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Consulting Marketing

2 Ways To Boost Your Direct Mail Marketing Efforts

If you’re like most of my friends when it comes to direct mail marketing, you probably have a few simple techniques to boost the overall response of your marketing efforts. I’ve been doing direct mail for the past 5 years, and I tell you that there are all sorts of things that you can do to boost your response and make more money.
These techniques don’t require a lot of thinking. The one thing that it will require is relevance to your offer. So if give you a tip, make sure that it blends in well with your whole sales letter. Are you ready to learn what these direct mail strategies are? Well goo for you! Here’s the first marketing tip that you can use to have success in your offline business.
1) Post it note
A post it note is the small, square-like adhesive that you can stick on your wall or refrigerator. And believe it or not, you can also attach one of these post it notes onto your sales letter. When doing this, it’s important that you do it right. The key is to make it sound like someone that they know.
For example, if your name is Lindsey, and I was to send a direct mail campaign out to you, my post it note would say something like this:
“Hey Lindsey! Check this out I think you will like it! – J”
See how small and subtle this is? And pay attention to how I ended the note. I ended it with the letter “J”. Who is “J”? Well, “J” is more than likely someone that they know. Now really think about it. Who doesn’t know someone named “J”? When your prospect see’s this post it note, they will think that it’s from something that they know, and because of it, you will more than likely improve the response rates of your direct mail campaign. Here’s another great strategy to use:
2) A one-dollar bill
How can you use a one-dollar bill in your marketing campaign? Well it’s simply really. Using a real one-dollar bill in your direct mail piece just might actually boost your response more than a post it note would. Why would you want to use a $1 bill? Because it’s a great attention getter.
In your sales letter, mention the attached one-dollar bill early on in the letter. You could start it off with something like this:
“I bet you’re wondering why I sent you a $1 bill. Well, I have done this for 2 reasons. For one…”
Then just state the reasons as to why you’re using a $1 bill, and how it connects with your offer.
These 2 things can definitely improve your sales and profits – you just have to go out there and start doing it today. These simple strategies are all that you need to know to have the most success with your direct mail campaign. Don’t believe me? Well give it a try and see how it works. What do you have to lose? This is something that you should be doing right away.
Good luck with using these tips to have more success in your business.…

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Consulting Marketing

List Building Tips – Your Free Report Stinks

Well, this is one article that I know is going to get a lot of people all riled up. So be it. If you’re one of those Internet marketers who gives away free reports in order to get people onto your list, I’m writing this to tell you that your free report stinks. You heard stinks. Want to know why it stinks? Well, keep reading and you’re going to get an earful.
Okay, where do I start? Well, why don’t I start with the biggest offender of the stinky free report? You didn’t even bother to write it. You heard me. You got some garbage material from who knows where and stuck your name on it. That’s not writing a free report. That’s just plain criminal. How about coming out with an original idea and giving THAT away? Yeah, there’s a novel concept for you.
Want to know why else your free report stinks? It stinks because it’s 7 lousy pages long. Heck, in some areas, that’s not even an article. How about putting at least a little effort into it? I’m not saying it has to be the length of War and Peace, but how about a good 15 to 20 pages? Certainly you can get up enough energy to give your subscribers THAT much.
Here’s another reason why your free report stinks. It’s nothing but a glorified sales letter. You know what I mean. Somebody opens up the report and they’re greeted with a whole lot of “Did you know that…” and so on and so on. And then finally, after you’ve asked all these questions about what the prospect knows and doesn’t know, you end the report with something lame like, “Well, if you want to find out the answers to these questions, go to…” and then you give them a URL. How about actually answering some of the questions in the report itself?
Add to all of the above the fact that the report is terribly formatted, has spelling and grammar mistakes, has no design whatsoever, and you can understand why people get your free report, chuck it in the trash and opt out of your list. That’s a look at your opt out rate. There’s a reason why it’s so bad.
So please, if you’re going to create a free report, please put a little effort into it.
Your subscribers will appreciate it.
To YOUR Success,
Steven Wagenheim…

