Letting Your Competitors Know You Mean Business Through Article Marketing
Any website owner who aims to get more exposure for his website to increase profitability knows that he needs to maximize all possible avenues to drive traffic to his website. After all, the more people who click on your website, the more hits you get, and the higher your potential profit will be. Here are a few tips that you can keep in mind when it comes to creating content that matters:
Keywords totally matter. Many people underestimate the power of keywords! If you are serious about driving more traffic to your website, these are the words that will make the difference, so choose them wisely. Remember that you are competing with countless others who have similar websites, so you need to stand out. Use keyword research tools like WordTracker and Google AdWords if you must.
all about benefits. The number-one question readers will be asking when they read your content is “What’s in it for me?” Understandably, it’s all about how your content will benefit them – otherwise, there is really no point in reading it. Make sure that your articles address these needs directly in a way that will motivate them to respond. Make it all about them, not all about you.
Make a good first impression. In article marketing, this translates to creative titles that grab attention immediately. Never undervalue the importance of great titles. Studies show that attention-grabbing content catches the reader’s eye for the first few seconds. Your content should be able to do this if you want them to devote time to reading your articles. Also, your titles should be keyword-savvy – meaning all the right keywords are injected in it so they also rank high on search results.