Here are the five most important things that you should remember when writing content for your article marketing campaigns:
1. Grab the readers attention right away.
Writing articles for online marketing is more technical than creative, but that doesn’t mean you shouldn’t have your readers in mind when you write. It is important to catch your readers’ attention right in the lead paragraph. Readers have a short attention span, and lead paragraphs often determine for them whether or not the rest of the article is worth their time.
2. Control the flow of information.
Especially when you’ve done your research, it is so easy to forget to keep your writing to the confines of the page view. As a result, you end up unloading all the information that you can to your readers. When you write, you don’t have to solve all your readers’ problems. The best approach is still to stick to a focal point and organize relevant information around it, rather than putting together all your data into a hodgepodge of unrelated information.
3. Break up data into readable portions.
Writing a flowing article for article marketing purposes is also a challenge. To avoid creating an article with jarring paragraphs, we recommend breaking up your information and organizing them into lists or bullet points.
4. You have to sound credible. You can do this by quoting experts, official figures, or the news. If you want to take it a step further and market yourself as your own expert, you can also share your views or comments on other experts’ opinions.
5. Clean up spelling and grammar lapses. Just when you think, you’re done, remember that you are not-at least not until you have proofread your article for spelling errors and grammar lapses. After all, a clean article speaks of the author’s credibility.
Here are the five most important things that you should remember when writing content for your article marketing campaigns:
If you want to make big money online, you’ll have to become an expert in at least one form of online advertising. One of the most effective tools for helping you achieve this task is using article marketing, which is a free strategy that is also easy to use.
If you want to use article marketing in order to build your online business, or you are on the fence about whether or not it is right for you, then the three explanations below can help you make a wise choice as to whether it will help you build your online business or not:
#1 – It is a pre-selling tool
Possibly one of the greatest things about having lots of articles out there for others to see is that it can be seen as a pre-selling tool. This simply means that when people read your articles they are being pre-sold, not just for your products but also to your ability to help them.
#2 – It can eliminate hesitation when you have lots of info out there
People making online purchases have some level of hesitation simply because they are blindly purchasing without being able to see the product or talk to the business owner. When you have a lot of articles for people to read, it eliminates some level of hesitation as they recognize that you are the real deal in online business.
#3 – It makes you look like an expert in your field
Simply put, the more information you have out there the more you come across as an expert in your field. The key to putting more out there is to work consistently and to build your brand, and when this happens not only does it bring you more leads, but it makes those leads perceive you as an expert.
So why do you suppose that people go on the internet and do a search for a specific subject?
People do a search for many things on the internet. Sometimes they are just surfing for fun or curiosity. But mostly it is because there is something they desire, they are seeking a solution to their problem. They are seeking one of two different objectives. They are seeking a problem solver, which can be pleasure, enjoyment, gain or profit, understanding or enlightenment, etc. or pain avoidance: seeking to prevent sickness, loss, pain, problems, costs, etc.
O.K. then, listed below are those 3 points you want to avoid:
First of all, avoid using any Private Label Rights content. Private Label Rights. A Private Label Rights article is content that someone else wrote and already published it on the internet.
Second, submit your content to one category and not multiple categories. This is considered spamming and could lead to you being banned from the directory..
Third and finally, be mindful of where you place your URL. Some directories will allow you to place them in the body. Most of them will allow you to insert them in the bio resource box. Read the guidelines to the directory to learn their policies..
Writing original content and focusing on one niche will get your articles published much faster and improve your time management. Bad habits will get your articles rejected by the article directories or worse banned.
Eliminate the negatives by avoiding these three possible problems. That gives you a better opportunity to get your article to be published and driving traffic to your sites.…
The idea behind article marketing is pretty simple… make your readers happy and you’ll be able to send them to your website, guaranteed! The only problem is, most writers do not have any idea on how they can impress their readers and that’s the reason why they’re struggling in improving the number of their page views. If you’re one of them, I suggest that you make use of this article. Below are some techniques that I’ve learned in the years of writing my own articles. Follow these and you’ll surely be able to reap great success in no time.