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What is Marketing

Great Second Job Ideas

When searching for another job many people often want something which pays fairly decent it is not too strenuous. Other standards of the second job are often that it’s part-time with flexible hrs. Flexible hrs usually mean from 6pm-10pm Monday through Friday along with a couple of hrs around the weekend. A number of you might be prepared to work overnight for any couple of hrs. The fundamental purpose of another job would be to generate enough earnings to take care of your current lifestyle.
The shameful part is the fact that lots of people require a second job simply to maintain. Which means that either their first job just isn’t performing. Or they feel the need for extra money to purchase a new vehicle or perform some holiday shopping. Regardless of what your purpose in obtaining another job is you must do it now or soon or else you wouldn’t be searching Google for second job ideas.
Many people who are searching for another job are restricted to working at places like Walmart, McDonalds or perhaps your local supermarket chain. Incidents where get tele-marketing jobs simply because they hire fast because of our prime turn-over rate. They are jobs that you could only do for such a long time prior to being completely burned out. And when you are burned out usually everything and everybody who is around you suffers since your mood has had a turn for that worse.
What’s promising…
There’s one other way. It’s known as Multilevel Marketing. BEWARE!!! Multilevel Marketing isn’t for individuals people that aren’t motivated. It isn’t for individuals who begin to see the glass half empty. It isn’t for individuals which are easily swayed through the opinion of others. It isn’t for individuals that need to make fast, fast money without investing in real work. It isn’t for individuals that simply don’t have confidence in themselves.
Who will it be for? It’s for anyone that may think outdoors this area. It’s for individuals people which are self-motivated. It’s for individual’s people that will set goals and remain going to achieve them. It’s for individual’s people that know you will find different ways to construct earnings than employed by some company the only people who make real cash would be the people at the very top.
If you feel you poses the abilities to become network internet marketer I quickly counsel you to do your homework on Multilevel Marketing. When I only say investigate, obtain the opinion from individuals people which have been effective. Don’t get advice out of your cousin that became a member of Amway in 1997 and didn’t follow-through now he thinks all Multilevel Marketing possibilities are ripoffs.…

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Business Marketing

Affiliate Marketing For Beginners – Why Some Make No Money Online

When it comes to making money online one of the most popular ways without a doubt is affiliate marketing. This is true because affiliate marketing is one of the easiest and least expensive online businesses to start. Even though a lot of money can be made, many affiliates struggle to make any money and find themselves throwing in the towel. This doesn’t have to be you.. In this article I am going to share with you some reasons why some fail at affiliate marketing.
Before I get into why people fail, let me make one thing clear. Affiliate marketing is a real way to make money via the internet. There are many people making a full time income by doing nothing but promoting other people’s products. There is no reason why this can’t be you. Here are some of the reasons why many affiliates make no money.
Not enough knowledge on the method itself. There is a lot to be learned when it comes to earning big bucks as an affiliate marketer. Before you get started promoting anything you should really do your research. Many people jump right into trying to make money without really taking time to learn the true art of promoting stuff online. This is definitely a big mistake. Learn as much as you can before you start your venture.
Choosing the wrong products to promote. Choosing the wrong products to be an affiliate of is a recipe for disaster. Those who are making money know how to pick products that people want to buy. You can be the best marketer in the world but if you are promoting something that people won’t buy you wont make any money, period.
Quitting to soon. It is possible to make some money pretty quickly but being able to generate a full time income in 1 month is unlikely. You have to be willing to put some time in before you can start making a full time income. Many people quit before they ever know if they were going to make it or not. Quitting is not an option for those who want to succeed in this business.…

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Consulting Marketing

Direct Response Marketing And How It Works

When it comes to marketing, everybody has their own opinion on how to do your marketing correctly. There are many different books on the matter, advice on the internet, and even from colleagues in the business arena. But I’m here to tell you that the only kind of marketing that works is direct response marketing.
With direct response marketing, you know right away if your ad is a success or a failure. I wouldn’t give up on the hopes of your dreams due to the market being the way that it is today. There are still ways to bring your business back into order, so that you can still be able to work for yourself instead of someone else.
After your business is built, you can rely on the principle that “if they build it they will come”. This is nonsense. If you build it, you need to do marketing to make them come. This is easier than you think this is, and in this article, this is something that I want to focus on.
Now I mentioned that direct response marketing is the only kind of marketing that will work for you. Why do I say that? Well simply because direct response is fast, testable, accountable, and accurate. After you run your ad, you know immediately whether your ad will work or if it won’t.
With direct response, you eliminate the guess work. There’s no guessing at figures and hoping that you will see the results that you desire. Instead, you know almost everything there is to know about your business. You know what’s working, what isn’t working, what needs to be changed, and etc. Direct response marketing is simply the way to go.
The problem with “brand advertising” is that no one knows who you are, and they won’t care about knowing who you are. So if you’re in a location where you think that people will automatically flock to your place of business, then you’re wrong. You have to do some form of advertising to get the word out about your business.
Marketing isn’t as hard as people think it is. All marketing is about is getting your message to as many channels as possible. Once you have that down packed, it should be easy to get customers. But sadly, most business owners aren’t comfortable with this reality.
The reality of any business is that you have to keep working to get your product out there, so that as many people as possible will see it. This isn’t hard to do, especially with the amount of marketing strategies that can be implemented in your place of business. So give yourself some marketing strategies to try.
You have direct mail, display advertising, classified advertising, and all sorts of other marketing techniques at your disposal. Hopefully you are using each strategy to the max so that you can earn as much money as possible from your business.
Hopefully you will take these tips to heart and will start to see improvements in your sales and profits today.
Good luck with making marketing work for you.…

