5 Common Mistakes Marketers Do When Engaging in Article Marketing
If you are beginning to use article marketing for your business there are some common mistakes marketers do when engaging in article marketing and you are going to want to avoid them when you begin your article marketing journey. Here are a few to look out for.
Not Informative Content
A common mistake most article marketers do is they think they can write about anything and that is not true. You want to write content that informs. People look at these article directories for information to help them. If your article can not inform and educate then the article will not do well at all nor will some article directories accept the articles you have written.
Not Quality Content
Another quite common mistakes/pitfalls marketers do when engaging in article marketing is not writing quality content. The actual true secret to article marketing is good writing plain and simple. So when you begin writing whether you want to write the articles yourself or hire someone to write for you, you need to write quality content. You do not want to make your article too technical, arrogant, fluffy, or long winded. Nor do you want to be cryptic. You are not writing for yourself anymore. You want to make sure your articles are concise, straight forward and to the point. You do not want to waste your reader’s precious time with anything extra. Your goal is to inform the reader. A lot of writers forget that.
Over Promoted Under Promoted
Sometimes marketers can over promote in their articles and some under promote because they do not want to appear they are over promoting. Remember you want to have quality content that is to inform your reader not to go on about what is going on at your website today. You do though want to insert links to your website. The best place to do this is in the resource box. Yet you can strategically insert them into the body of your article if you want to have them in the article body. Be sure to check with the article directory you are going to submit your articled for some allow hyperlinks to be incorporated in your article.
Not Using Keywords Right
The common pitfalls marketers do when engaging article marketing is failure to use keywords right. Using key words in your article is also an important aspect to getting traffic to your article then eventually to your website. Keywords can help get you a higher search engine results if you learn about them and use them wisely throughout your article.
Not Spell Checking
You’d be surprised how many may forget to use their spell checker and really give their articles grammar and spelling look over. This is a sadly a common mistake found in article writing so know if you’re beginning to use article marketing for your business to make sure you take the extra time to spell check your work once and twice. Maybe even invest in grammar spell checking software.