Talk about recent, newsworthy topics. Avoid talking about the same issues day after day after day. Your articles will not look very enticing to the eyes of your readers if they contain nothing but the same boring, useless information. What I suggest is that you discover the latest issues related to your chosen niche or write topics that were not explored by other writers yet. It could take some time but you can be assured that doing this will help you get your readers to pay attention.
Make it easy to understand. One thing that I don’t get with other writers is that they give their readers a hard time. What I mean is they make their articles too complicated to understand. They tend to use highly technical terms and make use of lengthy sentences and huge paragraphs. If you think that this will help you impress your readers, you better think again. As online users have very short attention span, they will not waste their time trying to figure out what you’re trying to get across by reading your articles over and over again and by finding the meaning of the words you’ve used using their dictionary. My suggestion is to keep it simple. Write while reminding yourself that some of your readers might not even be using English as their primary language.
Offer real value. Make your articles look more valuable by simply making them informative and useful. Be willing to share a slice of your expertise to your readers and tell them things that they’ll find amazing. I can assure you that they’ll be happy if you tell them how they can do things on their own, how to solve their pressing issues, how to reach their goals, or if you offer them with answers to their burning questions.
Make it sound personal. Convince your readers that there’s a real human being behind your articles by simply making them sound more personal. Instead of using third person pronouns, address your readers using “you” or “your”. Use conversational tone all the time. If you have the chance, make your readers happy by telling them appropriate jokes or by relating extremely interesting personal stories. It’s also a good idea to ask them some questions from time to time.…
Article marketing has long been accepted as the best way to drive traffic to your website for free. In just about every affiliate marketing manual, there is a section that discusses the basics of writing and submitting articles.
However, most of these manuals don’t tell the whole story. They make it look like a very simple process. Unfortunately, this just isn’t true. In most of the tutorials, the only instruction you get is to “write a 300-500 word article and submit it to several free directories”. I’m unsure why the most important details are often left out.
The fact is if you blindly follow those instructions it won’t be long before several directories delete your account. At the very least, your articles will constantly be rejected. This will undoubtedly lead to discouragement and frustration. Here are some important tips that will ensure your articles get accepted.
1. Only Submit Original Content
This is probably the golden rule of article marketing. Write your own content and make it original. It’s perfectly alright to consult other resources for information, however. Nobody knows everything there is to know about any given subject.
If you do consult outside resources to get information, do not copy anything written word for word. Interpret the information as you see it and then write it down in your own words. Plagiarism is morally and legally wrong, and it can get you into lots of trouble.
If you use any information that came from the research of another, the source must be cited in the article. If it’s a research paper or book, it’s a good idea to contact the author and ask for permission to write about their ideas or discoveries.
2. Avoid Duplicate Content
There is an ongoing argument between search engine optimization experts as to whether or not you can be penalized for submitting duplicate content. Many contend your article won’t be indexed, but there really isn’t evidence to corroborate this belief.
However, one thing that is certain is that most article directories don’t appreciate duplicate content, and some can even suspend or delete your account if you submit too much of it.
The article directories are in the business of providing unique, original, and informative content to webmasters who need it. Many article directories also rely on paid advertising revenue to survive. If the majority of their articles contain duplicate content then webmasters will stop using them to obtain content. They also fear the search engines may blacklist them and they could lose much of their advertising revenue due to loss of traffic.
I don’t recommend submitting the same article to more than one directory, but if you must, re-write it first. Don’t just change a word here and there. It’s certainly alright to keep the subject of the article intact, but the words and sentences should all be changed so the article is completely new.
I think you’ll find that by submitting so much original content, more of your articles will get indexed and you’ll see a lot more targeted search engine traffic to your websites and landing pages.
