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Marketing Association

Article Marketing Tips – Make Your Readers Happy and You’ll Succeed

The idea behind article marketing is pretty simple… make your readers happy and you’ll be able to send them to your website, guaranteed! The only problem is, most writers do not have any idea on how they can impress their readers and that’s the reason why they’re struggling in improving the number of their page views. If you’re one of them, I suggest that you make use of this article. Below are some techniques that I’ve learned in the years of writing my own articles. Follow these and you’ll surely be able to reap great success in no time.

Talk about recent, newsworthy topics. Avoid talking about the same issues day after day after day. Your articles will not look very enticing to the eyes of your readers if they contain nothing but the same boring, useless information. What I suggest is that you discover the latest issues related to your chosen niche or write topics that were not explored by other writers yet. It could take some time but you can be assured that doing this will help you get your readers to pay attention.

Make it easy to understand. One thing that I don’t get with other writers is that they give their readers a hard time. What I mean is they make their articles too complicated to understand. They tend to use highly technical terms and make use of lengthy sentences and huge paragraphs. If you think that this will help you impress your readers, you better think again. As online users have very short attention span, they will not waste their time trying to figure out what you’re trying to get across by reading your articles over and over again and by finding the meaning of the words you’ve used using their dictionary. My suggestion is to keep it simple. Write while reminding yourself that some of your readers might not even be using English as their primary language.

Offer real value. Make your articles look more valuable by simply making them informative and useful. Be willing to share a slice of your expertise to your readers and tell them things that they’ll find amazing. I can assure you that they’ll be happy if you tell them how they can do things on their own, how to solve their pressing issues, how to reach their goals, or if you offer them with answers to their burning questions.

Make it sound personal. Convince your readers that there’s a real human being behind your articles by simply making them sound more personal. Instead of using third person pronouns, address your readers using “you” or “your”. Use conversational tone all the time. If you have the chance, make your readers happy by telling them appropriate jokes or by relating extremely interesting personal stories. It’s also a good idea to ask them some questions from time to time.…

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Mobile Marketing

3 Article Marketing Mistakes That Must Be Avoided

Article marketing has long been accepted as the best way to drive traffic to your website for free. In just about every affiliate marketing manual, there is a section that discusses the basics of writing and submitting articles.
However, most of these manuals don’t tell the whole story. They make it look like a very simple process. Unfortunately, this just isn’t true. In most of the tutorials, the only instruction you get is to “write a 300-500 word article and submit it to several free directories”. I’m unsure why the most important details are often left out.
The fact is if you blindly follow those instructions it won’t be long before several directories delete your account. At the very least, your articles will constantly be rejected. This will undoubtedly lead to discouragement and frustration. Here are some important tips that will ensure your articles get accepted.
1. Only Submit Original Content
This is probably the golden rule of article marketing. Write your own content and make it original. It’s perfectly alright to consult other resources for information, however. Nobody knows everything there is to know about any given subject.
If you do consult outside resources to get information, do not copy anything written word for word. Interpret the information as you see it and then write it down in your own words. Plagiarism is morally and legally wrong, and it can get you into lots of trouble.
If you use any information that came from the research of another, the source must be cited in the article. If it’s a research paper or book, it’s a good idea to contact the author and ask for permission to write about their ideas or discoveries.
2. Avoid Duplicate Content
There is an ongoing argument between search engine optimization experts as to whether or not you can be penalized for submitting duplicate content. Many contend your article won’t be indexed, but there really isn’t evidence to corroborate this belief.
However, one thing that is certain is that most article directories don’t appreciate duplicate content, and some can even suspend or delete your account if you submit too much of it.
The article directories are in the business of providing unique, original, and informative content to webmasters who need it. Many article directories also rely on paid advertising revenue to survive. If the majority of their articles contain duplicate content then webmasters will stop using them to obtain content. They also fear the search engines may blacklist them and they could lose much of their advertising revenue due to loss of traffic.
I don’t recommend submitting the same article to more than one directory, but if you must, re-write it first. Don’t just change a word here and there. It’s certainly alright to keep the subject of the article intact, but the words and sentences should all be changed so the article is completely new.
I think you’ll find that by submitting so much original content, more of your articles will get indexed and you’ll see a lot more targeted search engine traffic to your websites and landing pages.
3. Proofread Your Articles
I know this may sound obvious, yet many authors skip this step to save time. An article directory is a place for finished content. It should be grammatically correct and not contain misspellings. I understand one word can slip through here and there, and that isn’t really a concern.
If your articles are poorly worded with lots of misspellings, it won’t be long before the article directory editors decide your writing quality isn’t high enough. Even though your articles may have great subject matter, they still could be rejected for grammar. If too many articles like this are submitted, you may find your account closed one day.
I recommend proofreading your article at least twice before submission. You can find many free spellcheckers online and all you have to do is plug in your article and click “go”. The software will usually identify misspelled words and even offer suggestions for correction.
However, this won’t help with grammar. The only thing that is foolproof is to read your article all the way through. Pretend you are a visitor who was searching for information and landed on your article. Ask yourself what they would think and how they would perceive your work.
Article marketing is not easy. As you can see, it’s much more involved than just “writing and submitting 300-500 word articles”. If you want the reader to click through to your site, you need to write original, quality content.
Many article directories are raising their standards. There are so many new people practicing article marketing that the influx of new articles is staggering. The directories will soon start taking only the best articles. Follow these tips and you can be sure …

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Marketing Concept

Article Marketing Tips – How Often to Submit to Directories?

