The idea behind article marketing is pretty simple… make your readers happy and you’ll be able to send them to your website, guaranteed! The only problem is, most writers do not have any idea on how they can impress their readers and that’s the reason why they’re struggling in improving the number of their page views. If you’re one of them, I suggest that you make use of this article. Below are some techniques that I’ve learned in the years of writing my own articles. Follow these and you’ll surely be able to reap great success in no time.
Talk about recent, newsworthy topics. Avoid talking about the same issues day after day after day. Your articles will not look very enticing to the eyes of your readers if they contain nothing but the same boring, useless information. What I suggest is that you discover the latest issues related to your chosen niche or write topics that were not explored by other writers yet. It could take some time but you can be assured that doing this will help you get your readers to pay attention.
Make it easy to understand. One thing that I don’t get with other writers is that they give their readers a hard time. What I mean is they make their articles too complicated to understand. They tend to use highly technical terms and make use of lengthy sentences and huge paragraphs. If you think that this will help you impress your readers, you better think again. As online users have very short attention span, they will not waste their time trying to figure out what you’re trying to get across by reading your articles over and over again and by finding the meaning of the words you’ve used using their dictionary. My suggestion is to keep it simple. Write while reminding yourself that some of your readers might not even be using English as their primary language.
Offer real value. Make your articles look more valuable by simply making them informative and useful. Be willing to share a slice of your expertise to your readers and tell them things that they’ll find amazing. I can assure you that they’ll be happy if you tell them how they can do things on their own, how to solve their pressing issues, how to reach their goals, or if you offer them with answers to their burning questions.
Make it sound personal. Convince your readers that there’s a real human being behind your articles by simply making them sound more personal. Instead of using third person pronouns, address your readers using “you” or “your”. Use conversational tone all the time. If you have the chance, make your readers happy by telling them appropriate jokes or by relating extremely interesting personal stories. It’s also a good idea to ask them some questions from time to time.