3. Proofread Your Articles
I know this may sound obvious, yet many authors skip this step to save time. An article directory is a place for finished content. It should be grammatically correct and not contain misspellings. I understand one word can slip through here and there, and that isn’t really a concern.
If your articles are poorly worded with lots of misspellings, it won’t be long before the article directory editors decide your writing quality isn’t high enough. Even though your articles may have great subject matter, they still could be rejected for grammar. If too many articles like this are submitted, you may find your account closed one day.
I recommend proofreading your article at least twice before submission. You can find many free spellcheckers online and all you have to do is plug in your article and click “go”. The software will usually identify misspelled words and even offer suggestions for correction.
However, this won’t help with grammar. The only thing that is foolproof is to read your article all the way through. Pretend you are a visitor who was searching for information and landed on your article. Ask yourself what they would think and how they would perceive your work.
Article marketing is not easy. As you can see, it’s much more involved than just “writing and submitting 300-500 word articles”. If you want the reader to click through to your site, you need to write original, quality content.
Many article directories are raising their standards. There are so many new people practicing article marketing that the influx of new articles is staggering. The directories will soon start taking only the best articles. Follow these tips and you can be sure …
One question I see asked often about article marketing is, “How often should I be submitting articles?”
There is no hard and fast answer. It really depends on:
how prolific you can be,
how many articles you are submitting at one time, and
what you are using this technique to accomplish.
Let me go over each one in a little more detail.
How prolific can you be?
How many articles can you write in a week? 1? 2? 50? How often you submit your articles is very much dependent on how many articles you can write. Obviously if you can only write one a week, you won’t be submitting more than once a week.
How many articles can you submit at one time?
I don’t think there is any article directory rule that limits how many articles you can submit at one time. That said, if the resource box is pointing to the same website for each of them, I would limit it to two or three. You want to build your back links in a more organic manner and suddenly having 50 back links to your site from one directory may get you dinged for content spam by the search engines.
What are you using article marketing to accomplish?
Are you using this technique to improve off-page SEO through back links? Are you using it to drive traffic to your site? Are you using it to prime your list-building pump? Each of these goals will be facilitated by a slightly different strategy.
So, how often should I submit to article directories?
I know people who submit articles three to five times a week. These folks are usually using article marketing to support their affiliate marketing efforts. In this case, volume can make a big difference.
I believe that once a week to once a month is sufficient for steady, organic traffic growth in most cases. But, of course, the more articles you post to directories the better.
To “win” the article marketing race, quantity is quite important. So, posting more often will help you reach large numbers more quickly.
Ultimately, the question you should be asking is, “How does article marketing fit within my overall business strategy?”. Your answer to this question will help you decide how often you should be posting.…
Any website owner who aims to get more exposure for his website to increase profitability knows that he needs to maximize all possible avenues to drive traffic to his website. After all, the more people who click on your website, the more hits you get, and the higher your potential profit will be. Here are a few tips that you can keep in mind when it comes to creating content that matters:
Keywords totally matter. Many people underestimate the power of keywords! If you are serious about driving more traffic to your website, these are the words that will make the difference, so choose them wisely. Remember that you are competing with countless others who have similar websites, so you need to stand out. Use keyword research tools like WordTracker and Google AdWords if you must.
all about benefits. The number-one question readers will be asking when they read your content is “What’s in it for me?” Understandably, it’s all about how your content will benefit them – otherwise, there is really no point in reading it. Make sure that your articles address these needs directly in a way that will motivate them to respond. Make it all about them, not all about you.
Make a good first impression. In article marketing, this translates to creative titles that grab attention immediately. Never undervalue the importance of great titles. Studies show that attention-grabbing content catches the reader’s eye for the first few seconds. Your content should be able to do this if you want them to devote time to reading your articles. Also, your titles should be keyword-savvy – meaning all the right keywords are injected in it so they also rank high on search results.…