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Marketing Association

7 Tips to Grow Your Home Staging Business!

Partner up. While many of us choose to go into business for ourselves, by ourselves, partnering up has huge benefits for your staging business. You may being thinking “but then I’ll be splitting the income with someone else!” When you work with another stager, you are adding someone to brainstorm with, an extra pair of hands on the big jobs, and the ability to create even more income by doubling your marketing efforts. Many clients see a staging team as more successful, and more able to respond to their needs. Whether you choose to formally partner up, or create specific joint ventures to snag larger accounts, a partner could be just thing to jump-start your staging business right now.
Expand your services. You’ve done your training, you may have a strong portfolio already, but you’d like to ramp up your business and increase your income. As more stagers come into the market every day, a savvy stager looks for ways to attract new clients, and build the business. With a stager’s training and experience you can easily approach stores in your area to offer display services. Many small stores would love to have a display consultant come to the store once a month or more to give the store a fresh look. Watch for new offices, and office relocations, in your area for opportunities to provide set-up services. Networking with commercial real estate professionals can give you an inside line on these opportunities. There are many other ways to expand your services.
Postcard marketing. There are numerous, and inexpensive, postcard printers that can provide you with a memorable marketing tool. I have had great success in using those postcards as a calling card, and marketing leave-behind at real estate offices, and other target market hot-spots. While mailing postcards can get pricey, these glossy cards are much more effective than a simple business card (and can be passed along to home sellers by the real estate agents.)
Volunteer your services. If you aren’t already doing this, now is a great time to start. Find compatible organizations that could use your services. Your assistance may not be in the form of traditional staging, but perhaps helping to spruce up and organize a tired office, assist with decor and set-up in a project for Habitat for Humanity or similar organization. In addition to the reward of helping others, volunteering your services gives you visibility and can lead to unexpected connections. Career days in local schools, or job shadows, are also a great way to give back to your community while increasing your presence.
Set up a Facebook Fan Page for your business. If you already have a personal Facebook page, you’re halfway there. Setting up a Fan Page on Facebook is relatively easy. It’s important to set up a Fan Page as soon as possible so that you can direct clients and vendors to the Fan Page, not your personal profile page. There are many tutorials on the internet with information on setting a page up, to get you started. A fan page is a wonderful way to share new project news, communicate business specials, and get to know your clients (and potential clients) better. Be sure to use the Facebook fan page box on your website, and add a link to your fan page to your email signature, so that people can find you there. Social media is becoming mandatory for small businesses to get noticed, but the secret is to use in in addition to personal networking for great results.
Actively seek Referrals. If you haven’t set up a system for encouraging referrals from your happy clients, you’re leaving money on the table. I always hand out two or three business cards or marketing postcards at the end of a consultation. If you’re working directly with a homeowner, they are usually more than happy to keep a few cards in a drawer to hand to friends and family that compliment your work. Much of my work has been through referrals. Many real estate professionals are also happy to refer you, unless you’re considered their “secret weapon!”
Pursue additional training. With your staging training, and business background, you are perfectly positioned to add a specialty to grow your service offerings. Whether you’re choosing to specialize, or add additional services, countless stagers have successfully moved into complementary careers as decorators, event designers, and photo stylists, while still providing staging services. All over the internet you see the phrase, “stagers are not decorators!”, yet a love of decorating and HGTV shows are what drew most of us into this business, and most stagers have a natural talent for decorating that would shine in any of those fields.…