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Consulting Marketing

Ways To Start And Promote Your Own Affiliate Program

Do you have an affiliate program? Do you want more affiliates to sign up and start promoting your product? If you answered “yes” to both of these questions, then I think today’s lesson will be useful for you. Getting more affiliates is an easy thing to do, and I will show you some quick and easy ways to get more affiliates simply and easily.
If you want more affiliates, you need your own website. Don’t use a blog or a URL shortener to hide your affiliate links. Get a real website so that you can build an affiliate sign up page that is presentable and attractive. With your own website, you give potential affiliates a good representation of what they can expect when they promote your product.
Now hopefully the product that you’re promoting is your own product that you created. And hopefully, it’s in a niche that has very little competition. If your product meets these qualifications, then good for you! It won’t be too hard to get people to start promoting your product.
Be sure to list on your affiliate sign up page all the benefits of signing up. Let them know the price of your product, its conversion rates, marketing tools they will have access to, and the affiliate program network that you are using to host your product for affiliates. Once you create your sign up page, go and submit them to the affiliate directories.
There are a ton of these directories all across the internet. Simply go to Google and type in “affiliate directories”, and a lot of these directories will be right there on the first page of Google. And as you proceed to the second and third page of Google… you will see even more affiliate directories. So create your sign up page and start submitting to them.
There are 2 very popular affiliate networks that you will want to join so that you can get affiliates for free promoting your product immediately. These 2 networks are and . There’s a fee to pay to enter these 2 networks, but they are more than worth it because you can get a multitude of people promoting your products for you without you doing anything.
And the more your products sell on these networks, the more popular they will become, and the higher your rankings will be on the search results, when someone types in a query related to your product. Imagine being on top of the search results because your product is a hot seller. You’d get a ton of affiliates because your product is proven to sell!
This should make you excited, because this is a fast and easy way to get new affiliates without shelling out a lot of money or wasting a lot of time to do so. If this is your first time being introduced to affiliate programs and affiliate marketing, then you should know that it’s an exciting thing to be apart of – especially when the money is rolling in.
On each affiliate sale that you get, make sure that you put your customers into a backend marketing funnel. This will assure that you get more sales from this one person over and over again – because this is where 80% of your total business profits will come from. So make sure you have a backend marketing strategy ready as soon as you get a new order.
These affiliate program and affiliate marketing tips are things that you can go out and do right now on the internet today. I highly suggest you start using these tips to make an impact on your business.
Good luck with using these tips to start your own affiliate program.…

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Difinition of Marketing

How To Get More Mailing List Subscribers

Hey guys, I’ve got some more email marketing tips for you today. Today we’re going to look at how you can get more mailing list subscribers, and more importantly why you need as many subscribers as possible. So let’s get started.
First of all, why do you need to get more mailing list subscribers? Well, as some of you may know “The money’s in the list”. What this basically means is if you have a strong mailing list you can make a lot of money from it. The people who subscribe to your list are often your most loyal subscribers, so treat them well and they will treat you well in return. For those that want to know how to build a list fast, we’ve a few tips. Firstly, offer your website visitors an incentive to subscribe to you. You won’t get many subscribers if you don’t give anything to them in return for their email addresses, so give them a free eBook or seven day course. This will drastically increase the amount of opt ins you get, so get that sorted asap.
Another way of getting more subscribers is by setting up a squeeze page and using social media to drive more traffic to it. Using Twitter and Facebook you can gain new subscribers, and often fast (Especially with Twitter). The thing with Twitter is your marketing on it can be fully automated with the right tools. Therefore you simply press a few buttons and the software will add and message a load of people for you. These people are then directed back to your site and you should get some subscribers from every add load you send out.
If you want to really make money online you need to build your list. Make sure you reward your responsive subscribers as they will make you money in the long run. Good luck with doing just that.…