One question I see asked often about article marketing is, “How often should I be submitting articles?”

There is no hard and fast answer. It really depends on:

how prolific you can be,

how many articles you are submitting at one time, and

what you are using this technique to accomplish.

Let me go over each one in a little more detail.

How prolific can you be?

How many articles can you write in a week? 1? 2? 50? How often you submit your articles is very much dependent on how many articles you can write. Obviously if you can only write one a week, you won’t be submitting more than once a week.

How many articles can you submit at one time?

I don’t think there is any article directory rule that limits how many articles you can submit at one time. That said, if the resource box is pointing to the same website for each of them, I would limit it to two or three. You want to build your back links in a more organic manner and suddenly having 50 back links to your site from one directory may get you dinged for content spam by the search engines.

What are you using article marketing to accomplish?

Are you using this technique to improve off-page SEO through back links? Are you using it to drive traffic to your site? Are you using it to prime your list-building pump? Each of these goals will be facilitated by a slightly different strategy.

So, how often should I submit to article directories?

I know people who submit articles three to five times a week. These folks are usually using article marketing to support their affiliate marketing efforts. In this case, volume can make a big difference.

I believe that once a week to once a month is sufficient for steady, organic traffic growth in most cases. But, of course, the more articles you post to directories the better.

To “win” the article marketing race, quantity is quite important. So, posting more often will help you reach large numbers more quickly.

Ultimately, the question you should be asking is, “How does article marketing fit within my overall business strategy?”. Your answer to this question will help you decide how often you should be posting.…

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Marketing Strategy

Letting Your Competitors Know You Mean Business Through Article Marketing

Any website owner who aims to get more exposure for his website to increase profitability knows that he needs to maximize all possible avenues to drive traffic to his website. After all, the more people who click on your website, the more hits you get, and the higher your potential profit will be. Here are a few tips that you can keep in mind when it comes to creating content that matters:
Keywords totally matter. Many people underestimate the power of keywords! If you are serious about driving more traffic to your website, these are the words that will make the difference, so choose them wisely. Remember that you are competing with countless others who have similar websites, so you need to stand out. Use keyword research tools like WordTracker and Google AdWords if you must.
all about benefits. The number-one question readers will be asking when they read your content is “What’s in it for me?” Understandably, it’s all about how your content will benefit them – otherwise, there is really no point in reading it. Make sure that your articles address these needs directly in a way that will motivate them to respond. Make it all about them, not all about you.
Make a good first impression. In article marketing, this translates to creative titles that grab attention immediately. Never undervalue the importance of great titles. Studies show that attention-grabbing content catches the reader’s eye for the first few seconds. Your content should be able to do this if you want them to devote time to reading your articles. Also, your titles should be keyword-savvy – meaning all the right keywords are injected in it so they also rank high on search results.…

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Sales and Marketing

Article Marketing Tips – Nobody Cares About Your Crap

I can see the hate email pouring in from this one. Well, quite honestly, I couldn’t care less. In fact, I’ll even post my email address at the end of this article so you can tell me what a jackass I am. In the meantime, you might want to read this before you even consider getting into article marketing. Why? Because the rules have changed and, quite honestly, nobody cares about your crap.
You’re probably wondering where this rant is coming from. Well, here is the back story so you can understand where this is coming from. It certainly isn’t from a relaxing evening at Sardi’s. Oh, and by the way, from what I hear, the scallops there aren’t all that great. But back to the main topic at hand.
So I’m at the Warrior Forum and some idiot asks if article marketing still works and wants to see PROOF that it works. He wanted one of the best article marketers on the planet, one Alexa Smith, to reveal one of her hard fought for niches in order to PROVE that she’s not full of it.
Well, I couldn’t help but stick my nose into this confrontation and give this pigs feet for brains moron a piece of my mind. For starters, since Alexa’s not trying to sell him anything, she doesn’t have to PROVE to him anything. I then went on to give him the straight poop about article marketing. And if you’re smart, you’ll make a note of all of this.
The biggest problem with article marketers is that they think they can write about any old crap, slap it up on an article directory, and it’ll bring in LOADS of traffic. My friend, those days died along with the Ford Pinto and Circuit City. Today, it’s a whole new ball game. So, I’m going to give you a list of things that you better do if you’re going to have ANY chance at all of making it as an article marketer.
1. You have to write about stuff that people actually care about.
2. You have to write in a way that is engaging and doesn’t put your reader to sleep. You can be controversial and even a little arrogant like me, but for crying out loud, don’t be a snooze fest. In short, LEARN HOW TO WRITE.
3. Don’t make your writing sound like you’re trying to sell something to your reader. People don’t want to be sold stuff. They’re looking for information when they’re looking for articles. The selling stuff part comes in your signature or at your web site. Just give them info that they can actually USE. For crying out loud, help them to solve their problem or at least give them more insight into their problem.
4. Don’t just rely on article directories. I’m sorry, I love these guys but Google has basically said, if you rely solely on them, you’re not going to get the optimal results. Put your articles on YOUR sites first. Build up your OWN virtual real estate before you build up somebody else’s.
5. Look for exclusive syndication deals with big sites that are looking for content. Trust me, they’re out there. You just have to go out and find them. News flash… not everybody likes to write. And a lot of web masters HATE to write. So make them an offer. You’ll be surprised at some of the takers you’ll get.
6. Look to getting your stuff published in magazines. Yeah, real magazines. Who’d a thunk it? Not easy? No, not if you write the crap that most article marketers throw together. If you’re going to write that kind of garbage and expect people to take you seriously, you’re better off buying a pair of dark glasses, an accordion, a tin cup, and a monkey named Guido. Find yourself a street corner somewhere in New York or Paris and you’ve got it made. But PLEASE… don’t write any articles if that’s the kind of garbage you’re going to spew out.
There’s more, but I’ll stop there. Want more info? Want to actually have some success with your article marketing? Check out below my John Hancock.
Or you can just go out and get that tin cup, accordion and monkey.
Just don’t forget to feed him.
To YOUR Success,
Steven Wagenheim…

