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Consulting Marketing

2 Ways To Boost Your Direct Mail Marketing Efforts

If you’re like most of my friends when it comes to direct mail marketing, you probably have a few simple techniques to boost the overall response of your marketing efforts. I’ve been doing direct mail for the past 5 years, and I tell you that there are all sorts of things that you can do to boost your response and make more money.
These techniques don’t require a lot of thinking. The one thing that it will require is relevance to your offer. So if give you a tip, make sure that it blends in well with your whole sales letter. Are you ready to learn what these direct mail strategies are? Well goo for you! Here’s the first marketing tip that you can use to have success in your offline business.
1) Post it note
A post it note is the small, square-like adhesive that you can stick on your wall or refrigerator. And believe it or not, you can also attach one of these post it notes onto your sales letter. When doing this, it’s important that you do it right. The key is to make it sound like someone that they know.
For example, if your name is Lindsey, and I was to send a direct mail campaign out to you, my post it note would say something like this:
“Hey Lindsey! Check this out I think you will like it! – J”
See how small and subtle this is? And pay attention to how I ended the note. I ended it with the letter “J”. Who is “J”? Well, “J” is more than likely someone that they know. Now really think about it. Who doesn’t know someone named “J”? When your prospect see’s this post it note, they will think that it’s from something that they know, and because of it, you will more than likely improve the response rates of your direct mail campaign. Here’s another great strategy to use:
2) A one-dollar bill
How can you use a one-dollar bill in your marketing campaign? Well it’s simply really. Using a real one-dollar bill in your direct mail piece just might actually boost your response more than a post it note would. Why would you want to use a $1 bill? Because it’s a great attention getter.
In your sales letter, mention the attached one-dollar bill early on in the letter. You could start it off with something like this:
“I bet you’re wondering why I sent you a $1 bill. Well, I have done this for 2 reasons. For one…”
Then just state the reasons as to why you’re using a $1 bill, and how it connects with your offer.
These 2 things can definitely improve your sales and profits – you just have to go out there and start doing it today. These simple strategies are all that you need to know to have the most success with your direct mail campaign. Don’t believe me? Well give it a try and see how it works. What do you have to lose? This is something that you should be doing right away.
Good luck with using these tips to have more success in your business.…

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Food Marketing

Great Tips To Boost Your Video Marketing Efforts

These days, the way to market is with online videos. Almost anyone can obtain the equipment needed to film a brief video and post it online. Rapid Internet connections make videos simple to share. If you are interested in exploring video marketing, the article below includes several useful tips.

Don’t expect people to devote a lot of time to watching your videos. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

Always choose interesting titles for your videos. A good title will attract more viewers. These titles are what will get your viewers interested in you. Put in the extra time that is needed to come up with a title which is creative and relevant.

Remember that making a video is just a part of the job. Promotion and advertising is just as important. Paying attention to your statistics can really help you to increase traffic to your site. Produce quality content, but be sure that the public knows that your video is there.

To make a good video, do not assume that you need high production value. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You do not need to be overly fancy either. Relax, talk to the camera and edit what you do not need in your video, later. There are even times when all of this isn’t necessary. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

Don’t dismiss YouTube. Begin your campaign of video marketing there! You get free video hosting. You can also take advantage of being on the third most highly-trafficked site anywhere. It is one of the best search engines as far as volume, and it’s also the best video site as well.

If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.

If you want people to purchase something, it is important to have a visible and working link. Better yet, place the link within the video itself. Then the link stays with the video no matter where the video is shared or embedded.

People just want you to be honest with them. If you’re making a video, do it truthfully. Speaking in a natural way will ensure that viewers of the video actually like it and will want to see more.

Use your videos to draw attention to your site and other marketing campaigns. If someone sees your video on YouTube, they may not realize you also have a Facebook page. By promoting your other social media and websites, you can help bring in additional customers. When you link your social media to your videos, traffic will increase to both.

Hopefully, you feel more confident beginning a video marketing campaign. Just know that you should use the tips here, and use them well. You’ll have a lot of great results if this advice is taken, so start working on it.…