path to your door”. You don’t have to reinvent the wheel, so to speak, every time that you want to start a campaign or market your product or services.

Just look at what other successful marketers are doing and do it better. If you emulate the best practices of other successful online businesses then you are sure to come up with a winner! You can learn from other businesses’ successes and failures. Not only can you learn what to do, but you can learn a whole lot about what NOT to do.

By studying others’ favorable marketing techniques you can then effectively use those ideas in your own marketing strategy.

Here are 3 important tips for you to consider when you are formulating your marketing strategy.

Remember that the needs of your potential customers are your primary focus. How well do you know the wants and needs of your potential customers? You need to understand that no matter how valuable you believe your products and services can be for your customers, they will not appeal to everyone. Remember, you can please some of the people some of the time and the rest of the people the rest of the time, but you CANNOT please all of the people all of the time. Instead of trying to market your products to people who are not and probably never will be interested in what you’ve got, you should focus your marketing techniques on people who actually will be interested in what you have to offer. Would you try and market lifejackets to people who live in the middle of the Mojave desert? I don’t think so. Concentrate on sailors, for goodness sake!

Study your competition and learn as much as you can from your observations. What do your competitors do well? What do they not do so well? You should constantly be observing how your competitors are marketing. In most cases, if you can see the results of something then you can believe it. Rely heavily on your observations!

Be an expert in your field. Being an expert allows you the ability to market your products with the most effective method. How can you expect your customers to trust you and make purchases through you if you don’t know more about your product than your competitors? Every time I think about this it reminds me of that new carpet commercial that has been on television. You know the one… StainMaster vs. StainCaptain… now that’s funny! Learn about your products and services inside out. If they are products and services that you have developed on your own, you should carefully document every piece of knowledge possible about them. If they are third party products or services, you should read all documentation that is provided, test out the products and services so that you know how to use them inside and out. When you don’t know the answer you need to know how to find the appropriate experts of whom to ask questions whenever they may arise.

Forget about segments of the marketplace that are yet untapped. You may be able to go back later and find ways to reach out that will be effective to your overall marketing strategy. Until you’ve reached success with your target customer groups, you shouldn’t spend time looking at clients that are a long shot.

Become a good fisherman in the lake, then you can go out in the ocean.

In addition, use feedback to see where you can improve. Ask friends that know about what you are doing or current customers that you have for their opinions about what you do better. Ask them about how you can do it better. Proven online product marketing tips can come from everywhere.

By using the above proven online product marketing tips and others, you can be well on your way to achieving success for your business.

Are you ready for the e-commerce revolution? It’s coming. There’s no way to avoid it. That’s exactly why e-commerce is the new buzz word among businesses. You can take advantage of the opportunities just by vamping up your marketing techniques. Don’t you want your piece of the pie?…

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Consulting Marketing

Google AdWords – 3 Mistakes People Make

With beginners to Google AdWords, it’s easy to make a lot of mistakes. If you’re a newbie, you’ve probably heard of tremendous success stories on how Google AdWords can make you rich and incredibly profitable. But you should know that the reality, is much darker than the fantasy.
In short, what I mean is that you can try your luck at Google AdWords, but without the proper guidance and advice… you will more than likely lose a lot of money in the process. So before you embark on your pay per click adventures, make sure you don’t follow any one of the following mistakes when using Google AdWords. Here’s mistake number 1:
1) Using the display or content network to advertise “everywhere”
This is one of the biggest mistakes that people to Google AdWords do all the time. And in fact, even I was guilty of making this mistake. Even though you will see big companies advertising their products and services all over the internet, it doesn’t mean that you should go out and do the same thing. These companies have major advertising budgets, and you have no idea of how they are making their money.
The content network should be used as an ezine ad. What you want to do is find websites in your niche who are running Google AdSense ads on their website, and list these sites individually in the content network URLs to advertise on. This is a much better way of marketing using the content network instead of just opting to have your ad listed all over the place – on non-related website. Here’s another mistake people make:
2) Having low quality landing pages
If you’re going to advertise on AdWords, you will need a good and relevant landing page. Sometimes, Google doesn’t even accept “squeeze pages”… they want landing pages that are full of content. This doesn’t necessarily mean that you should create a sales letter styled website – because they hate this also. Here’s the last mistake that people who use Google AdWords make.
3) Making your daily budget high
If you are making a profit or at least breaking even, I have no problem with making your daily ad budget high. But if you are losing money and are spending $10 to $20 a day on a campaign that isn’t profitable… you have to change something within your marketing strategy.
Maybe you should test a new niche, or change the price of your product if you want to test things. If it’s not working, it’s not working, and a high daily advertising budget will only cause you to go broke. I don’t recommend it to any beginner who are limited funds but thinks that AdWords will be their meal ticket to riches.
These 3 mistakes that people make on Google AdWords are things that need to be considered before the next time you go out and start trying to make your advertising campaign a success. Test first, then proceed if profitable. That’s my motto, and it should be yours too.
Good luck with avoiding these 3 mistakes in your AdWord’s campaign today.…

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Business Marketing

Make The Most Of Social Media Marketing With These Important Pointers

Think about adding social networking to your marketing strategy, if you find that your statistics for the month are disappointing. Incorporating something new and fresh might be just what your business needs to help it claw its way out of a slump. Social media marketing can be successful, cost effective, and gets you out to a new audience. This article provides smart, easy steps for starting a successful marketing campaign with social media.

Create a plan before you start social media marketing. You will have to determine how you want your page set up, how often you can work on it, and who will do the work. Establish time guidelines for each aspect of your campaign. Stick to your plan as firmly as you can, and you will find success in social media marketing.

Become completely compatible with the big social media sites by adding comments, ratings and a sort function on your website. By adding these things, your readers will be able to mark their favorite articles or pictures. You should keep track of what kind of content is popular.

Post new updates as often as possible. A lot of social media users expect frequent updates; if you don’t come through, you may lose a lot of people. Work on updating your followers a couple of times each week.

Utilize social media to create a user friendly atmosphere. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. Many Facebook users prefer to remain on the site while browsing, so this option allows them to see and even purchase your products without leaving Facebook. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.

When posting from your social media accounts, you should strive to come across as humble and approachable. Regardless of whether you are a start-up or an established business, readers will recognize arrogance and be turned off by it. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. Without them, your business can never be successful.

If you don’t already have a Yahoo account, make one so you can go through Yahoo Answers. Users submit their questions here and other users can answer them for free. Search questions in your market niche and give answers that highlight your products or services. You can become an expert through giving quality answers in a specific category.

You will frequently see interesting photo-shopped images on social media ad pages. Using these images is very smart because it draws peoples eyes to your ad. Once they look at your ad, then there is a greater chance they will visit your site.

This article should have convinced you that it’s pretty easy to get into the social media marketing groove! Once you start something like this you can keep on educating yourself in the ways you can make it work for you. You need to put in a lot of effort in order to see a return, so keep this advice in mind and keep your profiles updated.…