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Digital Marketing

Article Marketing Secrets – Learn How To Properly Optimize Your Article Marketing Strategy

What are article marketing secrets and how can you use them to your advantage? Most people are lost when it comes to thinking outside the box and becoming creative. Super successful article marketing experts have implemented and applied the information given in this article. The reality is that the strategies always work, but you have to put them to work for you. Let’s have a look into HOW you can be unstoppable profitable with this strategy.
Picking your niche:
How can you be successful in writing content if you are not passionate about what you are writing? You can’t be effective in doing a task, content creation, and providing value in an area that you simply don’t like. What is the solution? First of all you need to be sure about which niches you want to write about. It might online marketing, training dogs, hotels in new york, scuba diving in Philippines or even gardening. It doesn’t matter what it is that you want to talk and write about, but make sure to select something that doesn’t bore you.
You might have to do some research to get to where you want to go. Go to and search for the topic that you’ve selected. After that you need to spend some hours, maybe even days or weeks to train your brain with practical and useful information. Once that is done and you managed to do some consistent research, you can freely and independently write about your chosen topic. Don’t forget that the first step always is to INFORM yourself first.
Practical article marketing secrets:
The second step to focus on content creation, so that you have the possibility to establish yourself, position yourself as an EXPERT, and deliver your website or article visitors maximum value. The reality is that the more you focus on what you need to write about that is useful to others, you won’t concentrate on black hat methods such as keyword stuffing, providing general content.. How fast will you be in the position to write freely about a topic or subject? That’s hard to say, but it should take you at least several weeks of practice to write in a way it is most beneficial for both you and your readers.
Make sure to entirely concentrate on writing, planning, putting more and more content up, and reviewing your published articles and posts. Reviewing is the key to judge whether your previous hard work was effective or not. Even if it wasn’t effective, reviewing will help you to correct mistakes and make it BETTER. These are all the article marketing secrets that should help you to become a professional writer.…

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Marketing Concept

Article Marketing Tips for List Building

Being an online marketer and advertiser, you most likely understand the value of building a huge customer base and your sales will be dependent on the number of people patronizing your website. The only way to ensure yourself of consistency in sales in your online business is to convince more people to subscribe to what you are saying, convince more people to sign up on your website and create a long consumer base and in this front, article writing can help you in more ways than one.
The very first thing that you need to do (and this is the eternal rule in online advertising) is make sure that you maintain very interesting and ever changing content in your articles to make sure that you have a continuing influx of interested readers because the moment that you are able to capture a specific group of people, they will become addicted to what you have to say especially if your first articles are interestingly presented with wit and humor combination. The first thing that they will do is talk about you and wait in awe and anticipation on the next episodes of your articles, using word of mouth to advertise your website. Know what your target audience wants and what they usually search for and hinge your articles on the keywords that they regularly use.
Aside from getting the pulse of the people you are trying to target, you have to write more and more articles, as many as you can because just like any selling game, the more attempts you make, the more appointments you keep, the more people you sell to, the bigger your sales output would be even if you do not make an actual sale on the first point of contact that you make. Selling is always a numbers game and the more your attempts are, the more sales you will be able to close.
More articles mean wider exposure so if you have extra money, hire people to write more articles for you, in that way you are increasing your article submission by more than double which means your exposure is also increased exponentially and you know what happens when more people look at your website or read your articles. That way, you would not spend all your hours just writing and submitting articles but in the process make sure that you are hiring those with good article writing track records and those who can produce more in a short period of time.
At the same time, ensure that the articles that you are submitting are of top caliber and very informative so that you can convince more people to read on and eventually buy what you have to sell.…