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Marketing Association

2 Marketing Strategies For The ClickBank Affiliate

If you’re not familiar with the word “ClickBank”, then you’re missing out on a great opportunity to improve your sales and profits. ClickBank is an affiliate marketplace that allows people to start selling online immediately – and for free. Because of this, many people flock to ClickBank to get their hands on a product that could potentially earn them a lot of money.
As a ClickBank affiliate, you should know that getting ClickBank sales isn’t an easy task. There are so many niches, and depending on the niche that you’re in, it can either be a matter of getting lots of sales quickly, or getting sales months down the line as you work your leads through your email autoresponder.
If you’re an affiliate and you need more sales, then today’s lesson is just for you. You should know that there are a lot of ways to get more sales from the ClickBank product that you’re promoting. There are many techniques out there, and I want to share with you some of my favorite ways to get more sales from the ClickBank products that I sell.
Here’s strategy number 1:
1) Generate leads
It’s going to be a tough sale if you lead someone directly to your sales letter page. If you want to have success, you will want to lead your prospect to your squeeze page, generate a lead, and then follow up on them until they buy. This is like the universal standard of selling anything successfully on the internet.
The more leads you generate, the more sales you will receive. Plus, the longer you email your prospect down the line, the more likely they are to buy your products also – even if it’s 5 months down the line. You have to be persistent with your marketing efforts if you want to see sales coming in from your email marketing efforts.
Here’s another strategy for increase your ClickBank affiliate sales:
2) Send them to a “pre-sell” page
A “pre-sell” page is simply a webpage that is design to teach you about the pros and cons of a particular ClickBank product. Typically they are like product reviews – with the review ending with you favoring and approving the ClickBank product at hand. a lot of people do this right, and a lot of people do this wrong.
Sometimes you will have to compare the product to other products out there on the marketplace, and show them a comparison about how much easier it is to choose the product that you recommend, because it beats the other products incredibly. This can be a great strategy if you know how to do it right.
These 2 strategies for earning more money with ClickBank as an affiliate are things that you will want to take to heart and start using right away. You can totally turn your business around this way, and you can start seeing more sales and profits coming in sooner rather than later.
Good luck with using these tips to earn the kind of money that you’re looking for in your online business.…

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Marketing Association

List Building – Article Marketing Plus List Building Equals Money

If you are new in internet marketing, you would often hear experts in this field advising you to build your list over and over again. It is of great magnitude to have a powerful list of targeted potential customers in order to accomplish your goal of making surefire money out of your internet marketing efforts. List building can never be effective if you won’t use a combining method for the realization of your ideals. Article marketing when combined with powerful list building efforts can really drive real money flowing in to your site and later on to your bank account.
Tip # 1 – Finding websites and article directories is not enough. You have to find article sites within your niche that has a strong impact on the prospects that you are targeting to be your own clients in the near future. Choose the top article directories with your intention to make a strong push for the success of your article marketing endeavors.
Tip # 2 – Never request readers to subscribe to your products or service. If you do this, there is a great chance that you would “shoo” them away from you and what you are trying to promote. What you need to do is to tell them why they need to subscribe. In a very strong but powerful statement, tell them what benefits will they obtain once they subscribe. This should always be part of your resource box.
Tip # 3 – Let your readers crave for more from you. This is one of the most effective article marketing strategy because a reader hungry for complete information would eventually become a buyer so as to get the information that she wants. This is the reason why you should not mention all the answer to some questions in your free article.…

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Marketing Association

The Importance of a Sitemap

In this day and age Search Engine Optimization is the most discussed topic of internet marketing. While most online marketers use SEO in some fashion, it has become clear to me that maybe it isn’t clear that they know the underlying facts of SEO. Spiders as we know them are little things the search engines send out to recover information from all the sites on the web, so they know what content you have. So in saying this it is critical that we lay the foundation for these spiders, so they know exactly what we are all about. Now we need to organize out sitemap.

Sitemaps are nothing other than the graphical representation of the makeup of a website. There are simply two types of and XML. HTML pages are basically navigation’s including a link to another page. XML pages are used by Google to collect information about a site.

There are many reasons why getting the sitemap angle is important. Below I have shared why.

Firstly, search engines can navigate and index your site easily. Just by having hyperlinks in the sitemap, search engines spiders can very easily find all pages relating or contained in your site. If you are a small business, this is key, and all your pages should be linked throughout, as it is a great idea for SEO.

Your sitemap makes navigation of your site easy. It clearly helps any visitors or users access any page they wish with one click. Deeply nested pages in your site, are easily attained, which I will say makes the spiders impressed. Hence making sure you utilize your sitemap effectively.

Ultimately sitemap will increase page rank, and also gets the traffic you need there too. Getting the inbound links is key to good SEO. So you must ensure again that the hyperlinks in your sitemap work. You can also use the sitemap as your keywords, making for high quality incoming links.

Ensuring that your website has the correct sitemap navigations, will result in easy SEO. There are many tools you can simply search for in Google to help you with this, so it is not a difficult job to do if it sounds that way.

Please remember that without the proper sitemap all the pages on your site potentially go undiscovered, thus not resulting in ranking, and traffic falls…

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Marketing Association

Amazing Video Marketing Tips You Should Know About

Have you considered using video marketing to promote your business but don’t know how to begin? Do you understand what video marketing is, but not how to do it effectively? This article can help. Read on to learn how to improve your video marketing techniques.

Marketing videos should be concise and informative. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.

Don’t expect people to devote a lot of time to watching your videos. If you want to show how to use your product, you can use around 20 minutes. However, if you are not doing a demonstration, keep the video to under ten minutes.

When promoting products, videos can demonstrate proper use. People often want to know how a product works before making the commitment to buy it, after all. See how things work will really help increase your sales.

They won’t necessarily come just because you build it. Promotion is another key factor that needs to be utilized. If you market your videos well enough, you can get a 900% increase in your subscriber base in a relatively short time. Include nice content, but also ensure people know it is there.

Working as part of a team can be a smart way to develop video content. This can be coworkers, friends, family or even a club or organization. Don’t forget to credit their work!

The content you use needs to be interesting. Make sure your videos are fun and entertaining while also giving your viewers important information. Millions of people visit YouTube every day, but people won’t watch your video if it doesn’t interest them. People go online for entertainment, not sales pitches. The more interesting, the more viewers.

Decide on a consistent tone for your marketing videos. Funny videos that are quirky can be as good as videos on how to do something. Consider both the product or service that you want to market, as well as the demographic you want to reach. Consider these and other factors when developing your techniques.

If you are going to a convention, a trade show or any other kind of public event, bring a video camera. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. You need to make sure your public talks are recorded, too.

You have to consistently post fresh content in order for visitors to keep returning. Dull content won’t do anything besides drive your viewers away, which is definitely bad for business. Keep viewers interested to see what’s next. If you have really interesting content, more people will want to watch it.

Hopefully you now understand that video marketing isn’t all that hard. Try out these tips and decide which are appropriate to your needs. Video marketing is effective. The Internet has millions of people using it every day, and those people watch videos a lot. You should get into that market.…

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Marketing Association

Great Ways To Boost Your Success With Email Marketing

It is critical, when using email marketing, to ensure that readers want to get the emails you want to send them. One of the fastest ways to destroy the trust of your customers is to spam them with unwanted email. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.

You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. This reduces the chances of your emails being marked as spam.

Email marketing is a great tool for selling your product, but only if you keep sales in mind. This means that all of the emails are just steps towards a reader purchasing from you. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.

Include lots of useful information in all your messages. Don’t just fill them up with information about your products. Include things that will truly help your customers. Give subscribers unique articles and things that might be unavailable on your site. Also include offers which are exclusive for your products or services. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.

Make subscribing to your mailing list a two-step process. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

An email marketing campaign that offers more options to subscribers will generally be more effective. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.

Branding your email marketing in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will enable your customers to quickly recognize the source of the email.

Be persistent with your campaign. While persistence is key, you should also make sure that you’re targeting the right customers, or it won’t matter much in the long run. If your messages are not properly targeted, your customer base cannot grow.

Now and again, change your format a little, giving it more of a personal touch. For example, use plain text if you usually use HTML and vice versa. If these emails are written well, they will come off as more simple and intimate. This allows your customers to feel more emotional towards the products or services you’re offering.

As you are now aware, it is very important when you communicate with your customers through email that they have elected to subscribe to this feature. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Using these ideas will help you target your audience.…

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Marketing Association

Great Ways To Boost Your Success With Email Marketing

It is critical, when using email marketing, to ensure that readers want to get the emails you want to send them. One of the fastest ways to destroy the trust of your customers is to spam them with unwanted email. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.

You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. This reduces the chances of your emails being marked as spam.

Email marketing is a great tool for selling your product, but only if you keep sales in mind. This means that all of the emails are just steps towards a reader purchasing from you. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.

Include lots of useful information in all your messages. Don’t just fill them up with information about your products. Include things that will truly help your customers. Give subscribers unique articles and things that might be unavailable on your site. Also include offers which are exclusive for your products or services. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.

Make subscribing to your mailing list a two-step process. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

An email marketing campaign that offers more options to subscribers will generally be more effective. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.

Branding your email marketing in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will enable your customers to quickly recognize the source of the email.

Be persistent with your campaign. While persistence is key, you should also make sure that you’re targeting the right customers, or it won’t matter much in the long run. If your messages are not properly targeted, your customer base cannot grow.

Now and again, change your format a little, giving it more of a personal touch. For example, use plain text if you usually use HTML and vice versa. If these emails are written well, they will come off as more simple and intimate. This allows your customers to feel more emotional towards the products or services you’re offering.

As you are now aware, it is very important when you communicate with your customers through email that they have elected to subscribe to this feature. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Using these ideas will help you target your audience.…